We are AltaThe Brand of Choice for Progressive Producers

Marketing Dept. September 19th, 2013

Our passion

Our History

1910Carnation Farms

Formed

1940-1950Carnation incorporates breeding

division to sell quality bulls throughout US

1975Western Breeders begins marketing Holstein semen

1969Doug Blair founds

Western Breeder Service in Canada to begin Beef AI

program

1985Landmark Genetics formed in US from original division of Carnation Breeding

1986Alta Genetics formed,

specializing in ET research

1988Western Breeders merges with Alta

Genetics

1993Alta Genetics is

publicly traded on Toronto Stock

Exchange

1996Koepon Holding in the Netherlands and Alta Genetics begin joint

venture

2000Alta Genetics is purchased by Wijnand Pon as subsidiary of Koepon to become world’s largest privately-owned AI

2001Alta Advantage program

formed, revolutionizing how progeny testing is done

2000-2013Alta grows number of retail countries to 13 with

production centers in six countries

1975Wijnand Pon begins marketing Canadian

semen in the Netherlands

Our Owner

Koepon Holding was founded by Wijnand Pon. He is a proud dairy farm owner and a successful businessman. He also owns Koepon Dairies with 3000 cows total, located in four countries (NL, DE, UK, PL)

Our sister companies

We are Global

Retail: Argentina, Australia, Brazil, Canada, China, Germany Italy, Mexico, Netherlands, New Zealand, Poland, Russia, UK and US

Wholesale markets: Albania, Algeria, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bolivia, Bosnia, Bulgaria , Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Georgia, Greece, Guatemala, Honduras, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israël , Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia , Morocco, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Thailand, Tunisia, Turkey, Turkmenistan, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam and Zimbabwe

We are Growing

13 million

12 million

11 million

10 million

9 million

8 million

7 million

6 million

5 million

4 million

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Units sold

Our Production Centers

Netherlands

China

Brazil

ChinaCanada

Argentina US

Our Customers

“It was Alta’s ‘No Bullshit’ approach that suited us. We’re being looked after by genuine, honest individuals with a team approach that has our interests at heart. We also like the opportunity to use elite genetics to fast track our progress, while continuing to improve herd fertility.”

D.J HellerAcland Farm; England

“The value with Alta is the tools they have – not only great bulls, but great people and understanding of management systems. You’re partnering with a company that really understands dairying, how to communicate, and how to get things done.”

John FreundSon-Bow Farms; USA

“Alta is an important part of our team of consultants. With expertise and advice from Alta’s Elite Account Manager, we have fine-tuned reproduction and genetics on our operation. Alta consistently delivers results which increase the profitability of our business.”

Tom Hoogendoorn Valedoorn Farms; Canada

“Alta really is a progressive-minded company. I like working with the team of guys and truly value the work done to improve reproductive management on my farm.”

Chris SchoutenCornerview Schouten Dairy Farms; Canada

Our Mission

Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering

trustworthy genetics and high quality reproductive and management services

Create Value, Build Trust, Deliver Results

We are Driving Genetic Progress

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Acceleration of Genetic Progress

NMTPI

Genomic Impact

Our People

“It feels great to be part of Alta because it’s a company where everybody can have a real input in its success. Everything we do, we do to create value for our customers. That is very satisfying.”

Gerbrand van BurgstedenGlobal Prod. Development Analyst The Netherlands

“To face new challenges, to be passionate about what I do and to learn from this great family is an honor to work with Alta!”

Brenda Yumibe CruzSpanish Web Editor and Technical AdvisorMexico

“The caliber of people on board at Alta is incredible! They are educated, dairy smart, computer-literate, and so far ahead of where I started in the industry 40 years ago. Alta’s robust training program equips us to deal with a variety of needs on many different dairies. ”

Gary GardnerDistrict Sales Manager USA

“To be able to share experiences and discuss solutions in a global and innovative team at Alta, gives me the chance to continually challenge and improve my capabilities and knowledge.”

Jens Röder Elite Account ManagerGermany

Our Knowledge and Training

Our foundation partner herd program.Five key attributes of Alta Advantage:

Genetics matter – a profitable business decision You decide the right genetic plan for your dairy Faster progress through genomic innovation Confidence and performance People and partnerships make the difference

700 herds globally, and growing!!!

Genetic Plan and Strategy (AltaGPS) Complete genetic planning and mating program

AltaU Dairy Manager School Intense, all-encompassing training for dairy farm

managers and owners throughout the world

Alta Advantage Showcase Tour Largest, most progressive dairy tour in the industry On-farm stations focus on all aspects of herd

management, genetics and reproduction Daughter groups feature Alta’s most popular sires

What we do

Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering

trustworthy genetics and high quality reproductive and management services

Create Value, Build Trust, Deliver Results