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We help architects and engineersfind, share, and manage knowledge.
WHO WE WORK WITH
Over 90 leading AEC firms run Synthesis
HOW WE DO IT
Technology
SYNTHESIS: AN INTRANET FOR ARCHITECTS AND ENGINEERS
Come for the software.Stay for the community.
HOW WE DO IT
Technology Community
HOW WE DO IT
Technology Community
Conferences
HOW WE DO IT
Technology Community
Conferences Best Practices
…
…
Q: What does knowledge management ina mid-sized architecture firm look like?
2005-2009Wandering in the Dark Alone
(No existing KM conferences, communities, best practices,
or technology for AEC firms.)
Why Smarter by Design?
“The ability to learn faster than
your competitors may be the only
sustainable competitive
advantage.”
– ARIE DE GEUS
Author of The Living Company
Why Smarter by Design?
Why Knowledge Management?
BASIC NEEDS OF LIVING THINGS
Food1 Water2
Air3 Shelter4
BASIC NEEDS OF AEC FIRMS
Clients1 Employees2
Money3 Knowledge4
BASIC NEEDS OF AEC FIRMS
Clients1 Employees2
Money3 Knowledge4
Marketing + Business Development
Human Resources
Accounting + Finance
BASIC NEEDS OF AEC FIRMS
Clients1 Employees2
Money3 Knowledge4
Marketing + Business Development
Human Resources
Accounting + Finance
KnowledgeManagement
“Knowledge Management is about enabling
organizations to become more effective by
making the best use of their knowledge.”
Chun Wei Choo
University of
Toronto
“Knowledge Management is how our
organizations learn and remember.”
Carla
O’Dell
APQC
“Knowledge Management is the
practice of making our firms smarter by
design.”
Christopher Parsons
Knowledge
Architecture
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
Research &
DevelopmentKnowledge
Transfer
Knowledge
Sharing
Information
Management
KNOWLEDGE MANAGEMENT
IN AEC FIRMS IS…
Information
Systems
Program
Management
1
Intranets
I2
Knowledge
Strategy
Ks
3
Project
Databases
Pd
7
Employee
Databases
Ed
16
Client Relat.
Management
Crm
25
Digital Asset
Management
Dam
4
Websites
17
Taxonomy
Development
Td
26
Business
Intelligence
Bi27
Findability
F
18
Information
Governance
Ig
29
Client
Feedback
Cf
20
Idea
Management
Im19
Market Sector
Research
Msr
28
Post Occup.
Evaluations
Poe30
Lessons
Learned
Ll31
Best
Practices
Bp
21
Expert
Interviews
Ei
13
Learning &
Development
Ld
23
Knowledge
Brokers
Kb
14
Communities
of Practice
Cop
22
Corporate
Universities
U
32
Thought
Leadership
Tl
24
Process
Improvement
Pi
15
Knowledge
Mapping
Km
33
Program
Orchestration
Po
6
Critical
Knowledge
CkW
Information Systems Information Management Research & Development Knowledge Transfer Knowledge Sharing Program Management
COMMON KNOWLEDGE MANAGEMENT
PROGRAM ELEMENTS
IN AEC FIRMS
8
Social
Media
Sm12
Mentorship
M
5
Internal
Comms
Ic
10
Project
Research
Pr9
Systems
Integration
Si11
Service
Innovation
Sv
Information Systems
Intranets
Project
DatabasesEmployee
Databases
Digital Asset Management
Client Relationship Management
Websites
Social Media
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
INFORMATION SYSTEMS
I
Systems Integration
Taxonomy Development
Information Governance
Findability
Business Intelligence
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
INFORMATION MANAGEMENT
Internal Communications
Communities of Practice
Knowledge Brokers
Thought Leadership
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
KNOWLEDGE SHARING
Knowledge
Sharing
Mentorship
Learning & Development
Expert Interviews
Lessons Learned
Corporate Universities
Best Practices
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
KNOWLEDGE TRANSFER
Project Research
Service Innovation
Market Sector Research
Post Occupancy Evaluations
Idea Management
Client Feedback
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
RESEARCH & DEVELOPMENT
Knowledge Strategy
Critical Knowledge
Knowledge Mapping
Program Orchestration
Process Improvement
KNOWLEDGE MANAGEMENT IN AEC FIRMS:
PROGRAM MANAGEMENT
Research &
DevelopmentKnowledge
Transfer
Knowledge
Sharing
Information
Management
KNOWLEDGE MANAGEMENT
IN AEC FIRMS IS…
Information
Systems
Program
Management
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Q1: Does your firm use the term
Knowledge Management?
Q2: Does your firm have more than one
of the elements I listed earlier?
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.
2
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
1
Intranets
I2
Knowledge
Strategy
Ks
3
Project
Databases
Pd
7
Employee
Databases
Ed
16
Client Relat.
Management
Crm
25
Digital Asset
Management
Dam
4
Websites
17
Taxonomy
Development
Td
26
Business
Intelligence
Bi27
Findability
F
18
Information
Governance
Ig
29
Client
Feedback
Cf
20
Idea
Management
Im19
Market Sector
Research
Msr
28
Post Occup.
Evaluations
Poe30
Lessons
Learned
Ll31
Best
Practices
Bp
21
Expert
Interviews
Ei
13
Learning &
Development
Ld
23
Knowledge
Brokers
Kb
14
Communities
of Practice
Cop
22
Corporate
Universities
U
32
Thought
Leadership
Tl
24
Process
Improvement
Pi
15
Knowledge
Mapping
Km
33
Program
Orchestration
Po
6
Critical
Knowledge
CkW
Information Systems Information Management Research & Development Knowledge Transfer Knowledge Sharing Program Management
COMMON KNOWLEDGE MANAGEMENT
PROGRAM ELEMENTS
IN AEC FIRMS
8
Social
Media
Sm12
Mentorship
M
5
Internal
Comms
Ic
10
Project
Research
Pr9
Systems
Integration
Si11
Service
Innovation
Sv
1
Intranets
I2
Knowledge
Strategy
Ks
3
Project
Databases
Pd
7
Employee
Databases
Ed
16
Digital Asset
Management
Dam
25
Contact
Database
Cd
4
Websites
17
Taxonomy
Development
Td
26
Business
Intelligence
Bi27
Findability
F
18
Information
Governance
Ig
29
Client
Feedback
Cf
20
Idea
Management
Im19
Market Sector
Research
Msr
28
Post Occup.
Evaluations
Poe30
Lessons
Learned
Ll31
Best
Practices
Bp
21
Expert
Interviews
Ei
13
Learning &
Development
Ld
23
Knowledge
Brokers
Kb
14
Communities
of Practice
Cop
22
Corporate
University
U
32
Thought
Leadership
Tl
24
Process
Improvement
Pi
33
Critical
Knowledge
Ck
6
Program
Orchestration
PoW
Information Systems Information Management Research & Development Knowledge Transfer Knowledge Sharing Program Management
8
Social
Media
Sm12
Mentorship
M
5
Internal
Comms
Ic
10
Project
Research
Pr9
Information
Architecture
Ia11
Service
Innovation
Si
EXAMPLE AEC KM PROGRAM:
EXISTING CONDITIONS
4
Websites
W32
Thought
Leadership
Tl
14
Communities
of Practice
Cop19
Market Sector
Research
Mr11
Service
Innovation
Sv2
Knowledge
Strategy
Ks
Differentiate through Innovation
+
+ +
+++
8
Social Media
Sm
KM PROGRAM DESIRED BUSINESS OUTCOME:
FIRM A
14
Communities
of Practice
Cop22
Corporate
Universities
U31
Best
Practices
Bp
30
Lessons
Learned
Ll21
Expert
Interviews
Ei6
Critical
Knowledge
Ck
Transfer Knowledge from Departing Experts to Next Generation
+
+ +
++
KM PROGRAM DESIRED BUSINESS OUTCOME:
FIRM B
24
Process
Improvement
Pi13
Learning &
Development
Ld31
Best
Practices
Bp
14
Communities
of Practice
Cop29
Client
Feedback
Cf28
Post Occup.
Evaluations
Poe
Improve Project Quality and Consistency
+
+ +
++
KM PROGRAM DESIRED BUSINESS OUTCOME:
FIRM C
{Question Break}
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
Q: Do we need a Knowledge Manager?
Q: What does a Knowledge Manager
in an AEC Firm do?
Q: What kind of background and education do
Knowledge Managers have?
Q: Do we need a Knowledge Management
Department?
A: It depends.
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
Every AEC Knowledge Management Team is different.4
MODEL KNOWLEDGE MANAGEMENT TEAM STRUCTURE FOR AN AEC FIRM
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
MODEL KNOWLEDGE MANAGEMENT TEAM STRUCTURE FOR AN AEC FIRM
KM Leader
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
THE AEC KM LEADER SPECTRUM
The Accidental
KM Leader
The Switch
Hitter
Informal
Part Time
Unconscious
Role
Informal
Part Time
Conscious
Role
Formal
Part Time
Conscious
Job
Formal
Full Time
Conscious
Department
Leader
The Undercover
Agent
STEVETINA EM ADAGEORGE
The Team
Leader
The Jack of
All Trades
Formal
Full Time
Conscious
Job
MODEL KNOWLEDGE MANAGEMENT TEAM STRUCTURE FOR AN AEC FIRM
KM Leader
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
MODEL KNOWLEDGE MANAGEMENT TEAM STRUCTURE FOR AN AEC FIRM
KM Sponsor KM Leader
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
KM Sponsor KM Leader
KM TEAM A: WEAK INFORMATION MANAGEMENT
?
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
???
KM Sponsor KM Leader
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
KM TEAM B: POOR KNOWLEDGE FLOW
?
?? ?
KM Sponsor KM Leader
KM TEAM C: HARD CHOICES
??
Information
Systems
Information
Management
Research &
Development
Knowledge
Transfer
Knowledge
Sharing
Program
Management
KM Specialists
????
{Question Break}
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
Every AEC Knowledge Management Team is different.4
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
Every AEC Knowledge Management Team is different.4
The foundation of a successful AEC Knowledge Management Program is people, process, and technology.5
People Process Technology
THE FOUNDATION OF A SUCCESSFUL AEC KM PROGRAM
IS PEOPLE, PROCESS, AND TECHNOLOGY.
INTRANETS ARE THE DIGITAL HUB OF
YOUR KNOWLEDGE ECOSYSTEM
1
Intranets
I
“COMMUNITIES OF PRACTICE ARE KM’S
KILLER APP.” – CARLA O’DELL
14
Communities
of Practice
Cop
WANT SEARCH TO “WORK LIKE GOOGLE”?
THEN YOU SHOULD WORK LIKE GOOGLE.
1
Intranets
I27
Findability
F
SMARTER BY DESIGN:
A KNOWLEDGE MANAGEMENT MANIFESTO
Every AEC firm should eventually have a formalKnowledge Management Program.1
All AEC firms are already doing Knowledge Management informally, but they might not call it Knowledge Management.2
Every AEC Knowledge Management Program is different.3
Every AEC Knowledge Management Team is different.4
The foundation of a successful AEC Knowledge Management Program is people, process, and technology.5
Thank You.
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