8

We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information
Page 2: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

We’re for all women. No exclusions, no judgement.

We’re for women focusing on their careers, children, relationships, health, wellbeing and fitness. And we’re for women interested in news, politics, pop culture, art, true crime, fashion and beauty. We’re for women who want to learn, grow and be in the know, and we’re for women who want a

laugh, or just to escape for a moment.

We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information and inspiration all women need.

And that’s why we’re uniting more Australian women than any other digital women’s network.

Page 3: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

We are the largest digital women’s network in Australia, offering unmatched scale.

2.36m

Monthly UA’s

273.513

Average daily UA’s

Page 4: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

The With Her In Mind Networkunifies the strength of our leading digital

women’s brands

A place for all women to escape the daily grind, learn about the

world around them, share conversations, laugh and feel

empowered.

Australia’s leading, trusted destination for information and

advice from pre-pregnancy and beyond. We are the support

network every mum needs, available at any hour of the day -

and night!

Australia’s leading destination for health and wellbeing content

with real life stories, expert commentary and level-headed, balanced advice to help women feel happier and healthier every

day.

Page 5: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

With an intimate understanding of who she is and how to move her

She is independent, open minded and hungry to know

more about the world around her.

She wants to be challenged, entertained and most

importantly heard.

“I used to really care what people thought of me when I was

younger, now I feel like I can just be me and it feels so much better”

As a mum, she’s brave, selfless and always puts her families

needs ahead of her own.

She’s seeking guidance, support and validation.

“I feel pressured to be the ‘perfect’ mum”

She’s active, invested in her health and wellbeing

She is seeking contentment, calm and fulfilment.

“I love my burpees as much as I love my burgers”

“I need to remind myselfto slow down sometimes and

smell the roses”

Page 6: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

We are for uniting women, celebrating and profiling the stories that matter

To give them a voice

Uniting women

In their communities

To promote healthy messages

With inspirational leaders

At the core of whimn.com.au is an enduring and powerful commitment to giving voice

to women and to inspire and empower our audience.

Doco 180, in partnership with Screen Australia

enables talented female storytellers to bring their

vision to screen.

A simple idea to stop kids feeling alone at school.

Partnering with ‘You Can Sit With Me’

anti-bullying campaign, Kidspot are on a mission to help kids feel happier and more confident to reach out and ask for

friendship.

Our leading health brand, mybody+soul has

partnered with Jean Hailes Women’s Health Week,

to help spread the word of this powerful initiative,

promoting women’s health in a fun-filled and highly

educational event.

In 2018, we’re on a mission to #PressForProgess.

On March 8th, International Women’s Day, we launched an industry and consumer

mentoring program, providing the opportunity

to be mentored by some of Australia’s most

influential women.

Page 7: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

We are for uniting brands with our audiences

Awareness

Building awareness through cause marketing, generating conversation through co-partnered communications

Consideration

Increasing considerationand intent through captivating and engaging brand storytelling

PreferenceLifting brand preference

through peer-to-peer advocacy, promoting product trial and review, amplified across the Network

ActionEncouraging audience action

and participation through expert led content partnerships and social promotion

(DOVE - KIDSPOT VIDEO - KIDSPOT.COM.AU)

(PRINCESS CRUISES - NATIVE - WHIMN.COM.AU)

(COLD POWER - MUMS SAY - KIDSPOT.COM.AU)

(YOPLAIT ZERO #HITREFRESH, MYBODY+SOUL.COM.AU)

Page 8: We’re for all women. · We're for women who are all of these things all of the time, and women who are some of these things, when she feels like it. We bring together all the information

If you want to talk with Australian Women, talk to us.

Scale

#1 largest digital women’s network in Australia

Trust & Influence

Unparalleled leverage of our brands and expert teams

True connection

Bespoke solutions delivering meaningful and measurable

outcomes

+ =