Product RSS feeds are data feeds of products that can be bought online. These kinds of feeds are listed by both major search engines as well as product search engines to help get more exposure for products that are sold on the internet. Whenever you create a listing for a new product to your e-commerce site or change the details of an existing product, product comparison and normal search engines will both be notified of the change. Consumers doing a search for a specific product will be able to find your product in the search results pages. Chances are they will decide to purchase from your ecommerce store even though they have never visited your store before, this is all thanks to product RSS feeds.

Content filled sites typically rank very high in the top search engines, because they contain a lot of information which helps the search engines figure out what they are all about and who their audience should be. Ecommerce web sites on the other hand are mostly image based, because a picture is worth a thousand words when it comes to selling online. There is not a whole lot for search engines to go by so e-commerce websites have a much harder time being found and crawled by them. When you submit product feeds, it makes it much easier to alert the search engines to crawl your product pages. As a matter of fact, their job is to immediately alert the search engines when new products are added to your site or if changes are made to a product. Some search engines like Google will even display images of the product generated by the product feed on the first search results page if the the user searches for a popular product term.

Product comparison engines also play a huge part in helping to market your products online. Price comparison sites use this technology to bring together users that are searching for products to buy and the online stores that are selling them. It is a virtual marketplace run on product RSS feeds where consumers are looking for a product to buy at the best price, and online stores are getting exposure to millions of online shoppers. There are many such web sites on the web, some are completely free of charge and others are free to submit product feeds but the online retailer is expected to give up a percentage when a sale is completed. These kinds of web sites are called CPC price comparison sites.

They act like a major affiliate, getting paid a commission from thousands of ecommerce stores. Here is a list of some of the top price comparison sites:

• Yahoo Shopping• Google Product Search• Bizrate• Pricegrabber• Shopzilla• Shopping

There are a number of major advantages of using product RSS besides the obvious. Here are just a few reasons why you should submit product feeds:

• Automatic updates of data feed• The audience you are targeting are consumers instead of web surfers who are only looking for

information on the internet• Compare your products and prices with direct competitors through price comparison sites• Some price comparison sites allow you to submit store discounts which will help you get even

more traffic to your store• Consumers who come across your store because you have a certain product they want will

likely check out your other products• Increase conversion rates by eliminating the unnecessary page views usually required to get to

your product page

There is a bigger selection of price comparison sites and other places on the internet that you can submit your product RSS feeds to. With the right product marketing software, you can have the hard work done for you. Use the automatic product feed submission function provided by your ecommerce solution to actively promote your online store for you without going through all the trouble yourself.

What you need is a full service all-in-one hosting, design, and marketing software madespecifically for e-commerce businesses. You can set up your store in minutes, and with powerfultools to help with SEO, product marketing and mobile commerce, it's no wonder why it has beenrated one of the best e-commerce solutions. Check out the best possible e-commerce solutionsavailable at http://www.makeanonlinestore.com and try them out yourself absolutely free, nocredit card required!