Web 2.0 Tools for Facilitating Knowledge Management

Steve Dale

Housekeepingetc

Please turn your

Mobile Phones to

the ON position

Agenda10:00 Your needs and requirements

Through the social web

Practical online orientation

12:30 Lunch

Social by Social Game

15:00 The social web and Gov/Local Gov in action

Where next?

16:00 Evaluation + Close

Why

this matters

Who I am

An evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal self-development and knowledge sharing.

Steve was the business lead and information architect for the community of practice platform currently deployed across the UK local government sector, the largest professional network of its type, and continues to play a key role in the support of virtual communities of practice for value creation in public services.

Stephen Dale (Steve)

Who you are

Your needs

Your requirements

This presentation and all material used on this training course can

be found at:

www.socialmediatoolkit.wikispaces.com

Knowledge&

Learning

This is NOT profound!

• We don’t know what we don’t know• People don’t learn from content – they

learn from other people.• We don’t know the value of knowledge

until it is shared• We need to find where the conversations

are happening….and join in!

Brian Solis and Jesse Thomas http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism

Personalised Learning?

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Personalised Learning?

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Learning Evolution

From this .... ..... To this

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Formal(organised)

You go where the bus goes

You go where you want to go…and at the pace that suits you

Informal(self organised)

Making connections

In In connectivismconnectivism, learning , learning involves creating connections involves creating connections

and developing a and developing a networknetwork. It is . It is a theory for the digital age a theory for the digital age

drawing upon chaos, emergent drawing upon chaos, emergent properties, and properties, and self organised self organised

learninglearning..

(It’s not what you know but who (It’s not what you know but who you know)you know) Source: Wikipedia

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RhizomesDeleuze & Guattari

Anarchy of the Web

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Getting to grips with the language

“If web 1.0 was organised around

pages

web 2.0 is organized around

people”

S Johnson “It’s all about us” Time, 16 Dec 2006

Web 1.0 Web 2.0reading writing

companies communities

HTML XML

home pages blogs

portals RSS

taxonomy tags

wires wireless

owning sharing

dialup broadband

hardware costs bandwidth costsjoedrumgoole.com/blog/2006/05/29/web-20-vs-web-10

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the constructions of words pictures videos and audio.

Source: Wikipidia

Social Media Routine

What is the

Social Web?

Social MediaPro’s Con’sOpportunity to show your human side—you’re more than a just the organisation. Demonstrates a willingness to be open with customers. Participants tend to be early adopters—more likely to interact and offer feedback to improve your products and services. Presence builds loyalty among early adoptersUltimate relationship-building opportunity. Presents opportunities to learn about problems early and correct them. Can improve your reputation as an organisation—opportunity to promote and spread ideas. Versatile—can be used to build both internal and external communities. Search engines love social media such as blogs, because the engines have a passion for frequently updated text and links. No specialized technical skills required. Relatively low capital costs—i.e., you can set up a blog virtually for free.

Can be time intensive—demands frequent content updates and at least daily monitoring of comments. ROI is not immediate and direct—you’re building relationships, so get used to measuring traffic, page views, links and comments as well as intangibles like community “buzz” and conversations. Relevance is everything—better have something interesting to say. Risk of your organisation sounding like it has multiple tones and positions. Risk of non-communications people doing the communicating. Discomfort of not completely controlling the brand message. Plenty of excellent content still gets overlooked. Potential for developing the “wrong crowd” of friends. Can work against you as well as for you. Still difficult to reach mass audiences—these are more 1to1 technologies. Lots of unknowns.

Let’s look at some

tools

You don’t have to like everything

Remember

Blogs and

Blogging

Photo sharing

Microblogging

Got to do some training for IDeA on Wednesday...can’t really be faffed.

Photo Sharing

Wikis

It’s a different way of working

Social Bookmarking

Micro Blogging

1854 Broad Street cholera outbreak

Mash ups

Mash ups

Mash ups

RSS Reader

Email subscriptions

Online Office

Online aggregation

Linking and Embedding

• All blogging tools allow you to link audio and video files already posted to the web. Some let you embed multimedia files in a post so that users can view or listen without leaving your website

• Embedding is usually done by using code provided by a third party tool (such as YouTube), so to do this you need to be sure your tools allows you to include JavaScript or other scripting software in posts.

RSS

RSS allows users with feed readers and aggregators to harvest information. Providing RSS access in your social media tools will make them more useful and appear more professional to your audience.

It’s Play Time!Practical Exploration

of theSocial Web and Social Media Tools

http://socialmediatoolkit.wikispaces.com/Practical

Lunchtime!

Welcome back!

The Social Media Game

Form some groupsConsider a council, organisation, group...that’s got a problem

1. What is the problem?2. What’s the context? Is it local/national/organisational?3. Who needs to be involved?4. Any other complications?

Write it down!

As a social media consultantDevelop a Social media plan to present back tothe client. Include:1.What tools will you recommend?

2.Why?

3.How will they be used?

4.The people – what are the roles and skills required. Do you need to recruit?