WEB 4 U

Atlas top 10 tips for using the Internet to benefit your business

©2008 Atlas Computer Systems Ltd – www.atlascs.co.uk

What Am I Going to Waffle About?• Does your company need a website?

• E-mail marketing

• Pay Per Click advertising

• Search Engine Optimisation (SEO)

• Taking orders or enquires online

• Online networking

• How to use Blogs

• How to beat technical barriers

Does Your Company Need A Website?

• Total online commerce grew 34.6% last year, worth £28.1bn by 2011

• Atlas is a web design / development company• Increased turnover by 400%• Net profit 30%• Total expenditure on marketing < 1% turnover• Target demographics and real-time feedback on our efforts

• TIP 1: Myth – Your web designer will help you to establish a successful online presence

• TIP 2: Copying the competition is not a good idea, innovate!

E-mail Marketing• Client interaction is key

• Offer potential customers something in return for providing their contact details

• Make sure you have their permission

• TIP 3: Website + E-mail Campaign = Customer Relationship

Pay Per Click Advertising• Purchase traffic from websites for a fixed fee per click

• Can be expensive if not implemented properly!

• Contextual advertising

• More on Google Adwords - https://adwords.google.com/select/

• TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially

• TIP 5: Always hire a web marketing expert on recommendation

Pay Per Click Advertising

Pay Per Click Advertising• Purchase traffic from websites for a fixed fee per click

• Can be expensive if not implemented properly!

• Contextual advertising

• More on Google Adwords - https://adwords.google.com/select/

• TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially

• TIP 5: Always hire a web marketing expert on recommendation

Search Engine Optimisation• Slower process than Pay Per Click – six month lead time minimum

• Google does not want new sites with no history at the top of their results

• Much more cost effective, especially in saturated markets

• Make sure you track progress

• TIP 6: When working with your SEO expert attempt to target niche phrases (www.wordtracker.com)

• TIP 7: Find a competitor’s site and see what keywords they are using.

Online Networking• Forums such as www.ukbusinessforums.co.uk are

great networking tools

• Industry specific forums are usually available

• Online directories allow free promotion of your services

• Online networking has SEO benefits too

How To Use Blogs• Definition of a “Blog”

• Easy to maintain, great appeal to new/existing customers

• SEO friendly!

• TIP 8: Keep your blog content informal, much like speaking to a friend

• TIP 9: Provide interesting, relevant and informative content

Beating Technical Barriers

• Either do it your self or pay others to do it for you

• Don’t hit and run, build relationships

• Sample new suppliers where possible

• Ask me!

• TIP 10: Work to your strengths!

Further Reading

• Entirely propaganda free news, hints and tips:

• www.atlascs.co.uk/blog

• END