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We Can Tag It for You WholesaleAugmented Reality and the User-Generated World
Andrés GuadamuzSCRIPT, University of Edinburgh
That joke isn’t funny anymore
Virtual reality
Virtual reality
Virtual reality
Virtual reality
Virtual reality
Virtual reality
Augmented reality
Augmented reality
Augmented reality
Augmented reality in fiction
Augmented reality in fiction
Augmented reality in fiction
Clumsy reality
Clumsy reality
Future reality
Future reality
Near future reality
Near future reality
Near future reality
The future is now
The future is now
The future is now
The future is now
The future is now
Avatar
Avatar
Avatar
Avatar
Exporting avatars
Exporting avatars
Exporting avatars
Exporting avatars
Exporting avatars
The avatar world
The avatar world
The avatar world
The avatar world
The avatar world
Tagged world
Tagged world
User-generated world
User-generated world
User-generated world
User-generated world
User-generated world
User-generated world
User-generated world
User-generated world
User-generated world
Yes, there is some law in this presentation...
Copyright issues
New opportunities for content creators
Licensing and “official layers”.
3D rendering to become hot commodity
User-generated layers: infringing? Yes.
I suspect content owners will allow user-generated layers, good for their brand.
Possible fan-layer licences will spring up.
Geolocation, geolocation, geolocation
It’s the data, stupid!
Open government data becomes an important commodity
Next big content war will be between open data and proprietary data.
Open Data Licensing , CC an other open solutions become more commercially viable.
Avatar rights redux
Avatars are usually owned by the game developer (e.g. Blizzard).
Avatars cannot be taken out of the world, so this makes sense.
If avatars can be seen outside of the world, is there a case for ownership?
