Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
We’re for all women. No exclusions, no judgement.
We’re for women focusing on their careers, children, relationships, health, wellbeing and fitness. And we’re for women interested in news, politics, pop culture, art, true crime, fashion and beauty. We’re for women who want to learn, grow and be in the know, and we’re for women who want a
laugh, or just to escape for a moment.
We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information and inspiration all women need.
And that’s why we’re uniting more Australian women than any other digital women’s network.
We are the largest digital women’s network in Australia, offering unmatched scale.
2.36m
Monthly UA’s
273.513
Average daily UA’s
The With Her In Mind Networkunifies the strength of our leading digital
women’s brands
A place for all women to escape the daily grind, learn about the
world around them, share conversations, laugh and feel
empowered.
Australia’s leading, trusted destination for information and
advice from pre-pregnancy and beyond. We are the support
network every mum needs, available at any hour of the day -
and night!
Australia’s leading destination for health and wellbeing content
with real life stories, expert commentary and level-headed, balanced advice to help women feel happier and healthier every
day.
With an intimate understanding of who she is and how to move her
She is independent, open minded and hungry to know
more about the world around her.
She wants to be challenged, entertained and most
importantly heard.
“I used to really care what people thought of me when I was
younger, now I feel like I can just be me and it feels so much better”
As a mum, she’s brave, selfless and always puts her families
needs ahead of her own.
She’s seeking guidance, support and validation.
“I feel pressured to be the ‘perfect’ mum”
She’s active, invested in her health and wellbeing
She is seeking contentment, calm and fulfilment.
“I love my burpees as much as I love my burgers”
“I need to remind myselfto slow down sometimes and
smell the roses”
We are for uniting women, celebrating and profiling the stories that matter
To give them a voice
Uniting women
In their communities
To promote healthy messages
With inspirational leaders
At the core of whimn.com.au is an enduring and powerful commitment to giving voice
to women and to inspire and empower our audience.
Doco 180, in partnership with Screen Australia
enables talented female storytellers to bring their
vision to screen.
A simple idea to stop kids feeling alone at school.
Partnering with ‘You Can Sit With Me’
anti-bullying campaign, Kidspot are on a mission to help kids feel happier and more confident to reach out and ask for
friendship.
Our leading health brand, mybody+soul has
partnered with Jean Hailes Women’s Health Week,
to help spread the word of this powerful initiative,
promoting women’s health in a fun-filled and highly
educational event.
In 2018, we’re on a mission to #PressForProgess.
On March 8th, International Women’s Day, we launched an industry and consumer
mentoring program, providing the opportunity
to be mentored by some of Australia’s most
influential women.
We are for uniting brands with our audiences
Awareness
Building awareness through cause marketing, generating conversation through co-partnered communications
Consideration
Increasing considerationand intent through captivating and engaging brand storytelling
PreferenceLifting brand preference
through peer-to-peer advocacy, promoting product trial and review, amplified across the Network
ActionEncouraging audience action
and participation through expert led content partnerships and social promotion
(DOVE - KIDSPOT VIDEO - KIDSPOT.COM.AU)
(PRINCESS CRUISES - NATIVE - WHIMN.COM.AU)
(COLD POWER - MUMS SAY - KIDSPOT.COM.AU)
(YOPLAIT ZERO #HITREFRESH, MYBODY+SOUL.COM.AU)
If you want to talk with Australian Women, talk to us.
Scale
#1 largest digital women’s network in Australia
Trust & Influence
Unparalleled leverage of our brands and expert teams
True connection
Bespoke solutions delivering meaningful and measurable
outcomes
+ =