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WCA Gym PRESENTATION
INTRODUCTION
“Adversity causes some men to break; others to break records.”
-William Arthur Ward
INTRODUCTION
Active high school athlete Nick Scott was
confined to a wheelchair after a
devastating car crash.
Today, Mr. Scott is an award-winning wheelchair bodybuilder, champion ballroom dancer, certified fitness trainer, motivational speaker, and
Founder, CEO, and President of Wheelchair Athletics.
PROJECT OVERVIEW
Wheelchair Athletics’ ongoing mission is to provide both the
physical and psychological support needed to give
disabled people the confidence and independence they
deserve, and the help they need to face their challenges
and overcome what might seem to be insurmountable
barriers.
Our next project: a new nonprofit, wheelchair-
accessible gym in Kansas City.
GYM FEATURES
The WCA gym will operate an amenity-rich, membership-based fitness club open to both disabled
and non-disabled individuals. Basketball courts Group exercise room
training Yoga area Locker rooms Spin room Strength circuits Free weights Multi-station weights Single strength machines Benches and weight racks
Plate loaded machines Hyperbaric chambers Hydro-massage beds Hypoxico altitude training
systems Group cycling bikes Elliptical cross trainers Exercise bikes Steppers and climbers Swimming pool Raquetball courts
All business proceeds will be used to sustain operations, expand the nonprofit foundation, and
support disabled athletes.
GYM SERVICES
GYM & COMMUNITY PROGRAMSSeminars: Used not only as a means of generating funds to support the gym’s operations, but also as a valuable marketing tool.
Donations: The Organization will host a donation site for used clothing, household goods, and other merchandise.
Fitness Training: Nationally certified Personal Trainers will assist members in reaching their fitness and weight loss goals.
Health and Wellness Services: By establishing baseline fitness measurements, members can accurately plan and track progress.
Camps: Through a wide range of wheelchair-specific activities and mindset-expanding programs, we will help those in wheelchairs set and achieve goals so they can become their best possible selves.
Sports and Recreation: Kids will learn positive behaviors, explore their unique talents and interests, and realize their potential.
Volunteer Program: Ideal for individuals looking for opportunities to get involved in their community while gaining new skills.
KANSAS CITY
2 million residents$136 million in annual fitness/recreation club spending
MARKET SEGMENTATION
U.S. Gyms, Health Clubs, and Fitness Clubs
PHILANTHROPY
In 2012, Americans gave $316.23
billion to charity, reports Indiana
University’s Center for Philanthropy.
WCA will work to connect with donors
and benefactors interested in
supporting its philanthropic mission, educational aims, and
nonprofit status.
INDUSTRY
Tanning: $5 billion in 2013 revenue; 0.7% annual growth predicted
Smoothie bars: $1.8 billion in 2012; 2.2 annual growth
Daycare: $46.6 billion in 2013; 2.7% annual growth
Vitamins and supplements: $17.5 billion; 1.7% annual growth
Personal trainers: $9.4 billion in 2012; 3.0% annual growth
COMPETITORS
National chains Upscale environment Quality machines Few distinguishing
characteristics Attract members based on
price and convenience
Local non-profit organization Upscale environment Quality machines Competitive membership rates Handicapped accessible
fitness center Sustainable and energy-
efficient Broad range of on-site
amenities Numerous programs, classes,
services Revenue reinvested in the
facility Membership is meaningful Attracts members based on
shared vision and dedication to philanthropy
OPERATIONAL GOALS Develop a state-of-the-art facility
that greatly exceeds minimal wheelchair accessibility requirements
Establish itself as a trusted and respected gym and fitness center
Create a facility culture that is focused on total body health and nutrition
Build a base of members that is large enough to sustain business
Sign up 15,000 members by end of Year 1
Cultivate and nurture a base of donors who want to partner with WCAF
Enhance membership base to sustain the business and support its growth objectives
KEYS TO SUCCESS
Offering all nutrition, exercise, and equipment needs to achieve total body health in one location.
Building a strong network of support, membership, donors and volunteers through community education efforts.
Partnering with other local organizations and clubs in order to facilitate cooperation and serve communities that are in need.
Establishing sufficient financial resources through development and fundraising efforts.
MANAGEMENTNick Scott, Founder, CEO, and President Brings an ideal combination of courage, common
sense, and business aptitude as the face of a powerful new fitness brand.
Lucas Johnson IT expert and valued technical partner.
Michael L. Walsh Proven achievements in operational development,
facilities management, and program direction.
Dan Caldwell Co-Founder and President of athletic apparel company
TapouT.
Mick Skinner Top executive at Bodybuilding.com, the #1
bodybuilding website.
THANK YOUFOR YOUR TIME
