Web 2.0 presentation by Ed Yourdon

8/14/2019 Web 2.0 presentation by Ed Yourdon

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Web 2.0Ed Yourdon and collaborators worldwideemail: [email protected]:www.yourdon.com

Blog:www.yourdonreport.com

version 47

green stuff= internal links to other pages in this documentblue stuf f= external links -- i.e., URLs to pages on the Internet
http://www.yourdonreport.com/http://www.yourdon.com/?loc=aboutmehttp://www.yourdon.com/?loc=aboutmehttp://www.yourdon.com/?loc=aboutmehttp://www.yourdon.com/?loc=aboutmehttp://www.yourdonreport.com/http://www.yourdonreport.com/http://www.yourdon.com/http://www.yourdon.com/mailto:[email protected]:[email protected]://www.yourdon.com/?loc=aboutmehttp://www.yourdon.com/?loc=aboutme


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Published under theGNU Free Documentation License(GFDL)

To ics1. Introduction

2. Themes3. History4. Technology

5. Products, vendors6. Business Issues7. Cultural issues

8. Trends9. Conclusions10.References

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1. Introduction

Definitions: what is Web 2.0?

Web 2.0: profoundbusiness,technological

, and social changes

Danger of over-hyping

Lessons to learn from Web 1.0, to planfor Web 2.0

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DefinitionsMany people feel they dont really understand what Web 2.0 is

all about, and there areshortcomings in popular definitionsMy definit ion

OReilly definitions

Michael Wesch: the machine is (us)ing us

viewed 3.4 mil lion times as of 9/18/2007 SeeWeschs explanation of how he made the video SeeJohn Battel les inter view wi th Michael Wesch See also Michael Weschs Vision of Students Today See also Michael Weschs YouTube video, R/evolution

, about thetransformation of paperinformation into digital information

Pew Report definition24-minute video documentary definition

Differences between Web 1.0 and 2.0(more)

Main business Web 2.0 tools (more) 5
http://www.roughtype.com/archives/2007/03/american_compan.phphttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://www.youtube.com/watch?v=dGCJ46vyR9ohttp://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://www.youtube.com/watch?v=dGCJ46vyR9ohttp://my.yahoo.com/http://www.pewinternet.org/PPF/r/189/report_display.asphttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://youtube.com/watch?v=-4CV05HyAbMhttp://%20http//www.youtube.com/watch?v=dGCJ46vyR9ohttp://battellemedia.com/archives/003386.phphttp://battellemedia.com/archives/003386.phphttp://www.youtube.com/watch?v=Vqm556DoaM4http://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOE&v3http://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/http://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/http://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/http://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/http://www.youtube.com/watch?v=dGCJ46vyR9ohttp://www.youtube.com/watch?v=dGCJ46vyR9ohttp://www.youtube.com/watch?v=6gmP4nk0EOE&v3http://www.youtube.com/watch?v=6gmP4nk0EOE&v3http://www.roughtype.com/archives/2007/03/american_compan.phphttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/http://my.yahoo.com/http://my.yahoo.com/http://www.pewinternet.org/PPF/r/189/report_display.asphttp://www.pewinternet.org/PPF/r/189/report_display.asphttp://youtube.com/watch?v=-4CV05HyAbMhttp://youtube.com/watch?v=-4CV05HyAbMhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://%20http//www.youtube.com/watch?v=dGCJ46vyR9ohttp://%20http//www.youtube.com/watch?v=dGCJ46vyR9ohttp://battellemedia.com/archives/003386.phphttp://battellemedia.com/archives/003386.phphttp://www.youtube.com/watch?v=Vqm556DoaM4http://www.youtube.com/watch?v=Vqm556DoaM4http://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://www.ksu.edu/sasw/anthro/wesch.htmhttp://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/http://twopointouch.com/2006/08/17/10-definitions-of-web-20-and-their-shortcomings/


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Eds definition

Web 2.0 is the combination of:

tools and technologies

business strategies (like blogging, externalwikis,customer participation)

and social/cultural trends

which dri ve the individual creation andsharing of content on the Internet

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7/120Published under theGNU Free Documentation License(GFDL)

OReilly definitions

Compact definition

Long definition

New (Oct 2007) definition:intelligence in the back end

Hierarchy of Web 2.0-ness

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http://en.wikipedia.org/wiki/GFDLhttp://radar.oreilly.com/archives/2006/07/levels_of_the_game.htmlhttp://radar.oreilly.com/archives/2007/10/web_30_semantic_web_web_20.htmlhttp://www.oreillynet.com/lpt/a/6228%23mememaphttp://radar.oreilly.com/tim/http://radar.oreilly.com/tim/http://radar.oreilly.com/archives/2006/07/levels_of_the_game.htmlhttp://radar.oreilly.com/archives/2006/07/levels_of_the_game.htmlhttp://radar.oreilly.com/archives/2007/10/web_30_semantic_web_web_20.htmlhttp://radar.oreilly.com/archives/2007/10/web_30_semantic_web_web_20.htmlhttp://www.oreillynet.com/lpt/a/6228%23mememaphttp://www.oreillynet.com/lpt/a/6228%23mememaphttp://radar.oreilly.com/archives/2005/10/web_20_compact_definition.htmlhttp://radar.oreilly.com/archives/2005/10/web_20_compact_definition.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Main Web 2.0 toolsBlogsWikis

PodcastsRSS

Collaborati ve content tagging

Social networking (seeIBMs activitiesin this area!)

Mashups 8
http://en.wikipedia.org/wiki/GFDLhttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://en.wikipedia.org/wiki/Collaborative_tagginghttp://en.wikipedia.org/wiki/Collaborative_tagginghttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://www.roughtype.com/archives/2007/03/american_compan.phphttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Intro: Business Changes

Empowering employees Let them blog - internally & externally

Let them collaborate withwikis

Encouraging external collaborationwithwikis

Long Tail phenomenon

Product vs. Service (MS Office vs.GoogleDocs; Web-based calendars, etc.)

Publishing

(back to main Intro page)9
http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/



Business change: publishingCraigslist vs. classified ads(note: 30% owned by eBay)

Blogs vs. newspapers

Book mashupsCommunal authorship: myJESA wiki

Communal advertisement/commercials

Communal product reviews

(Amazon) 10
http://en.wikipedia.org/wiki/GFDLhttp://www.amazon.com/gp/product/B000ICL3KG/ref=s9_asin_image_2/103-9554608-0523816?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1Y5KDDRQAWTEPA2WW23T&pf_rd_t=101&pf_rd_p=278240301&pf_rd_i=507846http://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://my.yahoo.com/http://www.bivingsreport.com/2006/the-use-of-the-internet-by-america%E2%80%99s-newspapers/http://www.craigslist.com/http://www.amazon.com/gp/product/B000ICL3KG/ref=s9_asin_image_2/103-9554608-0523816?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1Y5KDDRQAWTEPA2WW23T&pf_rd_t=101&pf_rd_p=278240301&pf_rd_i=507846http://www.amazon.com/gp/product/B000ICL3KG/ref=s9_asin_image_2/103-9554608-0523816?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1Y5KDDRQAWTEPA2WW23T&pf_rd_t=101&pf_rd_p=278240301&pf_rd_i=507846http://en.wikipedia.org/wiki/Craig_Newmarkhttp://en.wikipedia.org/wiki/Craig_Newmarkhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://my.yahoo.com/http://my.yahoo.com/http://www.bivingsreport.com/2006/the-use-of-the-internet-by-america%E2%80%99s-newspapers/http://www.bivingsreport.com/2006/the-use-of-the-internet-by-america%E2%80%99s-newspapers/http://www.craigslist.com/http://www.craigslist.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Intro: Tech Changes

Perpetual beta

Ajax, Ruby on Rails, and more...

Web as the platform

APIs facilitating mashups

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http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/Perpetual_betahttp://en.wikipedia.org/wiki/Perpetual_betahttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Web as the Platform

Examples of Web as platformBenefits of Web as platform

Risks of Web as platform

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Examples of web as platformGoogle Apps

Virtual Ubiquitys Buzzword (acquired by Adobe on 9/30/2007)30 Boxes (calendar)

SmartSheet: project management

Zoho SpreadsheetZoho DB database

and more every day...

but stil l at early adopter stage -- e.g., 1.5 million copies of PC-based Quickbooks from Intuit, but only 125,000 copies ofonline version (from 2007 Web 2.0 Summit conference)

However, Intuit has 10 million TurboTax customers, and 50% use

the Web-based version (also from 2007 Web 2.0 Summit conf)13
http://en.wikipedia.org/wiki/GFDLhttp://www.techcrunch.com/2007/10/03/its-a-database-its-a-spreadsheet-its-zoho-db/http://sheet.zoho.com/login.jsp?serviceurl=%252Fhome.dohttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://www.virtub.com/http://radar.oreilly.com/archives/2007/09/adobe_acquires_buzzword.htmlhttp://my.yahoo.com/http://www.techcrunch.com/2007/10/03/its-a-database-its-a-spreadsheet-its-zoho-db/http://www.techcrunch.com/2007/10/03/its-a-database-its-a-spreadsheet-its-zoho-db/http://sheet.zoho.com/login.jsp?serviceurl=%252Fhome.dohttp://sheet.zoho.com/login.jsp?serviceurl=%252Fhome.dohttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://radar.oreilly.com/archives/2007/09/adobe_acquires_buzzword.htmlhttp://radar.oreilly.com/archives/2007/09/adobe_acquires_buzzword.htmlhttp://www.virtub.com/http://www.virtub.com/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Benefits of web platformEasier to support increasingly common distributed workforce(which needs collaboration capability)

Simpler install/infrastructure for small startup companies(6 million new businesses each year in U.S., who have noexist ing PC/net work infrastructure when they start)

Fast instal lation allows business managers to ignore/circumvent IT department (just like PCs in 1980s!)

UI often more appealing to new generation of users (e.g.,college students who have never seen MS Outlook)

Free (or sometimes $50/year)

Try before you buy

Updates, new versions available immediately 14



Risks of web platformSecurity (lower priority for new, small startup companies)

PrivacyCompliance with other standards, etc.

Connecti vity: can it be used offline?

Stability of small vendors

Performance/features (for power users) Features of Google Apps/Docs are far less than Microsof t Office -- but Web-based

products are usually supporting a new class of first-time users, who are doing thingsthey simply couldnt do before (e.g., 15 mil lion of the 19 million smal l businesses in U.S.st ill use pencil and paper to do their accounting and book-keeping)

Compare Keynote/PDF version of this presentation with theGoogle Apps version

Is data trapped? Can it be moved to a different platform? Somet imes a major problem with desktop-based PC products, to

Vendors like Google say theyre aware of the issue, and support the philosophy that usersshould be able to take their data (e.g., Google search history, Facebook social graph withthem if they leave

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http://en.wikipedia.org/wiki/GFDLhttp://docs.google.com/TeamPresent?fs=true&docid=dd2trp3s_0tj8txchttp://docs.google.com/TeamPresent?fs=true&docid=dd2trp3s_0tj8txchttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Intro: social changesThe public: wired (73%), but not Web 2.0 (8%)(based on a Feb-Apr 2006 survey, which did notinclude teenagers)

Blogs

Trust in Wikipedia

Emphasis on communitiesPeople power

Polit ical commentary16
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Technology usage in U.S.

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Social change: blogs

Latest count: 71million blogs, 120K

new blogs everyday

Pewsurvey of

bloggers

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Social Change: MicrobloggingExample: Twitter(100,000+ members), which provides a simple,

SMS answer the question, What are you doing now? Started by Evan Williams, who noticed 200 people emerging from a lect ure at Stanford, allpicking up the ir cel l phones to ask the ir fr iends, What are you doing now?

Twittr messages are known as tweets SeeDavid Weinbergers characterization as continuous partial friendship

Another example: Dopplr(pri vate beta), which answers thesimple question, Where are you going? When will you be back?Another example: Finlands Jaiku

Acquired by Googleon Oct 9, 2007

SeeRoss Mayfields blog comments

SeeDavid Weinbergers comments on importance of presence

SeeForrester reportest imating that 6% of American publicTwittersSeeScobles disagreement/rebuttal of Forrester estimate

See Guy Kawasakis How Twitter Made My Website Better 19
http://en.wikipedia.org/wiki/GFDLhttp://scobleizer.com/2007/10/18/where-did-forrester-get-its-twitter-data/http://blog.guykawasaki.com/2007/10/how-twitter-mad.htmlhttp://scobleizer.com/2007/10/18/where-did-forrester-get-its-twitter-data/http://www.beingpeterkim.com/2007/10/i-just-dont-get.html?cid=86789700%23comment-86789700http://www.hyperorg.com/blogger/mtarchive/from_data_to_presence.htmlhttp://ross.typepad.com/blog/2007/10/google-acquires.htmlhttp://ross.typepad.com/blog/2007/10/google-acquires.htmlhttp://ross.typepad.com/blog/2007/10/google-acquires.htmlhttp://www.jaiku.com/blog/2007/10/09/were-joining-google/http://www.jaiku.com/http://www.dopplr.com/http://www.hyperorg.com/backissues/joho-may04-07.htmlhttp://www.hyperorg.com/backissues/joho-may04-07.htmlhttp://my.yahoo.com/http://blog.guykawasaki.com/2007/10/how-twitter-mad.htmlhttp://blog.guykawasaki.com/2007/10/how-twitter-mad.htmlhttp://scobleizer.com/2007/10/18/where-did-forrester-get-its-twitter-data/http://scobleizer.com/2007/10/18/where-did-forrester-get-its-twitter-data/http://www.beingpeterkim.com/2007/10/i-just-dont-get.html?cid=86789700%23comment-86789700http://www.beingpeterkim.com/2007/10/i-just-dont-get.html?cid=86789700%23comment-86789700http://www.hyperorg.com/blogger/mtarchive/from_data_to_presence.htmlhttp://www.hyperorg.com/blogger/mtarchive/from_data_to_presence.htmlhttp://ross.typepad.com/blog/2007/10/google-acquires.htmlhttp://ross.typepad.com/blog/2007/10/google-acquires.htmlhttp://www.jaiku.com/blog/2007/10/09/were-joining-google/http://www.jaiku.com/blog/2007/10/09/were-joining-google/http://www.jaiku.com/http://www.jaiku.com/http://www.dopplr.com/http://www.dopplr.com/http://www.hyperorg.com/backissues/joho-may04-07.htmlhttp://www.hyperorg.com/backissues/joho-may04-07.htmlhttp://en.wikipedia.org/wiki/Evan_Williams_(blogger)http://en.wikipedia.org/wiki/Evan_Williams_(blogger)http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Social change:

trust inWikipediaCampaigns Wikia

Essjay controversyWikipedia article on UVA massacre

WikiScanner(moreon Wikis, Wikipedia later)

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http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://campaigns.wikia.com/wiki/Mission_Statementhttp://campaigns.wikia.com/wiki/Mission_Statementhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Social change:

emphasis on communitiesMySpaceNation

Joe Fords congressional campaign

The Mom Net work

Steve Ballmer s comments on communities

Oct 26, 2007 Newsweek articlediscusses Facebook as amechanism for creating and energizing charitableorganizations

note to collaborators: please add addit ional relevant examples

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http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://www.clubmom.com/http://www.clubmom.com/http://my.yahoo.com/http://www.pcmag.com/article2/0,1759,1979264,00.asphttp://www.newsweek.com/id/62168http://www.newsweek.com/id/62168http://my.yahoo.com/http://my.yahoo.com/http://www.clubmom.com/http://www.clubmom.com/http://my.yahoo.com/http://my.yahoo.com/http://www.pcmag.com/article2/0,1759,1979264,00.asphttp://www.pcmag.com/article2/0,1759,1979264,00.asphttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL



Social change:

people power

Time magazines 2006 person of theyear: you

Farecast.com

Farecast review

22

S i l h
http://en.wikipedia.org/wiki/GFDLhttp://www.time.com/time/covers/0,16641,20061225,00.htmlhttp://my.yahoo.com/http://my.yahoo.com/http://www.time.com/time/covers/0,16641,20061225,00.htmlhttp://www.time.com/time/covers/0,16641,20061225,00.htmlhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2


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Social change:

polit ical commentaryTechPresidentblogA smorgasborg of

2008: the Web 2.0 election?

Web 2.0 Wisdom of the Crowd to probe 2008 Presidential contendersComedy Centrals Stephen Colbertou t-draws Obaamas 1,000,000 strongcampaign in 10 days. And he now has 1,000,000 supporters.

Web 2.0 impact on 2006 elect ions

Obama 1984 mashup

3.9 million downloads, creator resigns

YouTube interview with video creator

Hilary Clinton on Second Life

George Bush Sunday, Bloody Sunday mashup

Saturday NiteLives spoof of George Bush on global warming

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f h
http://en.wikipedia.org/wiki/GFDLhttp://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://www.youtube.com/watch?v=HWH7hB57aSkhttp://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://my.yahoo.com/http://www.youtube.com/watch?v=HWH7hB57aSkhttp://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.boingboing.net/2007/01/17/new_report_examines_.htmlhttp://silverback.gnn.tv/blogs/25500/Colbert_s_FaceBook_group_numbers_destroy_Obamahttp://www.wired.com/politics/onlinerights/news/2007/10/candidate_videoshttp://www.readwriteweb.com/archives/web_20_election.phphttp://www.techpresident.com/blog/entry/9666/this_week_s_favorite_online_political_videoshttp://www.techpresident.com/http://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://my.yahoo.com/http://my.yahoo.com/http://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://www.youtube.com/watch?v=d_vv12NSSZ4&search=Bush%2520U2http://my.yahoo.com/http://my.yahoo.com/http://www.youtube.com/watch?v=HWH7hB57aSkhttp://www.youtube.com/watch?v=HWH7hB57aSkhttp://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.youtube.com/watch?v=6h3G-lMZxjohttp://www.boingboing.net/2007/01/17/new_report_examines_.htmlhttp://www.boingboing.net/2007/01/17/new_report_examines_.htmlhttp://mirroronamerica.blogspot.com/2007/10/stephen-colbert-garners-1-million.htmlhttp://mirroronamerica.blogspot.com/2007/10/stephen-colbert-garners-1-million.htmlhttp://silverback.gnn.tv/blogs/25500/Colbert_s_FaceBook_group_numbers_destroy_Obamahttp://silverback.gnn.tv/blogs/25500/Colbert_s_FaceBook_group_numbers_destroy_Obamahttp://silverback.gnn.tv/blogs/25500/Colbert_s_FaceBook_group_numbers_destroy_Obamahttp://silverback.gnn.tv/blogs/25500/Colbert_s_FaceBook_group_numbers_destroy_Obamahttp://www.wired.com/politics/onlinerights/news/2007/10/candidate_videoshttp://www.wired.com/politics/onlinerights/news/2007/10/candidate_videoshttp://www.readwriteweb.com/archives/web_20_election.phphttp://www.readwriteweb.com/archives/web_20_election.phphttp://www.techpresident.com/blog/entry/9666/this_week_s_favorite_online_political_videoshttp://www.techpresident.com/blog/entry/9666/this_week_s_favorite_online_political_videoshttp://www.techpresident.com/http://www.techpresident.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Intro: danger of over-hypingOld ideas are completely obsolete!

This will revolutionize the world!

Our Web 2.0 startup will make us rich! The sobering reality of the 80-20 rule

VCs desperate to invest in the next Google Example: Microsof ts Oct 2007 investment of $240 million in Facebook,creat ing a $15 billion valuation for the company and made its founder, MarkZuckerberg , worth $3 billion

Startup companies with vision, but no revenue model

New business reali ty: low startup costs, VCs not as important as before New exit st rategy: no IPO, but get acquired by Google

Web 2.0 Bullshit Generator

Reality: people adapt to new things more slowly than

innovators realize 24
http://en.wikipedia.org/wiki/GFDLhttp://www.emptybottle.org/bullshit/http://www.wired.com/techbiz/startups/news/2007/10/facebook_futurehttp://www.amazon.com/exec/obidos/ASIN/1576753700edyourdonswebsithttp://my.yahoo.com/http://www.amazon.com/exec/obidos/ASIN/1576753700edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1576753700edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1576753700edyourdonswebsithttp://www.emptybottle.org/bullshit/http://www.emptybottle.org/bullshit/http://www.wired.com/techbiz/startups/news/2007/10/facebook_futurehttp://www.wired.com/techbiz/startups/news/2007/10/facebook_futurehttp://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Learn Lessons from Web 1.0

to plan for Web 2.0Business Plan Archives Top Ten Lessons from theDot-Com Meltdown

The real learning happens at the intersect ion ofan industry and a generation

Expect major shakeouts and consolidation

Anticipate new compet itors

Dont forget business fundamentals

Bewareover-hyping

Five lessons from Financial Times

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http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://argus-acia.com/strange_connections/strange009.htmlhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://argus-acia.com/strange_connections/strange009.htmlhttp://argus-acia.com/strange_connections/strange009.htmlhttp://argus-acia.com/strange_connections/strange009.htmlhttp://argus-acia.com/strange_connections/strange009.htmlhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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2. Basic themes of Web 2.0

Web 1.0 vs. Web 2.0Reputation economy

Architecture of creation vs consumption

Recurring themes

Related concepts

Mashups

Long Tail

Wikis

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Web 1.0 vs. Web 2.0

Summary of differencesWeb 1.0: mostly static Web pages

Centralized/corporate publishers of content

Single-site contentSome portals

But generally no APIs ormashups

Inadequate technology

Slow bandwidth

No Ajax, full-page refresh

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http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Tag Clouds

Definition

Flickr tag cloud

Technorati tag cloud

Del.icio.us tag cloud

TagCloud.comSelecting RSS feeds by tag

Critical article29
http://en.wikipedia.org/wiki/GFDLhttp://www.zeldman.com/daily/0505a.shtmlhttp://www.zeldman.com/daily/0505a.shtmlhttp://www.wired.com/news/technology/0,67989-0.htmlhttp://www.tagcloud.com/http://del.icio.us/tag/http://www.technorati.com/tag/http://my.yahoo.com/http://en.wikipedia.org/wiki/Tag_cloudhttp://www.flickr.com/photos/tags/http://www.flickr.com/photos/tags/http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svghttp://en.wikipedia.org/wiki/Image:Web_2.0_Map.svghttp://www.zeldman.com/daily/0505a.shtmlhttp://www.zeldman.com/daily/0505a.shtmlhttp://www.wired.com/news/technology/0,67989-0.htmlhttp://www.wired.com/news/technology/0,67989-0.htmlhttp://www.tagcloud.com/http://www.tagcloud.com/http://del.icio.us/tag/http://del.icio.us/tag/http://www.technorati.com/tag/http://www.technorati.com/tag/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/Tag_cloudhttp://en.wikipedia.org/wiki/Tag_cloudhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Recurring themes for

Web 2.0Themes from my Aug 2006 visit to Web 2.0vendors in Silicon Valley (blog post ing)

Enterprise 2.0 Building Blocks: SLATES; (seealso the article, Enterprise 2.0: the dawn ofemergent collaboration from MIT Sloan

Review)Empower individual customers, employees,citizens

(back to basic themes of Web 2.0) 31

M h
http://en.wikipedia.org/wiki/GFDLhttp://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://blogs.zdnet.com/Hinchcliffe/?p=71http://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://sloanreview.mit.edu/wsj/insight/pdfs/47306.pdfhttp://blogs.zdnet.com/Hinchcliffe/?p=71http://blogs.zdnet.com/Hinchcliffe/?p=71http://yourdon.com/personal/blog/2006/08/28/recurring-themes-from-my-web-20-visits/http://yourdon.com/personal/blog/2006/08/28/recurring-themes-from-my-web-20-visits/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://www.macworld.com/news/2007/04/05/googlemaps/index.php


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MashupsDefinition: blending content from > one source

Examples

Web sitesTech Beat: Blogs on Mashups

Programmable Web: list of mashups

Wiki for Web Ser vice s and Open APIs

Business model for mashups

ToolsYahoo Pipes (most processing done on the server)

Googles MyMaps

Microsofts PopFly (most processing done on the client)

Note to collaborators: please add more examples of tools for creating mashups 32

M h E l
http://en.wikipedia.org/wiki/GFDLhttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://www.readwriteweb.com/archives/mashup_business.phphttp://wsfinder.jot.com/WikiHomehttp://www.programmableweb.com/http://en.wikipedia.org/wiki/Mashup_%2528web_application_hybrid%2529http://en.wikipedia.org/wiki/Mashup_%2528web_application_hybrid%2529http://en.wikipedia.org/wiki/Mashup_%2528web_application_hybrid%2529http://www.jumpcut.com/fullscreen?id=594F555C568011DC9D24000423CEF5B0&type=moviehttp://www.jumpcut.com/fullscreen?id=594F555C568011DC9D24000423CEF5B0&type=moviehttp://www.popfly.ms/Overview/Default.aspxhttp://www.popfly.ms/Overview/Default.aspxhttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://pipes.yahoo.com/pipes/http://pipes.yahoo.com/pipes/http://www.readwriteweb.com/archives/mashup_business.phphttp://www.readwriteweb.com/archives/mashup_business.phphttp://wsfinder.jot.com/WikiHomehttp://wsfinder.jot.com/WikiHomehttp://www.programmableweb.com/http://www.programmableweb.com/http://blogs.businessweek.com/the_thread/techbeat/archives/mash-ups/index.htmlhttp://blogs.businessweek.com/the_thread/techbeat/archives/mash-ups/index.htmlhttp://en.wikipedia.org/wiki/Mashup_%2528web_application_hybrid%2529http://en.wikipedia.org/wiki/Mashup_%2528web_application_hybrid%2529http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Mashup Examples

Google Maps + CraigsListHousing Maps for ItalyYouTube.com

Podbopmapsexoffenders.comEarth Sandwich

Middle Eastnews + blogs275Flickr MashupsGoogle Maps mashup showing locationof Oct 2007 wildfires in Califiornia

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http://en.wikipedia.org/wiki/GFDLhttp://maps.google.com/maps/ms?ie=UTF8&hl=en&om=1&msa=0&msid=117631292961056724014.00043d0e9ca465cefeeed&ll=35.960223,-117.443848&spn=6.285224,12.65625&z=7http://blog.programmableweb.com/2007/10/23/275-flickr-mashups/http://truthlaidbear.com/mideastcrisis_map.phphttp://zefrank.com/sandwich/http://www.mapsexoffenders.com/http://podbop.org/http://youtube.com/http://www.maiom.com/mappahttp://www.maiom.com/mappahttp://www.zefrank.com/racerpics/displayimage.php?album=10&pos=169http://www.housingmaps.com/http://www.zefrank.com/racerpics/displayimage.php?album=10&pos=169http://www.zefrank.com/racerpics/displayimage.php?album=10&pos=169http://maps.google.com/maps/ms?ie=UTF8&hl=en&om=1&msa=0&msid=117631292961056724014.00043d0e9ca465cefeeed&ll=35.960223,-117.443848&spn=6.285224,12.65625&z=7http://maps.google.com/maps/ms?ie=UTF8&hl=en&om=1&msa=0&msid=117631292961056724014.00043d0e9ca465cefeeed&ll=35.960223,-117.443848&spn=6.285224,12.65625&z=7http://blog.programmableweb.com/2007/10/23/275-flickr-mashups/http://blog.programmableweb.com/2007/10/23/275-flickr-mashups/http://truthlaidbear.com/mideastcrisis_map.phphttp://truthlaidbear.com/mideastcrisis_map.phphttp://zefrank.com/sandwich/http://zefrank.com/sandwich/http://www.mapsexoffenders.com/http://www.mapsexoffenders.com/http://podbop.org/http://podbop.org/http://youtube.com/http://youtube.com/http://www.maiom.com/mappahttp://www.maiom.com/mappahttp://www.housingmaps.com/http://www.housingmaps.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Long Tail Concepts

Selling more and more to fewerand fewer

Paretos Principle(80-20) less

relevant todayRelat ionship to Web 2.0

Shift from the monopoly of the big hits favors tinypublishers and creators of Web content

Encourages niche producers to collaborate withaggregators like Amazon, iTunes, NetFlix, etc.

Somet imes a niche product can become an unexpectedblockbuster through viral market ing, word of mouth

video: Day of the Long Tail 35
http://www.youtube.com/watch?v=7xAA71Ssidshttp://en.wikipedia.org/wiki/Pareto%2527s_Lawhttp://wip.warnerbros.com/marchofthepenguins/http://wip.warnerbros.com/marchofthepenguins/http://www.youtube.com/watch?v=7xAA71Ssidshttp://www.youtube.com/watch?v=7xAA71Ssidshttp://en.wikipedia.org/wiki/Pareto%2527s_Lawhttp://en.wikipedia.org/wiki/Pareto%2527s_Lawhttp://en.wikipedia.org/wiki/GFDL


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Long Tail History

Scarcity favors the 80-20 rule Production

Inventory

Shelf-space

Distribution

Bits on the Internet changes the rules

Production

Inventory

Shelf-space

Distribution

Search engines: without Google , there would be no Long Tail!

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L T il E l
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Lon Tail Exam le sAmazon (98% of 100,000)

Tim ORei llys critique of Amazon long-tail stats

iTunes (100% of 5 million)

NetFlix(95% of 55,000 movies)

Lego

SoftwaredevelopmentJotSpot Powerpoint presentat ion

Part 2 of Powerpoint presentation

General info on JotSpot(recent ly acquired by Google)

Website design

Death of blockbuster drugs 37

L T il Ad i
http://www.longtail.com/the_long_tail/2007/04/the_death_of_th.htmlhttp://www.longtail.com/the_long_tail/2007/04/the_death_of_th.htmlhttp://www.uie.com/events/uiconf/2006/articles/prioritizing_design_time/http://www.jot.com/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://longtail.typepad.com/the_long_tail/2005/03/the_long_tail_o.htmlhttp://www.thelongtail.com/the_long_tail/2005/10/friday_fanboy_l.htmlhttp://www.netflix.com/http://www.netflix.com/http://www.apple.com/itunes/http://www.apple.com/itunes/http://www.apple.com/itunes/http://www.apple.com/itunes/http://my.yahoo.com/http://longtail.typepad.com/the_long_tail/2005/08/a_methodology_f.htmlhttp://www.longtail.com/the_long_tail/2007/04/the_death_of_th.htmlhttp://www.longtail.com/the_long_tail/2007/04/the_death_of_th.htmlhttp://www.uie.com/events/uiconf/2006/articles/prioritizing_design_time/http://www.uie.com/events/uiconf/2006/articles/prioritizing_design_time/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://www.jot.com/http://www.jot.com/http://www.thelongtail.com/the_long_tail/2005/09/the_long_tail_o.htmlhttp://www.thelongtail.com/the_long_tail/2005/09/the_long_tail_o.htmlhttp://longtail.typepad.com/the_long_tail/2005/03/the_long_tail_o.htmlhttp://longtail.typepad.com/the_long_tail/2005/03/the_long_tail_o.htmlhttp://my.yahoo.com/http://my.yahoo.com/http://www.thelongtail.com/the_long_tail/2005/10/friday_fanboy_l.htmlhttp://www.thelongtail.com/the_long_tail/2005/10/friday_fanboy_l.htmlhttp://www.netflix.com/http://www.netflix.com/http://www.apple.com/itunes/http://www.apple.com/itunes/http://my.yahoo.com/http://my.yahoo.com/http://longtail.typepad.com/the_long_tail/2005/08/a_methodology_f.htmlhttp://longtail.typepad.com/the_long_tail/2005/08/a_methodology_f.html


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Long Tail AdviceTwo imperatives

Make everything available Help me find it

Nine rules (summarized from longer discussion inChapter 14 of The Long Tail)

1. Move inventory to the edge -- keep a virtual inventory, and transfercosts to your suppliers

2. Let customers do the work -- crowdsourcing to let customer rev iewsrank your books, write your product rev iews, etc -- because collectively,customers have virtual ly unlimited t ime and energy.

3. One distribution method doesnt fit all -- think niche

4. One product doesnt fit all -- think niche

5. One price doesnt fit all -- think niche6. Share inf ormation -- which requires giv ing up control

7. Think and not or (Coke)

8. Trust the market to do your job -- a variation on #2 above

9. Understand the power of the free -- combine premium pricing and a freeversion of what you provide; rely on an advert ising-supported model.

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http://en.wikipedia.org/wiki/GFDLhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.amazon.com/exec/obidos/ASIN/1401302378/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1401302378/edyourdonswebsithttp://whimsley.typepad.com/whimsley/2007/04/the_long_tail_1_1.htmlhttp://whimsley.typepad.com/whimsley/2007/04/the_long_tail_1_1.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.amazon.com/exec/obidos/ASIN/1401302378/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1401302378/edyourdonswebsithttp://whimsley.typepad.com/whimsley/2007/04/the_long_tail_1_1.htmlhttp://whimsley.typepad.com/whimsley/2007/04/the_long_tail_1_1.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Wikis

Concepts

History

ExamplesTools

Benefits

Risks

Implications

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Wiki concepts

Rapid iteration of documents, designs,reports, etc.

Widespread collaboration -- either insideor outside an organizational boundary

Relationship to Web 2.0?Relationship to Open Source development?

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Wiki History

Ward Cunninghams workPattern language work , using Hypercard

WikiWikiWeb, 1995

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http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/WikiWikiWebhttp://en.wikipedia.org/wiki/WikiWikiWebhttp://en.wikipedia.org/wiki/Pattern_languagehttp://en.wikipedia.org/wiki/Pattern_languagehttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://students.wikia.com/wiki/Request_a_private_wiki


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Exam lesList oflargest wikis

Wikipedia (more)

Proctor & Gamble Connect & Develop (more)

European pharma dark blog case study

Eli Lilly Innocentive initiative (more)Social Text

Source Forge(open source)

iStock Photo (more)My JESA structured analysis wiki

Semi-private university wikis

This Web 2.0 Google Docs presentation! 42

Wikipedi
http://students.wikia.com/wiki/Request_a_private_wikihttp://docs.google.com/PresentationEditor?id=dvz6jkh_482d3kd77http://students.wikia.com/wiki/Request_a_private_wikihttp://students.wikia.com/wiki/Request_a_private_wikihttp://students.wikia.com/wiki/Request_a_private_wikihttp://students.wikia.com/wiki/Request_a_private_wikihttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.istockphoto.com/http://www.istockphoto.com/http://en.wikipedia.org/wiki/Sourceforgehttp://en.wikipedia.org/wiki/Sourceforgehttp://en.wikipedia.org/wiki/Socialtexthttp://www.innocentive.com/http://pg.t2h.yet2.com/t2h/page/homepagehttp://www.wikipedia.org/http://meta.wikimedia.org/wiki/List_of_largest_wikishttp://docs.google.com/PresentationEditor?id=dvz6jkh_482d3kd77http://docs.google.com/PresentationEditor?id=dvz6jkh_482d3kd77http://students.wikia.com/wiki/Request_a_private_wikihttp://students.wikia.com/wiki/Request_a_private_wikihttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.yourdon.com/strucanalysis/wiki/index.php?title=Introductionhttp://www.istockphoto.com/http://www.istockphoto.com/http://en.wikipedia.org/wiki/Sourceforgehttp://en.wikipedia.org/wiki/Sourceforgehttp://en.wikipedia.org/wiki/Socialtexthttp://en.wikipedia.org/wiki/Socialtexthttp://www.innocentive.com/http://www.innocentive.com/http://strange.corante.com/archives/2005/06/13/dark_blogs_case_study_01_a_european_pharmaceutical_group.phphttp://strange.corante.com/archives/2005/06/13/dark_blogs_case_study_01_a_european_pharmaceutical_group.phphttp://pg.t2h.yet2.com/t2h/page/homepagehttp://pg.t2h.yet2.com/t2h/page/homepagehttp://www.wikipedia.org/http://www.wikipedia.org/http://meta.wikimedia.org/wiki/List_of_largest_wikishttp://meta.wikimedia.org/wiki/List_of_largest_wikishttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://www.wikipedia.org/


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WikipediaHarvard Business School casestudy

2-millionth English-language article published on 09/12/2007

The 1-percent rule: 2% of Wikipedia editors generate 60% of its content.Wikipedia saysthere are 5,682,446 Wikipedians; incredibly detailed stat ist ics aboutdemographics and growth ofWikipedians areavailable here(e.g. , only 75,716 Wikipediansmade 5 or more contributions in Sept 2007).

According to Nov 2007 CACM article WhatMotivates Wikipedians?, the top motivators forWikipedians are fun and ideology

e.g., they s trongly agree with Writing/editi ng in Wikipedia is fun, and I thinkinformation should be free.

Lowest moti vators were social (People Im close to want me to write/edi t in Wikipedia) and career (I can make ne wcontacts that might help my busine ss or career.

Additional Wikipedia stat ist ics areavailable here; for example, Wikipedia grew by more than30 mil lion words in July, 2006.

Growth may be slowing ; see this Oct 11, 2007TechCrunch art icleandthis Wikipedia page

One risk of Wikipedia: truth by consensus (aka wikiality

WikiScanner

43
http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://my.yahoo.com/http://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://www.techcrunch.com/2007/10/11/wikipedia-hits-mid-life-slow-down/http://en.wikipedia.org/wiki/User:Dragons_flight/Log_analysishttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://en.wikipedia.org/wiki/Wales%252C_Jimmyhttp://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/Wikiality%23Wikialityhttp://en.wikipedia.org/wiki/Wikiality%23Wikialityhttp://en.wikipedia.org/wiki/User:Dragons_flight/Log_analysishttp://en.wikipedia.org/wiki/User:Dragons_flight/Log_analysishttp://www.techcrunch.com/2007/10/11/wikipedia-hits-mid-life-slow-down/http://www.techcrunch.com/2007/10/11/wikipedia-hits-mid-life-slow-down/http://en.wikipedia.org/wiki/Wikipedia:Statisticshttp://en.wikipedia.org/wiki/Wikipedia:Statisticshttp://portal.acm.org/citation.cfm?id=1297798&jmp=cit&coll=ACM&dl=ACM&CFID=4479483&CFTOKEN=26929924%23CIThttp://portal.acm.org/citation.cfm?id=1297798&jmp=cit&coll=ACM&dl=ACM&CFID=4479483&CFTOKEN=26929924%23CIThttp://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htmhttp://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htmhttp://en.wikipedia.org/wiki/Wikipedia:Wikipedianshttp://en.wikipedia.org/wiki/Wikipedia:Wikipedianshttp://twopointouch.com/2007/09/25/we-the-audience/http://twopointouch.com/2007/09/25/we-the-audience/http://www.nytimes.com/reuters/news/news-wikipedia-growth.htmlhttp://www.nytimes.com/reuters/news/news-wikipedia-growth.htmlhttp://courseware.hbs.edu/public/cases/wikipedia/http://courseware.hbs.edu/public/cases/wikipedia/http://www.wikipedia.org/http://www.wikipedia.org/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Mary Meeker on Wikipedia

44

from Mary Meeker, 2007 Web 2.0 Summit confe rence, page 32 ofpresentation
http://en.wikipedia.org/wiki/GFDLhttp://www.morganstanley.com/institutional/techresearch/Internet_Trends_web2.0.html?page=researchhttp://www.morganstanley.com/institutional/techresearch/Internet_Trends_web2.0.html?page=researchhttp://www.web2summit.com/http://www.web2summit.com/http://en.wikipedia.org/wiki/Mary_Meekerhttp://en.wikipedia.org/wiki/Mary_Meekerhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Proctor & Gamble

8,000 researchers

600 partners

productivity up 60%

35% of innovat ions from outside

R&D costs dropped from 4.8% of sales,down to 3.4% of sales

45
http://en.wikipedia.org/wiki/GFDLhttp://pg.t2h.yet2.com/t2h/page/homepagehttp://pg.t2h.yet2.com/t2h/page/homepagehttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Eli Lilly Innocentive

30 companies involved90,000(!) scientists

Rewards up to $100,000

46

iStock Photo
http://en.wikipedia.org/wiki/GFDLhttp://www.innocentive.com/http://www.innocentive.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://www.istockphoto.com/


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iStock PhotoSells photos for $1-5, much cheaper than

traditional commercial sourcesPays royalties to amateur photographersLicensed 10 million images in 2006

Purchased by Getty Images for $50 millionBut may be rendered irrelevant by (free) Flickr... My Flickr page, for whatever it s worth... 15.4 mil lion registered users 38 mil lion visi tors/month

1.38 billion photographs

... orPhotobucket acquired by Fox Media in July, 2007

has 35 mil lion visi tors/month

has 3.636 bil lion images as of 09/24/2007 47
http://photobucket.com/http://www.flickr.com/http://photobucket.com/http://photobucket.com/http://www.flickr.com/photos/yourdon/setshttp://www.flickr.com/photos/yourdon/setshttp://www.flickr.com/http://www.flickr.com/http://www.istockphoto.com/http://www.istockphoto.com/http://en.wikipedia.org/wiki/GFDL


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Wiki ToolsTwiki (free)

MediaWiki

pbWiki

JotSpot(recently acquired by Google)

Eds report on JotSpot JotSpot 2.0

Wikipatterns

48

Wiki B fit
http://en.wikipedia.org/wiki/GFDLhttp://www.techcrunch.com/2006/07/24/jotspot-20-launches/http://www.techcrunch.com/2006/07/24/jotspot-20-launches/http://www.jot.com/http://www.jot.com/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://pbwiki.com/http://www.mediawiki.org/wiki/MediaWikihttp://twiki.org/http://blogs.ittoolbox.com/km/elsua/archives/wikipatterns-getting-the-most-out-of-your-own-wiki-experience-by-learning-from-others-14606http://blogs.ittoolbox.com/km/elsua/archives/wikipatterns-getting-the-most-out-of-your-own-wiki-experience-by-learning-from-others-14606http://www.techcrunch.com/2006/07/24/jotspot-20-launches/http://www.techcrunch.com/2006/07/24/jotspot-20-launches/http://www.yourdonreport.com/index.php/2006/08/25/jotspot-wikis-for-non-geeks/http://www.yourdonreport.com/index.php/2006/08/25/jotspot-wikis-for-non-geeks/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://www.techcrunch.com/2006/10/31/google-acquires-wiki-company-jotspot/http://www.jot.com/http://www.jot.com/http://pbwiki.com/http://pbwiki.com/http://www.mediawiki.org/wiki/MediaWikihttp://www.mediawiki.org/wiki/MediaWikihttp://twiki.org/http://twiki.org/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Wiki BenefitsNew workforce: crowdsourcing (people power)

Some are happy with modest, part-time income Google Answers: $2.50 payments

Hobbyists often happy to work for free

Time magazine article: Gett ing Rich on Those Who Work for Free Flickr, and other sources of artistic/IP contributions

raw resources: grid comput ing, SETI-at-home

Yahoo Answers: 10 million free answers

Access loyal resources Retirees Alumni

Customers

Generate new ideas, products more quickly 49

Wiki Risks
http://answers.yahoo.com/http://answers.yahoo.com/http://www.yourdonreport.com/index.php/2006/04/17/harvesting-those-idle-cpu-cycles/http://setiathome.ssl.berkeley.edu/http://www.boingboing.net/2007/02/20/time_getting_rich_of.htmlhttp://answers.google.com/answers/http://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.07/people.htmlhttp://answers.yahoo.com/http://answers.yahoo.com/http://setiathome.ssl.berkeley.edu/http://setiathome.ssl.berkeley.edu/http://www.yourdonreport.com/index.php/2006/04/17/harvesting-those-idle-cpu-cycles/http://www.yourdonreport.com/index.php/2006/04/17/harvesting-those-idle-cpu-cycles/http://www.boingboing.net/2007/02/20/time_getting_rich_of.htmlhttp://www.boingboing.net/2007/02/20/time_getting_rich_of.htmlhttp://answers.google.com/answers/http://answers.google.com/answers/http://www.wired.com/wired/archive/14.07/people.htmlhttp://www.wired.com/wired/archive/14.07/people.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://www.hyperorg.com/blogger/mtarchive/wikipedias_credibility.html


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Wiki RisksSecurity

Privacy

Censorship issues

IP ownershipControl

Anarchy

Credibility of information The Essjay Controversy

David Weinbergers assessment of Wikipedia credibility

Wikipedia compet itor: Citizendium

50
http://en.wikipedia.org/wiki/GFDLhttp://www.hyperorg.com/blogger/mtarchive/wikipedias_credibility.htmlhttp://en.wikipedia.org/wiki/Essjayhttp://select.nytimes.com/gst/abstract.html?res=FB0611F83A550C748DDDAF0894DE404482http://www.tbray.org/ongoing/When/200x/2006/10/17/In-A-Boxhttp://simple.wikipedia.org/wiki/Wikipedia:Privacy_policyhttp://www.macworld.com/news/2006/10/20/citizendium/index.php?lsrc=mwrsshttp://www.macworld.com/news/2006/10/20/citizendium/index.php?lsrc=mwrsshttp://www.hyperorg.com/blogger/mtarchive/wikipedias_credibility.htmlhttp://www.hyperorg.com/blogger/mtarchive/wikipedias_credibility.htmlhttp://en.wikipedia.org/wiki/Essjayhttp://en.wikipedia.org/wiki/Essjayhttp://select.nytimes.com/gst/abstract.html?res=FB0611F83A550C748DDDAF0894DE404482http://select.nytimes.com/gst/abstract.html?res=FB0611F83A550C748DDDAF0894DE404482http://www.tbray.org/ongoing/When/200x/2006/10/17/In-A-Boxhttp://www.tbray.org/ongoing/When/200x/2006/10/17/In-A-Boxhttp://simple.wikipedia.org/wiki/Wikipedia:Privacy_policyhttp://simple.wikipedia.org/wiki/Wikipedia:Privacy_policyhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Wiki implicationsConsider inhouse wiki as a learningexperience

Visit/learn about other successful wikiinitiatives

Consider limited externalcollaboration wiki as a pilot project

Remember: tools are just enablers;cultural issues are more important

51

W b 2 0 Hi t
http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529


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Web 2.0 HistoryPre-History

Initial rejection of Web 2.0 concep ts Amazon long tail in 1995 eBay long tai l in 1995 WikiWikiWeb in 1995 Yahoo (various Web 2.0 concepts) in 1996 Google advert ising (long tai l), 2000 Wikipedia in 2001 iTunes (long tai l) in 2001 Early book with Web 2.0 title, 2002

Development of enabling technologies

Social/cultural influences Clue Train Manifesto User-generated content

First Web 2.0 conference in 2004

Buzz began in 2005 52
http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529http://www.wired.com/news/technology/0,1282,69114,00.htmlhttp://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529http://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529http://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1587622009/edyourdonswebsithttp://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://www.amazon.com/exec/obidos/ASIN/1587622009/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/1587622009/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.wired.com/news/technology/0,1282,69114,00.htmlhttp://www.wired.com/news/technology/0,1282,69114,00.htmlhttp://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529http://en.wikipedia.org/wiki/Web_2.0_Conference_%25282004%2529http://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0738204315/edyourdonswebsithttp://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://www.smartmobs.com/archive/2006/07/14/wired_news_to_c.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Web 2.0 Technology

Ajax

Ruby on Rails

APIs

Tools/IDEs

Other enabling technology

Design guidelines, best practices

53


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Technology - Ajax

Basic concept

Architectural guidelinesExamples

Ajaxifying legacy apps

Ajax-related web sites

54


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Ajax - basic concept

Asynchronous Javascript & XML

Standards-based presentation using XHTML and CSS

Dynamic display and interaction using DOM

Data interchan ge using XML and XSLR

Ansynchronous data retrieval using XML HttpRequest orXMLHTTP (from Microsof t)

Javascript binding everything together

55

Ajax


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Ajax:

architectural guidelinesSmall server-side events, no full-page refresh

Asynchronous activity: users continueworking after invoking a request

onAnything: any user event can cause anasynchronous event

56

Aj l


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Ajax: examples

FlickrMeebo

Nowsy - an Ajax home page

All of theZoho products

Timeline- Ajaxwidget for visualizing time-basedevents

Microsoft releases beta AJAX

note to collaborators: please add more importantAjax examples, as appropriate

57
http://en.wikipedia.org/wiki/GFDLhttp://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.zoho.com/http://www.nowsy.com/index.php?cc=yeshttp://www17.meebo.com/http://blog.flickr.com/flickrblog/2005/05/from_flash_to_a.htmlhttp://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://simile.mit.edu/timeline/http://simile.mit.edu/timeline/http://www.zoho.com/http://www.zoho.com/http://www.nowsy.com/index.php?cc=yeshttp://www.nowsy.com/index.php?cc=yeshttp://www17.meebo.com/http://www17.meebo.com/http://blog.flickr.com/flickrblog/2005/05/from_flash_to_a.htmlhttp://blog.flickr.com/flickrblog/2005/05/from_flash_to_a.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Ajaxifying legacy apps

Ajax spurs rebirth for desktop apps, byMartin LaMonica, ZDNet News, Dec 1,

2005Writely -- now Google Docs

Google spreadsheets -- now Google Docs

Many other companies are now doingthis, though its not always easy toprovide a cost-benefit justification

58
http://en.wikipedia.org/wiki/GFDLhttp://spreadsheets.google.com/http://spreadsheets.google.com/http://www.writely.com/http://www.linkedin.com/ppl/webprofile?action=vmi&id=694292&authToken=T9_j&authType=name&trk=ppro_viewmorehttp://spreadsheets.google.com/http://spreadsheets.google.com/http://www.writely.com/http://www.writely.com/http://www.linkedin.com/ppl/webprofile?action=vmi&id=694292&authToken=T9_j&authType=name&trk=ppro_viewmorehttp://www.linkedin.com/ppl/webprofile?action=vmi&id=694292&authToken=T9_j&authType=name&trk=ppro_viewmorehttp://news.zdnet.com/2100-9593_22-5977268.htmlhttp://news.zdnet.com/2100-9593_22-5977268.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Ajax Web sites

Ajax matters

Ajaxian

Ajaxmagazine

Sites using Ajax

59
http://en.wikipedia.org/wiki/GFDLhttp://www.ajaxmatters.com/blog/sites-using-ajax/http://ajax.phpmagazine.net/http://ajaxian.com/http://www.ajaxmatters.com/blog/sites-using-ajax/http://www.ajaxmatters.com/blog/sites-using-ajax/http://ajax.phpmagazine.net/http://ajax.phpmagazine.net/http://ajaxian.com/http://ajaxian.com/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Technology - Ruby on Rails

Basic concepts

Examples

Websites

Tools, etc.

60

Ruby on Rails:


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Ruby on Rails:basic concepts

Open-source web application framework writ ten in Ruby

Closely follows the Model-View-Controller (MVC) architectureoriginally developed for Smalltalk

Stri ves for simplicity and allowing real-world applications to bedeveloped in less code (and thus less effort/time) than otherframeworks -- and with a minimum of configuration

Ruby programming language allows for extensi vemetaprogramming , which Rails makes great use of

Rails architecture strongly favors database use, and an RDBMSsystem is recommended for data storage

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Ruby on Rails: examples

Twitter(this isnt themain Twitter website)Companies A-M

Companies N-Z

62

Ruby on Rails:
http://en.wikipedia.org/wiki/GFDLhttp://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage2http://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage1http://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage2http://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage2http://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage1http://wiki.rubyonrails.org/rails/pages/RealWorldUsagePage1http://scobleizer.com/2007/04/15/narcissystem-still-growing-rapidly/http://scobleizer.com/2007/04/15/narcissystem-still-growing-rapidly/http://scobleizer.com/2007/04/15/narcissystem-still-growing-rapidly/http://scobleizer.com/2007/04/15/narcissystem-still-growing-rapidly/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Ruby on Rails:

WebsitesRubyOnRails.org

Wiki site

SourceForge

AjaxOnRails

63
http://en.wikipedia.org/wiki/GFDLhttp://www.ajaxprojects.com/ajax/projectdetails.php?projectID=25http://my.yahoo.com/http://wiki.rubyonrails.com/railshttp://www.ajaxprojects.com/ajax/projectdetails.php?projectID=25http://www.ajaxprojects.com/ajax/projectdetails.php?projectID=25http://my.yahoo.com/http://my.yahoo.com/http://wiki.rubyonrails.com/railshttp://wiki.rubyonrails.com/railshttp://www.rubyonrails.org/http://www.rubyonrails.org/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Ruby on Rails: Tools, etc.

Integration with Visual Studionote to collaborators: need moreexamples of RubyOnRails tools

64

Technology - APIs
http://en.wikipedia.org/wiki/GFDLhttp://www.sr-ultimate.com/2006/07/25/ruby-programmers-to-get-visual-studio-link/http://www.sr-ultimate.com/2006/07/25/ruby-programmers-to-get-visual-studio-link/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Technology - API sGoogle

Google Maps API

Google AJAX search API

Yahoo Yahoo search API

AOL AIM APIs

Dappers API service(Israeli-based, has a partnership withMicrosoft)

Twitter API

Facebook API

note to col laborators: need more example s of APIs for Web 2.0 development what about Amazon, iTunes, eBay, etc.?

65
http://developers.facebook.com/documentation.php?v=1.0&doc=http://%20http//twitter.com/help/apihttp://www.techcrunch.com/2006/08/17/create-an-api-for-any-site-with-dapper/http://www.infoworld.com/article/06/10/19/HNaimapi_1.html?source=rss&url=http://www.infoworld.com/article/06/10/19/HNaimapi_1.htmlhttp://developer.yahoo.com/search/http://code.google.com/apis/ajaxsearch/http://developers.facebook.com/documentation.php?v=1.0&doc=http://developers.facebook.com/documentation.php?v=1.0&doc=http://%20http//twitter.com/help/apihttp://%20http//twitter.com/help/apihttp://www.techcrunch.com/2006/08/17/create-an-api-for-any-site-with-dapper/http://www.techcrunch.com/2006/08/17/create-an-api-for-any-site-with-dapper/http://www.infoworld.com/article/06/10/19/HNaimapi_1.html?source=rss&url=http://www.infoworld.com/article/06/10/19/HNaimapi_1.htmlhttp://www.infoworld.com/article/06/10/19/HNaimapi_1.html?source=rss&url=http://www.infoworld.com/article/06/10/19/HNaimapi_1.htmlhttp://developer.yahoo.com/search/http://developer.yahoo.com/search/http://code.google.com/apis/ajaxsearch/http://code.google.com/apis/ajaxsearch/http://www.google.com/apis/maps/http://www.google.com/apis/maps/


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Technology: tools/IDEs

Primary object ive: fast and flexibledevelopment, not reuse

Aptana

note to collaborators: need more

examples of general tools and IDEs forWeb 2.0 development

66

Technology other
http://en.wikipedia.org/wiki/GFDLhttp://www.aptana.com/http://www.eds.com/sites/cs/blogs/eds_next_big_thing_blog/archive/2006/07/26/8978.aspxhttp://www.aptana.com/http://www.aptana.com/http://www.eds.com/sites/cs/blogs/eds_next_big_thing_blog/archive/2006/07/26/8978.aspxhttp://www.eds.com/sites/cs/blogs/eds_next_big_thing_blog/archive/2006/07/26/8978.aspxhttp://www.eds.com/sites/cs/blogs/eds_next_big_thing_blog/archive/2006/07/26/8978.aspxhttp://www.eds.com/sites/cs/blogs/eds_next_big_thing_blog/archive/2006/07/26/8978.aspxhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


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Technology - other

enabling technologiesXML

Web services: network as platform (see Microsoft declares end of PC era)

Django: a high-level Python Web framework

RSS

AdobeFlex

67

Technology - Design
http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://www.adobe.com/products/flex/http://my.yahoo.com/http://www.djangoproject.com/http://www.djangoproject.com/http://en.wikipedia.org/wiki/Python_%2528programming_language%2529http://nborgis.wordpress.com/2006/07/29/microsoft-declares-end-of-pc-era/http://nborgis.wordpress.com/2006/07/29/microsoft-declares-end-of-pc-era/http://en.wikipedia.org/wiki/Web_servicehttp://en.wikipedia.org/wiki/XMLhttp://www.adobe.com/products/flex/http://www.adobe.com/products/flex/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/Python_%2528programming_language%2529http://en.wikipedia.org/wiki/Python_%2528programming_language%2529http://www.djangoproject.com/http://www.djangoproject.com/http://nborgis.wordpress.com/2006/07/29/microsoft-declares-end-of-pc-era/http://nborgis.wordpress.com/2006/07/29/microsoft-declares-end-of-pc-era/http://en.wikipedia.org/wiki/Web_servicehttp://en.wikipedia.org/wiki/Web_servicehttp://en.wikipedia.org/wiki/XMLhttp://en.wikipedia.org/wiki/XMLhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://codesnipers.com/?q=node/495


68/120


Technology - Designguidelines, best practices

Forthcoming book: Web 2.0 Design PatternsAgile development

Scot t Rosenbergs dissent: 5-year Web 2.0 design cycle

Scaling issues: must architect for rapid growth example: iLike(Facebook app) launched dur ing holiday weekend in May Acquired first 10,000 users in first 12 hours of busine ss

Next 10,000 users acquired in following 3 hours

Next 10,000 users acquired in following 2 hours

Developers filled up 40 ser vers after one day, had to beg and borrow additional ser versduring remainder of holiday weekend...

UI issues

Problems with non-integrated Web 2.0 apps 68

Products/Vendors
http://en.wikipedia.org/wiki/GFDLhttp://codesnipers.com/?q=node/495http://www.iconnectdots.com/ctd/2006/06/open_source_pro.htmlhttp://www.iconnectdots.com/ctd/2006/06/open_source_pro.htmlhttp://codesnipers.com/?q=node/495http://ilike.com/http://www.wordyard.com/2007/08/27/five-years-2/http://www.amazon.com/exec/obidos/ASIN/0596514433/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0596514433/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0596514433/edyourdonswebsithttp://www.iconnectdots.com/ctd/2006/06/open_source_pro.htmlhttp://www.iconnectdots.com/ctd/2006/06/open_source_pro.htmlhttp://codesnipers.com/?q=node/495http://codesnipers.com/?q=node/495http://ilike.com/http://ilike.com/http://www.wordyard.com/2007/08/27/five-years-2/http://www.wordyard.com/2007/08/27/five-years-2/http://www.amazon.com/exec/obidos/ASIN/0596514433/edyourdonswebsithttp://www.amazon.com/exec/obidos/ASIN/0596514433/edyourdonswebsithttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://www.go2web20.net/


69/120


Products/Vendors

Aspects of Web 2.0 usageBig vendors

Top 25 UK vendors

Top Italian Web apps

Web apps around the world

Social Networking ServicesOther startups, small vendors

A visual display of all Web 2.0vendors69
http://en.wikipedia.org/wiki/GFDLhttp://www.go2web20.net/http://www.go2web20.net/http://www.readwriteweb.com/archives/web_apps_around.phphttp://www.readwriteweb.com/archives/top_italian_web_apps.phphttp://www.theregister.co.uk/2007/03/16/the_top_25_uk_web_startups/http://my.yahoo.com/http://www.go2web20.net/http://www.go2web20.net/http://www.readwriteweb.com/archives/web_apps_around.phphttp://www.readwriteweb.com/archives/web_apps_around.phphttp://www.readwriteweb.com/archives/top_italian_web_apps.phphttp://www.readwriteweb.com/archives/top_italian_web_apps.phphttp://www.theregister.co.uk/2007/03/16/the_top_25_uk_web_startups/http://www.theregister.co.uk/2007/03/16/the_top_25_uk_web_startups/http://my.yahoo.com/http://my.yahoo.com/http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


70/120


71/120


Big VendorsGoogle

Yahoo

MicrosoftIBM

Apple

Cisco

Tim OReilly:SAP as a Web 2.0 vendor?71

Google
http://en.wikipedia.org/wiki/GFDLhttp://radar.oreilly.com/archives/2007/10/sap_web_20.htmlhttp://radar.oreilly.com/archives/2007/10/sap_web_20.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


72/120


GoogleThe Economist: Whos Afraid of Google?

Googles Master Plan (just kidding!)

My vis it to Google

Mashups: Googles MyMaps

Long Tail : statist ics on advertising

People Power: Google Pages

Google Apps

Google Powerpoint

Google Notebook(in 17 languages!)

New stuff: Google3D

72
http://en.wikipedia.org/wiki/GFDLhttp://my.yahoo.com/http://www.google.com/notebook/http://www.roughtype.com/archives/2007/04/google_buys_pow.phphttp://www.google.com/a/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=google%2520appshttp://pages.google.com/http://yourdon.com/personal/blog/2006/08/23/my-visit-to-google-maps-maps-maps/http://yourdon.com/personal/blog/2006/08/23/my-visit-to-google-maps-maps-maps/http://www.flickr.com/photos/jurvetson/21470089/http://www.flickr.com/photos/jurvetson/21470089/http://my.yahoo.com/http://my.yahoo.com/http://www.google.com/notebook/http://www.google.com/notebook/http://www.roughtype.com/archives/2007/04/google_buys_pow.phphttp://www.roughtype.com/archives/2007/04/google_buys_pow.phphttp://www.google.com/a/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=google%2520appshttp://www.google.com/a/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=google%2520appshttp://pages.google.com/http://pages.google.com/http://longtail.typepad.com/the_long_tail/2005/02/googles_long_ta.htmlhttp://longtail.typepad.com/the_long_tail/2005/02/googles_long_ta.htmlhttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://www.macworld.com/news/2007/04/05/googlemaps/index.phphttp://yourdon.com/personal/blog/2006/08/23/my-visit-to-google-maps-maps-maps/http://yourdon.com/personal/blog/2006/08/23/my-visit-to-google-maps-maps-maps/http://www.flickr.com/photos/jurvetson/21470089/http://www.flickr.com/photos/jurvetson/21470089/http://www.economist.com/opinion/displaystory.cfm?story_id=9725272http://www.economist.com/opinion/displaystory.cfm?story_id=9725272http://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDL


73/120


Yahoo

Relationship with JotSpot

OwnsFlickr, among many other assets

Yahoo buys Zimbra

Yahoo Pipes

73

Microsoft
http://en.wikipedia.org/wiki/GFDLhttp://www.yourdonreport.com/index.php/2007/02/23/yahoo-pipes/http://www.yourdonreport.com/index.php/2007/02/23/yahoo-pipes/http://www.yourdonreport.com/index.php/2007/02/23/yahoo-pipes/http://www.redherring.com/Article.aspx?a=17236&hed=eBay+Goes+Web+2.0&sector=Industries&subsector=VentureCapitalhttp://www.yourdonreport.com/index.php/2007/02/23/yahoo-pipes/http://www.yourdonreport.com/index.php/2007/02/23/yahoo-pipes/http://www.redherring.com/Article.aspx?a=17236&hed=eBay+Goes+Web+2.0&sector=Industries&subsector=VentureCapitalhttp://www.redherring.com/Article.aspx?a=17236&hed=eBay+Goes+Web+2.0&sector=Industries&subsector=VentureCapitalhttp://www.flickr.com/http://www.flickr.com/http://www.redherring.com/Article.aspx?a=17236&hed=eBay+Goes+Web+2.0&sector=Industries&subsector=VentureCapitalhttp://www.redherring.com/Article.aspx?a=17236&hed=eBay+Goes+Web+2.0&sector=Industries&subsector=VentureCapitalhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspx


74/120


MicrosoftSocial Networks: investment in Facebook

Network as Platform: Windows Office Live(seeMary Jo Foleys Sep 30, 2007 summary)

Blogging tool: Windows Live Writer

Computerworld review

Support for Ajax

Mashups Strategy

MapCruncher

PopFly

Long Tail -- XBox Live Arcade74

IBM
http://en.wikipedia.org/wiki/GFDLhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspxhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspxhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspxhttp://my.yahoo.com/http://research.microsoft.com/mapcruncher/http://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.computerworld.com/blogs/node/3223http://blogs.zdnet.com/microsoft/?p=762http://blogs.zdnet.com/microsoft/?p=762http://www.nytimes.com/2007/10/25/technology/24cnd-facebook.htmlhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspxhttp://blog.retrosight.com/CategoryView,category,The%2520Long%2520Tail.aspxhttp://my.yahoo.com/http://my.yahoo.com/http://research.microsoft.com/mapcruncher/http://research.microsoft.com/mapcruncher/http://blogs.zdnet.com/SAAS/?p=141http://blogs.zdnet.com/SAAS/?p=141http://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.infoworld.com/article/06/10/23/HNmicajax_1.html?source=rss&url=http://www.infoworld.com/article/06/10/23/HNmicajax_1.htmlhttp://www.computerworld.com/blogs/node/3223http://www.computerworld.com/blogs/node/3223http://windowslivewriter.spaces.live.com/http://windowslivewriter.spaces.live.com/http://blogs.zdnet.com/microsoft/?p=762http://blogs.zdnet.com/microsoft/?p=762http://office.microsoft.com/en-us/officelive/FX101955581033.aspxhttp://office.microsoft.com/en-us/officelive/FX101955581033.aspxhttp://www.nytimes.com/2007/10/25/technology/24cnd-facebook.htmlhttp://www.nytimes.com/2007/10/25/technology/24cnd-facebook.htmlhttp://en.wikipedia.org/wiki/GFDLhttp://en.wikipedia.org/wiki/GFDLhttp://blogs.zdnet.com/Howlett/?p=116


75/120


IBM

Summary of Web 2.0 init iativesMashup strategy

Support for Ruby on Rails

Support for Ajax

Lotus Notes V8

IBM acquires Web conferencing service provider

Blog: Will IBM compete with Facebook/Web 2.0?

75

A l
http://en.wikipedia.org/wiki/GFDLhttp://blogs.zdnet.com/Howlett/?p=116http://blogs.zdnet.com/Howlett/?p=116http://my.yahoo.com/http://my.yahoo.com/http://www.siliconvalleywatcher.com/mt/archives/2006/10/svw_chat_ibms_c.phphttp://www-128.ibm.com/developerworks/web/library/j-cb05096.html?ca=dgr-lnxw01RailsSecretSaucehttp://blogs.zdnet.com/Hinchcliffe/?p=49http://www-03.ibm.com/press/us/en/pressrelease/19821.wsshttp://www-03.ibm.com/press/us/en/pressrelease/19821.wsshttp://blogs.zdnet.com/Howlett/?p=116http://blogs.zdnet.com/Howlett/?p=116http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://my.yahoo.com/http://www.siliconvalleywatcher.com/mt/archives/2006/10/svw_chat_ibms_c.phphttp://www.siliconvalleywatcher.com/mt/archives/2006/10/svw_chat_ibms_c.php

Documents

Web 2.0 presentation by Ed Yourdon