Wearable Payments in action

the case of i-bank payband

November 2018

02

Payments in the greek market –the opportunity

Debit card adoptionhas sky-rocketed in Greece

in recent years

Cash is still kingthe majority of micro-

transactions are still

conducted with cash

Contactless paymentsare becoming the new normal

Youth customershave significant potential but

remains a challenge for NBG

03

The offer

a payment

device that is…

?

easy to use

convenient

flexible

modern design

durable

stylish

sports friendly

secure

requires no pin

8888

easy to carry

04

The product

i-bank Paybanda new way of making payments on the go

wristband with embedded Contactless Prepaid Visa

waterproof to use it everywhere

entrance ticket for venues

managed through NBG’s mobile Wallet

• make top-ups

• check your balance

• change your PIN

• activate - deactivate

• see your transaction

history

05

The Greek market

NBG is a pioneer

in entering the

Greek market

Most Innovative Digital

Customer Service or Product

Overall Regional Winner for

EMEA – Financial Services

Smartphone / Tablet /

Wearable Technology

06

The competition

Banks are quickly entering the

market with a variety of wearable

payment technologies

mobile wallet

applications

PaF

embedded wallet

apps in wearables

stand alone

wearables

07

Customer experience and uses

payment daily

transactionssports beach

NBG’s mobile

wallettop-up activate - deactivate balance, transactional

history

2nd user venues

08

Use case #1 – Colour Day Festival

09

Use case #2 – Ladies Run

010

Use case #3 – Athens Authentic Marathon

011

Results so far and more to come

30kactive

cards

400ktransactions

so far… …more to come

public transportation

new form designs

012

Lessons learned

wearables

are projected

to enter the mainstream of

payments market through a

variety of options – tags, fobs,

stickers, mobile apps, integrated

within wristband, watch, jewelry

had highest take up of all users

and showed high interest in the

product from day 1

youth

segment

of wearable payment devices in

the events sector – sports

events, music festivals and

theme parks

highest

take up

013

Video

014

Thank you!