Bet on China’s growing luxury goods market

Hathaway Jones in difficult situation

CEO, Key decision maker

Fred

VP, HRAt loggerheads

with Fred

Virginia

Emotional Influencer; Information limited to

popular media

Martha

Impressive Meeting

Mimi

Hearsay knowledge about internet-Heavy

influence on Fred

Virginia

Close friend andOld roommate

John

Fred

Raised in China-Majored in

Modern Chinese

Excellent profile-Berkeley,

Consultancy, Stanford, Eleanor

Gastor

Wants global GenMan

experience-preferably in

China

Protest outside Chinese

consulate in San Francisco

Mimi

Mimi

Stringer for US Newspapers in

China

John

CEO of Retail Chain which desperately

wants to expand in China

Fred

Loves and admires Mimi

Chandler

Recommendation – Hire Mimi

• Fred should talk with Mimi to get an honest opinion about the “Google results” to handle the situation better with Virginia• Social media policy should be set up coordinating with Virginia

• Fred should follow his instinct and hire Mimi for the expansion plans in China• She can be used in both American and China market• Bring creativity in the company • Broad business experience in apparel market with two blockbuster

products• Majored in Chinese history, good understanding of Chinese culture