We addressed 4 key pain points identified by our research…

Multi bitrate streaming to minimize buffering issue Enabling discovery of 17 years of rich content

Allowing users to personalize content to suit their needs Making content available across devices to the LCD

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Sony LIV provides multi-screen Engagement for ALL users, on all devices

Sony LIV – Entertaining viewers throughout the day – Online, On-the-go, On the couch – Jab Aap Chahein!

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Unparalleled Distribution and Engagement ensures Discovery and seamless brand experience

Platforms

Social Social Connected TVs Connected TVs Connected TVs

www.SonyLIV.com SonyLIV.mobi

Online and WAP Mobiles and Tablets Mobiles and Tablets Mobiles and Tablets Mobiles and Tablets

Apps and Games App Pre-embeds App Pre-embeds

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Distribution – LIV is available across ALL leading application stores, with preferential status

§  LIV is pre-embedded on Sony mobile and Nokia devices

§  Recently started Windows 8, Blackberry and Connected TV apps

Downloads Split – 12 Mn*

*Downloads data as of 6th October ’14 & includes LIV, KBC, IID app DLs

GetJar2%

Nokia OVI store38%

iOS8%

Mobango6%

Google Playstore

36%

Others10%

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Content – Key consumption insights…

Regional SportsMarquee  Properties Hindi English

Bengali,  Tamil  &  Telugu

Key Advertising Insights – Phenomenal CTRs on Video rolls!

Some of the Clients who have associated with us…

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Brand Solutions Case study #1 – Axis Bank and KBC

Brand Message and Objective – Progress Together

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Brand Solutions Case study #2 – Maruti and KBC

Brand Message – Way of Life. Objective – Increase effective test drives

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Brand Solutions Case study #3 – Horlicks and Boogie Woogie

Brand Message – The Great Family Nourisher

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To Summarise, LIV is your preferred Digital partner

§  LIV can help your clients reach Urban and Rural audiences and across Geographies,

through a mix of distribution and content – Jab Aap Chahein!

§  LIV offers customised brand solutions, to achieve your Marketing objectives

11 - Confidential -

MSM’s New Media Brand – Sony LIV 2014