®Creatively yours

We are®Creatively yo

urs

®Creatively yours

We make our clients’ lives easier and better every day by delivering

creative intelligence

“I would like to thank the Realia marketing team on behalf of the Ridgeons Group for their hard work, insight and agility in continuing to support the PlumbStock brand.”

ANDREA BASETT Database Marketing Manager, PlumbStock

CASE STUDY: PLUMBSTOCKThis case study demonstrates our effectiveness with new brands.

The Ridgeons Group appointed us to develop its new brand ‘PlumbStock’. Thanks to that success, we were then appointed to create and deliver PR and social media for Ridgeons too.

The results? A circa 464% ROI – £255,000 projected revenue vs £55,000 spend.

Together, we were awarded ‘Best Branding and Positioning’ at the Construction Marketing Awards (endorsed by the CIM).

ORGANIC UNIQUE REACH

35,848

LINKEDINORGANIC IMPRESSIONS

72,600**

FACEBOOKIMPRESSIONS467,507ENGAGED USERS

3284 IMPRESSIONS407,415

TWITTERMEDIA ENGAGEMENTS

734*

*

*MARCH 2016 - AUGUST 2016

EDITORIAL NATIONAL COVERAGE

38OPPORTUNITIES TO SEE 514,466

*

*

PROJECTED REVENUE VS£255,000£55,000 SPEND

Creatively yours means demonstrating quality...

CASE STUDY: APTAR PHARMA

Creatively yours means delivering agility...

“Having worked with Paul before, I had absolute confidence in Realia’s ability to translate what are very technically challenging subjects into single-minded, compelling, customer-focused propositions. The copy they have written for us is enjoyable to read, and their creative is contemporary and thought provoking.”

C H R I S H A L L VP Strategy, Marketing and Business Development, Aptar Pharma

Aptar Pharma is a world leader in the delivery of innovative drug delivery systems to pharmaceutical, consumer healthcare and biotech customers.

We are at the sharp end of injectable drug delivery

The strategy was built around maximising the extraordinary level of IP held and converting it into engaging, compelling content that added value to our audience, inspired them to do something new, and tell their industry peers.

From a rational perspective, we needed to leverage Aptar Pharma’s core brand equity – when you deal with Aptar Pharma, you should expect excellence. Our emotional pitch was built on our ability to enable our audiences to access intelligence – when you deal with Aptar Pharma you will benefit from insightful, incisive thinking.

Because Aptar Pharma delivers devices for a range of therapy areas including nasal, pulmonary, dermal, eye care and injectables, the target audience is diverse. R&D, Business Development, Brand Management, Material Management and Quality all have an influence on the choice of device partner.

Our research told us that the injectables market drivers could be summarised in one word: Quality. Quality in R&D, in customer

insight, and in product solutions. Pharma customers are facing complex challenges, from increased regulatory requirements to internal developments of sensitive drug formulations – challenges that Aptar Pharma was well placed to address – we just needed to tell people!

Our proposition: True experts love a challenge

‘Isn’t our industry all about taking on challenges and pushing boundaries? Imagine just how dull life would be if we never tried to be better? Settling for the perceived standard is essentially settling for second best, and no-one can afford to do that. Rest assured, taking on a complex injectable challenge doesn’t have to be a risk.’

We created a range of content, from thought leadership to white papers and technical features, all demonstrating how brave Aptar Pharma was. We challenged perceptions about what great looked like, the criteria for the selection of a device partner, and quality standards.

With the limited time resource within the marketing team, we needed an original approach to get the machine moving. So, we identified and recruited several content champions – experts in their field that could give us the insights and information we

needed to create compelling content. The benefits of this approach were wide-ranging. It created new advocates for marketing within the business and reinvigorated people’s perceptions of what marketing could do for them. It enabled advocates to see their thinking realised ‘in print’ with very little effort required, whilst reducing the reliance on the marketing team. We rapidly engaged a wider community within the business and captured a wider range of authentic content.

Top line results

• We recruited 31 content champions, and in turn we achieved our aims of changing internal perceptions and encouraging them to think and act differently. As a result, we generated 65 content ideas and created 38 authentic articles and press releases

• 54 pieces of global PR coverage were achieved through distributed content

• 367 professionals registered to a Connected Health focused Aptar Pharma webinar which was marketed through PR and social media

• Content produced for LinkedIn resulted in 1176 post likes and 14 post comments

• Content produced for Twitter resulted in 57 re-tweets and 74 likes.

CASE STUDY: POLYGON

Polygon work in a regulated environment and they are one of our more technical clients. For Polygon, we operate as a full service agency including PR and implement our Opportunities to Engage model.

They had no core brand proposition and no consistency for message and style. A brand identity including the ‘Always By Your Side.’ proposition was rolled out globally.

We created a new brand name and with that change we created a new suite of materials that was inexpensive to produce, simple to amend and supported the strategic conviction to focus on customer intimacy (this was delivered in their 8 core languages).

In 2017, we delivered 1,537 projects for the group, with an average project cycle time of three days.

Creatively yours means providing intelligence...

“I could mention numerous good examples from our cooperation where Realia has walked the extra mile in providing support that is beyond what I have experienced with any other agency.”

JONAS GRANATH COO, Polygon Group

Zur Schadens- und Kostenminimierung ist nach einer Brand- oder Rauchkontamination eine

schnelle, effektive und maßgeschneiderte Reaktion von großer Bedeutung.

Hochspezialisierte Polygon-Techniker nehmen zunächst eine Besichtigung des Schadens

vor, um dann ein optimal geeignetes und kostengünstiges Verfahren zu bestimmen, das

den ursprünglichen Zustand schnellstmöglich wieder herbeiführt und das Risiko von

Folgeschäden minimiert. Wir machen das für Sie – heute und jeden Tag!

Brandschadensanierung

Wir

mac

hen

das f

ür S

ie.

Wir machen das...mit Integrität, Qualität und Empathie.

www.polygongroup.at

Die Kosten für eine Sanierung von Elektronikteilen belaufen sich erfahrungsgemäß auf 5% bis 30%

der Kosten, die eine Neuanschaffung verursachen würde. Dieser signifikante Unterschied wird

noch größer, wenn man den administrativen Aufwand und die Betriebsunterbrechung, die eine

eventuelle Neuanschaffung mit sich bringen würde, dazu addiert.

Die technische Sanierung wird typischerweise bei Leistungselektronik, Computern,

Büromaschinen, medizinischen Ausstattungen, Telekommunikationsgeräten und

Leiterplatten angewendet.

Wir machen das für Sie – heute und jeden Tag!

Elektronik- und Maschinensanierung

Wir

mac

hen

das f

ür S

ie.

Wir machen das...mit Integrität, Qualität und Empathie.

www.polygongroup.at

1,537 JOBS COMPLETED IN 2017

CASE STUDY: BESPAK

Bespak delivers highly complex drug delivery devices, and have to comply with strict legislation.

Bespak found that they were always regarded as a manufacturer, with its formulation, concept creation and other core IP being dismissed.

We were appointed to undertake a brand review, with the objective of delivering a stronger brand that would provide focus and definition for both internal and external audiences.

The new brand identity was rolled out to include stationary, signage, a new website etc and was all supported by extensive PR, advertising and direct mail campaigns.

Together, we had achieved an extremely successful PR campaign. We achieved £470,000 worth of PR coverage with a £59,000 budget.

Creatively yours means ensuring value...

“Realia has worked with us from a standing start and very quickly assessed our business and our needs. They tailored and facilitated branding workshops to a team new to strategic thinking in a way that was inclusive and not patronising. They listen carefully and respond well, I am delighted with the results and look forward to a long and continuing relationship.”

CHRIS HALLING Marketing Manager, Bespak

WORTH OF PR COVERAGE WITH A

£59,000 BUDGET£470,00

Construction Insurance Healthcare Technology Financial services B2C B2B2C

Marketing consultancy

Strategic development and planning

Brand creation, definition and re-positioning

Market research

Concept creation

Copywriting

Graphic design

Public relations

Direct marketing

Media planning and buying

Web build

Search engine marketing

Campaign evaluation

Social media

B2C B2B2C

Our sector experience

We have a proven track record in delivering robust, qualified and compelling brand and marketing communications thinking and delivery.

As a full-service agency, we can deliver everything you need and always be by your side.

We are cost-effective with a flexible commercial model. Our clients rate us 98/100 on value for money with no nasty surprises.

Too often, there is a compromise for the client; large ‘creative’ agencies are intellectually brilliant but pay little attention to account management, while smaller agencies typically look after clients very well but lack ‘creative intelligence’.

Our Creatively Yours® proposition provides clients with the uncompromising balance of creative intelligence and client care, all within an integrated marketing framework.

®Creatively yours

Why Realia?

No one in their right mind starts trying to devise a big idea by immediately creating barriers. Great thinking simply cannot be cultivated in a gilded cage. That’s part of the reason why we resolutely stand by an integrated approach – we have to understand and respond to the bigger picture.

We get it too – and fast. You don’t have to spend months paying us to ‘deep dive’ – we throw ourselves into the deep end and get swimming personal bests.

We know that together we are stronger, and by working with like-minded clients who are intelligent, creative and determined to succeed, we deliver better campaigns.

We will always be there for you – even physically in your office if you’d like us to – to ensure the journey is as rewarding as the result.

Consultanc

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Mark

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Brand Creation, Defi nition

Re-positioning

Realia Performance

Model

& Pla

nning

Stra

tegi

c D

evelo

pment

Repo

rting

InterpretationEvaluationLea

rning

Campaign Evaluation

Concept Creation

Copywriting

Graphic Design

Direct Marketing

Media Planning & Buying

PPCSocial Media Web

Build

SEOPR

How we work

®Creatively yours

“The reality is, my friend, that you look after your clients better than any agency I have ever known.”

JEREMY SHAWex Chief Operating Officer of Digitas, Chair of Kitcatt Nohr Alexander Shaw, Managing Director of 141 Worldwide, General Manager of Carlson, Managing Director or Smith Bundy Partners