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We Produce the Future
RFC Training
Maj Billy W. ClarkRDA NE-1
Current as of 1 Oct 13
Develop America's Airmen Today ... for Tomorrow
2The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Overview
• What is the RFC? • Principles of Recruiting• AFROTC Instructions That Cover RFC
‒ AFROTCI 36-2011, ARMS, NRS, Det Guidebook• RDA/RFC Duties
‒ Recruiting Plan, General Recruiting, Targeted Recruiting, Public Awareness, COI Events, Advertisements, Budget, Lead Tracking, Catalogs, Web Page, Self Inspection
• Scholarships‒ HSSP, ICSP, Enlisted Commissioning Programs
• Other Players in Recruiting‒ RDA, JROTC SASI, ALOs, HQ AFROTC/DOR, High School Counselors,
College Contacts, Base Education Officers, AFRS• Must Know Web Sites
‒ AFROTC.com, Airforce.com, AFROTC Restricted Site, AFROTC Public Site, WINGS, ALOWEB, About.com
Develop America's Airmen Today ... for Tomorrow
3The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
The RDA
• Introduction• Responsible for coordinating ROTC recruiting efforts
within their region• POC for LODs/ALOs• Provides annual training to RFCs and ALOs• Supervises Gold Bar Recruiters (Program CNX Jun 2013)• Conducts SAVs• Reviews Det RP
APOs
FPOs
Develop America's Airmen Today ... for Tomorrow
4The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
RDA Locations
APOs
FPOs
Major Alan ReyesUniversity of California, Los Angeles
Phone: (310) 825-9755Cell: (213) 435-9420
Fax: (310) 825-3055Email address:
Major Forrest Williams University of North Texas
Phone: (940) 565-2075Fax: (940) 565-4269
Email address: [email protected]
m
Maj Billy ClarkManhattan College
Phone: (718) 862-7974Fax: (718) 862-7900
Email address: [email protected]
Maj Barbara PerryGeorgia Tech UniversityPhone: (404) 894-7381
Cell: (404) 545-3461Email address:
Current as of 8 Aug 13
Maj Edwin BerriosNorth Carolina St. University
Phone: (919) 515-1551Fax: (866) 314-5325
Email address: [email protected]
Capt Jarrod SilcoxDet 643 Wright State University
Phone: (937) 775-4290Fax: (888) 843-9831
Email address: [email protected]
1Lt Kaitlin BairdSt. Louis University
Phone: (314) 977-8326Fax: (314) 977-8332
Email address: [email protected]
m
Capt Brian HamiltonUniversity of Washington
Phone: (203) 543-2360Fax: (206) 604-3794
Email address: [email protected]
m
Capt Collette GrosselinNorthwest Region Headquarters
Phone: (719) 333-7737Fax: (719) 333-3120
Email address: [email protected]
Hawaii
Alaska
Develop America's Airmen Today ... for Tomorrow
5The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Gold Bar Recruiters
• New AFROTC accessions• One-year assignment• Diversity recruiting
• San Jose, CA• Sacramento, CA• Los Angeles, CA• Seattle, WA• Phoenix, AZ• Houston, TX• Dallas, TX• San Antonio, TX• Baton Rouge, LA
• Chicago, IL• Miami, FL• Tampa, FL• Atlanta, GA• Greensboro, NC• College Park, MD• Columbus, OH• New York, NY
Develop America's Airmen Today ... for Tomorrow
6The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
AFROTC Publications
• AFROTCI 36-2011, Cadet Operations• 2013 HQ AFROTC National Recruiting Strategy• ARMS Messages• Fact Sheets• AFROTC HSSP Interview Handbook• Air Force Officer Classification Directory• AFSC vs. Major Matrix*
Develop America's Airmen Today ... for Tomorrow
7The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
RFC Duties
• Recruiting Plan• General Recruiting• Targeted Recruiting• COI Events• Locally Produced Advertisements• RFC Budget• Recruiting Training• Tracks Leads in WINGS• Course Catalogs• Web Pages• Self Inspection
Develop America's Airmen Today ... for Tomorrow
8The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
The Recruiting Flight Commander
• Primary recruiting officer for the detachment• AOR defined by zip code• Focuses on in-college and high school markets
AFROTC/CC
DOR(Recruiting)
RegionDO (Operations)
Detachment
RecruitingRDA Ops EducationGold Bar
Develop America's Airmen Today ... for Tomorrow
9The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Principles
• Team Recruiting…main focus will be to recruit for your detachment, BUT, also represent AFROTC as a whole…not everyone wants to go to your detachment‒ All officers need to be participating in recruiting events‒ Cadets may not be left unsupervised at off-campus functions‒ Displays should always be professional‒ Opt to recruit with university, this will build strong relations
between detachment and university (sometimes university will pay for travel if you assist them in bringing in students)
‒ Many on-campus recruiting events should involve local OA recruiters (targeted) (i.e. NASA Engineering Symposium…seniors will benefit more from OTS than ROTC)
Develop America's Airmen Today ... for Tomorrow
10The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
National Recruiting Strategy
• Purpose‒ Focuses AFROTC recruiting efforts‒ Defines key markets‒ Provides proven recruiting concepts‒ Identifies key focus areas
“Interest the qualified, not qualify the interested”
Develop America's Airmen Today ... for Tomorrow
11The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
National Recruiting Strategy
• National Recruiting – HQ AFROTC‒ Provides national recruiting overview based on Air Staff priorities‒ Researches, schedules, and attends national conferences and
fairs• Regional Recruiting – RDA
‒ Focuses on high school and enlisted markets within AOR‒ Researches, schedules, and attends regional conferences and
fairs• Local Recruiting – RFC
‒ Focuses on in-college market at host and crosstown schools‒ Focuses on “feeder” high school and enlisted markets as a
second priority
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12The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Concepts
• Market ID‒ “Identify the target market and then apply directed resources
toward securing it”• Critical Path Recruiting
‒ “Increase recruiting effectiveness by focusing on specific targets—and promises a larger ‘return’ when compared to a broad ‘shotgun’ approach”
• Communication‒ “It is the duty of every recruiter to enlighten and dispel
misconception [regarding AFROTC and its scholarships] whenever possible“
Develop America's Airmen Today ... for Tomorrow
13The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Concepts
• Cooperation‒ “Positive relationships developed through partnering and
cooperating with other entities [in the community] will yield recruiting benefits for years thereafter”
• Capitalization‒ “Making the most effective use of funding in order to get the
greatest possible benefit”• Cadet Recruiting Team Utilization
‒ “Recruiting teams can exponentially improve the number of youth attracted to local AFROTC detachments by making use of its single greatest asset– positively motivated cadets”
Develop America's Airmen Today ... for Tomorrow
14The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Focus Areas
• Foreign Language• Nursing• Engineering/Technical Majors• Diversity
‒ Race‒ Ethnicity‒ Gender‒ Geographic‒ Socioeconomic‒ Cultural‒ Educational‒ Language
• Tailor your recruiting approach based on market analysis
Develop America's Airmen Today ... for Tomorrow
15The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Plan
• Sets objectives• Identifies markets• Lists recruiting events• Serves as continuity• “Living document”• Timeline
‒ Draft due to RDA by 1 July‒ RDA returns draft with comments by 1 Aug‒ Final signed copy due to RDA by 1 Sept
• Stop the vicious cycle; help the next RFC‒ Provide good continuity info‒ Provide solid recruiting info to make their job easier
Develop America's Airmen Today ... for Tomorrow
16The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Plan
• Tips on creating your Time Phased List of Events‒ Create a matrix to ensure you have all applicable recruiting
efforts covered‒ Follow instruction guidelines & RDA recommendations‒ Put everything the instructions require in your TPLE
• Plan Submission• Recruiting Events• Recruiting Training• RFC activities
Develop America's Airmen Today ... for Tomorrow
17The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Plan
• Section III: Target Markets
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Recruiting Plan
Section IV: Time Phased List of EventsDate Event POC Market Location How Notes
3-Sep
Society of Women Engineers Meeting
Suzie Q TechCross-town College
Use COI funds to buy pizza for school's meeting; talk about in-college engineering scholarships
Great event! Turnout was larger than expected thanks to the free pizza. Generated 5 solid leads.
10-OctNational Hispanic College Fair
J. Cuervo
HSJFK Feeder HS
Work with RDA to man table and pass out detachment fliers
Ran out of promo items due to high interest. Generated 4 leads for next year.
31-Mar TAPS BriefingSSgt Snuffy
EnlistedNearby AFB
Briefed separating airmen on using GI benefits to attend college and enroll in ROTC
Invited back next quarter. Did not generate any leads but a worthwhile event.
14-AprFreshman Orientation Tour
Van Wilder
In-College
Host UnivSet up a table in the quad and talked to incoming freshmen and their parents about ROTC
This event always generates a lot of interest, especially when talking about scholarships. MUST ATTEND NEXT YEAR.
Develop America's Airmen Today ... for Tomorrow
19The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
General Recruiting
• Events designed to reach a broad spectrum of your markets to attract prospects into your program
• At least one recruiting effort should be completed at each market (host college, cross-town colleges, feeder high schools) each year‒ High-School College Fairs‒ Booth at College Freshman Orientations‒ Booth in College Public Venues‒ Posting Flyers and Posters‒ Visiting JROTC units and High-School Seniors‒ Training High-School Counselors‒ Training College Admissions & Orientation Staff
Develop America's Airmen Today ... for Tomorrow
20The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Targeted Recruiting
• Events designed to reach a target group of your markets to attract specific prospects into your program
• At least one targeted recruiting effort should be completed at each market per year…that is, if a school has minority groups or targeted majors, you need to reach out to them‒ Contacting/Briefing minority influenced groups such as
fraternities, sororities, minority affairs office, etc‒ Posting of specialized flyers in targeted major areas (nursing
dept, engineering dept, etc) and minority affairs office‒ Training of targeted major professors‒ Training of minority affairs/HBCU/HSI administration‒ Obtaining targeted lead lists (Deans list, minority students with
2.5 GPA+, technical majors with 2.5 GPA+, etc)
Develop America's Airmen Today ... for Tomorrow
21The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Public Awareness Events
• Events designed to spread general awareness of the Air Force and specifically your AFROTC program to the general population‒ Aircraft flyby at college football games‒ Posting colors at sports games, graduation ceremonies, etc‒ Attendance in local Veteran’s Day parades‒ AFROTC booth at local air shows‒ AFROTC intramural participation (cadets wear PT uniform)
Develop America's Airmen Today ... for Tomorrow
22The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Budget
• O&M – $1000‒ Office supplies, advertisements and promotions if no A&P funds are available‒ Dets must manage funds using their GPC
• COI – zero‒ Used to purchase food items (no cups or plates)‒ Targeted towards prospects and influencers (counselors, school
administrators, parents, etc.)‒ Requests made through XNET website
• A&P – zero‒ Requests made through XNET website‒ Must provide artwork and a quote from a vendor‒ AFROTC/DORM will make the purchase on their GPC
• XNET – 2,000 points‒ Used to obtain generic AFROTC promo items
• The RDA
Develop America's Airmen Today ... for Tomorrow
23The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
COI Events
• A COI is a planned event where meals or snacks appropriate for the occasion are served to provide a setting for Air Force personnel to make a recruiting presentation
• Whether the recruiter is meeting with prospective applicants or community influencers, the recruiter is trying to accomplish a specific recruiting goal. The goal may be to generate an application/accession or to “sell” the idea of public service support.
• A COI event pays for something; fees, lunches, snacks, etc.‒ New student orientation program – purchase lunch‒ Take Target Market Influencers to lunch‒ JROTC “Spend the day with the corps” – purchase lunch‒ Meet with feeder high-school counselors – purchase snacks
‒ NOTE: AFROTC COI funds are currently suspended, however you could use university funds for the same things if allowed
Develop America's Airmen Today ... for Tomorrow
24The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
COI Rules
• COI Events must be requested through HQ AFROTC/DOR via XNET• Holding a COI event requires you follow certain rules per AFROTCI 36-2011
‒ Plan all activities at least 30 days before the event to allow enough time to overcome problems and to provide a professional event.
‒ Request funding for the event through the Extranet at least 15 days before the event. ‒ Once an approval has been secured, the requestor will make payment for food, drinks, gratuity or
college fair via the detachment or RDA GPC ‒ Negotiate COI events only with vendors agreeing not to charge for no-shows. ‒ Complete the after-action portion of the COI request via the Extranet no later than five duty days
after the COI event. ‒ COI funds are exclusively for consumable items (i.e. food and beverages excluding alcoholic
beverages), gratuity expenses and college fairs. ‒ Events may not exceed $500 in total cost or the following cost for each individual:
• Educators and professionals: $25 each. • Prospective applicants and students: $8 each
‒ An organized guest sign-in procedure must be followed at COI events.‒ Do not have more than 1 military member or contracted AFROTC cadet for every 3 civilian guests.‒ AAR must be completed for event within 5 duty days. Save AAR, sign-in rosters, and receipts
from COI event for current and previous academic year.
Currently Suspended!
Develop America's Airmen Today ... for Tomorrow
25The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Locally Produced Advertisements
• As RFC, you are provided funds to produce detachment specific advertisements‒ Flyers & Posters‒ Special Promotional Items – Pens, Frisbees, etc‒ Advertisements in college publications
• $0 Marketing (A&P) Budget‒ The RFC has the proposed artwork created and obtains an estimate‒ The RFC uploads the artwork/quote in to XNET for approval, which will not be
completed until Marketing funds are made available via AFRS‒ Upon Approval, AFROTC/DORM purchases items & mails to RFC
• $1000 O&M Budget may be used for Marketing if Marketing (A&P) is not available; O&M funds are spent via the detachment GPC‒ The RFC must still have artwork approved by AFROTC/DORM
NOTE: Current guidelines are O&M to be used for print media/support only
Develop America's Airmen Today ... for Tomorrow
26The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Locally Produced Advertisement Rules
• May use university or off-campus printing press, office printer, DAPS (may need MFR to show cheaper estimate)
• Must have approved USAF symbol‒ Download from
http://www.trademark.af.mil/downloads/mediagallery.asp?galleryID=6588
• Must follow rules of use for USAF symbol at:‒ http://www.trademark.af.mil/symbol/displaying/index.asp‒ http://www.trademark.af.mil/symbol/formats/index.asp
• Spell out Air Force in AFROTC• Printed ads must include “Current as of (date)”• Must direct reader to www.AFROTC.com• Guidelines/restrictions listed in AFROTCI 36-2011, Sect
Develop America's Airmen Today ... for Tomorrow
27The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Marketing Purchase Requirements
• May use university or off-campus printing press, office printer, DAPS (may need MFR to show cheaper estimate)
• Must have approved USAF symbol‒ Download from
http://www.trademark.af.mil/downloads/mediagallery.asp?galleryID=6588
• Must follow rules of use for USAF symbol at:‒ http://www.trademark.af.mil/symbol/displaying/
index.asp‒ http://www.trademark.af.mil/symbol/
formats/index.asp
• Spell out Air Force in AFROTC• Print ads must have “Current as
of date)”• Must direct reader to
www.AFROTC.com• Must include “QR code” if
feasible
Develop America's Airmen Today ... for Tomorrow
28The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Recruiting Training
• The RFC must train the other cadre members on recruiting every 6 months‒ Training must be documented‒ Training should cover the detachment recruiting presentation,
scholarships, current scholarship matrix, special recruiting programs
• The RFC must train a cadet recruiting team; this shall be done each semester‒ Training must be documented‒ Training should cover the detachment recruiting presentation,
setting up a recruiting booth, what can be said & what can not be said (cadets should not try to explain scholarships to leads)
Develop America's Airmen Today ... for Tomorrow
29The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Tracking Leads in WINGS
• WINGS is the only approved lead tracking system• WINGS is populated when:
‒ You enter a prospect that you have been in contact with‒ A prospect fills out an on-line scholarship application‒ A prospect fills out and sends in a Blue Card to the National Call
Center or RDA‒ A prospect calls in to the National Call Center‒ A prospect fills out the “Request for Information” link on the
www.afrotc.com website and lists your school as an interest‒ The RDA comes into contact with a prospect that identifies your
host/cross-town school as their #1 choice• You should check WINGS often to ensure you are making
contact with all leads as they come from multiple sources• Place your comments into WINGS as you work the leads
Develop America's Airmen Today ... for Tomorrow
30The Intellectual and Leadership Center of the Air Force
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AFROTC Info Request
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Entering WINGS Contact
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32The Intellectual and Leadership Center of the Air Force
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Entering WINGS Contact
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33The Intellectual and Leadership Center of the Air Force
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Course Catalogs
• Your detachment AFROTC program must be listed in your host college and cross-town college catalogs
• You should work with the education officer to ensure that this is accomplished
• Make sure that the catalog listing proves a contact phone number for interested students to contact you
Develop America's Airmen Today ... for Tomorrow
34The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Web Pages
• Detachments must coordinate their web pages through AFROTC/DOR and AU/PAS for approval. ‒ Save this documentation of approval
• Detachment web pages will have a link to the AFROTC web page at www.afrotc.com.
• Scholarship information is not permitted on detachment web pages, unless it covers specific college/university subsidies. ‒ For AFROTC scholarships, link to http://afrotc.com/scholarships/
• Detachment web pages must be placed on the host universities web server, no .com or .org sites
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35The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
1. Send request for review to AU/PA‒ [email protected]‒ (334) 953-3779
2. AU/PA will approve and forward AF2519 to DORM‒ [email protected]‒ (334) 953-5908
3. RFC will receive email approval from DORM w/ attached AU/PA signed AF2519
4. Retain both signed form and emails for inspection purposes
Web Page Approvals
Develop America's Airmen Today ... for Tomorrow
36The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Self-Assessment Checklist
• Self-Assessment Checklist‒ Cover each element in detail‒ Utilize Monthly Activity and AAR‒ If you have a cross-town agreement, you need to recruit‒ If you have Target Recruiting Area(s), you need to recruit‒ Diversity Recruiting is a major part of our program‒ Document Cadre and Cadet Recruiting Training‒ Check for website discrepancies/broken links, approval, etc‒ Pass on “Best Practices” of other dets‒ Work on getting “Best Practices” implemented into Region
site
• Complete the checklist with a “prove-it” attitude‒ If you can’t prove you did it, you didn’t do it
• Documentation and robust SAP are “key” to SAV/CI, program success
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37The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Staff Assistance Visits
• RDAs run the Recruiting portion of the SAV• Region manages the SAV schedule• We are there to help• Run your Self-Assessment Checklist• Documentation is key!
‒ TPLE, Monthly Activity Reports, correspondence, cadet after action reports, etc.
• Common write-ups include:‒ No documentation‒ Not paying attention to your job description‒ Failing to recruit a focus area in your AOR due to poor market analysis of your
schools‒ Having a host university-centric recruiting approach‒ Late Recruiting Plans
• Be prepared! Consolidate info to readily answer checklist item
Develop America's Airmen Today ... for Tomorrow
38The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Scholarships
• Used to recruit and retain the best and brightest
• Information on scholarships‒ AFROTCI 36-2011‒ ARMS messages‒ HSSP Detachment Guidebook‒ Scholarship Matrix
• Types of Scholarships‒ High School Scholarship Program‒ In-College Scholarship Program‒ Enlisted Commissioning Programs
Develop America's Airmen Today ... for Tomorrow
39The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
HSSP Scholarship Types
• Type 1 - provides full tuition and fees (with no cap on tuition and authorized fees). ~5% of scholarship offers; all Tier 1 Technical.
• Type 2 - provides up to $18,000 per towards tuition and fees. At schools where tuition and authorized fees are over the scholarship cap, students are liable for the difference even if the tuition is below the cap when the student starts at the school, but then increases above the cap during the student’s academic program. ~15% of scholarship offers; all Tier 1/2 Technical, Foreign Lang, Nursing
• Type 7 - provides up to the equivalent of the in-state rate tuition at a public school, & $900/yr for textbooks. Selectee must attend a state school or school in which they qualify for the in-state tuition rate. Type 7 selectees cannot attend a higher cost institution and pay the difference. ~80% of scholarship offers; all type majors; cost effective and regulated by lawNOTE: AFROTC scholarships pay out after any other tuition scholarships pay
Develop America's Airmen Today ... for Tomorrow
40The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
HSSP Process
• 1 June– Online application opens‒ Min academic reqs: 3.0 un-weighted GPA, 1160 SAT or 26 ACT‒ Potential candidate must declare an approved HSSP major
• 1 Dec – Online application closes• 10 Jan – Supporting documents due• 31 May – Letter of Acceptance and Statement of Intent due
Online Application Opens
Online Applications Closes
Supporting Documents Due
Interview Period
Scholarship Boards
Board Results Released
HS Presentation Period
LOA and SOI Due
NovMay Jul Aug Sep Oct JunDec Jan Feb Mar Apr May
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41The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
HSSP Historical Numbers
• Board meets in Dec, Jan, Feb, and Mar‒ Results released w/in 2 weeks of board convening via email &/or
letter to candidate from DOR• ~1,500 offers / 12,000 applicants = 12.5%• ~1,500 offers / 3,500 boarded = 42.9% (80% Tech, 20%
Non-tech) Offers SAT ACT GPA
Type 1 74 1468 33.1 3.90
Type 2 229 1361 31.0 3.87
Type 7 1195 1270 28.8 3.74
2013 Avg ~1500 1296 29.3 3.77
2012 Avg ~1450 1309 29.4 3.79
2011 Avg ~1000 1289 29.1 3.82
2010 Avg 1602 1263 28.2 3.78
Develop America's Airmen Today ... for Tomorrow
42The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
HSSP
• The primary purpose of the AFROTC HSSP is to attract high quality high school seniors (or high school graduates who have not attended college as full-time students) to AFROTC.
• The HSSP is targeted primarily to students interested in pursuing engineering and scientific/technical degrees. 80%
• Normally, some scholarships are available to students pursuing non-technical degrees. 20%
• There are four distinct phases of the HSSP application process‒ Online, follow-up paperwork, interview, scholarship award presentation
• A detachment commander can offer a CLS during the process• There are 3 types of scholarship normally awarded during
HSSP‒ Type 1 (Unlimited), Type 2 ($18K Cap), Type 7 (In-state public university)
• All HSSP scholarship awards come with some extras‒ $900/yr for books‒ Most lab and incidental fees‒ Monthly stipend ranging from $250-400/month during academic yr based
upon year of program• Freshman Option – HSSP winner can walk away at end of Fr yr
w/ no obligation
Develop America's Airmen Today ... for Tomorrow
43The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
HSSP Phases
• Online Application: A prospect goes to www.afrotc.com and applies for the HSSP scholarship; Applications open ~ 1 Jun; Deadline = 1 December
• Follow-up paperwork: The prospect is sent an email/letter from HQ asking for additional paperwork; Deadline = 10 January‒ Resume, Counselor Statement, ACT/SAT Scores, PFA, Transcripts
• Interview: Qualified candidates will be awarded an interview with an AFROTC officer or ALO; interview comments uploaded in ALOWEB; Potential CLS
• Interviews conducted by 31 March; Boards conducted ~Dec-March
• Scholarship Awards: Candidates awarded a scholarship will be notified by HQ; RDA will contact awardees to coordinate the scholarship offer presentations
Develop America's Airmen Today ... for Tomorrow
44The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Commander Leadership Scholarship (CLS)
• Each detachment commander has one CLS offer to award to HSSP applicants. The objective of the CLS for HSSP is two-fold: ‒ Increase the acceptance rate of CSP selectees by making 4-Year scholarship offers as
early as possible in the student's search for a college/university and funding‒ Provide detachment commanders a powerful tool to recruit high quality students to their
detachments to help establish and maintain a solid leadership core for the cadet wing.• All CLS scholarships are 4-year offers. The offer is a Type 1 scholarship for
nominees who will major in a technical major and a Type 2 scholarship for nominees who will major in non-tech major.
• Detachment commanders cannot tender a CLS to an applicant who has already met a HSSP board.
• Detachment commanders cannot tender a CLS offer to an applicant who did not submit his or her application on or before the 1 December application deadline or who did not gain eligibility by the 14 January eligibility deadline.
Tech: 1300 SAT 30 ACTNon-Tech: 1280 SAT 29 ACTForeign Language: 1300 SAT 30 ACT
Develop America's Airmen Today ... for Tomorrow
45The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
Scholarship Presentations
• ALL presentations will be coordinated through the RDA• Taskings will come through your Maxwell email account• Assign a presenter• Verify information and update WINGS• Print out presentation package for the presenter
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46The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
In-College Scholarship Program
• Open to qualified cadets‒ CGPA ≥ 2.5‒ Passing current PFA‒ General AFROTC POC requirements‒ Started DoDMERB
• Critical Tech, ABM, CSO, Tech, Foreign Lang, Non-Tech, HBCU, HSI, and Nursing
• See ARMS messages for full details and requirements• Offer based on
‒ SAT 35%‒ CGPA 30%‒ ROM 25%‒ PFA 10%
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ICSP Phase 1
• AS200 and AS250 only• November nominations• 3 yr scholarship• Activate in Fall
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ICSP Phase 2
• AS100, AS200/250 possible• Jan nominations• 3-3.5 yr scholarship• Activate in Spring, Fall at latest• Certified DoDMERB by 31 May
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ICLS
• In-college Commander’s Leadership Scholarship• 3 yr scholarship• Activate in Fall• Requirements
‒ AS200/250‒ CGPA ≥ 2.5‒ SAT ≥ 1150 or ACT ≥ 25‒ Passing current PFA‒ General AFROTC POC requirements‒ Certified DoDMERB
• Type 1 for Tech• Type 2 for Non-Tech
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Scholarship Extras
• Book Allowance = $900/year
• Tax-free Stipend‒ Freshmen: $250/month, stops over summer‒ Sophomore: $300/month, stops over summer‒ Junior: $350/month, receive over summer‒ Senior: $400/month, ends at commissioning
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Enlisted Commissioning Programs
• Check the Holm Center public website for the latest information
• Four programs, each unique
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52The Intellectual and Leadership Center of the Air Force
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Enlisted Commissioning ProgramsFour Programs
• These programs are for enlisted members that are not nearing their date of separation and would like to transfer to the officer corps
• http://www.au.af.mil/au/holmcenter/AFROTC/EnlistedComm/EnlistedCommissioning.asp
• Four Programs• Airman Scholarship and Commissioning Program (ASCP)
‒ Other branches may apply for this program• Scholarships for Outstanding Airmen to ROTC (SOAR)
‒ USAF enlisted members only• Professional Officer Course-Early Release Program (POC-ERP)
‒ Other branches may apply for this program• Airman Education and Commissioning Program (AECP)
‒ USAF enlisted members only
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Enlisted Commissioning ProgramsASCP
• 2 – 4 year program (waiver for 1.5 years)• Eligibility
‒ 24 ACT / 1100 SAT‒ or‒ 24 Sem Hrs GRADED college work (2.50 cum GPA)‒ Meet all other scholarship requirements (age, citizenship,
AFOQT, etc.)‒ 1 year TOS / TIS‒ Recommended by CC
• Selection board at Maxwell in November (Submission Deadline 15 Oct)
• Type 2 scholarships -- open to any major (majority awarded to technical majors)
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54The Intellectual and Leadership Center of the Air Force
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Enlisted Commissioning ProgramsSOAR
• 2 – 4 year program (waiver for 1.5 years)• Eligibility
‒ Same as ASCP• Selected by MAJCOMS
‒ 15 Oct submission deadline to start college next fall term• Type 2 scholarships -- open to any major• Type 1 scholarship opportunities – top 10%
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Enlisted Commissioning ProgramsPOC-ERP
• NOT a scholarship program• 1.5 - 2 year program• Eligibility
‒ Within 2 years of a BA / BS (hint: look for CCAF transfer-friendly schools)
‒ Commission by age 35• Selection board at Maxwell in November (Submission
Deadline 15 Oct)• All get stipend and can use MGIB
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Enlisted Commissioning ProgramsAECP
• 12 – 36 month program• Eligibility
‒ Numerous unique requirements – see web site:• http://www.afoats.af.mil/AFROTC/
EnlistedCommissioning/Default.htm‒ Commission by age 35
• Members stay on active duty -- full pay, benefits• Students complete commissioning requirements through
OTS• Open to students in most tech majors, nursing, and
foreign language/area studies• Selection board at Maxwell in March (Submission
Deadline 15 Feb)
Currently Suspended!
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Other Players in Recruiting
• Regional Director of Admissions (RDA)• JROTC Senior Aerospace Instructor (SASI)• Admissions Liason Officers (ALO)• HQ AFROTC/DOR• High School Counselors• College Contacts• Base Education Officers• Air Force Recruiting Service (AFRS)
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RDA
• Assigned to HQ AFROTC/DOR, not the Region, not DET• Trains the RFC• Reviews Monthly Activity Reports• Conducts SAVs; but may assist whenever needed• Assist with College/High School Fairs & recruiting events
‒ If I have your recruiting materials, I can represent your program• Assisting with additional funding
‒ Travel, COIs, A&P once you have expended your money‒ Forecast if possible so that I may include in my monthly budget
• Scholarship Presentation Coordination• On-Call for Assistance; Liaison between you & HQ ROTC
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AFROTC/DOR
• This office is overall in charge of recruiting for AFROTC• Offices you need to know
‒ DORM: Approve XNET expenditures such as A&P, COI, and XNET Promos; Approves Detachment Web site (along with AU/PA)
‒ DORT: In charge of targeted recruiting that may take place in your AOR
‒ DORR: Recruiting activities, RDA, Gold Bars (currently suspended)
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JROTC SASI
• JROTC can provide you with many viable leads for your program
• JROTC students are already interested in the military, not all will be qualified
• RFC Actions:‒ Schedule visits with as many SASIs as possible‒ Work JROTC Honors camps in your area‒ Work any JROTC Summers Camps in your area‒ Coordinate JROTC Drill Meets with RFCs
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ALO
• ALOs are a valuable force multiplier for you; they meet with many students and guidance counselors
• RFC Actions:‒ Attend Training at ALO Area Annual Meetings, brief them on
AFROTC HSSP process, provide them AFROTC materials, let RDA know when these meetings are
‒ Coordination for High School/College Fairs; Partner with them on these events for a team effort; USAFA candidates should also be working HSSP applications
‒ Coordination for HSSP Interviews; they can do interviews for HSSP; USAFA candidates’ interviews can be used for HSSP
‒ Coordination for HSSP Scholarship Presentations; ALOs can be a big help in this area
‒ Ask about Joint AFA/AFROTC Grassroots event• AFA sponsored info event usually conducted over Thanksgiving/Christmas
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High School Counselors
• You should try to meet with as many HS counselors as possible in your AOR so they know about AFROTC and about your program
• Use the counselor’s guide and local flyers• Can have a COI to pay for lunch with a group of
counselors• Many school systems have counselors meetings right
before school begins• If they are educated on HSSP, they will send leads your
way
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College Contacts
• You should meet with certain personnel at your host and cross-town universities to ensure they know about your program and the benefits of AFROTC‒ Admissions Office to include admissions recruiters for the school‒ Financial Aid Officers‒ Orientation Coordinators‒ Targeted major deans (foreign language, engineer, nurse)‒ Targeted group personnel (minority-influenced group heads,
diversity affairs office)‒ Tour Ambassadors
• If they’re educated on AFROTC, they’ll send leads your way
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64The Intellectual and Leadership Center of the Air Force
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Base Education Officers
• Base education officers are the first stop for enlisted members of the USAF to find out about commissioning opportunities; most do not know about AFROTC program‒ Should meet with them once a year to accomplish training on
AFROTC and enlisted commissioning programs• Ensure that your detachment flyers are posted at this
office• Consider meeting with Airman Leadership School
leadership to brief ALS classes on commissioning opportunities
• TAPS, VA briefings
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65The Intellectual and Leadership Center of the Air Force
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AF Recruiting Service (AFRS)
• AFRS is in charge of accessing personnel in to the USAF for both enlisted and officer categories‒ Meet with the local AFRS to ensure that the local and regional recruiters know
about AFROTC and your program‒ If you have a highly competitive college senior, you may send them to the
Officer Accessions (OA) recruiter for application through OTS‒ If OA recruiters have a noncompetitive OTS applicant, they should refer them
to you for possible ROTC consideration‒ If you have a student that is more interested in an enlisted career field or may
need to put their education on hold for financial reasons, you may refer them to the enlisted recruiter
• Coordinate with AFRS on recruiting events…you should know what they know and they should know what you know
• You can schedule recruiting assets through AFRS…see next slides• http://www.rs.af.mil/
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66The Intellectual and Leadership Center of the Air Force
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Develop America's Airmen Today ... for Tomorrow
67The Intellectual and Leadership Center of the Air Force
Fly – Fight – Win in Air, Space, and Cyberspace
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68The Intellectual and Leadership Center of the Air Force
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Must Know Websites
• AFROTC.com• Airforce.com• Holm Center/AFROTC Restricted Site• Holm Center/AFROTC Public Site• WINGS• ALOWEB• Military.about.com
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About.com US Military
• http://usmilitary.about.com/od/officerjobs/a/afoffjobs.htm • Exceptional information & descriptions of officer jobs in
USAF
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Final Thoughts
• Know your market; document efforts or reasons for minimal/no efforts IAW NRS, AFROTCI, Det RP
• Find most effective/efficient way to become compliant and meet AFROTC/unit objectives; then “focus” efforts on most ROI
• Recruiting is meeting people & sharing information; RFC must get away from the desk/phone even with busy schedule & positive cadet/graduation numbers
• Use all available resources• Direct recruiting questions or concerns
to your RDA or AFROTC/DOR as we are the functionals/SMEs