Weaknesses of E-commerce

Consumer trust • consumer trust is a hard thing to build in conventional shops so imagine

how harder it is to build it in a shop that you never actually visit a shop meaning no human interaction whatsoever just browsing and purchase no people to explain something you are unsure about, there are no cashier’s meaning the whole place feels very robotic and without a soul that on top of the fact you hear stories about websites like this conning people into buying things they wouldn’t normally buy or having them steal your bank details and what not.

• And then once you have gained a level of consumer trust its hard to keep as its lost easier then it is gained say if you’re delivery goes wrong or they ship you the wrong item, these can impact consumer trust in a big way.

Lack of human contact• The lack of human contact is a god send for people like me, but for people

in the older generations it probably feels like an empty way to buy things without a personality and leaving it quite soulless, some people prefer to have people around to ask to explain a product to them and some people want to go to a till before they leave because its what they are used to and people prefer to do something that they understand rather then venture into something new, it was hard enough trying to get my mum to trust Amazon.

• Personally I prefer the lack of contact, it makes the whole thing quicker and removes many barriers that would otherwise the process down but on a whole i can also see why people would not like this.

Product description problems• If there is a product description problem that’s the fault of the staff who

research and run the website from the HQ so to speak.• It is up to them to keep the information up to date and correct because if

the customer can find what the product is before you can they are probably going to think that you are not running a business as good as you could be