WBENC Brand Guidelines - WBENCLink · PDF fileWelcome to WBENC As a WBENC-Certified WBE you are eligible to use the WBE Seal as well as the Women Owned Logo to market your certification

WBENC Brand Guidelines

WBENC-Certified WBEs

2018

Welcome to WBENC

As a WBENC-Certified WBE you are eligible to use the WBE Seal as well as the Women Owned Logo to market your certification. Information found in this manual will guide you on how to best utilize the Seal and the Logo.

01 SECTION 1WBENC LANGUAGE

WBENC Lingo 3

Correct Usage 4

Promotional 5

02 SECTION 2WBE SEAL

Suggested Uses 6

Seal Standards 7

Background Control 8

Misuse Examples 9

Color Guidelines 10

03 SECTION 3WOMEN OWNED LOGO

Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16

04 SECTION 4CHOOSING A LOGO

Should you use the WBE Seal or the Women Owned Logo? 17

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W B E N C L A N G U A G E

G E T T O K N O W T H E W B E N C L I N G O

There are several common terms and acronyms used in the WBENC network. Here are some of the most frequently used terms.

P A G E 3


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



WBENC(Pronounced WE-BANK) - WBENC is short for the Women’s Business Enterprise National Council and is the name for the national organization certifying women-owned businesses.

RPOShort for Regional Partner Organizations, the 14 RPOs execute the certifications for WBEs headquartered in their specific territory in the U.S. on a regional level. Together, the 14 RPOs certify all of the WBENC-Certified WBEs.

WBEShort for Women’s Business Enterprise, a WBE is a women-owned business.

WBENC-Certified WBEThe correct way for a WBE to communicate that they are part of the WBENC network is to call themselves a WBENC-Certified WBE.

Corporate and Government MembersThe corporations and government entities that are part of the WBENC network are called Corporate and Government Members.


C O R R E C T U S A G E

Women’s Business Enterprise National Council

WBENC-Certified Women’s BusinessEnterprise

WBENC

WBENC-Certified WBE

CORRECT

CORRECT

INCORRECT

INCORRECT

The WBENC Organization

Member of WBENC

The WBENC

Certified WBE

The WBC

P A G E 4


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16




S U G G E S T E D P R O M O T I O N A L L A N G U A G E

P A G E 5

Ready to promote your certification? You can use the following language and customize it to make it your own.

<COMPANY NAME> is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.

A Press Release Template announcing your certification can be found on the Brand Guidelines page in WBENCLink2.0.


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



P A G E 6


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



W B E S E A L

S U G G E S T E D U S E S

The WBE Seal provides a way for WBENC-Certified WBEs to visually communicate their certification. The following are typical ways the seal is used.

BUSINESS CARDS

RFPs

EMAIL SIGNATURES

WEBSITES


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10

P A G E 7


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



Minimum Size: 7/8” wide

Examples to the right show WBENC’s approved WBE Seal. When reproducing or adding these to your materials, for consistency and legibility, the approved ink colors for positive image is black and for a negative reproduction reverse to white.

When producing in color, use only the approved ink colors listed on page 10.

W B E S E A L

S E A L S T A N D A R D S

COLOR REVERSE(Only For Use on Black

Background)

BLACK ONLY REVERSE

The Seal must be enlarged or reduced

in its entirety. All elements of the Seal

must remain in proportion to one another.

(“Scale Strokes & Effects” should be turned

ON in Adobe Illustrator preferences.)

NOTE: The SBA does not issue a formal

Women Owned Small Business (WOSB) logo.

GRAYSCALE


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10

P A G E 8

W B E S E A L

B A C K G R O U N D C O N T R O L01 SECTION 1WBENC LANGUAGE

WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



LIGHT BACKGROUND

PATTERNED OR PHOTOGRAPHIC BACKGROUND

If you are using the WBE Seal over a non-standard background color or texture, choose the approved Seal application that provides the best contrast and readability. When you are using the Seal as a positive image, light toned backgrounds are preferable.

When you must use the Seal on a patterned background or photo image, contrast and readability should again be your overriding concern. The tone of the image will determine whether to use a positive or negative Seal.

DARK BACKGROUND

If you are reverse printing on black, you can use the color reverse version of the full color Seal. On any other dark color, the full reverse (white) version of the Seal should be used to maintain adequate contrast and readablility.


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10

P A G E 9P A G E 9

W B E S E A L

M I S U S E E X A M P L E S01 SECTION 1WBENC LANGUAGE

WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



UNACCEPTABLE SEAL USAGE

The examples to the right illustrate just a few incorrect uses of the Seal. To ensure consistent brand identity, follow the information in this manual and use WBENC approved artwork.

A. DO NOT redraw, distort or modify the Seal in any way.

B. DO NOT use the Seal with any other graphic or text.

C. DO NOT place the Seal against a highly textured or patterned background

D. Use only approved color combinations as outlined in the manual.

E. DO NOT use the Seal in a headline of body copy.

F. DO NOT use the old Seal version with the old WBENC logo.

G. DO NOT outline or fill in the Seal.

certified

A

B

C

E

F

G

D

W E A R E A

P A G E 1 0

W B E S E A L

C O L O R G U I D E L I N E S


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



The WBE Seal is built around a palette of the following (6) colors and black.

PANTONE PMS 388 C

CMYK C: 20 M: 0 Y: 98 K: 0

RGB R: 215 G: 222 B: 39

HEX #D7DE27

PANTONE Process Black CMYK C: 0, M: 0, Y: 0, K: 100 RGB R: 0, G: 0, B: 0 HEX #000000

PANTONE PMS 7461 C

CMYK C: 85 M: 50 Y: 0 K: 0

RGB R: 29 G: 118 B: 187

HEX #1D76BB

PANTONE PMS 219 C

CMYK C: 1 M: 99 Y: 1 K: 0

RGB R: 233 G: 14 B: 139

HEX #E90E8B

PANTONE PMS 268 C

CMYK C: 75 M: 98 Y: 2 K: 0

RGB R: 101 G: 47 B: 143

HEX #652F8F

PANTONE PMS 214 C

CMYK C: 10 M: 99 Y: 48 K: 0

RGB R: 217 G: 31 B: 93

HEX #D91F5D

PANTONE PMS 715 C

CMYK C: 0 M: 50 Y: 98 K: 0

RGB R: 246 G: 147 B: 33

HEX #F69321

OrangeRedPurplePinkBlueLime

Black

P A G E 1 1

W O M E N O W N E D L O G O

S U G G E S T E D U S E S01 SECTION 1WBENC LANGUAGE

WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16



The Women Owned Logo is an initiative to help consumers identify products and services provided by women-owned businesses. All WBENC-Certified WBEs are eligible to use the Women Owned Logo, however it is most powerful for consumer-facing businesses and products. Below are some examples of how the Women Owned Logo is being used. Visit www.womenownedlogo.com to learn more.


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16

P A G E 1 2


L O G O S T A N D A R D S

The primary Women Owned Logo is the most commonly used logo. It is used on most litho-printed packaging.

When reproducing or adding this to your materials, for consistency and legibility, use only the approved ink colors listed on page 16.

Clear space is used to ensure that the Women Owned

Logo has a comfortable amount of space to separate it

from other type and graphic elements. This breathing

room adds visual weight and prominence.

The clear space guidelines should be used wherever

possible. Exceptions may occur in cases where space is

very limited.

The Logo must be enlarged or reduced in its entirety.

All elements of the Logo must remain in proportion

to one another. (“Scale Strokes & Effects” should be

turned ON in Adobe Illustrator preferences.)

Minimum Size: 1/2” wide

GRAYSCALE COLOR REVERSE(Only For Use on Black

Background)

BLACK ONLY REVERSE

PRIMARY LOGO

Minimum Clear Space: 0.25X

X0.25X

0.25X

If your packaging requires exceptions, please email [email protected]


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10



P A G E 1 3


A L T E R N A T E L O G O S

LOGO WITH URL ONLY

LOGO WITH URL AND LONG INFO STATEMENT

GRAYSCALE

BLACK ONLY

COLOR REVERSE(Only For Use on Black Background)

REVERSE

COLOR REVERSE(Only For Use on Black Background)

REVERSE

GRAYSCALE

BLACK ONLY


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10



P A G E 1 4


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16


B A C K G R O U N D C O N T R O L

LIGHT BACKGROUND

PATTERNED OR PHOTOGRAPHIC BACKGROUND

If you are using the Women Owned Logo over a non-standard background color or texture, choose the approved Logo application that provides the best contrast and readability. When you are using the Logo as a positive image, light toned backgrounds are preferable.

When you must use the Logo on a patterned background or photo image, contrast and readability should again be your overriding concern. The tone of the image will determine whether to use a positive or negative Logo.


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10



DARK BACKGROUND

If you are reverse printing on black, you can use the color reverse version of the full color Logo. On any other dark color, the full reverse version of the Logo should be used to maintain adequate contrast and readablility.

P A G E 1 5


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16

UNACCEPTABLE LOGO USAGE

The examples to the right illustrate just a few incorrect uses of the Logo. To ensure consistent brand identity, follow the information in this manual and use WBENC approved artwork.

A. DO NOT rotate, distort or modify the Logo in any way.

B. DO NOT redraw the Logo or separate its elements.

C. DO NOT place the Logo against a highly textured or patterned background.

D. DO NOT place the Logo against a background without sufficient contrast.

E. DO NOT change the color of any of the elements of the Logo. (If your packaging requires exceptions, please email [email protected])

F. DO NOT use the Logo in a headline of body copy.

G. DO NOT outline the Logo.

A

B

C

E

F

G

D


M I S U S E E X A M P L E S

WE ARE A BUSINESS


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10



P A G E 1 6


C O L O R G U I D E L I N E S

The Women Owned Logo is built around a palette of the following (6) colors and black.

PANTONE PMS 388 C

CMYK C: 20 M: 0 Y: 98 K: 0

RGB R: 215 G: 222 B: 39

HEX #D7DE27

PANTONE Process Black CMYK C: 0, M: 0, Y: 0, K: 100 RGB R: 0, G: 0, B: 0 HEX #000000

PANTONE PMS 7461 C

CMYK C: 85 M: 50 Y: 0 K: 0

RGB R: 29 G: 118 B: 187

HEX #1D76BB

PANTONE PMS 219 C

CMYK C: 1 M: 99 Y: 1 K: 0

RGB R: 233 G: 14 B: 139

HEX #E90E8B

PANTONE PMS 268 C

CMYK C: 75 M: 98 Y: 2 K: 0

RGB R: 101 G: 47 B: 143

HEX #652F8F

PANTONE PMS 214 C

CMYK C: 10 M: 99 Y: 48 K: 0

RGB R: 217 G: 31 B: 93

HEX #D91F5D

PANTONE PMS 715 C

CMYK C: 0 M: 50 Y: 98 K: 0

RGB R: 246 G: 147 B: 33

HEX #F69321

OrangeRedPurplePinkBlueLime

Black


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16


WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10






WBENC Lingo 3

Correct Usage 4

Promotional 5


Suggested Uses 6

Seal Standards 7


Misuse Examples 9

Color Guidelines 10


Suggested Uses 11

Logo Standards 12

Alternate Logos 13


Misuse Examples 15

Color Guidelines 16

P A G E 1 7

C H O O S I N G A L O G O

S H O U L D I U S E T H E W B E S E A L O R T H E W O M E N O W N E D L O G O ?

As a WBENC-Certified WBE you are eligible to use both the WBE Seal and the Women Owned Logo.

The WBE Seal is an official graphic that indicates that a business is a WBENC-Certified WBE. We recommend you use the

WBE Seal on any marketing materials that will be seen by a potential client or contact who works in procurement or supplier diversity. For example, you may choose to include the WBE Seal in an RFP response to a Corporate Member.

The Women Owned Logo is designed to be consumer-facing. We recommend you use the Women Owned Logo on marketing

materials and products targeting general consumers who may not be aware of certification. For example, you may choose to include the Women Owned Logo on product labels, as well as your website or storefront.

Questions?

Email [email protected] with any questions on using the WBE Seal or Women Owned Logo.

Documents

WBENC Brand Guidelines - WBENCLink · PDF fileWelcome to WBENC As a WBENC-Certified WBE you are eligible to use the WBE Seal as well as the Women Owned Logo to market your certification