We must get away from the idea that we have to remember to include media in our strategies...and remember that everything we do communicates and includes media in one form or another.
Radio BroadcastsJesus FilmCrusadesSportsBible StoryingCassettesLiteratureBible CorrespondenceMany times we may have lots of wonderful opportunities and options, but use them without a plan.This can be like aiming a shotgun at a target - we hit everywhere but the bulls eye, missing the very people we want to reach.
DONT JUST DO SOMETHINGSTANDTHERE!
Opportunities and options should work together in an integrated and comprehensive strategy or plan, helping to most effectively reach your people group or population segment.
THE BIG PICTURE OR THE MAIN THINGAN INTEGRATED & COMPREHENSIVE MASTER STRATEGY PLANTHE COMMUNICATION PROCESS
EVANGELISMDISCIPLESHIPLEADER TRAININGC P M sPrayerScriptureIntentionalWitness &Church PlantingAdvocacy &MobilizationMedia &Communication
1 + 1 + 1 + 1Doesnt AlwaysEqual Four !
Chronological Bible Storying helps us accomplish the task at hand -- Church Planting Movements -- in various ways...It meets the SCRIPTURE element...It meets the MEDIA element...It meets the COMMUNICATION element...It meets the METHODOLOGY element...Evangelism Discipleship Leadership Training Church Planting Movements