We are

BR

AN

DIN

G G

UID

EL

INE

S

Visual Identity

CardConnect Branding Guidelines | 01

Less is more.Our visual identity simplifies the technical worldof payments and facilitates sales through light-hearted graphics and minimalistic design.

EncouragingOur communications are intendedto ease and inspire potentialand current customers

CardConnect Branding Guidelines | 02

Tone of Voice

DependableWith our patented security technology at hand, it is always critical to ensure readers about what sets us apart

CompassionateOur reliable CardConnect team isdedicated to serving our customer base and will always be an importantmarketing piece

Culture

CardConnect Branding Guidelines | 03

Let’s createsomething great.Our people make us. We nurture our environment to ensure our team members receive the encouragement they need to continue pushing the boundaries of our industry. Everyone has a voice, and deserves to use it.

Our Logo

CardConnect Branding Guidelines | 05

Confident, modern, professional; our logo is not intended to be overbearing, it simply supports the great products and people that make up the company.

Approved Usage

0201 03

0504 06

Mono01Inverted02Pastel03Grey Blend04Graphic Overlay05Photo Overlay06

ÀÁÂÃABCDEFGHIJKLMNOPQRSPORTTUVWXYZàáâãäåabcdefghijklmnopqrstuvwxyz1234567890@£©®¼½¾!”#:;/%&)(*_+

CardConnect Branding Guidelines | 06

Typography Capable of being both conservative and fun at the same time, Mark Pro is a modern and tech-savvy font that connects all of our sales channels.

Mark Pro comes in the following weights:

HairlineHairline ItalicThinThin ItalicExtra LightExtra Light ItalicLightLight ItalicBookBook ItalicRegularRegular ItalicMediumMedium ItalicBoldBold ItalicHeavyHeavy ItalicBlackBlack Italic

Color Palette There are just too many options in this life to settle on one thing. Blue is our lead color, but that’s not where this party ends. Colatteral design is a fun and creative process at CardConnect, due to our extended palette.

CardConnect Branding Guidelines | 07

Primary Colors

RGB (5, 64, 98)

CMYK % (95, 35, 0, 62)

Hex #054062

RGB (14, 181, 195)

CMYK % (93, 7, 0, 24)

Hex #0eb5c3

RGB (68, 83, 112)

CMYK % (39, 26, 0, 56)

Hex #445370

RGB (39, 39, 41)

CMYK % (5, 5, 0, 84)

Hex #272729

Greys

RGB (76, 81, 86)

CMYK % (12, 6 0, 66)

Hex #4c5156

RGB (100, 108, 113)

CMYK % (12, 4, 0, 56)

Hex #646c71

RGB (160, 138, 203)

CMYK % (21, 32, 0, 20)

Hex #a08acb

RGB (168, 178, 198)

CMYK % (15, 10, 0, 22)

Hex #a8b2c6

RGB (239, 240, 244)

CMYK % (2, 2, 0, 4)

Hex #eff0f4

RGB (248, 146, 161)

CMYK % (0, 41, 35, 3)

Hex #f892a1

RGB (248, 159, 78)

CMYK % (0, 36, 69, 3)

Hex #f89f4e

RGB (248, 117, 167)

CMYK % (0, 29, 33, 3)

Hex #f8b1a7

Additional Colors

Photography

CardConnect Branding Guidelines | 08

Nothing ties a marketing piece together like a good photograph. While unedited imagery is used, we try to take our photos one step further. We prefer to convert images to B&W at a lowered opacity, and overlay them with one solid color from our palette. We will sometimes add subtle thumbprint line art for texture as well.

Intended Usage Business Professional01Product02SMB Environment03HQ04

01 02

0403

Patterns

CardConnect Branding Guidelines | 09

Intended Usage Our thumbprint pattern adds an element of texture to pieces needing just a bit extra. It is in stroke form and should be used as a subtle overlay, with low opacity.

Documentation

Welcome to our team.

Email Callout

S I G N U P T O D AY

Banner Ad

cardconnect.com/careersTHE #1 MIDSIZE COMPANY