We Norwegians 2015

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— A CONTEMPORARY TAKE ON WOOL —

2 2015WE NORWEGIANS

— KAROLINE: SETESDAL HENLEY, BLACK —

32015 WE NORWEGIANS

A CONTEMPORARY TAKE ON WOOL—

We Norwegians is an apparel company based in Voss, Norway, with focus on the design and manufacture

of premium wool products. As newborns, Norwegians are wrapped in soft wool blankets and continue to wear wool as they grow up – all year round. The idea behind

We Norwegians is to take the natural benefits that wool has and incorporate them into functional contemporary

design, that can be dressed up or worn causally.—

The designs are a mix of modern basics and traditional Norwegian knitting patterns.

— JUVET LANDSCAPE HOTEL, VALLDAL —

4 2015WE NORWEGIANS

JUVET LANDSCAPE HOTEL, VALLDAL—

Juvet Landscape Hotel – created by architects Jensen & Skodvin, location for our very first photo shoot. The architecture and

landscape work together in perfect harmony without impacting the surroundings; this is in keeping with We Norwegian’s philosophy.

—The design elements of our garments should not

overshadow the consistent quality of the wool and the traditional Norwegian knitting patterns.

— KAROLINE: SETESDAL JACKET, GREY MELANGE — HEGE: SETESDAL ROUNDNECK, GREY MELANGE —


52015 WE NORWEGIANS

6 2015WE NORWEGIANS

— KAROLINE: SETESDAL JACKET, GREY MELANGE —

72015 WE NORWEGIANS


8 2015WE NORWEGIANS

HARDANGER RETREAT, KJEPSO—

This retreat was designed and built by Todd Saunders and Tommie Wilhelmsen. A self-initiated and self-financed project.

The main dilema for emerging architects is finding clients willing to take a chance with young, enthusiastic architects that have limited experience. When Saunders & Wilhelmsen first started

their firm, they went looking for plots, rather than clients, to build an experimental structure. Doing this, they could pursue their

architectural vision in line with their convictions: uncompromising, original and respect for the landscape.

— HARDANGER RETREAT, KJEPSO —

92015 WE NORWEGIANS

— FINN: REKKJER ROUNDNECK, BLACK —

10 2015WE NORWEGIANS

— KJERSTI : FROST SHAWL, GREY MELANGE —

112015 WE NORWEGIANS

STEINBOLIGEN, FINSE—

Steinboligen is located at Finse, 1,222 meters above sea level by the Bergen–Oslo railway. Steinboligen is both the oldest

and newest building at Finse, refurbished in 2009, by Alliance Arkitekter with Snøhetta. Large panoramic windows have been cut

out in the south facade giving a fantastic view across the Finse lake, towards the Hardangerjøkul glacier.

— STEINBOLIGEN, FINSE —


— AMALIE: SETESDAL JACKET, GREY MELANGE / BASE ONE TEE, BLACK / SKUTLE SCARF, BLACK —


— ELLA: FROST SHAWL, BLACK — LINEA: FROST SHAWL, GREY MELANGE — LOCATION: STEINBOLIGEN, FINSE —


— GEORGIOUS: SKUTLE CARDIGAN, GREY MELANGE / BASE ONE TEE, WHITE / SKUTLE SCARF, GREY —

— STEINBOLIGEN, FINSE —

15WE NORWEGIANS2015

— HEGE: SETESDAL CARDIGAN, GREY MELANGE —



— HEGE: SETESDAL CARDIGAN, BLACK —

VAAGHALS, OSLO—

Vaaghals restaurant – situated in the Barcode district of Oslo – explores the heritage of Norwegian food, presented

in contemporary dishes. Large glass windows – stretching from ceiling to floor and wall to wall – provide an incredible panorama

of the Oslofjord, the waterfront and Opera House.—

The elegant and and modern Scandinavian interior creates the perfect scene to enjoy the exciting flavours of Norway.

WE NORWEGIANS

— THE DESIGNER —


WE NORWEGIANS

TOVE GRANE—

The founder and designer of We Norwegians is Tove Grane. She graduated from Esmod Oslo in 1996,

and has worked in the fashion industry ever since.—

With years of experience and knowledge, she decided to bring her love for wool, sustainability and Norwegian knits together with

contemporary design, to create the label We Norwegians.—

After careful planning and sourcing of the best suppliers and yarns, the brand was launched in October 2014.

— THE DESIGNER —


20 2015WE NORWEGIANS — HEGE: SETESDAL HENLEY, NAVY —


— WE NORWEGIANS —


No 1005

SETESDALROUNDNECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

NAVY – GREY MELANGE – BLACK

BLACK PEWTER – CAMEL

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No XXXXXXXX

STYLENAVN

STOFFSTOFFSTOFFSTOFFSTOFF

GARNGARNGARNGARN

TEKNIKKTEKNIKKTEKNIKKTEKNIKK

VASKVASKVASKVASKVASK

PRODUSERTPRODUSERTPRODUSERTPRODUSERT

No 1006

SETESDALHENLEY

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


BLACK PEWTER – CAMEL

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— WOMEN —

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— WOMEN —

No 1007

SETESDALCARDIGAN

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


BLACK PEWTER

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— WOMEN —

No 1122

SETESDALBOYFRIEND CARDIE

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK PEWTER – NAVY


No 1123

SETESDALDRESS

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK PEWTER – NAVY

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— WOMEN —


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No 1008

SETESDALJACKET

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


— WOMEN —


No 1084

BASE TWOJACKET

100% MERINO WOOL

ITALIAN YARN

SOLID COLORED JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK – GREY MELANGE

BL

AC

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— WOMEN —

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— WOMEN —

No 1058

BASE ONEHENLEY

100% MERINO WOOL

ITALIAN YARN

SINGLE JERSEY

MACHINE WASHABLE

MADE IN EUROPE

WHITE – DARK DENIM – BURGUNDY – BLACK


No 1056

BASE ONETEE

100% MERINO WOOL

ITALIAN YARN

SINGLE JERSEY

MACHINE WASHABLE

MADE IN EUROPE

WHITE – DARK DENIM – BURGUNDY – BLACK

— WOMEN —


DA

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LA

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BU

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HIT

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— WOMEN —


No 1018

REKKJERROUNDNECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK – NAVY

BL

AC

K

— WOMEN —


No XXXXXXXX

STYLENAVN


GARNGARNGARNGARN




No 1089

REKKJERHENLEY

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK – NAVY

NA

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— WOMEN —


No 1067

FROSTJACKET

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

BRUSHED

MACHINE WASHABLE

MADE IN EUROPE

BLACK – GREY MELANGE – CHARCOAL – LIGHT GREY MELANGE

— WOMEN —

GR

EY

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— WOMEN —

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— WOMEN —

No 1069

FROSTSHAWL

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

BRUSHED

MACHINE WASHABLE

MADE IN EUROPE

GREY MELANGE – LIGHT GREY – CHARCOAL – BLACK


— WOMEN —

No 1091

FROSTCOAT

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

BRUSHED

MACHINE WASHABLE

MADE IN EUROPE

LIGHT GREY MELANGE – CHARCOAL

CH

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LIG

HT

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No 1128

SKUMRINGHENLEY

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

GREY – BLUE

— WOMEN —


GR

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No 1078

BASE TWOPANTS

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


— WOMEN —



No 1081

BASE TWOJUMPSUIT

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

GREY MELANGE – BLACK

BL

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— WOMEN —


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No 1121

RIBBTIGHTS

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


— WOMEN —

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No XXXXXXXX

STYLENAVN


GARNGARNGARNGARN




— JULIAN: BASE ONE TEE, BLACK —

WE NORWEGIANS



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No 1001

SETESDAL ½-ZIP

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


BLACK PEWTER

— MEN —


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No 1004

SETESDALROUNDNECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


BLACK PEWTER (NEW)

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No 1015

REKKJERCARDIGAN

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK


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No 1016

REKKJERROUNDNECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

NAVY – BLACK

— MEN —


BL

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EW

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No 1124

SETESDALV-NECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

NAVY – BLACK PEWTER – CAMEL

— MEN —


No 1125

SKUMRINGV-NECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLACK – BLUE

BL

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No 1127

SKUMRINGCREW NECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE

BLUE – BLACK

BL

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— MEN —


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No 1130

BASE TWOCOLBLOCK

CREW NECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

MACHINE WASHABLE

MADE IN EUROPE


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No 1053

BASE ONETEE

100% MERINO WOOL

ITALIAN YARN

SINGLE JERSEY

MACHINE WASHABLE

MADE IN EUROPE

WHITE – DARK DENIM – BLACK

— MEN —


WH

ITE

DA

RK

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NIM

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No 1054

BASE ONESCOOP NECK

100% MERINO WOOL

ITALIAN YARN

SINGLE JERSEY

MACHINE WASHABLE

MADE IN EUROPE

WHITE – DARK DENIM – BLACK

— MEN —


GR

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No 1086

BASE TWOCREWNECK

100% MERINO WOOL

ITALIAN YARN


MACHINE WASHABLE

MADE IN EUROPE

NAVY – GREY MELANGE – CHARCOAL – BLACK

— MEN —


No 1068

FROSTCREWNECK

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

BRUSHED

MACHINE WASHABLE

MADE IN EUROPE

GREY MELANGE

GR

EY

ME

LA

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— MEN —


No 1071

FROST½-ZIP

100% MERINO WOOL

ITALIAN YARN

JACQUARD KNIT

BRUSHED

MACHINE WASHABLE

MADE IN EUROPE

BLACK – GREY MELANGE

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No 1090

BASE TWO½-ZIP

100% MERINO WOOL

ITALIAN YARN


MACHINE WASHABLE

MADE IN EUROPE

GREY MELANGE – CHARCOAL – BLACK

— MEN —

— TODD SAUNDERS: SETESDAL ROUNDNECK, NAVY / SETESDAL SCARF, NAVY —


AURLAND LOOKOUT—

Driving up the mighty mountains of Aurland, you can stop and take in the incredible fjord filled view from the lookout,

designed by Todd Saunders and Tommie Wilhelmsen. Contemporary, simple and beautiful; this project is part

of a national program on tourist routes commissioned by the Norwegian Highway Department.

WE NORWEGIANS

WE NORWEGIANS



No 1033

SKUTLESCARF

70% MERINO WOOL / 30% SILK

ITALIAN YARN

WOVEN JACQUARD

DRY CLEAN ONLY

MADE IN ITALY

BURGUNDY – LIGHT GREY – BLACK – NAVY

— SCARVES —

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No 1034

REKKJERSCARF

100% MERINO WOOL

ITALIAN YARN

WOVEN JACQUARD

DRY CLEAN ONLY

MADE IN ITALY

BLACK – NAVY


— SCARVES —


No 1035

SETESDALSCARF

100% MERINO WOOL

ITALIAN YARN

WOVEN JACQUARD

DRY CLEAN ONLY

MADE IN ITALY

BLACK – BURGUNDY – CHARCOAL – NAVY

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— SCARVES —

WE NORWEGIANS


— WOOL —

To a certain degree,

wool is considered

water repellent.

Light rain, snow and

small spills will stay on

the surface or run off

the fabric.

Wool garments do not

soil or wrinkle easily,

making care easy. And

since you don’t have

to wash your wool

garments often, it’s

good for our planet.

Did you know that wool

is self-extinguishing;

if exposed to flames, it

chars or smolders.

Good to know if you

get too close to the

campfire!

COMFORT

—

Wool can easily absorb up to 30% of its own weight in

moisture without feeling damp or clammy. It wicks moisture

away from the body, keeping you warm without feeling wet.

Wool functions as a temperature regulator, protecting the

body in both cold and warm conditions. To a certain degree,

wool is considered water repellent. Light rain, snow and small

spills will stay on the surface or run off the fabric.

WEARABILITY

—

Wool garments do not soil or wrinkle easily, making care

easy. And since you don’t have to wash your wool garments

often, it’s good for our planet. Wool is self-extinguishing; if

exposed to flames, it chars or smolders. Good to know if you

get too close to the campfire!

MERINO WOOL

—

The Merino is an economically influential breed of sheep

prized for its wool. The breed is originally from Turkey and

central Spain (Castille), and its wool was highly valued

already in the Middle Ages. Today, Merinos are still regarded

as having some of the finest and softest wool of any sheep.

Merino wool is finely crimped and soft. Merino needs to be

shorn at least once a year because their wool does not stop

growing. If the coat is allowed to grow, it can cause heat

stress, mobility issues, and blindness.

—

Merino is excellent at regulating body temperature,

especially when worn against the skin. The wool provides

some warmth, without overheating the wearer. It draws

moisture (sweat) away from the skin, a phenomenon known

as wicking. The fabric is slightly moisture repellent (keratin

fibers are hydrophobic at one end and hydrophilic at the

other), allowing the user to avoid the feeling of wetness.

Like cotton, wool absorbs water (up to 1/3 its weight), but,

unlike cotton, wool retains warmth when wet, thus helping

wearers avoid hypothermia after strenuous workouts

(climbs) or weather events. Like most wools, merino contains

lanolin, which has antibacterial properties. Merino is one of

the softest types of wool available, due to finer fibers and

smaller scales. Merino has an excellent warmth-to-weight

ratio compared to other wools, in part because the smaller

fibers have microscopic cortices of dead air, trapping body

heat similar to the way a sleeping bag warms its occupant.

MICRON

—

On our web site, you will see that each garment has some

information about what microns (micrometer) the wool yarns

are made of. Micron is the measurement used to express the

diameter of a wool fiber. 1 micron = 1 millionth of a meter.

The lower microns are the finer fibers. Merino wool can have

as low as 10 microns, but that is quite rare. Merino wool is

generally less than 24 micron. Merino wool qualities that are

less than 21.5 micron will feel comfortable and soft on your

skin, and they will not feel itchy. We Norwegians use yarns

with 17.5 – 21.5 micron.

— D

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—— 2015 —

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— WWW.WENORWEGIANS.COM —

WE NORWEGIANS — BANKSMIDJA — STALLGATA 6–8 — N-5700 VOSS, NORWAYUS: WE NORWEGIANS INC — 31681 CAMINO CAPISTRANO — SAN JUAN CAPISTRANO — CA 92675 — UNITED STATES

[email protected]

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We Norwegians 2015