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MEDIA KIT 2017

Tap into the most valuable news and information network in the Australian dairy industry

Official magazine of the:

DIAA ConferencesNSW and Tasmania

Official magazine of the Dairy Industry August / September 2009 Volume 30, No. 4 Association of Australia $25.00

ISSN: 0157-7964

Market TrendsEthical, indulgent and healthy?

UkraineA nation of cheesemakers

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MAXICURD™. MORE CURD, MORE CHEESEHEAVIER LOAD, LIGHTER BURDEN

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Dairy Industry Association of Australia

Mundella FoodsWA’s yogurt powerhouse

Measure to saveEnergy metering saves big

Official magazine of the Dairy Industry June / July 2012 Volume 33, No. 3 Association of Australia $30.00

ISSN: 0157-7964


Winners and grinners2012 Awards of Excellence

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Not ready to retire?Stay employable beyond 50

Marketing hat trickBrownes’ yoghurt

Official magazine of the Dairy Industry August/September 2016 Volume 37, No. 4 Association of Australia $30.00

ISSN: 0157-7964


Latest and greatestDIAA conference updates

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World’s Best BlueBerrys Creek Cheese

WA Dairy GrowsBannister Downs Dairy

Official magazine of the Dairy Industry June/July 2016 Volume 37, No. 3 Association of Australia $30.00

ISSN: 0157-7964


Winners and Grinners2016 Awards of Excellence

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Proudly supporting the Dairy Industry for over 60 years.

Split or Stay?Selling business divisions

Frills and ThrillsGive perks staff want

Official magazine of the Dairy Industry April/May 2016 Volume 37, No. 2 Association of Australia $30.00

ISSN: 0157-7964


Sheep Ice-Cream ComingCambray Sheep Cheese

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The Affinity® Dicer provides the ultimate in sanitation, dice quality, and yield.

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Dairy MasterchefNeha’s Indian-Inspired

Best of the Best2016 Grand Dairy Awards

Official magazine of the Dairy Industry February/ March 2016 Volume 37, No. 1 Association of Australia $30.00

ISSN: 0157-7964


Vanilla? Not here!Ice-cream flavours rebel

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From grass to glass, we are there with you every step of the way.

World dairy situationIDF Summit in Vilnius

Artisan trainingInside ACMAA

Official magazine of the Dairy Industry Dec 2015/Jan 2016 Volume 36, No. 6 Association of Australia $30.00

ISSN: 0157-7964


Out of this worldRuby and Roy’s Yoghurt

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Tasmanian CheeseInside Ashgrove

Winning ProductsDIAA SA and Qld Awards

Official magazine of the Dairy Industry October/November 2015 Volume 36, No. 5 Association of Australia $30.00

ISSN: 0157-7964


World’s Best GelatoCow and the Moon

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Get better shelf lifeMilk quality counts

Winners and grinnersDIAA awards results


ISSN: 0157-7964


Tradition and changeNew direction for Brancourts

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Sleeping spoilersSpore-forming bacteria

Best of the Best2015 Grand Dairy Awards

Official magazine of the Dairy Industry February/March 2015 Volume 36, No. 1 Association of Australia $30.00

ISSN: 0157-7964


What to make in 2015Top food trends explained

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We protect What is fundamental to life

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Creativity or fearWhich one rules you?

Cream of the CropFestival wrap-up

Official magazine of the Dairy Industry December 2014/January 2015 Volume 35, No. 6 Association of Australia $30.00

ISSN: 0157-7964


Efficient dryingLatest CSIRO research

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Scoops’R’UsAmerican ice-cream trends

Messina with tastebudsGelato Messina’s story

Official magazine of the Dairy Industry October/November 2014 Volume 35, No. 5 Association of Australia $30.00

ISSN: 0157-7964


Raw milk consumersWho are they?

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Tackle ‘overwhelm’How to get things done

Rind farmingThe basics of affinage


ISSN: 0157-7964


Tassie & NSW updateDIAA conference reports

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OPTIQUAD-M 4050 W –The inline measurement for protein, fat, lactose and total solids

Generate efficienciesCogeneration explained

Consumer crystal ball2014 trends to watch for

Official magazine of the Dairy Industry February/March 2014 Volume 35, No. 1 Association of Australia $30.00

ISSN: 0157-7964


Australia’s best productsAustralian Grand Dairy Awards

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Cheddar researchThen, now and future

Plain flavourful yogurtWhat consumers want

Official magazine of the Dairy Industry December 2013 / January 2014 Volume 34, No. 6 Association of Australia $30.00

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Gut feeling for dairyDairy and gut health

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Official magazine of the Dairy Industry April / May 2013 Volume 34, No. 2 Association of Australia $30.00

ISSN: 0157-7964


Thistle cheeseGrandvewe’s Pamela

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Possibilities are everywhereThe best of National Starch and Corn Products in Australia

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Get a grip on ListeriaLatest research

Winners and grinners2013 AGDA results

Official magazine of the Dairy Industry February / March 2013 Volume 34, No. 1 Association of Australia $30.00

ISSN: 0157-7964


SA cheese powerhouseLa Casa Del Formaggio

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Optimal recipe management leads

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Welcome to Tate & Lyle Food Systems.

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Get it to marketProduct development tips

Outsmart ListeriaNew CSIRO research

Official magazine of the Dairy Industry August / September 2012 Volume 33, No. 4 Association of Australia $30.00

ISSN: 0157-7964


They do what ewe wantGrandvewe Cheeses

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www.shamrockfood.com.au

We Supply: > A broad range of freeze-dried starter cultures for cheese and yoghurt production

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Cultured butterMyrtleford Butter Factory

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Official magazine of the Dairy Industry April / May 2012 Volume 33, No. 2 Association of Australia $30.00

ISSN: 0157-7964


The art of affinageHervé Mons visits Australia

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Salt contentManufacturing a key ingredient

Official magazine of the Dairy Industry February / March 2010 Volume 31, No. 1 Association of Australia $25.00

ISSN: 0157-7964

Organic approachCertification becomes simplier

Age of opportunityAnti-ageing products market

Congratulations to the winners of the 2010 Australian Grand Dairy Awards

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Decades of industry knowledgeFor more than three decades years, Australian Dairy Foods has been the only magazine specifically targeting the news and information needs of dairy product manufacturers and service providers to the dairy industry in Australia.

A large�scale independent survey of the magazine’s readers has confirmed that Australian Dairy Foods is a respected and sought�after source of information about industry trends, innovations and news that influences the readers’ strategic planning and decision�making.

Australian Dairy Foods has also received high accolades for the quality and breadth of its industry news coverage at the Tabbies, an international business and industry magazine competition run by the US�based Trade, Association and Business Publications International (TABPI).

Credible content Australian Dairy Foods has a strong reputation for providing independent, credible and in�depth editorial coverage. Our reputation and position in the industry provide a solid platform for the delivery of our advertisers’ messages.

Readers have described the magazine as “very well done,” “worth reading” and “THE industry mag.”Sponsors and advertisers have called it “very important,” “easy to read,” “good value” and “high quality.” We are consistently ranked as “extremely useful” or “very useful” by our readers and enjoy an enviable reader satisfaction rating of 96.5%.

Industry involvementThe magazine is published by the Dairy Industry Association of Australia (DIAA) as a service to its members and to the industry. Australian Dairy Foods provides a communication and information forum for the post�farmgate dairy industry. Its mission is to deliver accurate and relevant information that contributes to its readers’ industry knowledge and expertise.The magazine is also a showcase for the best and brightest in the Australian dairy industry, with the results of DIAA’s National and State dairy product competitions announced in the magazine throughout the year. Innovators from all sectors of the industry are regularly profiled.


Australian Dairy Foods is the official

magazine of the Dairy Industry

Association of Australia (DIAA), the

Australian dairy industry’s professional

organisation.

Our membership reflects the diversity

of the industry. It includes people in

processing, marketing, administration,

education and training, product

development, engineering, technology,

promotion and scientific research.

The DIAA is a member services

organisation. It aims to promote

excellence in the Australian dairy industry

by providing a forum for communication,

continuing education, professional growth,

recognition and fellowship for all members,

sectors and organisations involved with the

dairy industry.

Australian Dairy Foods has a well�deserved reputation for quality and integrity. This provides a highly credible and

respected platform to maximise value to our advertisers.

www.diaa.asn.au

MAGAZINE PROFILE

With a circulation of about 5,000, Australian Dairy Foods is the most effective way to reach the post�farmgate dairy industry in Australia. Our readers consistently tell us that the magazine is their preferred source of information on the latest innovations, new products and services, industry statistics, market updates, company profiles and coming events.

Australian Dairy Foods readers cover three main groups – dairy product manufacturers, allied trades and those working in industry organisations. The majority are decision�makers in upper and middle management in areas such as dairy processing, R&D, packaging, marketing, engineering, ingredients, training, hygiene and safety, logistics and quality assurance.

Australian Dairy Foods gives advertisers a unique opportunity to reach both the traditional large�scale manufacturers and the emerging ‘artisan’ and specialist dairy producers.

Australian Dairy Foods is individually addressed and posted to about 1,500 recipients, providing a targeted and receptive audience extending across all sectors of the dairy industry.

Reach them onlineAdverting on the DIAA website (www.diaa.asn.au) can help your company and your brands reach a targeted dairy audience.

Banner advertising is available on the DIAA home page and within the popular searchable online Australian Dairy Listing.

We would be glad to develop a bundled print/web advertising package that suits your specific needs. If required, we can help you design an effective web banner that would drive traffic to your website.

Return on your investmentThe DIAA website is well�used by the Australian post�farmgate dairy industry. The site receives on average 150 unique visitors per day, with double that number in peak times.

In the past year, companies who advertised on the DIAA website have received a lot of attention from DIAA members and other visitors to the website, with the average banner ad receiving about 80,000 impressions and 600 clicks.

If you want even more prominence online, why not upgrade your company’s entry in the Australian Dairy Listing? An upgrade will see your logo, contact details, website and a 100�word paragraph about your goods and services prominently displayed in your chosen section, and it’s very affordable too.

OUR READERSWhere our readers work

Manufacturers 50%

Service Providers 36%

Industry and Research 14%

What our readers do

CEO/Director/GM/Owner 32%

Upper Management 25%

Middle Management 17%

Technologist 11%

Researcher/Scientist 7%

Other 8%

Where our readers are

Victoria 44%

New South Wales 18%

Queensland 15%

South Australia 8%

Western Australia 8%

Tasmania 7%

Australia’s only magazine for the post�farmgate dairy industry, published six times a year by the

Dairy Industry Association of Australia.

2017 magazine production datesIssue Bookings by Material due

February issue December 12 December 19

April issue March 1 March 10

June issue May 5 May 10

August issue July 4 July 11

October issue September 4 September 8

December issue October 27 November 6

Issues are usually posted in the first week of February, April, June, August, October and December.

Material requirements (print)Press�quality .pdf with all fonts and high�resolution (300 dpi) images embedded, and 5 mm bleeds from the edge of the document, if required.

Material requirements (web)Banner ads must be vertical boxes in .png, .jpg, .tiff formats, web resolution (72 dpi). Flash ads are not accepted.

Material that is not provided in a press�quality format or

in the correct size will not be accepted. Please ensure that

all material supplied is the final, correct version, ready

for publishing. The cost incurred to correct electronic or

content errors will be on�charged to the advertiser.

Advertising inquiriesJanos Kaldy, DIAA Business Development Manager

Mobile: 0417 348 229, Email: [email protected]

Print advertising space and rates Effective January 2017. GST not included.

Size Casual $

2 x rate $

4 x rate $

6 x rate $

Front cover 3,108 2,952 2,796 2,487

Full page 2,590 2,460 2,330 2,072

Half page (horizontal/vertical) 1,555 1,477 1,399 1,244

Third page (horizontal/vertical) 1,191 1,130 1,071 953

Quarter page (horizontal/vertical) 858 815 772 686

Insert $850 single�page insert; inquire about multipage insert pricing. Inserts to be produced and supplied by advertiser.

Preferred position loading:Cover (front, outside back, inside front or back) - add 20%Specific placement (section, right�hand page)- add 10%

2017 ADVERTISING RATES

www.diaa.asn.au

Website banner ad space/rates Effective January 2017. GST included.

Width and depth (mm)

Width and depth (pixels)

Resolution Rate

127 mm wide234.6 mm tall

360 pixels wide665 pixels tall

72 dpi $299

Discount for DIAA membersDIAA members get a special discounted rate on display advertising in Australian Dairy Foods. Ask us when making your booking. Not a member? Membership is only $165/year. Find out more or join online at www.diaa.asn.au

Technical specifications

Trim 210 x 195 mmBleed 216 x 201 mm

Front coverTrim 297 x 210 mmBleed 303 x 216 mm

Full page Half pagehorizontal

120 x 180 mm

Half pagevertical238 x 86

Third pagevertical

236 x 56 mm

Quarter pagehorizontal78 x 180 mm

Third pagehorizontal

78 x 180 mm

Quarter pagevertical

120 x 86 mm

Documents

We protect What is MEDIA KIT 2017 - foodpro · of Australia World’s Best Gelato Cow and the Moon ADF 2015-10-cover.indd 1 9/15/2015 12:59:52 PM Get better shelf life Milk quality