Web 2.0 & Power of Default

By

Prashant Singh

Defining the Problem

What is “Power Of Default” ??Tendency of user to accept what is offered to him

2 3

1

Software Marketing =The Art Of Making Better Mouse Traps

Default,De-Facto & No Brainier

Dependency on OS,Database ,middle-ware & Browser

“Power Of Default” in Software Industry

What is Web 2.0 ??Blogging,

Tagging,

Social Networking,

Sharing

Usability

Collaboration

Web Service

Ajax

XML

&

“Eternal Beta “

Promises of Web 2.0

HARBRINGER OF “ERA OF CHOICE “

DESKTOP LIKE FUNCTIONALITY IN WEB APPICATION BY AJAX

INTERNET AS A PLATFORM

APPLICATION WILL BE INDEPENDENT OF OS

XML INTERFACES TO ENABLE INTERACTION BITWEEN APPLICATIONS

So Far So Good . But what’s the Real Story ??

Will Web 2.0 Deliver ?

More things Changes, More They Remain the Same

Is There no Default Factor in Web 2.0 ?

Google,Yahoo & MSN fighting each other to partner with AOL

Motorola cell phone will have a “G” Button which will load Google

There is no clear Exit path from Web Based Applications

Some high Profile Events in Web2.0

Google is Default Page in Firefox

No Clear Standard in Mobile Web Application Space

Ray of Hope

No Default Approach in Application Design

Image Search : One Problem Three Approaches

No Default Approach in Business Model

Online desktop like pageflake provide support for third party applications like Writely, Feed Reader ,Flickr etc

Google MAP,Skype,Amazon offer their API for writing application using them.

Conclusion ???

Default Factor will always be there in some amount because essentially people are too lazy to explore options

Need to have a universal standard for web based application –to-application communication specification

Need to have a Clear Exit Path for user

Need to have a solid revenue model beside Advertisement

Thanks

Any Question???