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We turn people into media companies & deliver large-scale brand ambassador marketing.

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Campaign brief

Create awareness, engagement and word of mouth for National Cosmopolitan Day on May

7 in South Korea, Brazil, Mexico, Germany and United Kingdom - targeting a long-tail of 50

influential brand ambassadors with really high engagement.

BRIEF

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APPROACH

A true Cosmo is made with Absolut

Citron.

May 7th is National Cosmopolitan Day. To celebrate this day that

celebrates a drink that was made famous with a recipe using

Absolut Citron, we want influencers around the world to post their

Cosmo and let their followers know that a true Cosmo is made with

Absolut Citron.

To create authentic story telling and high quality content, Relatable

identified a long-tail of 50 influential brand ambassadors with

between 5,000-150,000 followers.

421.3k4.4% unamarinella

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5%+ engagement

Targeting relevant Absolut

brand ambassadors to

create authentic content.

Affinity

Targeting lifestyle, urban,

fashion program min. 25

years old

Lifestyle 25+

24,000 followers on

average. (long-tail to drive

engagement)

5,000-150,000

South Korea, Germany,

Brazil, Mexico and

Germany.

5 markets

Target by engagement to

improve quality and

activation performance

Top tier engagement. Long tail.Relatable have more than 7.2 million online creators, influencers and ambassadors in our index. We track reach,

engagement, categories, locations and affinity for each person. Based on your brief and desired approach,

we’ve used the following parameters to select a group of people that would accomplish the objective.

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SELECT CRITERIA

The following brand ambassadors participated in this activation

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Participating Absolut ambassadors delivered authentic and unique content, according to your criteria, that received high engagement and 100% positive sentiment.

On the following pages you’ll see a select number of top performing posts from this activation. See appendix for full list of all posts.

High quality content with high organic engagement!

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100% positive sentiment & mentions

RESULTS

5 friends were tagged in each post on average. 1042 total comments, 100% positive sentiment.

RESULTS

#EnjoyResponsibly, #Ad & 25 years+

Full monitoring, legal compliance and best-practice in content

marketing is one of the cornerstones in our approach to brand

ambassador / influencer marketing.

Age-gate opt in, with participant age ranging from 25-54, the

average participating brand ambassador in the National Cosmo Day

activation was 31 years old.

All participants included both #EnjoyResponsibly and #Ad in their

posts.

1437.1k4.7% rechcamila

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+174% above average (2.53% in select cohort)

Engagement

4.4%

24,251 reach perbrand ambassador

Social reach

1.14M

49,523 likes, 1042 comments & 256 mentions

Interactions

50,821

Relatable activated 47 brand ambassadors

Brand ambassadors

47

Highlights

RESULTS

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All while engaging and supporting your biggest brand ambassadors & building brand equity with full control

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RESULTS

Performance breakdownThe activation had a total of 47 participating

Absolut brand ambassadors in 5 different countries.

13,792 interactions

13 posts, 4.8% eng.

UK

283k

1,718 interactions

4 posts, 3.1% eng.

South Korea

58k

20,747 interactions

10 posts, 7.7%

Brazil

267k

10,210 interactions

12 posts, 4.3% eng.

Germany

236k

4,355 interactions

9 posts, 1.5% eng.

Mexico

297k

The average participant reached 24,261 followers, 1,053 likes, 22 comments

& 5 friends tagged in posts with 4.4% overall engagement.

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RESULTS

Demographics breakdownThe activation had a total of 47 participating

Absolut brand ambassadors in 5 different countries.

29 female, 18 male, average 31 years old.

♀ 9 ♂ 4 # 32

UK

13

♀ 2 ♂ 1 # 30

South Korea

3

♀ 6 ♂ 4 # 28

Brazil

10

♀ 7 ♂ 5 # 32

Germany

12

♀ 5 ♂ 4 # 30

Mexico

9

RESULTS

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Summary

• 47 Absolut brand ambassadors participated in the activation

• 1,140,288 followers reached in key target markets/segments

• 49,523 likes, 1042 comments, 256 friends tagged (“mentions”)

• Sponsored posts had 4.4% engagement (+174% organic avg.)

• The average participant reached 24,261 followers, 1,053 likes, 22 comments

and 5 friends tagged in posts with 4.4% overall engagement.

• All participants were 25+ years old, followed marketing regulations, #ad

transparency and #EnjoyResponsibly

152k0.6% mimivelarde

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Martin Garbarczyk

martin@relatable.me

+46 73 509 96 08

Thank you.

22.2k5.6% sasho209