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Web 2.0Fake Steve Jobs
Fake Steve
OPTIONSThe Secret Life of Steve
Jobs
“A thoroughly unlikable narrator.” -- New York Times Book Review
Fake Steve
Why?
Why?
Why Steve Jobs?
Why?
Why Steve Jobs?
Why does it work?
Why?
Boredom
Fear
Why Steve Jobs?
Apple Public Relations
Parody: Jobs & blogging.
Comic strip evolves into news.
Why does it work?
The audience
* Consume and create* Fake Vladimir Putin* Performance space* Twitter and Facebook
Honesty
Microsoft-Yahoo
Beastmaster Bill
Uncle Ballster
Ernst Stavro Blomer
Dr. Stevil
“Music, Internet and phone, in one device? Oh my God!”
David Pogue, New York Times:
“A profound achievement – bigger than the first moon landing.”
Walt Mossberg, Wall Street Journal:
“Every time I use my iPhone, I get so excited that I soil myself.”
Steven Levy, Newsweek:
“I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”
Apple as Borg?
iPhone SDK:Return of the Hype
““As much as I hate As much as I hate to admit it, that to admit it, that was a hysterical was a hysterical
entry today entry today ... ... coz coz it’s it’s
all trueall true.”.”--Apple employee--Apple employee
Fake Steve
Namaste.
Fake Steve