17
Weathering a Tsunami of Structural Change Mark Badger Executive Vice President, Canada Fibers Ltd. President, Urban Resource Group April 3, 2018

Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

  • Upload
    doannhi

  • View
    215

  • Download
    3

Embed Size (px)

Citation preview

Page 1: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

Weathering a Tsunami of Structural Change

MarkBadger

ExecutiveVicePresident,CanadaFibersLtd.President,UrbanResourceGroup

April3,2018

Page 2: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 3: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 4: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 5: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 6: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 7: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CREATING CIRCULAR SOLUTIONS

Page 8: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CORPORATE PROFILE

700 Employees

19 Facilities

650,000 Tonnes Recovered Annually(Includes >60% of Ontario’s Blue Box material)

28 Years

14 Recovery

4 Recycling

1,000+ Local Customers

Page 9: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

ONTARIO INFRASTRUCTURE

RecyclingRecovery

Page 10: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

• FordecadesNAwasaddictedtoChina/EastforEndMarkets.• NationalSwordbeganinChina– nowspreadingthroughouttheworld.• “PurityisPermanent”– thischangeisgloballystructural/notcyclical.• Worldwiderestrictedmarkets.• NewsofNAlandfillbansbeinglifted,incinerationandstockpilingreachingPrimeTime.• Meanwhileincomingcontaminationrising.• ThePerfectStorm!

NA Became Addicted to Eastern End Markets

Page 11: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

CANADA FIBERS’ RECENT EXPERIENCES

• Municipalitiesweservehavehaduninterruptedflowoftheirmaterialstomarket.• Weareworkingharderthaneveratdevelopingbothdomesticandinternationalmarkets.• Extraeffortscostmoney.• Wherewehaveinstalledleadingtechnologytopurify,newstandardsarebeingmet.• Localmarketdevelopmenttakestimebutisgainingtraction.

Page 12: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

Canada Fibers’ Three Part Plan

ADDTECHNOLOGY

COMMUNICATEPROPERBBUSE

DEVELOPLOCALENDMARKETS

Page 13: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

I. COMMUNICATE

Page 14: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

II. TECHNOLOGY

• Haveaddedintelligentequipment/technologytoMRFsweowntoachievenewpuritystandards.• Haveaddedsortinglaborinfacilitieswherespacepermits.• Massiveinternalcommunicationandtrainingprogramssurroundingpurity.• Willcontinuetopushthetechnologyenvelope.

Page 15: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

III. LOCAL END MARKETS

• Workingwithanumberoffirmstocreatealocalcirculareconomyviaourintegratedgroupofcompanies.• Integration- UrbanPolymers:• ProcessingPET,HDPE,PP;and,• Nowcapableofvirgin-likepropertiesthroughadditives/filtertechnologies.

• Brandsincreasinglycommittedtosustainablepackagingandrecycledcontenttargets:• APR’sDemandChampionsProgram:Unilever,Keurig,etc.;and,• Individualbrandgoals:Adidas,Lush,CocaColaetc.

Page 16: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

Potential Conclusions• NationalSwordhasbeenacatalystfortheglobalpuritytsunami.• PuritywillbePermanent– asitshouldbe.• Wearejustbeginningtoseeheadlinesabout“indigestion”surroundingpurityTsunami:• Landfill;• Incineration;and,• Stockpiling.

• CanadaFibershasbeenfortunatetohavekeptallmaterialflowingtoendmarkets,albeitwithmassiveincrementaleffort.• Three-prongedplantosurvivethepuritytsunami:

• CommunicateimportanceofproperuseofBB;• AddIntelligentTechnology/Equipment;• Developthelocalcirculareconomy– together.

Page 17: Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical. ... •Brands increasingly committed to sustainable packaging and recycled content

[email protected]

416-253-0400