#WeAreVertic

Sebastian JespersenCEO & President

As CEO Sebastian’s focus will be to ensure that clients receive measurable business value.

Before Vertic he was a Strategic Consultant within Ernst & Young. As a digital media guru and evangelist, Sebastian has successfully taken a start-up from the birth of the online marketing era through to the internet

playground that the advertising world has now become.

Why ?

1 IN EVERY 3 professionals around the world are on LinkedIn

2M C-Level Executives are on LinkedIn

LINKEDIN CONSIDERED MOST EFFECTIVE FOR B2B LEAD GENAmong top performing organizations, % of B2B marketers who rate the social media site on effectiveness in generating leads

277,000,000+ REGISTERED MEMBERS

Energy Transparency

Breaking effectively into a new markets segment

Positioning Branding Driving business

34,000 Consumers28 Brands

Consumer Perception34% of consumers worldwide perceive the Starbucks brand to be climate-friendly.

Improved Perception74% of consumers would have an improved perception of the Starbucks brand if they knew about the company’s commitment to wind energy.

Inclined to Buy60% of consumers worldwide would be more inclined to buy Starbucks products if they knew about its commitment to energy.

Big data created the stories

We used LinkedInfor targeting

Companies Roles

+31 more

Geography

CEO

CMO

C-Level

Employees

Content

Messaging

Messaging

The combination of a compelling business case,

unique content and the opportunity to target a

specific audience provided Vertic with the ability

to push engaging, customized messages and

increase relevancy.

Using profile data to personalize an Interactive Experience

Upon click through from LinkedIn, the resulting

site experience was dynamically displayed to

provide relevance according to the user’s company,

industry, segment and role.

ResultsThese are the data that you usually see from digital campaigns….

Conversion

“My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.”

Morten AlbækMarketing Director at Microsoft

Press Release:  http://bit.ly/1bmUboK 

11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17%

10.680 corporate executives,Employees and key opinion

leaders visited

Averaging 7.02 minutes 80% of target key opinion leaders visited the site

30% of top executives in theTarget group visited the site

+ 8 minutes user sessions

18 months after the launch, Vestas has signed orders for more

than € 150M

The business impact

Global launch of Office365

Targeting

13

25.49% Above LinkedIn industry averages (.07%) - Relevant messaging and

targeting produced high banner CTRs.

14

Personalized content

“My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.”

Trine TirsgaardMarketing Director at Microsoft

Results

bounce rates as users coming to the

solution were pre-qualified with

relevancy compared to software industry

averages of 40-50%*.

Started 30-day trial in leading market. the conversion rate from trial to

buy compared to office365.com

10% 16.3% 9.2x

* Optify B2B digital report data.

Thank You