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Web 2.0 and the Emergence of Emergence. Anna Nemittanan Allen Crotty Toya Dartis Will Olaleye. A New Version of the Web?. - PowerPoint PPT Presentation
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ANNA NEMITTANANALLEN CROTTYTOYA DARTIS
WILL OLALEYE
Web 2.0 and the Emergence of Emergence
A New Version of the Web?
The concept of “Web 2.0” began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dotcom collapse seemed marked some kind of turning point for the web, such that a call to action such as “Web 2.0” might make sense. We agreed that it did….
Companies, Organizations and Sites represented By Web 2.0
WikipediaSocial Sites like MySpace and FacebookWeb-book marking DeliciousMedia-sharing sites YouTube and FlickrBlogging utilities, i.e Blogger and TypepadWeb Search engine GoogleLocation-based classified ad site Craigslist
Definition of Web 2.0
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.”
Three Trends Yield Better Tools
1. Free and Easy Platforms for Communication and Interaction
2. A Lack of Imposed Structure3. Mechanisms to Let Structure Emerge
Free and Easy Platforms for Communication and Interaction
Emails, mobile phone texting and some types of IM are channels.
Alternative to a channel is called a Platform, such as every Web site, whether on intranet, extranet, or the Internet
Free and easy platforms exist on the web; current popular Web 2.0 platforms like Facebook, MySpace and Blogger. Also Twitter.
A Lack of Imposed Structure
WorkflowsDecision rightInterdependenciesInformation
Throughout history the norm has been to use technology to impose these work structures To define workflows, interdependencies, decision
rights allocation, and information needsERP(enterprise resource planning)CRM(customer relationship management)SCM(supply chain management)
All experienced explosive growth in the mid 90’s By using software to define business processes
It becomes an almost unquestioned assumption that technology should impose the work structures This is reflected in the design of groupware and KM
systems.Software was originally designed to be a
moment by moment accomplishment It has become the most accomplished groupware in
use
Several arguments over the use of technology in workflows came about Whether it should be used to achieve the goal or
simply organize the flow of work Whether it is always appropriate is the key issue
The greatest online encyclopedia, Wikipedia, was created based off a web program called Nupedia.
This encyclopedia was created in a seven stage process
Nupedia Article assignment:
Each article was put through a content screening from whether the person was qualified for writing it to what its content really was.
Lead Review Was blind and confidential
Open Review Open for the general public to view
Lead Copyediting Once it passed open review copyeditors were asked to
copyedit the article Open Copyediting
The article was set aside for a member of the public to review Final Approval and markup
The article was finally posted on Nupedia after final approval
In the fall of 2000 the creators found wikis. Web pages read and edited by the reader
On wikis users and add or delete data from a website they create They are supported by databases which keep track
of all changes.As of 2008 Wikipedia is the largest
reference site in the world. They have 2.4 million articles in English and
hundreds of thousands in other languages.
Due to the advancements of web defined structures companies such as Yahoo! Don’t have to define their structure
The web will do that for them!!
John Allen Paulos
“The internet is the world’s largest library. It’s just that all the books are on the floor.”
Web I.O Search Engine
Web I.O search engines developed by Alta Vista, Infoseek, Excite, etc. provided as alternative to Yahoo’s hierarchy.
“Web Crawling”Analyzed the content of websites
Two Major Problems with Web I.O Search Engines
1. If several Web sites existed on the same topic, it was difficult to determine which was best.
2. It relied on the accuracy of the Web sites’ and pages’ own descriptions.
Google’s Founders: Larry Page and Sergey Brin
Relied on other sites to determine how good a given site was.
First Search engine to view the Web as a community rather than a collection of in individual sites
Emergent Social Software Platforms (ESSPs)
SLATES: Search Links Authoring Tagging Extensions Signals
Enterprise 2.0
Web 2.0 has been defined as any web site that provides value through the actions of its users, and as such includes Blogs, Wikis, and other forms of collaborative or social tools.
Enterprise 2.0
Social networking capabilities can help organizations capture unstructured tacit knowledge
Booz Allen Hamilton study – 2400 consumersWeb 2.0 is already at critical mass, the study
concludes. Businesses who don’t respond are placing themselves at risk.”
Enterprise 2.0
Enterprise 2.0
Advantages Recruitment Search Engine Optimization (SEO) Marketing/PR Loyalty Reduced Cost User Requirements/Improved Offerings Scalability
Enterprise 2.0
Disadvantages Security Concerns Strategic Risk Recurring Cost Reliability Lack of Control