We create art from food.

BERNARD EZRAEELIANOwner & CEO

Born in Iran, lived and studied in UK.Trained by Pepsi Cola as marketing and branch manager, and workedas area manager in UK Pizza Hut and responsible for Spanish expansionof the company, changed to Deep Pan Pizza Co. in UK in 1984 heldposition as district manager responsible for 29 restaurants with multimillion pound responsibility managing over 1000 employee, food cost,labor cost and expansion program etc.In 1996 I moved to Iran due to a personal reason and opened 2 differentcompanies. In result I re-opened my fathers restaurant which wasclosed for many reasons and operated as first real fast food during thattime, by 2008 I changed the concept to a luxury restaurant and withtargeting the A+ as customer segment and soon after expanded in 2more locations in the best locations in Tehran.Also invested in 2014 in luxury trendy cafe and currently operating in 2location in Tehran I am expert in net work creating and franchiseeoperation.

At the same time I created an advertising agency which in 2005we renamed the company as “Hi Group Plus”.

HISTORYThe family started the restaurant business almost half a centuryago where the world yet to be healed from the sufferings of thepost WWII trauma was shattered between the East and theWest.They named the place TALAYEE, means golden in Farsi andthey were serving perhaps some of the best Iranian Kebabs inthe town, but that was not all they were serving then.Time passed by and TALAYI became famous not only for itskebabs but more because of the friendly atmosphere that theplates of the nicely made food were served to its usualcustomers.Like many other places, TALAYI wasn't safe of the late 70'stormented waves of change followed by the longest war of the20th century and was forced to be closed down as Mr. Leon toan unprecedented early retirement.After the war, new era had begun and the wave of the post waryoung population demanded to try and experience global tasteand lifestyle, the new era needed new solutions. I modified theTALAYEE to the first real Pizza fast food restaurant and gave anew name as Sogoli of Leon.It operated as a famous and very successful fast food tillthe last modifications was done on 2009 and reopened theLEON Restaurant with new luxury vision in mind.

MR. LEONTHE FOUNDER OF LEON RESTAURANT

Painting on canvas by Sedik Adamian (1950)

President & CEO

Board of directors

Area managers

Aban Branch

Niavaran Branch

Sam Center Branch

Naroon Cafe

A.S.P. Cafe

Central Kitchen & Destribution

Purchasing ManagerQC &

Branch InspectionR&D Management Office

Catering Department

Marketing & PR

Legal Department

Financial Department

Advertising Department(Joint with Hi Group +

Co.)

IT Department(Joint with Hi Group +

Co.)

• Luxury Restaurants and Cafes • Re-opened on 2008• 5 Branches in TEHRAN-IRAN• Opening the 6th by 2016

Branches

ABAN BRANCH

Concept: Italian/ FrenchNo. employees : 38Type : luxury50 Seats

CENTRAL KITCHEN & DISTRIBUTION BULDING No. of employees: 12

SAM CENTER BRANCH

Concept: Italian / FrenchNo employees : 84 (in 4 different shifts serving breakfast, lunch, tea-time and dinner)

Type : luxury90 Seats

NIAVARAN BRANCH

Concept: ItalianNo. employees : 25Type : Trendy Semi Fast food45 seats inside & 24 outside area

A.S.P. Branch

Concept: Café LoungeNo. employees : 15Type : luxury40 seats

NAROON SHOPPING MALL BRANCH

Concept: Café LoungeNo. employees : 10Type : luxury40 seats

PASDARAN BRANCHunder construction

Concept: InternationalNo. employees : Estimating to be needed 100Type : luxury

Official Supporter of World Food Program Iran

Leon Restaurant Joins The Line of WFP Supporters

WFP Iran is pleased to introduce “The Leon Restaurant group” as its newestsupporter in the fight against Global Hunger.

The announcement was made during a ceremony on 25 August 2015 at the UN WFPoffice in Tehran with the presence of Mr. Bernard Ezraeelian, President and CEO ofLeon Restaurant Group.

“Leon”, established in 1960 with four branches for fine dining in Tehran will nowserve as a platform for introducing WFP activities in country and worldwide, furtherenhancing WFP’s outreach in advocacy to the Iranian and expat community inTehran.

Welcoming this initiative, Negar Gerami WFP Representative said: “Raisingawareness on hunger issues is a main pillar of WFP advocacy and Leon Restaurantgroup is the perfect setting to reach out and engage the community in the “ZeroHunger Challenge”. We are delighted to have Mr. Ezraeelian and his team on boardfor this important initiative and will have exciting news to report in the coming weeksand months at all four branches.

Mr. Ezraeelian, emphasizing the importance of corporate social responsibility said:“While appreciating the global objective of the WFP, I’m proud to be able to join thisgreat global family with “LEON Since 1960” brand restaurants. My own personal aimincluding all my team will be to be as active as possible for conveying the messageand humanitarian mission of this organization to our thousands and thousands ofloyal clients throughout the year. For sure we will be planning exciting activities inLEON restaurants to make this objectives materialize, let us all be a part of thisglobal mission.”

EVENTS & GATHERINGSCelebrities . Brands . Companies

Iranian prize winner cinema artists

Iranian prize winner cinema artists

With Ali Moallem, Picture World Event

Oscar winner Asghar Farhadi

A group shot of cinema artists

EVENTS & GATHERINGS

Celebrities . Brands . Companies

Singers, cinema and football stars at LEON Lothar Matthäus and Ali Daei at LEON Iranian cinema stars at LEON

Ali Daei and Andranik Teymourian “HTC Middle East” new year event “HTC Middle East” new year event

Celebrities . Brands . Companies

EVENTS & GATHERINGS

Celebrities . Brands . Companies

New year decorations, LEON SAM CENTER

SAREV Turkish company branding event

SAREV Turkish company branding event Valentine’s Day at LEON

New Year’s Eve party, Aban branch outdoor

Celebrities . Brands . Companies

EVENTS & GATHERINGS

New Year’s Eve party, Aban branch outdoor

Celebrities . Brands . Companies

Diabetic charity event, Sam Center branch

Iranian cinema award wnners, Sam Center branch Annual Shargh newspaper gathering, Sam Center

OUR MENUInternational cuisine with over 120 items covering all tastes!

BREAKFAST . LUNCH . TEA TIME . DINNER

Our Famous Pizzas

VISION FOR FUTURE

MID TERM PROJECT TO BE COMPLETED BY 20185 branches in provinces in IRAN

(ESFAHAN-SHIRAZ-TABRIZ-CHALOOS-MASHHAD)

LONG TERM PROJECTSTo open branch in DUBAI & ARMENIA by 2020

www.leon1960.com

/LEON.1960

info@leon1960.com