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Jani KahramaCEO / Secret Exit Ltd.
We Can’t Afford to Focus- A New Way of Thinking for Multi-Platform
Who We AreSmall, independentFounded in 2006Fully owned by employeesIncome fundedMostly iOS & AndroidQuality-oriented
Both gameplay and polish!
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Game / Launch Year / Head CountZen Bound / 2009 / 4Stair Dismount / 2009 / 4Zen Bound 2 / 2010 / 6Eyelord / 2012 / 7Turbo Dismount / 2013 / 3
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Eyelord - Our F2P flagship18 months of developmentTeam of four (+ subcontractors)~200k€ development costLaunched Halloween 2012
Emails to websites, FAAD campaign, Applecontacts...
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ResultsNo featuring: “It’s kind of niche.”No gaming or rock website responsePositive response on Touch Arcade and
Pocket Gamer90k downloads on iOS, 50k on Google PlayUser ratings at 4.5 stars3500€ total revenue
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Biggest MistakesToo different in the eyes of gatekeepers
Can’t verify from end user feedbackNo world map progressionDoesn’t try to monetize aggressively
15 USD is max, not thousands of dollarsSummary: Eyelord failed because it’s not the
game we did not want to make
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The ChallengeAs a gamer, please name one title that is a
better game because it has F2P mechanisms.●
Why Not Try Again?Additional costs of developing F2P retention
mechanismsWorld map, RPG elements, timed rewards, social
elements, multiple currencies...Compromises to core game experience due
to business modelDiscovery, discovery, discovery...
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The Three F2P KingmakersPlatform holder featuringFreak viral phenomenonPaid user acquisition
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So What Next?We stop competing in paid user acquisition.
Leave it to the big boys.Leverage UnityAdjust expectations, get business back to
basics
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Behold! A Business Case!
Stair Dismount from October 2009 to 2013 ~10M downloads 1.5M€ net revenue90% from downloadable extra content
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Turbo DismountEarly web playable
Investigate simple community facilitationLaunch on PC
Humble Bundle & Steam would be awesomeAdjust DLC content to fit platform
expectationsBe agnostic about aspect ratio & controls
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Turbo DismountMobile is secondary
Because discovery issues don’t go awayWhen both versions are out, prioritize new
content on the platform with better traction
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BenefitsNo dedicated backend to maintainBetter model for a small team
2D Boy, Almost Human & Frogmind are inspiringGame received better if on PC first
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DrawbacksAgility and small burn rate require staying
small●
Go BIG or Go HOME!We choose to go home:
Making the best games we can●
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