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We are Right Angle, a full service creative graphic design agency based on the borders of Hertfordshire and Essex, celebrating over 30 years of branding and marketing excellence
AGENCY CREDENTIALS
CONTENTS
01
02
03
04
10
11
12
OUR PHILOSOPHY
WHAT WE DO
WHO WE’VE WORKED WITH
EXAMPLES OF OUR WORK
HOW WE WORK
THE TEAM
GET IN TOUCH
rightanglecreative.co.uk
We believe that design is integral to everyday decisionsfor both businesses and consumers
01 OUR PHILOSOPHY
Your brand speaks to your customers on many levels, and we want to help you send the right message.Whether that’s imparting trust, quality, confidence, or just telling your customers where to find your product.
From the first glance at a promotional flyer, a business card to the first click on a website, we know that design has power over the emotions and ultimately the buying decisions of its reader.
What interests us is what makes you (and your brand) different. We want our design to tell your story. Whatever product or service you’re promoting, Right Angle offer you proven design expertise at affordable rates.
We think the work we do for our clients does most of the talking for us, and the following pages showcase a brief selection of work we’re particularly proud of, so that you’ll start to get the picture.
rightanglecreative.co.uk
We offer a huge range of design & marketing services
02 WHAT WE DO
rightanglecreative.co.uk
Right Angle offer you all of the creative expertise you need in one place, ensuring your branding & marketing is consistent across all platforms.
BRANDING
PRINT DESIGN
WEBSITES
PROMOTIONS
PACKAGING
RETAIL DESIGN
logo design
brochuresresponsive websites
point of salecartons
signage
advertising brand refresh
magazinesposters
SEO design & build
product launches
boxes & tubes cutter guides
shopfront design exhibitions
brand guidelines
leaflets / flyers / newsletters
maintenance
posters & billboards
bottles and labels
ticketing
We work with brands you already know, as well as someyou may not be familiar with (yet).
03 WHO WE’VE WORKED WITH
rightanglecreative.co.uk
04 OUR WORK BRANDING DESIGN
rightanglecreative.co.uk
RYMAN
BackgroundRyman were looking for a rebrand.
SolutionIn providing the identity for Ryman we used an old typewriter font and introduced ‘the stationer’, to the existing trading name, further strengthening the brand.
What we deliveredBrand identity, shop frontage, generic signage, ticketing and over 1200 lines of own branded packaging.
05 OUR WORK PRINT DESIGN
rightanglecreative.co.uk
TESCO
BackgroundWith large retail settings it’s vital to provide clear display guidelines for staff to ensure uniformity.
SolutionWe designed a wide variety of marketing collateral which enabled staff to implement products and displays consistently across all sizes of store from Metros to Extras.
What we deliveredOver 600 design projects for their non-food business. Everything from seasonal promotions and picture planograms to visual merchandising manuals, display guidelines and new product launches.
06 OUR WORK WEBSITE DESIGN
rightanglecreative.co.uk
LATHAMS
BackgroundLuxury interiors and furniture retailer Lathams were looking for a fully responsive website.
SolutionWe provided them with a bespoke site, fully responsive and mobile ready, comprised of over 300 pages, creating a fantastic virtual showroom for Lathams’ stunning furniture and interior products.
What we deliveredWith a retail environment as rich in texture and colour as an interiors store, the brand now has a website which replicates the luxury feel of its bricks and mortar counterpart.
07 OUR WORK PROMOTIONAL DESIGN
rightanglecreative.co.uk
CAFFE NERO
BackgroundTo provide promotional store visuals which create interest and add value.
SolutionWe created a cup of coffee in which the froth forms a map of Italy - emphasising the style and culture of the piazza as well as the barista’s expertise.
What we deliveredBrand identity, a strong tag-line and a graphic solution that proved both flexible and cost effective as it was able to be used in a variety of promotional posters, showcards, shelf & table talkers.
08 OUR WORK PACKAGING DESIGN
rightanglecreative.co.uk
WALERO
BackgroundTo create a series of packaging designs for race and rally wear products.
SolutionThe strapline for the Walero brand is ‘Get the Edge’. We cut the corner off the boxes to create interest on shelf and give the packs a point of difference against its competition.
What we deliveredA strengthening of the brand and designs across various pack sizes for racewear tops, leggings, balaclavas and socks.
09 OUR WORK RETAIL DESIGN
rightanglecreative.co.uk
GEO Exhibition
BackgroundThe energy provider were exhibiting at a large show in Vienna.
SolutionWe provided them with a bespoke interactive space with prominent branding and product information.
What we deliveredA large circular cone ensured visiblity from 360°. Strong back wall graphics promote Geo’s range of smart products which are then showcased on work stations and display podiums around a central demonstration hub and seating area.The easy layout enabled better customer flow through the exhibition space, making it an exciting and enticing space compared to other box stands, increasing visitors and consequently signups.
Plan View
back wall
centralbase of cone
high level cone
wheelchairaccess
podium podium
lockable storagelockable storage
work station
work station
10 HOW WE WORK
DISCOVER
UNDERSTAND we listen carefully to ensure that we get the brief right first time
ESTIMATE we use our experience to provide
an accurate quote, with no hidden costs
RESEARCHwe explore your products, services and competition, identify potentialopportunities to provide you with
a competitive advantage
DESIGN
THINKwe brainstorm a variety of
potential solutions to answer your brief
EXPLOREwe sketch possible concepts,
experimenting with style, colour and treatments to create
something bespoke and unique
PRESENT we share all of our ideas and you
become part of the team to ensure that you’re completely
happy with the outcome
DEVELOP
RESOLVEwe resolve any issues that may
have come to light upon presentation of the idea
REFINEwe finalise the chosen design
concept
TESTwe check for quality, functionality
and consistency, liaising with printers, suppliers and third parties
DELIVER
COMPLETEwe guarantee our work - upon
completion
INVOICEwe only send the bill when you’re
completely happy
EVALUATEwe measure the effectiveness of
the project as needed
rightanglecreative.co.uk
Our 360 degree design process is used on every project to ensure that we are giving the most we can to our clients. This keeps them coming back to us year after year.
180° 270° 360°90°
11 THE TEAM
We believe it’s important to know who you’ll be working with
rightanglecreative.co.uk
Tony Whitehead Creative DirectorBringing over 30 years experience in all areas of branding & marketing. Tony has a wealth of industry knowledge, and is responsible for the design of logos and artwork that are recognised nationwide. His knack of getting right to the heart of a brief has provided him with proven track record in creating powerful creative solutions that really work.
Deborah Dobson Marketing DirectorDeborah’s consummate professionalism is built upon retail visual merchandising and marketing experience at Sears PLC, The Arcadia Group, and Tesco Stores Ltd. She sees the ‘bigger picture’, steering clients expertly towards achieving their goals whilst ensuring that budgets and deadlines are met.
Luke Eagles Graphic DesignerLuke specialises in the design development and production of digital artwork for logos, print communication, promotions and packaging as well as project management and photography.
Leo Winspear Graphic DesignerLeo specialises in website development and coding. His attention to detail and programming knowledge ensure that our clients get the best possible outcomes from their online marketing communications.
Peter Whitehead Non-Executive DirectorPeter was a founding member of Right Angle. Tony and Peter work closely together on creative concepts, campaigns and brand strategies. A problem solver with an analytical mind, often questioning the brief in order to make sure that clients get what they need, not just what they think they want.
Annette Russell Finance / AdministrationAnnette works closely with the design team, managing the company’s accounts & finances. She also provides administrative support, undertaking a variety of clerical and secretarial tasks, but hardly ever makes the tea.
Nick Jupp Graphic DesignerNick has over 10 years creative branding & marketing experience together with a very good understanding of systems, software and all things technical. With a keen eye for detail and a creative streak, Nick specialises in brand development copywriting, corporate brochures, packaging and promotional design.
Charlie Pigrome Marketing AssistantCharlie looks after our Marketing, Research and Social Media. He has a business management background, is highly creative, technically minded and keeps us well up to date with all of the latest in design, marketing and product development.
Talk to us about your next project - how can we help you and your brand?
The work featured in this document is a small sample of our output over thirty years in the business. If you would like to discuss a project that you would likehelp with or to just say hello:
Right Angle Design Consultants Ltd. 1 Hunts Barn, Green Tye, Much Hadham, Hertfordshire, SG10 6LD
12 GET IN TOUCH
Phone us01279 84 11 77
Email [email protected]
Visit our websitewww.rightanglecreative.co.uk
Find us on Facebookwww.facebook.com/rightangledesign
Follow us on Twitter@90rightangle
Follow us on Instagram@90rightangle