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EDUCATING AND TRAINING EMPLOYEE BENEFIT ADVISERS 24/7
www.EmployeeBenefitAdviser.com
we’re increasing our circulation to
50,000+* beginning with the January 2010 issue at 100% direct request**
*Publisher’s projection for the 01/10 issue as of 10/15/09
**Publisher's projection for the 05/10 issue as of 10/15/09
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Editorial ExcEllEncE
The EBA Advantage
EXPERIENCE While most industry publications have contributingfreelance editors, we have a full-time staff of 9 journalists.
LONGEVITY For more than 20 years, our staff talks to more people,writes more stories and gathers more information thananyone else in the business.
WHERE THE ACTION IS Our Washington, D.C. location provides the perfect editorialenvironment, allowing us to meet face-to-face with thosecreating legislation and shaping our industry.
David Albertson
Benefits Group Editorial DirectorMore than 25 years of experience in business to business journalism, a founding contributor to Employee Benefit News and principle in the launch of Employee Benefit Adviser and other Benefit Group products.
John Ortman
Editor-in-ChiefA veteran with more than 20 years of experience in business-to-business publishing, Ortman previously served as Director of Publishing/Editor in Chief with the Washington, D.C.-based Thompson Publishing Group. In that role he was responsible for editorial management and strategic growth of the company’s stable of employee benefit and retirement plan publications.
Elizabeth Galentine
Managing Editor , Employee Benefit Adviser
Jack Kwicien
Managing Partner, Daymark AdvisorsContributing Editor- Your Business
Mel Schlesinger
Sales Coach and TrainerContributing Editor- Sales Call
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a powErful combination of qualifiEd circulation and Editorial quality
The EBA Audience50,136* brokers, consultants, agents and advisers in key decisionmaking roles across various company sizes.
40.4% Broker/Adviser
18.6% Agent (commission-based)
13.6% Financial Planner/Investment Adviser
15.1% Consultant (fee-based)
0.5% Voluntary Benefits/Insurance Carriers/ Benefits Provider
2.7% Administration Firm (TPA)
2.3% Worksite Marketer/Enrollment Specialist
1.6% Technology/Software Vendor/ Financial Products
0.7% Attorney
*Publisher’s projection for the 01/10 issue as of 10/15/09
**June 2009 BPA Circulation Statement
FACT: We Have More Brokers, Consultants and Advisers.
Employee Benefit Adviser Benefits Selling
Brokers/Advisers Y18,217 17,806
Consultants Y6,829 2,857
Financial Planners Y6,136 1,075
Agents 8,264 Y12,965
Based on both publications' June 2009 BPA statement
0.7%2.7%1.6%2.3%
40.4%
18.6%
13.6%
15.1%
5%Job Title/Function**
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a powErful combination of qualifiEd circulation and Editorial quality
Don’t Just Sell...Advise.Our editorial objective is to help our advisers answer 5 questions:
• What products should you have in your portfolio?
• How can you run your business better?
• How do you maximize your selling propositions?
• How do regulations/law changes in benefits affect your business?
• What is your competition doing?
44% of our subscribers have been benefit advisers for 20 or more years****2008 Lodestar Survey
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HigH-impact advErtising options givE you primE ExposurE to tHE most influEntial group bEnEfit brokErs
• Display Advertising- Employee Benefit Adviser (12x frequency)
• Digital Issue Advertising (12x frequency)
• Web site Advertising – EmployeeBenefitAdviser.com
• E-Newsletters- InBrief (weekly on Wednesday)
• E-Advertorials
• Web Seminars
• Conferences
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EmployEE bEnEfit advisEr in print
HealthHealth reform updates, wellness strategies, innovative plan designs and other issues affecting employee health
RetirementHelp employers run a successful retirement program, with current industry data and expert commentary
Editorial Features: We cover the following sections in each issue with different features on an array of benefi ts tips and trends
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EmployEE bEnEfit advisEr in print
VoluntaryEffective strategies and fi rst-hand accounts on selling a range of worksite products
Your BusinessThe industry’s leading minds tackle challenges and provide solutions to make your business a success
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EmployEE bEnEfit advisEr in print
Movers & ShakersInsight and commentary on people, products and news
Sales CallSelling tactics and techniques to make the most of each interaction with clients and prospects
Tips on TechnologyHow to leverage the latest technology developments to benefi t your business and your clients
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We use a fully interactive platform to compliment our printed publication. The unique, rich-media opportunities available offer our advertisers multiple digital touch-points for engaging the EBA audience.
• Cover Wrap
• Blow-In
• Belly Band
• Newsletter (logo and 50/word)
• Logo on Navigation Bar
• Multimedia
• Additional links to Print Ad
AdviserEMPLOYEE BENEFITdigital
Blow-In
info-mgmt.com MAY.09 Information Management 21
TO EVERYONEYOUR CUSTOMER IS TALKING —
20 Information Management MAY.09 info-mgmt.com
Pho
to: P
hoto
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The roots of business intelligence relate to customer connection. From the early days of BI, organizations have tried to understand the attitudes and intentions of consumers so they could improve products and ser-
vices, price them appropriately and plan operations and finances accurately. From sales forecasting to customer retention, de-mand planning to trade promotion management, critical BI data revolves around the consumer. True, supply chain analytics, bud-geting and other areas are relatively independent of consumer data, but best-practice companies covet accurate sources of data about their current and potential customers.
For a long time, we have used post-sale data to discern what’s going on with the customer. ACNielsen, IRI and other data pro-viders built large businesses based on data collected at the scanner belt in the supermarket and other retail outlets. We’ve always known that, while interesting and informative, this post-sale data tells us nothing about the consumers who did not buy the product or service, nor does it tell us anything about the thought process that actually led up to the consumer’s decision.
I remember working with a consumer packaged goods customer that made two versions of their product package with two differ-ent UPC codes. Because the product was vendor stocked, they could ensure equal placement of each of the two packages on the store shelf. Later, they used scanner data to discover which package their
customers preferred. Needless to say, we all felt very sophisticated about such uses of experimentation and data at the time!
Let’s fast forward to today. A new, vital source of data about consumers has emerged, and it comes directly from consumers themselves. �is new source of data is the actual thoughts and comments of consumers, expressed in social media. By social media, also called consumer-generated media, I mean blogs and micro-blogs (like Twitter and others), videos, review boards, online forums and other social channels.
In its Q2 2008 North American Technographics Media and Marketing Online Survey, Forrester Research found that 37 per-cent of U.S. online adults are “critics” who post prod-uct reviews, comment on blogs or contribute to online forums. Twenty-one percent are “creators” who post original content in blogs or Web pages, and 69 percent are “spectators” who read blogs, forums and re-view sites.
Separately, in June 2007 eMarketer pegged the worldwide population of consumer-generated me-dia at 148 million, growing
Social media is the new channel for customer connection By Bill Baker
MultI-MedIa ad
Belly Band
New iN 2010! Along with our print issue, eBA digital is delivered 12x a year.
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2010 Editorial calEndar
BonuS LEAdS ProVIdEd For ALL ISSuES you InCLudE your AdVErTISIng In. SEE BonuS LEAdS SECTIon For dETAILS.° Expanded coverage Advertising opportunities available. Call for pricing
issuE/closing datEs Editorial HigHligHts bonus distribution markEting support
JanuaryAd Close: 12/11 Materials Due: 12/18
z Employee Benefit Adviser Broker Survey z Consumer-driven health market review and 2010 previewz Group life opportunities and outlookz Healthz Retirementz Voluntary Benefits
z Product Spotlight: Supplemental heart and stroke
z Your Businessz Movers & Shakersz Sales Call
Bonus Leads
FebruaryAd Close: 1/8Materials Due: 1/15
z Disability market intelligencez Auto/homeowner benefits trends and predictionsz Healthz Retirementz Voluntary Benefits
Minorities in Advising Supplement
z Product Spotlight: Cancerz Your Businessz Movers & Shakersz Sales Callz Tips on technology
ICMg 2009 | Western LaPoloma Resort
Tuscon, AZ, February 10-12, 2010Bonus Leads
MarchAd Close: 1/29Materials Due: 2/5
z Major medical market reviewz Trends in employee communicationsz Healthz Retirementz Voluntary Benefits
z Product Spotlight: Long-term carez Your Businessz Movers & Shakersz Sales Callz Dealmakers
ASPPA 401(k) Summit | Orlando World Center
Marriott Orlando, FL, March 14-16, 2010
Benefits new york | Roosevelt Hotel
New York, NY, March 8, 2010
Workplace Benefits renaissance
Nashville TN, March 24-25, 2010
Bonus Leads
aprilAd Close: 2/26Materials Due: 3/5
z Employee Assistance Programs round upz Financial planning service opportunities
for the traditional group adviser z Healthz Retirementz Voluntary Benefits
z Product Spotlight: College savingsz Your Businessz Movers & Shakersz Sales Call
Benefits Selling | Gaylord National Resort
Washington, DC, April 19-21, 2010 Bonus Leads
MayAd Close: 4/2Materials Due: 4/12
z Dental Benefits Scorecardz Non-Insurance Voluntary Product Opportunities for Advisersz Healthz Retirementz Voluntary Benefits
Dental Vision Supplement
z Product Spotlight: Mini-medsz Your Businessz Movers & Shakersz Sales Callz Tips on technology
Bonus Leads
JuneAd Close: 4/30Materials Due: 5/7
z Medical Tourism Market Reviewz Executive Benefits: Selling the C-suite z Healthz Retirementz Voluntary Benefits
z Product Spotlight: Disabilityz Your Businessz Movers & Shakersz Sales Callz Dealmakers
nAHu | Hyatt Regency
Chicago, IL, June 27-30, 2010Bonus Leads
Advertising opportunities available. Call for pricing
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2010 Editorial calEndarissuE/closing datEs Editorial HigHligHts bonus distribution markEting support
JulyAd Close: 6/4Materials Due: 6/11
z Vision care market analysis z Healthz Retirementz Voluntary Benefits
z Product Spotlight: Permanent lifez Your Businessz Movers & Shakersz Sales Call
Workplace Benefits Mania | Paris Hotel
Las Vegas, NJ, July 27-28, 2010Bonus Leads
Score 6 Ad Impact Study
augustAd Close: 7/1Materials Due: 7/9
z Women in Advising-sponsorship availablez LTC market wrap-up z Healthz Retirementz Voluntary Benefits
Voluntary Benefits Supplement
z Product Spotlight: Critical Illnessz Your Businessz Movers & Shakersz Sales Callz Tips on technology
Bonus Leads
septeMberAd Close: 7/30Materials Due: 8/6
z Wellness program perspectivesz Healthz Retirementz Voluntary Benefits
Employee Benefit Adviser of the year
z Product Spotlight: ID Theftz Your Businessz Movers & Shakersz Sales Callz Dealmakers
EBA Summit | Boca Raton Resort
Boca Raton, FL, September 26-28, 2010Bonus Leads
OctOberAd Close: 9/3Materials Due: 9/13
z 401(k) market review and analysisz Pharmacy benefit managementz Healthz Retirementz Voluntary Benefits
z Product Spotlight: Auto/Homez Your Businessz Movers & Shakersz Sales Call
Bonus Leads
nOVeMberAd Close: 10/1Materials Due: 10/8
z Supplemental medical (limited medical, mini-med, etc.) market review
z International benefits opportunities outlookz Healthz Retirementz Voluntary Benefits
z Product Spotlight: Pet Insurancez Your Businessz Movers & Shakersz Sales Call z Tips on technology
Bonus Leads
DeceMberAd Close: 10/29Materials Due: 11/5
z Broker Fitness Challenge 2010z Critical illness market analysisz Healthz Retirementz Voluntary Benefits
z Product Spotlight: Limited hospital/health indemnity
z Your Businessz Movers & Shakersz Sales Callz Dealmakers
Bonus Leads
Advertising opportunities available. Call for pricing
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bonus lEads
We ask the readers of Employee Benefit Adviser what product or service categories they are looking to add to their advising portfolios within the next 6–12 months. When a reader expresses interest in your product or service category, we provide you by e-mail their contact information.
Bonus Leads Summary: January – DECEMBER 2009 (projected)
product catEgory total # lEads avEragE # lEads / montH Auto / Home Insurance 108 12
Benefits Communications 331 28
Consumer Driven Health Plans 420 35
Critical Illness 264 22
Employee Assistance Programs 267 22
Group Accidental Death 374 31
Group Dental 542 45
Group Disability 532 44
Group Health Insurance 649 54
Group Life Insurance 597 50
Group Long Term Care 457 38
Group Supplemental Health 295 25
product catEgory total # lEads avEragE # lEads / montH Group Vision 480 40
HSA 370 41
Identity Theft Protection 122 10
Individual Life 516 43
Limited Medical Plans 256 21
Pharmacy Benefit Management 256 21
Retiree Group Supplemental Health 200 17
Retirement Plans 580 48
Third Party Admin Services 352 29
Voluntary Benefits 488 41
Voluntary Permanent Life Insurance 319 27
Wellness 360 30
Total leads generated 9135 775
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EmployEEbEnEfitadvisEr.com 24/7
Featuring the timely relevant content
and quality editorial environment you
need to build impact and frequency
• Offers a powerful collection of exclusive news and information
• Highly interactive tools, a benefits-focused education center, a daily blog, podcasts and an RSS feed
• Various advertising and sponsorship opportunities to help you get your message directly to your clients
69% of Employee Benefit Adviser’s subscribers
say they regularly use Web sites to get online
business information services or resources*
*2008 Lodestar Survey
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run-of-sitE advErtising
Marquee Ad
Leader Board Top
Skys
crap
er
Home PageDisplay
Home PageDisplay
Home PageDisplay
Featured Video
Leader Board Bottom
ad Position locations
Leader Board 728x90 (23k)
HOME PAGE
RUN OF SITE
display Ad300x250 (25k)
HOME PAGE
RUN OF SITE
Marquee Ad 234x60 (15k) + 25 words including hyperlink or 46x60 (20k) no text, includes hyperlink no FlaSH
HOME PAGE
ROS PAGES
Skyscraper 120x600 (25k)
HOME PAGE
RUN OF SITE
Featured Video Max File size: 10MB
HOME PAGE
Message Center Headline, text, logo (88x31) or 180x250 ad
HOME PAGE
RUN OF SITE
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E-nEwslEttErs
Sign on as a sponsor of our popular, award-winning newsletter, featuring original reporting by Employee Benefit Adviser staffers on important benefits topics and trends.
reaching an average of 37,000 readers each Wednesday
235w x 60h w/ 25 words of text or 468w x 60h, all pixels, no text
120w x 60h w/ 25 words of text or 120w x 240h, all pixels, no text
Premium Sponsorship - 2 positions available
Primary Sponsorship - 3 positions available
Premium- position 1
Primary
Premium- position 2
Primary
Primary
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E-advErtorials
Success Stories include an interview with you and your client. These typically focus on your unique selling advantages
Industry Currents focus on trends and feature your views and products
Product Close-Ups involve a Q&A dialog between you and the editor about a specific product or service
• E-advertorials contain up to 750 words and include your logo and banner ad with link to your Web site
• They come with a bonus of 500 reprints
• 12-month posting on EmployeeBenefitAdviser.com
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wEb sEminars
Sponsorship Benefits:• Communication with a captive, targeted audience of potential
prospects – one-hour of mind share with no interruptions• Access to EBA subscriber base – tens of thousands of influential
brokers and consultants• Access to detailed pre- and post-event registrant
(prospect) information• Heightened perception of sponsor as an industry thought leader
Marketing your event includes:• Web site and registration pages• Display/Web/E-Newsletter advertising• Dedicated email campaigns• Archival of your event• Post-event archive emails
285 Average number of attendees at each EBA Web seminar
DROPPING DENTAL BENEFITS It Could Cost Your Clients
More Than They Know
WEB SEMINAR
DATE: MAY 14, 2009 | TIME: 12PM ET/9AM PT
IN THIS ECONOMY, MOST COMPANIES ARE LOOKING FOR WAYS TO CUT COSTS. Many might make the assumption that dropping certain benefi ts is the best way to reduce their overhead.
Dental benefi ts, however, remain one of the most valued and important benefi ts an employer can offer. Please join us for a one-hour web seminar covering a variety of proof points you can use to sell the category of dental benefi ts, including:
Conveying the importance employees place on dental benefi ts
Saving money on heath care costs through preventive dental care
Demonstrating the good value of dental benefi ts
Helping to lower employee absentee rates
Comparing prevention versus treatment costs
Bringing costs down through revised plan design
FEATURED SPEAKERS:
Tom Dolatowski, Vice President, Business DevelopmentDelta Dental Plans Association
Hosted by Sponsored by
AdviserEMPLOYEE BENEFIT
REGISTER TODAY! WWW.BENEFITNEWS.COM/DELTADENTAL
10490_EBA_DeltaDental_WS Print ad.F.indd 1 3/27/09 10:10:15 AM
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additional opportunitiEs
Podcasts• A “welcome message” along with 5 links to your website• A 20 second pre-roll commercial• Logo and acknowledgement of sponsor on all podcast
marketing materials
White Paper Sponsorship• A full page, 4-color ad placed in the EBA issue of choice• Posting on the BenefitNews.com research library• Inclusion in a bi-weekly email campaign highlighting
your white paper
Online Surveys• Get competitive analysis, position a new product
or collect market data• Delivered to an elite industry audience• Response is strong and immediate
3000
2500
2000
1500
1000
500
02006 2007 2008 2009
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additional opportunitiEs
Custom Events• Greater resources available at lower costs• Experienced team to manage event logistics and operation• Widespread marketing effort to maximize attendance• Opportunity to interact with customers and gain insight
into business needs
Custom Publishing• Custom printed pieces have staying power• Position your company as an industry thought-leader• Distribute at key conferences and events
Brochure Insert• Company brochure or educational insert• Tipped into the EBA issue of your choice• Distributed to full circulation of 45,000+
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dElivEring your targEtEd audiEncE50,000+ brokers, consultants, agents and advisers!
Employee Benefit Adviser ContactsJames Mclaughlin, Ad Director/Eastern Region | 770-935-0241 | [email protected]
Kurt Kriebel, Central Region | 770-935-0359 | [email protected]
Lydia Fiorina, Western Region | 415-721-0644 | [email protected]
BrAnd BuILdIng • Print advertising• Digital advertising• E-newsletters• E-advertorials• List rentals• Conference dailies• Reprint services• Custom publishing
June 2009 • employeebenefi tadviser.com
These Massachusetts advisers say state reform wasn’t so bad, but national efforts
promise to be more painful.
DiminishedReturns
EmployeeBenefitAdviser
The Adviser’s Resource Guide2009
Vol. 6, N
o. 13
2009The Adviser’s Resource Guide
EBA ARG09_COVER.qxd 12/1/08 4:31 PM Page 1
May 2009 • employeebenefi tadviser.com
REASENTHE AGE OF
ROD REASEN is establishing himself as a prototype for the next generation of benefi t advisers — challenging conventions and questioning traditions at every turn.
ARE YOUR DENTAL PLANS OUT OF DATE?
INSIDERS SAY, THIS TIME, HEALTH
REFORM HAS A DIFFERENT VIBE
THougHT LEAdErSHIP • Ad Impact (Score 6)
studies• Custom research• Online surveys
LEAd gEnErATIon • Web seminars• Adviser’s Resource
Guide• Podcasts• White paper sponsorship• Digital collateral
rELATIonSHIP BuILdIng • Print Conferences• Custom events• Dedicated Dialogues• Custom seminars
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