WCS-KETEL ONE VODKA-SINGLE INGREDIENT-PRESENTER-DECK KETEL ONE FAMILY MADE VODKA IS COMMITTED TO SUSTAINABLE

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Text of WCS-KETEL ONE VODKA-SINGLE INGREDIENT-PRESENTER-DECK KETEL ONE FAMILY MADE VODKA IS COMMITTED TO...

  • 9/15/18

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    SINGLE INGREDIENT

    D ré M asso

    W E L C O M E Dré Masso has been a pioneer of cocktail culture for 20 years,

    since the 2nd ‘Golden Age’ began!

    Dré has m anaged the beverage program of an im pressive list

    of venues... including Atlantic Bar & Grill, 10 Room , Lab Bar, Jam ie Oliver’s ‘Fifteen’, Lonsdale House, Tom m y’s, Ronnie

    Scott’s, Bungalow 8, All Star Lanes, Circus, Potato Head in Bali.

    He has also opened his own venues, Green&Red in London’s Shoreditch and Opium in Soho.

    Fortunate enough to visit m ore than 60 cities, in over 30 countries, Dré has trained 1000's of bartenders, sharing his

    unique passion for drinks and ethical drinking. Dré published

    his first book, Margarita Rocks, in 2005 – his latest book Classic Cocktails at Hom e was self published and released in 2016.

    R E S O U R C E F U L & R E S P O N S I B L E Making BETTER Choices

    KETEL ONE FAMILY MADE VODKA IS COMMITTED TO SUSTAINABLE PRACTICES •Reducing water used in our production •Getting clean & safe water to people

    and areas that need it most

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    Dré Masso describes it as follows:

    “For me sustainability within the bar world is all about making the right decisions for both the planet and the business. It’s a long-term project.”

    W H A T ’ S Y O U R F A V O R I T E ?

    T H E P E R F E C T V E S S E L Ketel One Family Made Vodka is the perfect vessel for carrying flavor

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    P O L A R & N O N - P O L A R

    •Ethanol molecules have both polar & non-polar ends

    •Meaning they can carry water soluble and oil soluble flavours

    P U R I T Y W I T H C H A R A C T E R Ketel One Family Made Vodka contains vodka distilled in the historic ‘Distilleerketel #1’, which gives it its complex character.

    B E T T E R P R O D U C T I O N

    1.

    2.

    5.

    4. 6.

    7.

    8.

    3.

    1. Finest grade wheat 2. 48 hour fermentation 3. Quadruple column distillation 4. Diluted to 50%ABV & Charcoal

    filtered creating ’Ultra Wheat Spirit’

    5. Part redistilled in 10 pot stills (including Distilleerketel#1) creating ‘Master Pot Still Batch’

    6. Master Pot Still batch is filtered 7. Both liquids are blended together 8. Signed off as Ketel One Vodka by Nolet family member

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    TASTING

    FRAGRANCE Fresh, with hints of citrus and honey. Deep and layered. FLAVOR Crisp yet complex, harmonious. A suggestion of sweet

    liquorice.

    FEEL Silky smooth & luxurious. FINISH Long and lingering, with a lively tingle.

    W H A T I S S I N G L E I N G R E D I E N T ? Getting the most out of ingredients Giving the purest representation of ingredients

    I N G R E D I E N T ? W H Y S I N G L E

    Better for many reasons

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    MINIMIZE WASTE By using all parts of an ingredient we can ensure that we minimize waste.

    LOCALLY SOURCED

    “By going local and seasonal you are getting the optimum taste possible. By

    supporting local producers, you are supporting the community and added

    value is given to the experience. "

    - Dré Masso

    forge strong relationships with local suppliers Fresher produce

    • •

    SEASONALITY •Freshest ingredients possible •Diversifies our offering across the year

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    INGENUITY

    “Single Ingredient cocktails are an interesting concept which forces bartenders to be more ingenious with what they are using. We are seeing roots, seeds, petals, fruit and stems being used in wonderful ways.”

    - Dré Masso

    PROFITABIL ITY “At the end of the day making positive

    changes will improve profitability in the business. Why would you not try?”

    - Dré Masso

    • Less wastage • More profit

    S I N G L E I N G R E D I E N T C O C K T A I L D N A

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    R O O T T O F L O W E R

    Using the all parts of an ingredient

    LAYERING FLAVOR

    Extracting flavor from the different parts of an ingredient and layering

    them together

    M A X I M U M Y I E L D

    M A X I M U M F L A V O R

    Ingredients that keep on giving

    Dre Masso’s go-to ingredients

    Pineapple

    Hibiscus

    Cacao

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    T H I N K G L O B A L

    Ginger

    Citrus

    Corn

    Global Ingredients that keep on giving

    E X T R A C T I N G T H E F L A V O R

    SYRUPS SHRUBSINFUSIONS

    BITTERS & TINCTURES

    Choosing the right method for the right ingredient

    JUICING

    M A N I P U L A T I N G T H E F L A V O R Choosing the right method for the right ingredient

    FERMENTING COOKINGPICKLING

    DRYINGCURING

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    “Our first case study at Akademi bar championed the Balinese cacao. We made a syrup from the pulp, a tincture from the stems, leaves and skin and we cold infused locally made Arak with the fermented beans. The final drink was served in a dried cacao shell cup.”

    - Dré Masso

    A K A D E M I B A R

    D E M O T I M E ! Ketel Koko Soda

    • 1¾oz Coconut Washed Ketel One Family Made Vodka • 3½oz Carbonated Coconut Water • ½oz Ultrasonic Coconut Shell Aged Bianco Vermouth • Shredded Coconut rim • Pickled Coconut Garnish • Coconut Sorbet

    D E M O T I M E ! Ketel Koko Soda

    • 1¾oz Coconut Washed Ketel One Family Made Vodka • 3½oz Carbonated Coconut Water • ½oz Coconut Shell Infused Bianco Vermouth • Shredded Coconut rim • Pickled Coconut Garnish • Coconut Sorbet

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    W A S T E N O T W A N T N O T

    “The idea is to encourage bartenders to look at what they might normally discard and turn

    it into a tasty ingredient.”

    - Dré Masso

    S O L U B I L I T Y Alcohol v Water H2O molecule v Ethanol molecule

    Different flavors from the ingredient are soluble in water & ethanol

    D E M O T I M E ! Better Ones Ketel Espresso

    • 1¾oz Spent Espresso Ketel One • ¾oz Spent Espresso Syrup • 1¾oz Ketel Cold Brew Coffee

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    S O M E W O R D S F R O M O U R E X P E R T S

    D ré M asso

    M ake sure w hatever you do that the cocktail

    tastes incredibly delicious. You’ll be am azed at how often this is overlooked.

    T hink about the technique you are using and m ake sure it’s the best one for the job. H ave good reason for every idea.

    Be com pletely happy w ith appearance, arom a

    and flavour. W hen you have the finished article take a step back and see if there is anything else you can do to im prove w hat you have.

    M aking cocktails should be as fun to m ake as

    they are to drink. T he concept of being “sustainable” and “resourceful” can be incorporated quite easily into your personal and professional lives, m aking your thoughtful contributions and better choices part of your

    daily routine.

    W hen it com es to m aking an im pact, think of the sm all details, and follow w here that path takes you – sm all gestures and single actions can m ake a big im pact. T hink of your com m unity, and how you can contribute to the health of your local

    neighbourhood, industry and fam ily.

    W hen it com es to “single ingredients”, treat them as the beautiful jew els and treasures they are, experim ent, plan and use techniques that do the ingredients justice.

    S O M E W O R D S F R O M O U R E X P E R T S

    Lauren M ote