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Wayne Downtown
Plan 20 Year Plan for Redevelopment in
Downtown Wayne
January 2010
T a b l e o f C o n t e n t s
ii
D o w n t o w n W a y n e M a s t e r P l a n
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Table of Contents Chapter 1 | Overview ................................................................... 1
Introduction .................................................................................... 1
Existing Character & Land Use ........................................................ 3
Chapter 2 | Vision ...................................................................... 15
A Vision for Downtown Wayne .................................................... 15
Public Participation ....................................................................... 16
Chapter 3 | Market Analysis ....................................................... 21
Chapter 4 | Redevelopment Plan ................................................ 25
Concepts to Achieve a Vision ....................................................... 25
Downtown Illustrative Plan .......................................................... 41
Downtown Site Amenities ............................................................ 43
Historic Preservation .................................................................... 47
Downtown Business Concentration ............................................. 48
Chapter 5 | Circulation & Parking ............................................... 49
Downtown Parking & Circulation Strategy ................................... 49
Extending and Connecting Existing Streets .................................. 50
Michigan Avenue One-Way Pairs ................................................. 51
Wayne Road ................................................................................. 52
Non-Motorized and Transit .......................................................... 53
Cross-Sections............................................................................... 54
Chapter 6 | Implementation ....................................................... 57
Laying the Groundwork for Change ............................................. 57
Regulatory Changes: Downtown Overlay Zone ............................ 58
Prioritizing the Plan ...................................................................... 58
Implementation Matrix ................................................................ 63
Funding ......................................................................................... 63
Next Steps ..................................................................................... 64
Appendix | Market-Based Design Directions
T a b l e o f C o n t e n t s
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D o w n t o w n W a y n e M a s t e r P l a n
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1 | Overview Introduction.
The City of Wayne is a traditional town strategically
located in western Wayne County near of
convergence of many of the transportation corridors
of the Region. Developed along Michigan Avenue,
the community was established along one of the
state’s earliest highways. Rail connections followed
which helped to draw industry to the area. With
convenient access to I-94, I-275 and the Wayne
County Detroit Metropolitan Airport, the City
remains at a central area in the region.
In addition to access to vehicular transportation
routes, Wayne is located to take advantage of plans
in the region such as the development of an Aerotropolis
surrounding the airport, future regional trail connections to the
Lower Rouge Parkway and a commuter rail corridor connecting
Downtown Detroit and Downtown Ann Arbor that will pass through
Wayne.
Michigan’s industry is changing and it is important that the City be
positioned to flourish with this era. With the Ford Plant in Wayne,
which has been converted from SUV production to small cars
derived from Ford's global C-car platform, this will continue to give
opportunity for economic development in the City.
It’s important that Wayne positions itself to take advantage of
growth in the region as a quality community
for businesses to locate and people to live.
Having a vibrant and prosperous downtown at
the center of the community will help to
achieve this.
What Makes a Great Downtown? Key
elements that make up a walkable, human
scale downtown include a combination of the
public streetscapes, open space, buildings,
Elements of Great Downtowns
Synergy
24-hour activity
Fun & inviting atmosphere
Variety of unique uses
Entertainment/events
Regional market niche
Appealing aesthetics
Complete streets (balanced for all users)
Wayne’s Historic State Theater.
O v e r v i e w
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mixture of uses and linkages with the neighborhoods that surround
the downtown.
The form of buildings in the downtown should relate properly to the
street and storefronts need to create interest for the pedestrian.
While movement of traffic is important, streets should also be
designed to be comfortable for the pedestrian. The City has made
great progress in implementing a streetscape program in the
downtown, making the street environment feel safe to the
pedestrian, further improving linkages with neighborhoods and
making the community walkable. Having a mixture of uses creates
more vitality and strengthens the downtown. Residential uses
within or in close proximity to the downtown, such as recent
townhouse developments, maintain a population in the evening
hours and enhance its vitality. The next chapter lays out a vision
and specific goals to these ends.
The plan considers not only
downtown and City of
Wayne area, but also the
regional market context of
drive time and customer
base beyond municipal
boundaries.
D o w n t o w n W a y n e M a s t e r P l a n
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Existing Character and Land Use.
Downtown Wayne is a large section of the city comprising a number
of areas of residential, industrial, and institutional uses, and several
separate areas of traditional downtown business districts. It is
generally centered at the corner o f westbound Michigan Avenue
(US-12) and Wayne Road. For the purposes of this plan, Downtown
Wayne is bounded by the railroad tracks on the south and west,
Howe Road on the east, and the Lower Rouge River on the north; it
also stretches north and south to include frontage along Wayne
Road from Harroun to Glenwood (see districts map, next page).
The downtown area is home to a wide range of land uses and
character, from suburban retail and office to traditional multiple-
story downtown buildings to single family homes. Within this
framework, downtown offers a somewhat disjointed mix of retail
stores, places of worship, office space, and civic uses in one- and
two-story buildings. Major attractions in the downtown are the
Public Library, Veteran’s Memorial, State Theater (also the site of
the farmer’s market), Goudy Park (home of Wheelfest), and the
Lower Rouge River Parkway (which includes a non-motorized
pathway). Several of the city’s strongest single family residential
neighborhoods are less than five minutes walking from much of
downtown. 3-D model of Downtown
Wayne, circa 2009.
O v e r v i e w
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For the purposes of evaluating the uses and personality of
particular segments of the downtown, this plan divided the
downtown area into nine districts. Specific districts were observed
and delineated by their location within the downtown and
concentration of similar uses and character. Understanding current
uses, character, and form is important in formulating a plan,
strategy, and priorities for a redeveloped downtown. The districts
are observed as follows: North Wayne Road Gateway, South Wayne
Road Gateway, East Michigan Avenue Gateway, West Michigan
Avenue Gateway, River Parkway, West Business Corridor, Brush
Street Neighborhoods, Main / Park Street Business Area, and the
Central Business District. Downtown Wayne Districts
Map. Plan boundary is
shown as a dashed line.
D o w n t o w n W a y n e M a s t e r P l a n
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The North Wayne Road Retail/Gateway. Stores and shops form a
traditional downtown-style commercial district along this four-block
stretch of Wayne Road, from the Lower Rouge River north to
Glenwood Road. Retail buildings are located at the front lot line
and form a continuous wall of storefronts for much of the area; with
the exception of a few key vacant parcels. Strong single family
neighborhoods are directly adjacent down each of the side streets;
businesses such as the Dairy Queen encourage local residents to
walk throughout this area.
Buildings built up close to the street leave little room for gateway
features, including street trees and landscaping, as traffic enters
from Westland north of Glenwood Road. Several strong, long-time
businesses anchor the stretch including a furniture store, hardware,
and several service uses. A few residential homes remain either as
office conversions or rental units.
City investment in off-street municipal parking lots aimed at
supporting businesses started when north Wayne Road’s on-street
parking was removed by Wayne County in the 1990’s to
accommodate growing traffic volumes and congestion along the
corridor. The narrow right-of-way and 5-lane cross section lends
itself to higher traffic speeds (35-40 MPH), leaving little room for
buffer between the sidewalk and traffic. Higher speeds also make it
uncomfortable to cross from one side of Wayne Road to the other
when not crossing at one of only two signalized crosswalks, and
make visibility for businesses difficult with limited space for signs.
Wayne Road looking north
near Ash Street.
Wayne Road looking north
from Wayne City Hall.
O v e r v i e w
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The South Wayne Road Retail/Gateway. Stretching from the
railroad viaduct south to Harroun Street, the south Wayne Road
corridor is characterized by a wide range of uses and is going
through a transformation to more of a walkable, urban character
corridor. A mix of industrial, single-family and multiple-family
residential and traditional neighborhood commercial uses are
scattered about, making it difficult to categorize the area. It serves
as the gateway to the downtown area from the south, eventually
leading down to I-94 and the Romulus/Metro Airport area. The
viaduct has sidewalks through the underpass, and is regularly used
by pedestrians to traverse the area; the viaduct and railroad also act
as a strong physical barrier between this district and the rest of the
downtown.
The city has recently invested in a number of upgrades to the
streetscape, extending the standard decorative lighting and banners
south through the district. Several vacant parcels have been
developed with residential infill uses in the past decade, including
single family homes and townhomes (shown below).
South of the railroad tracks,
S Wayne Road is a mixture of
industrial, older commercial
and residential, and some
newer infill.
D o w n t o w n W a y n e M a s t e r P l a n
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The East Michigan Gateway. The east end of the
downtown serves as a major gateway district to
all westbound Michigan Avenue traffic.
Transitioning quickly from suburban commercial
strip to more intense commercial and institutional
uses, the east gateway slows traffic slightly with a
curve into the one-way westbound Michigan
Avenue. Right at that point, two strong,
established institutional uses one either side of
Michigan Avenue put a great foot forward; a
funeral home and religious campus with
aesthetically pleasing landscaping and building design act as the
gates to downtown.
Farther west, the south side of westbound Michigan Avenue opens
up to a general suburban office area, with medical, bank, and
general office buildings across the street from the retail district.
Farther south of westbound Michigan, a business school, Wayne
Public Library, and city parking deck round out a large block of
surface parking suburban buildings adjacent to downtown’s major
crossroads.
The East Michigan gateway
transitions from highway-
oriented commercial
(Brownie’s Diner to the left)
to institutional and office
uses (such as the office
building on the south side of
westbound Michigan Ave,
shown above).
O v e r v i e w
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The West Michigan Gateway. Similar to the east gateway,
the west gateway has a quick transition from suburban
thoroughfare commercial corridor to more intense
downtown area. A railroad viaduct at the west edge of
the study area blocks any approaching view of downtown
until coming up from the underpass right into the quick
split from boulevard to one-way pairs.
The south side of eastbound Michigan Avenue is very
suburban in character, with a large industrial facility
adjacent to the railroad tracks surrounding a large strip-
style shopping center at the end of Brush Street. The
industrial complex owns the land the shopping center is located on
and had considered expansion in the past; the shopping center has
a grocery store for its main anchor tenant and is characterized by an
overabundance of parking and dated design features.
The north side of eastbound Michigan Avenue is higher density
multiple-family residential, with a Korean-American housing
development and a high-rise apartment complex between
eastbound Michigan and Main Street. Main Street and Park Street
west of Elizabeth Street constitute a small island of single family
residential homes that represent what used to be in place through
much of the land in between the one-way pairs; the Brush Street
neighborhood on the south side of eastbound Michigan Avenue
east of the west gateway is another example.
The West Michigan Gateway
includes a mix of the
traditional single family
residential and newer,
suburban-style commercial
center and high-rise
residential.
D o w n t o w n W a y n e M a s t e r P l a n
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The Riverfront Parkway.
Many public and private
features comprise the linear
riverfront district that runs
along the Lower Rouge River
Parkway. Moving from west
to east with the flow of
water, the district includes a
bike path connecting Elizabeth Street to Goudy Park/Second Street,
Wayne Tower senior living high-rise, City Hall and Goudy Park,
Wayne Senior Center, and a number of the city’s oldest single family
homes east of Second Street along Sims Avenue.
The river parkway is a tremendous asset to the city, but is mostly
sheathed by trees and topography along its edge of downtown. A
boardwalk and riverside amenities on the north side of city hall
provide the only direct access; the pathway runs along the parkway
but generally a distance from the river proper west of Wayne Road.
Sims Avenue runs along the south edge of this district, and
functions as an access or service drive to the main westbound
Michigan Avenue retail blocks of downtown. It is a wide street with
no buildings close up to the street edge, and is devoid of many of
the streetscape amenities found elsewhere in the downtown. A
signal at Wayne Road makes this east-west parallel to westbound
Michigan a valuable route for vehicles navigating one-way
circulation and pedestrians and bicyclists connecting between
nearby neighborhoods, Goudy Park, and the Lower Rouge to
downtown’s shops and restaurants.
The Riverfront corridor,
paralleled by Sims Avenue,
includes historic single
family, newer high-rise
residential, and service and
parking areas for Wayne and
westbound Michigan
businesses.
O v e r v i e w
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The West Business Corridor. Stage three of
the experience for westbound Michigan
Avenue travelers is the west business area.
The intersection of Elizabeth Street moving
west includes traditional neighborhood
commercial and service businesses bordering a
strong residential neighborhood to the north;
a distinct character from the
suburban/downtown mix farther east. An
effective buffer and transition from high traffic volumes and
commercial character of Michigan Avenue to the peaceful, strong
neighborhood is a key function of the district. On-street parking
and recent streetscape improvements, coupled with a narrower
right-of-way and curved street, make traffic run a bit slower and
lends the district to a more neighborhood commercial urban
character than other parts of downtown.
The north side of westbound Michigan Avenue includes shallow,
narrow commercial lots with a public alley running behind, while
the south side of the street has slightly larger commercial lots and
slightly more recent, suburban commercial and office buildings.
Uses in this stretch range from auto detailing and memorabilia
shops to office buildings and small restaurants.
The West Business Corridor
includes a mix of traditional
commercial frontage and
stable, traditional
neighborhoods behind.
Recently several sites have
redeveloped in similar
character.
D o w n t o w n W a y n e M a s t e r P l a n
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The Brush Street Neighborhoods.
Many of the city’s oldest homes are
along Brush Street in what once was
a strong, historic single family
residential neighborhood. A change
in planning and zoning for these two
neighborhoods led to an infusion of
smaller industrial uses, even through the mid 2000’s.
West of Wayne Road, homes remain on Brush Street proper and
several cross-streets (all of which have been fully or partially closed
at eastbound Michigan). Several buildings along Michigan have
been converted to office space or torn down and replaced by small
office uses. Elizabeth Street is the only street that crosses the
railroad tracks, and connects west Brush Street to areas south.
Vacant land (much of it now city owned) south of Brush and east of
Elizabeth has gone through several proposals for everything from
self storage to single family subdivision.
East of Wayne Road, small setbacks and lots make the industrial mix
of uses a difficult situation for homes, with some homes less than
10 feet from an industrial building. A large suburban strip
commercial development at the southeast corner of Michigan and
Wayne provides some local commercial but furthers the
uncoordinated mix of uses in the area. A vacated right-of-way at
the south end of Washington has been identified by the city as
potential location for a stop on the proposed Ann Arbor-Metro
Airport-Downtown Detroit commuter rail line.
The Brush Street area has
seen a transformation from
traditional single family
neighborhood to a mix of
homes and light industrial
uses in close proximity (see
photos from east Brush
Street corridor).
O v e r v i e w
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The Main / Park Street Business Area. Situated in between the
Michigan Avenue one-way pairs, this island shaped commercial
district includes a mix of older institutional and civic uses and
more modern suburban businesses. The Wayne Historical
Museum, historic churches, and United States Post Office
round out the east-central segment, which has more traditional
character akin to Wayne’s past. The remainder of this district
has remnants of the original grid street pattern, but the buildings
and character mirror suburban commercial districts typically found
in second tier suburbs. Metro Place, originally an inside mall and
now a office complex, dominates the west half of this island,
spanning the one-way pairs. Blocks worth of surface parking
provide a significant visual and physical barrier to pedestrians and
bicyclists; other ‘outside’ frontage properties are home to suburban
style chain restaurants, commercial strip centers, and small, single-
story office buildings. Few pedestrian connections exist to districts
outside of this ‘island’ area other than signalized intersections at
each of the four corners of this large, 12-block area.
Main and Park Streets, once the spines of downtown, exist
sporadically across this area, serving as ultra-wide access drives for
parking lots and business developments that front the outside
streets. The only connection to the west follows Main Streets
alignment as a parking lot aisle in between Metro Place and a
vacant grocery store building at Elizabeth and eastbound Michigan
Avenue. Newberry Street is positioned well across Main and Park,
but connectivity to the north and south is truncated.
The Main/Park Street Business
Area is the traditional center of
Wayne. Urban renewal and
redevelopment has changed the
landscape to a few historic
buildings (below) surrounded by
suburban style commercial and
parking (above and right).
D o w n t o w n W a y n e M a s t e r P l a n
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The Central Retail District. Although several other districts in
the downtown have traditional-style commercial buildings,
the highest concentration is closest to the traditional center
of downtown around the corner of westbound Michigan and
Wayne Road. Anchored by the State Theater, Bank of
America building, and Leo’s Jewelry, this four block stretch
has a high concentration of traditional downtown-style
buildings on the north side of the street. On-street parking
and wide sidewalks along Michigan are inviting to
pedestrians, although rear parking and uninviting cut-through
walkways west of Wayne Road minimize the foot traffic. This same
block of taller, older buildings west of Wayne Road has had trouble
with vacancies over the last decade.
Due to the one-way traffic flow on Michigan, most access and
parking is from the rear along these blocks. In many ways, Sims
Avenue functions as an access or service drive to the main
westbound Michigan Avenue retail blocks of downtown. It is a wide
street with no buildings close up to the street edge, and is devoid of
many of the streetscape amenities found elsewhere in the
downtown. A signal at Wayne Road makes this east-west parallel to
westbound Michigan a valuable route for navigating one-way
circulation, and provides a front door to most of the customers,
since the primary means of travel is driving and parking in the rear.
West of Wayne Road, Sims is a access drive into a large, diagonally
oriented parking area that hinders access behind the west retail
block, which itself lacks clear, appealing entrances from the rear.
The Central Retail District
includes several blocks of
commercial traditional main
street (above photos along
Michigan Avenue) with large
parking areas to the rear (left).
O v e r v i e w
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Character Analysis Map.
As part of the internal work session and early concept development,
a character analysis map was prepared to assist in classifying the
main use area and potential future opportunities across the
downtown area. Key street connections, key corridors, and non-
motorized connection needs are highlighted.
Existing Document Review.
In addition to the physical analysis of the downtown area, the team
also reviewed previously prepared studies and documents that
relate to the downtown. These included the City of Wayne Master
Plan, Andrews University Study, Aerotropolis Plan, Metro Airport
Master Plan, and the Ann Arbor-Detroit Commuter Rail Study. The
information, recommendations, and timeline for the projects
identified in these documents were factored into
recommendations, phasing, and action plan items for this plan.
Initial analysis of the
downtown area shows
some analysis of current
land use, opportunities, and
constraints.
D o w n t o w n W a y n e M a s t e r P l a n
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Vision: Transform Downtown Wayne into a mixed-use, walkable, and vibrant downtown, with several areas of interest and activity from morning to evening that provides a source of entertainment and offers needed services to visitor and residents alike.
2 | Vision A Vision for Downtown Wayne.
Acknowledging the importance of a vibrant and prosperous
downtown to the City’s future, the City of Wayne commissioned a
Downtown Plan (the plan) to explore potential development and
redevelopment opportunities, define physical enhancement
projects within the downtown and identify regulatory changes to
facilitate growth that matches a vision of walkable, livable
downtown. As economic growth resumes in the region, Wayne
must continue to be a quality community for businesses to locate
and people to live. Strong, traditional neighborhoods will become
even more attractive with a vibrant, active downtown.
As demographics of consumers and home buyers shift to fewer
people per household, there is increasing interest in living in or near
a vibrant downtown. Downtown Wayne’s unique attributes give it
amazing potential to attract and retain young families,
professionals, and empty-nesters. Historic buildings, natural
corridor, recreational opportunities, unique history and position
with access to several labor markets are all strengths that must be
harnessed to promote community prosperity.
This plan articulates a vision for the future, supports current and
future zoning regulations, and provides clear direction for public
investments in streets, sites, pathways, parks and entryways.
Goals.
Pursuant to the vision for Downtown Wayne, the City needs to
ensure that the physical manifestation of the downtown, including
architecture, building height, building location in relation to
surrounding uses and design of parking areas fosters a strong and
viable downtown area that will encourage reinvestment and attract
new businesses and residents to support growth. The following
goals are derived from the public involvement process to guide the
recommendations in this plan.
• Stimulate ‘smart’ economic development in the downtown, encouraging a mixture of uses and more urban character of development that supports this plan and positions downtown for success.
V i s i o n
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Create a downtown core that provides synergy and an exciting urban environment for people to live, shop, and work.
• Continue efforts to foster successful businesses for existing and future merchants in the downtown.
• Protect existing historic and civic amenities in the downtown such as the Veteran’s Plaza, State Theater, historic buildings, Post Office, and the river parkway.
• Provide efficient, clear transportation to, around, and through the downtown that also promotes a pleasant, walkable environment.
• Improve and enhance the river parkway and connectivity as a major asset to the downtown.
• Position areas closest to the railroad to maximize walkability, transit-oriented density, and urban character to support a future commuter rail stop in Downtown Wayne.
Public participation.
How well the community is involved in planning for their downtown
is a significant factor in the likelihood that the plan will be used,
implemented, and eventually successful in achieving the vision set
forth. The Downtown Plan process allowed City officials and the
public to be informed, share their ideas, and give feedback.
The public participation component of this plan aimed to engage
residents, business and property owners, employees, and other
stakeholders at every opportunity. Elements were selected to
understand the values and goals the public has for the downtown;
provide facts and ideas to the public to facilitate effective,
influential participation throughout the process; build public
consensus and support for the plan to support those who will
ultimately affect implementation; and incorporate goals and a
vision based on public input to create a plan that can remain
effective even as officials, staff, and stakeholders change. The
following paragraphs provide an overview of the key elements of
public involvement.
D o w n t o w n W a y n e M a s t e r P l a n
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Internal Work Session. Shortly after the project initiated, the
consultants hosted a 2-day internal workshop with city staff at
Wayne City Hall. With the intent of fostering an intense
evaluation of the planning and development issues facing the
City in a relatively short period of time, several members of the
consultant team “set up shop” in the city, allowing city officials
and staff to drop in any time to provide on-going input during this
formative period of the plan strategies and concepts.
Day one of the workshop began with a review of
the project scope and background data, review
of some early concepts, and quickly moved on to
identify other issues, ideas, alternatives and
obstacles from key participants. The team, with
select staff and officials, did several walking
tours of the downtown, to “field check” city
locations that will be affected by planning
strategies drafted during the workshop.
The second day of the workshop focused on
preparation of preliminary design and
development alternatives based on input in day one. The group
reconvened at City Hall for further discussion, including a
presentation of the project goals, downtown strengths and
weaknesses, market analysis findings, and summary of the work
compiled to date by the consultants on the 3-D model and
conceptual plan. The challenges and strengths identified can be
found in the table below.
The Internal Work Session
included several team
walking tours.
Internal work session
schedule.
Internal work session
strengths & challenges
assessment.
Strengths High traffic visibility/volumes
City-controlled property
Increased demand for urban residential
Strong neighborhoods within walking distance
Large market area 10-15 minute drive
Quality aesthetics in central core
“Green Infrastructure” /river corridor
Challenges
Disconnected retail areas
Confusing circulation
Auto-oriented suburban pattern, esp. in center
Lack of unique regional identity / niche in market
High speeds on Michigan Ave. one-way pairs
More parking than needed
Internal work
session resulting
concepts plan.
V i s i o n
18
Stakeholders Meeting
invitation.
The Stakeholders Meeting featured a presentation outlining the purpose of the plan, guiding principles, and
introduced concepts from the Internal Work Session and Planning Commission meetings..
A preliminary 3-d model (plan view shown) was prepared to visualize many of the initial concepts (yellow
buildings are current buildings to remain, dark grey and red are sites/buildings for potential redevelopment).
Stakeholders Meeting. Building on the success and progress made
after the Internal Work Session, the City hosted a Stakeholders
Meeting in March 2009. Invitations were sent out to key
officials, property and business owners, and media to present
initial concepts on redevelopment, traffic, key sites, and
implementation strategies. The Stakeholders Meeting group
acted as a “sounding board” to test concepts, gather
additional perspective, and narrow the focus moving forward.
The meeting was led by Mayor Haidous, and included a
presentation by the consulting team to spur a creative
thought process and solicit input. District-specific strengths,
weaknesses, and concepts were introduced for a number of
focus areas around the downtown area, facilitating more
detail-oriented consideration of concepts.
D o w n t o w n W a y n e M a s t e r P l a n
19
Residents, officials, and
consultants discuss ideas
about the conceptual plan at
the April 2009 Open House.
Public Open House. Refined redevelopment and land use
concepts resulting from the Stakeholders Meeting and a
work session with the Planning Commission were presented
at a Public Open House, to provide the public an opportunity
to give feedback prior to completion of the Plan.
The Open House took the form of an interactive drop-in
session for the public that included information about the
planning process, opportunity to ask questions, and several
medium for submitting comment. A series of stations (aligned with
the districts discussed at the Stakeholders Meeting) with maps,
images of the types of proposed buildings/uses, and key points of
the recommendations allowed a self-paced review of the materials.
A self-playing presentation was also featured as one station to
highlight the project approach and 3-d model.
Over 70 people were in attendance, hailing from every corner of the
City. A map at the sign-in desk asked those in attendance to place a
dot to signify where their business or residence is located (see map
above).
Over 70 people attended
the April 2009 Public Open
House, representing many
areas of the city.
V i s i o n
20
Additional Public Input. After the public open house, several
additional working meetings of the Planning Commission focused on
interpreting public input, reviewing and revising the conceptual
plan, and ultimately deciding on the framework and content for this
plan. Members of the public were welcomed to provide comments
and suggestions to aid in the process as the plan was being
formulated.
D o w n t o w n W a y n e M a s t e r P l a n
21
3 | Market Analysis A market study is an important component when weighing options
for the redevelopment of a downtown. It can provide guidance and
drive specific business recruitment strategies to position current
and future development for success. For this plan, market analysis
was prepared early in the project and used as a resource during
every step of the way to test concepts, provide a basis for planned
retail space, and formulate the action plan. In addition to
identifying what retail sectors are underserved in the Wayne market
area, the market study established a profile of the market area, size,
and demographics for potential customers, delineated by driving
distance rather than municipal boundaries. Ultimately, the market
analysis is only one component of the redevelopment plan, and was
weighed with public opinion.
The Wayne Market Demographics. While the City of Wayne is
home to approximately 7,336 households in 2008 (US Census, ESRI),
the market area (or general geographic area from which a
destination draws customers) within a ‘local market area’ (a 5-
minute drive) is 17,723 households, and over 73,000 households in
an ‘extended market area’ (a 10-minute drive). Especially given the
While the residents in the
downtown and city are
similar to many other ‘small
towns,’ Downtown Wayne’s
local and extended market
areas are much larger.
M a r k e t A n a l y s i s
22
auto-oriented culture in southeast Michigan, it is reasonable to
assume that the right mix of businesses could draw customers who
have to drive 10 minutes or less to get to their destination. This
becomes more and more realistic as the number of unique,
complementary businesses within a walkable distance increases, as
proposed in this plan. Several noteworthy facts surfaced as a result
of creating a profile of Downtown Wayne’s market area.
Residential Characteristics. The City of Wayne is well known for its
traditional, stable, and strong single family neighborhoods and high
number of residents who have lived in Wayne for much of their
lives. This was corroborated by residential statistics, which showed
that as of the year 2000, 60% of residents in the city had moved in
before 1994 (compared to less than 50% average in the US).
Cost of Living in Wayne. Strong heritage of higher-paying blue collar
jobs and position in an industrial economic region have positioned
Wayne’s housing stock as strong, older neighborhoods with very
affordable home prices and rent payments - the average monthly
rent in 2008 was $675. Stable property values for mid- to smaller-
sized homes positions Wayne well to attract young families,
professionals, and empty-nesters – all of which fit the profile of
residents interested in a downtown-style environment.
Residential Market Demand. In addition to
strong residential neighborhoods, affordable
homes, strong schools, and great potential for a
vibrant downtown, Wayne has unmet demand
(see ESRI Housing Supply and Demand chart) for
middle- and higher-priced residential units typical
of downtown area living. Townhomes,
condominiums, and loft-style apartments are
often priced higher than Wayne’s current
average price, but can vary widely based on size
and amenities. This plan recommends a mix of
these units, in free-standing buildings, above
retail as part of mixed-use, and as part of
multiple-family residential buildings in several areas around the
downtown area. The combination of these types of units in a
unique downtown setting would provide a leg up on other
developments that are more suburban in nature or that try to
duplicate a traditional urban community.
Data shows an oversupply of
middle- and lower-priced
housing, and unmet demand for
middle- and higher-priced
housing typical of downtown
townhomes or condos. (ESRI)
2008 households data shows
exponential increases in
households within 5-minute-
drive intervals.
D o w n t o w n W a y n e M a s t e r P l a n
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Top Five Downtown-Compatible Undersupplied Retail Sectors:
1. Electronics & Appliance Stores
2. Specialty Food Stores
3. Florists 4. Book, Periodical, &
Music Stores 5. Beer, Wine, and
Liquor Stores
Retail Supply and Demand Analysis. Given the wide variety of
businesses in the downtown area and high observed turnover,
the strategies outlined in this plan for business retention and
recruitment are based in a supply and demand analysis. Using
the market area demographic profile and economic activity
data, this plan aims to capitalize on business types that are both
complementary of one another and show an undersupply in the
market area. Coupled with design standards and other
improvements to make Downtown Wayne a destination, this
retail analysis identifies a clear path to successful growth. The
sectors highlighted below (especially those highlighted in both
the local and extended markets) should be the focus of business
recruitment and retention in the downtown.
Retail analysis shows a number
of retail sectors under-served
in the local and extended
markets.
M a r k e t A n a l y s i s
24
D o w n t o w n W a y n e M a s t e r P l a n
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4 | Redevelopment Plan Concepts to Achieve a Vision.
This plan articulates a vision for the future, supports current and
future zoning regulations, and provides clear direction for public
investments in streets, sites, pathways, parks and entryways. The
illustrative concepts, 3-d models, and guidelines for design add
depth and detail to the vision and goals, and allow for the
formulation of a clear plan of action and priorities.
The concepts laid out in the plan reflect the input of the public,
business owners, city officials and staff, and experts in planning and
development, and are intended to appeal to a wide variety of
potential developers. The plan sets a path for public and private
investment and supports the following goals:
• Stimulate ‘smart,’ mixed-use economic development.
• Create a downtown core that provides synergy and excitement.
• Continue efforts to create a successful business environment.
• Protect existing historic and civic amenities.
• Provide efficient, clear transportation system and a pleasant, walkable environment.
• Improve and enhance the river parkway.
• Position downtown to support a future commuter rail stop.
The next several pages highlight
redevelopment concepts organized by
the districts identified earlier in this
plan, to reinforce an approach to
redevelopment that will see growth
and success across the downtown in
nodes of compatible development that
will create synergy needed for
successful downtown. The Plan Map
(showing the entire study area) can
be found after page 40.
Downtown Wayne Districts
Map. Plan boundary is
shown as a dashed line.
R e d e v e l o p m e n t P l a n
26
The North Wayne Road Retail/Gateway. Currently, the north
Wayne Road district serves two distinct purposes: to provide access
to the shopping district and adjacent neighborhoods, and to provide
an efficient path for traffic to move north and south through the
area.
While some vacant parcels and older homes would benefit from
redevelopment with buildings and uses that match the rest of this
district, the most important change that should be made is to the
street. Streetscape elements in place provide the consistent
downtown theme, amenities for pedestrians, and pleasing
aesthetics for businesses, but the close proximity, high speed, and
lack of landscaping/gateway elements is negatively impacting this
stretch.
Enhancements such as a landscaped median, overhead gateway
features, bump-outs at cross-streets, and on-street parking would
improve the urban character of this district and further encourage
foot traffic and customers to circulate the entire area instead of just
visiting one business. More details on the transportation elements
can be found in Chapter 5.
In addition to enhancing the street, façade improvements and new
or improved downtown-style signage would further enhance the
character of the area.
D o w n t o w n W a y n e M a s t e r P l a n
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The South Wayne Road Retail/Gateway. More of a traditional
secondary street with neighborhood commercial and residential
uses, the south Wayne Road has the themed streetscape
elements in place down to Harroun Street.
Several vacant and underutilized parcels along this stretch will
present development opportunities where decisions on land use,
site design, and building character will shape the identity for
decades to come. Recent townhome residential facing the street
has already initiated a phase shift in character; design and form of
this building should be used as a benchmark for future residential
and commercial development.
While traffic volumes past the south gateway are lower than
those seen north of Michigan Avenue, the whole Wayne Road
corridor provides an important link to Metro Airport and Downtown
Romulus. A similar gateway treatment to that recommended for
north segment would reinforce a sense of “place” in downtown
Wayne, evident by visitors, passers-by, and residents alike.
Façade improvement programs and continued streetscape
enhancements will support the need for a walkable corridor.
R e d e v e l o p m e n t P l a n
28
The East Michigan Gateway. The east end of the
downtown serves as a major gateway district to all
westbound Michigan Avenue traffic. The funeral
home and religious campus are two anchors, with
landscaping and high-quality design. In addition, the
extreme east edge includes vintage inter-urban
corridor uses, such as Brownie’s Diner, that can be
harnessed to provide a unique, attractive transition
from the thoroughfare into the downtown area.
In addition to the positive elements in place, a more
formal themed gateway should also be added to clearly distinguish
the downtown area. A gateway arch or other masonry feature
similar to those recommended for north and south main would be
consistent with the theme, character, and amenities in the
downtown. Acting as a transitional district from the suburban
corridor to the retail and mixed-use cores, the land use for the
gateway should remain as is; with medical and general office
buildings and other uses ancillary to the downtown’s urban retail
and mixed use cores. The west end of this district, near the library,
parking deck, and townhomes, is important to be compatible with
and service the adjacent retail and mixed-use cores; improved
circulation would be achieved with
an extension of Veteran’s Plaza
south to eastbound Michigan, and
an alley or parking lot connection
aligned with Park Street to connect
Wayne Road and the southeast
corner bank with the rest of the rear
parking areas.
The East Michigan Gateway
is recommended to stay
relatively unchanged,
instead focusing on gateway
features, improved
circulation, and high-quality
aesthetics.
Above: Brownie’s Diner on Michigan
Avenue.
Below: Bird’s Eye View (bing.com)
looking west along Michigan Avenue.
D o w n t o w n W a y n e M a s t e r P l a n
29
The West Michigan Gateway. Similar to the east gateway,
the west gateway has a quick transition from suburban
thoroughfare commercial corridor to more intense
downtown area. The railroad viaduct is the first
impression when approaching downtown, and would
benefit from aesthetic enhancements to simulate masonry
or other high-quality materials.
The large industrial use and suburban shopping center
both present a solemn face for those entering the area;
greenbelt landscaping and more decorative monument
signs (similar to the sign in front of the Ford Plant) as
opposed to pylon signs. In addition, the shopping center should be
given new façade treatments and parking area landscaping to
increase green space and appearance of the front door to
downtown.
The plan identifies the opportunities for the excess parking closest
to Michigan Avenue for redevelopment as outlot restaurants or
retail space (with landscaping and outdoor seating), to increase
vitality of the property and bring buildings and landscaping up close
to the road to support a more urban form and walkable
environment.
The West Michigan Gateway
includes a wide array of land
uses and character, and lacks
clear access points to get into
downtown. Key
recommendations are
connector to Main Street,
development of outlots in
excess parking areas, and new
gateway feature(s).
R e d e v e l o p m e n t P l a n
30
The Riverfront Parkway. Many
public and private features
comprise the linear riverfront
district that runs along the Lower
Rouge River Parkway. The bike
path is a tremendous element
that is underutilized and not
celebrated in the downtown.
First most, the plan recommends a number of direct, signed,
aesthetic connections from North Wayne Road and from the Retail
Core areas that connect shopping streets and parking areas directly
back into the River Corridor. Trailheads, wayfinding signage, and
distinctive pavement should all be used to encourage interest in the
Riverfront Parkway and path system. Future connection of Wayne’s
path to the regional system west to I-275 would provide mutual
benefit to bicyclists and downtown merchants.
The river is a valuable natural resource, and currently handles
large amounts of stormwater runoff from the downtown. A
number of areas in the river basin that are typically dry should
be developed into rain gardens and bioswales to process the
stormwater and clean it before it gets into the river. In the
event of a heavy storm, the facilities would allow free flow into
the river, but in most cases the water would be naturally
filtered. The parking lot at City Hall currently employs similar
methods for stormwater processing and filtering through the
bioswales in the parking lot.
In addition to public amenities to link the parks, pathways, and
facilities, the river is a prime location for middle- and higher-
value residential units, such as townhomes and condominiums.
Some of the city’s oldest single family homes are located in this
district along Sims Avenue and have very deep lots heading
back to the river. The area behind these buildings could be
consolidated and developed in coordination with rehabilitation
and celebration of these historic homes.
Photos along Rouge River in Wayne’s
Goudy Park.
D o w n t o w n W a y n e M a s t e r P l a n
31
The Riverfront Parkway is a critical
corridor around and through the
downtown. Currently, Wayne Tower,
several civic buildings, and some of the
oldest homes in Wayne are underutilized
assets. Infill townhomes, select retail on
Wayne Road, and enhanced connections
to the parkway and path will lead to a
vibrant river corridor and enhanced
downtown asset.
Simulation looking west
along Rouge River from
west of Elizabeth Street.
R e d e v e l o p m e n t P l a n
32
The Brush Street Neighborhoods.
Many of the city’s oldest homes are
along Brush Street in what once was
a strong, historic single family
residential neighborhood. A change
in planning and zoning for these
two neighborhoods led to an
infusion of smaller industrial uses, even through the mid 2000’s.
Both areas should pursue new or enhanced historic designations to
promote historic preservation.
West of Wayne Road. Here, homes
remain on Brush Street proper and
several cross-streets (all of which
have been fully or partially closed
at eastbound Michigan). Industrial
uses have encroached in a few
areas, but the predominant use is residential. The plan
recommends infill and streetscape features to strengthen the
residential character and complement the traditional homes with
new homes. The city owns a significant amount of land on the
south edge of this area, and should use the sale process to find a
developer who will use the land for compatible, high-quality single
family residential. Extending Newberry Street through to Wayne
Road will reconnect this area with the rest of the downtown, and
encourage professionals and families alike to consider the
neighborhood as an eclectic, unique mix of homes in close proximity
to the mixed use, retail core, and future commuter transit station.
Brush Street west of Wayne
Road is still primarily old,
historic homes and quaint
neighborhood character.
The plan calls for infill of
compatible homes,
streetscape enhancements,
and the re-extension of
Newberry from Michigan
through to Wayne Road to
reconnect this jewel.
D o w n t o w n W a y n e M a s t e r P l a n
33
East of Wayne Road. Here, small setbacks and lots make the
industrial mix of uses a difficult situation for homes, with some
homes less than 10 feet from an industrial building. The plan
recommends changing the zoning for this area to promote mixed-
density residential development, complimentary of the character of
existing homes. The buildings could include stacked apartments,
duplex and three- or four-plex units, and single family homes, all
oriented to the street and minimum setbacks from the sidewalk to
match the character of the existing homes and promote a smaller,
more comfortable pedestrian experience.
The possibility of a future commuter rail station in this district is a
once-in-a-lifetime opportunity for the city and the downtown. The
plan outlines development in the area that meets the vision and
goals of the plan for urban, walkable neighborhoods while
positioning the area to reap
the benefits of this type of
facility in the future. The
numerous facilities within 5-
minute walk make this
location ideal.
East of Wayne Road, Brush
Street is a mix of
incompatible uses. The plan
recommends restoring the
residential character with
single- and multiple-family
infill with compatible
character and scale. A
future commuter rail station
should be accommodated
with Transit-Oriented
Development especially in
the closest block as part of
connecting the parking deck.
Future
Commuter Train
Station
Example Transit-Oriented
Development
Brush Street Residential Infill, TOD and Commuter Station
looking east across Second Street.
R e d e v e l o p m e n t P l a n
34
The Main / Park Street Business Area. The mixed-use core
area has seen the most change since the heyday of downtown
Wayne’s shopping and urban form. The only buildings that
remain are traditional churches and the Post Office, with the
remainder of this 12-block area being transformed into a
hodge-podge of parking and auto-oriented uses and buildings.
The plan for this area proposes a number of public and private
developments to transform what remains of the grid street pattern
back to a vibrant, walkable, mixed-use district adjacent to the retail
core. New park space, mixed-use buildings, and on-street parking
are the major concepts, designed to work around several traditional
and more modern key buildings to infill and revitalize this important
central area of the downtown.
Using the Metro Place Center’s renovated office and restaurant
space as an anchor, the plan recommends converting the blocks of
parking adjacent to a mix of residential, commercial, and mixed use
developments. These sites should be designed to push buildings up
close to the streets, especially along Michigan pairs and along a re-
established Main Street out to Elizabeth Street. Buildings should be
two or three stories in height, although some uses may desire to
simply have a taller building/façade on a single-story structure.
Along Elizabeth Street, townhomes and condominium residential
units should be developed to transition from the higher intensity
mixed use and offices to the single-family streets west of Elizabeth
in the West Gateway.
Public green space to support outdoor seating for restaurants,
public art and other park amenities, and landscaping and foliage
should be considered to re-establish the small block pattern and
generate interest and excitement to travelers on Michigan Avenue
pairs to explore what’s in this vibrant district. Elizabeth Street
should be converted to a three-lane street, with a landscaped
median being installed in the center lane where turning traffic in
minimal.
Implementing more visible on-street parking and enhancing
crosswalks with textured pavement and bump-outs should be used
to buffer traffic and the sidewalks and encourage foot traffic around
downtown rather than just to and from a customer’s car.
Redevelopment should
focus on walkable streets
with urban character.
Outdoor seating, park space,
and balconies all enhance
the street activity.
Simulation looking east on
eastbound Michigan Avenue
east of Elizabeth Street.
D o w n t o w n W a y n e M a s t e r P l a n
35
Eastbound Michigan Avenue traffic is currently
shown the back side, parking lot view of the core
island. Developing uses, parks, and other
elements to generate interest and exciting views
into the core down streets will promote foot
traffic and activity in the downtown.
View down eastbound Michigan
Avenue with redevelopment
concepts.
R e d e v e l o p m e n t P l a n
36
The Central Retail District. Although several other districts in the
downtown have traditional-style commercial buildings, the highest
concentration is closest to the traditional center of downtown
around the corner of westbound Michigan and Wayne Road.
Anchored by the State Theater, Bank of America building, and Leo’s
Jewelry, this four block stretch has a high concentration of
traditional downtown-style buildings on the north side of the street.
On-street parking and wide sidewalks along Michigan are inviting to
pedestrians, although rear parking and uninviting cut-through
walkways west of Wayne Road minimize the foot traffic. This same
block of taller, older buildings west of Wayne Road has had trouble
with vacancies over the last decade.
The plan recommends multi-story infill in this area focused on
compatible retail, such as entertainment uses, restaurants,
boutique shops and other retail uses that attract window shoppers
and stimulate foot traffic. Office uses should be located on upper
floors or in other districts to make as many storefronts “active” as
possible. Facades should be designed to be similar character and
materials to other buildings in the downtown, with a focus on
vertical elements, windows, and architectural features that are
unique from suburban developments. This district should be the
main focus for attracting new retailers to form a “core” point where
synergy can occur and then expand to bring up the rest of the
downtown to active and walkable destination. To this end, two
concept areas with more
site-specific detail are on the
following pages.
The main “cross roads” of the
downtown are at westbound
Michigan Avenue and Wayne
Road. Redevelopment and/or
renovation on all four corner to
add landmark, urban, multiple-
story mixed-use buildings would
create the synergy and
destination momentum on which
to build the rest of the
redevelopment.
Simulation of WB Michigan/S
Wayne Rd intersection, looking
southwest.
D o w n t o w n W a y n e M a s t e r P l a n
37
Increased intensity
and buildings built up
to the street at the
main “cross roads”
creates a more
urban, walkable feel
even for those
driving through on
Michigan Avenue.
Interesting, active
storefronts and foot
traffic will generate
excitement and
interest in stopping
or coming back to
visit.
Simulation looking west on westbound Michigan
Avenue just east of S Wayne Road.
R e d e v e l o p m e n t P l a n
38
Westbound Michigan and Wayne Road. This concept works to
consolidate the parking areas, level the slope of the plain, create a
new rear street-wall and access to the traditional downtown
buildings near the corner, and more pronounced access between
and to a new building on the former Wayne Theater opportunity
site in the middle of the block.
Extending Sims Avenue through with sidewalks and crosswalks opens the back area up and improves circulation in and around this segment of the retail core. The parking lot would see an increase in parking spaces, accessibility, and wayfinding, and facilitate a stronger connection between westbound Michigan Avenue shopping corridor and the River Parkway and path system. By setting a ‘boardwalk’-style promenade at a level even with the
Michgan Avenue side, front and rear store access can be on the
same level. In addition, those who do park behind the strip can see
the storefronts and window shop on their route to and from their
car or the river trail when visiting anywhere in the retail core.
This corner/block is one of
the top five opportunity
sites and a significant
momentum builder if
complete. Public and
private investment would
be needed to renovate the
traditional block, redevelop
the vacant site, and
transform the parking area
into a promenade, parking
lot, and new Sims Avenue.
D o w n t o w n W a y n e M a s t e r P l a n
39
Westbound Michigan and 2nd Street. This
concept is designed to reconnect the retail
corridor to the west with the transitional areas
to the east of the site. Mixed use buildings
along W. Michigan Avenue not only helps to
continue the “streetwall” effect but also
creates intermittent relief for pedestrian-
friendly walkable environment.
Addition of residential component
(townhomes) along Sims Avenue will help re-
energize the road and complements the
residential character present across the street.
The townhomes are recessed from the street to
form garden areas in front of each unit. Also the residential and associated parking areas are
screened from the commercial areas. The provision of green space at the southeast corner of 2nd
Street and Sims Avenue is an extension of the park-like setting on the northwest corner. It also
helps to promote recreational opportunities for the residential component conceptualized along
Sims Avenue. Existing uses such as discount store is proposed to be relocated from this urban site.
The existing ATM can be relocated within the proposed retail/commercial buildings. An
alternative layout of the commercial buildings is proposed which respects the view corridor/vista
along westbound Michigan Avenue and the east building is accordingly stepped back to follow the
view axis that terminates in a tower feature highlighting the west building. The public realm space
created within and in-front of the buildings offers public
gathering opportunities.
Individual curb-cuts from W. Michigan Avenue and Sims
Avenue have been eliminated in favor of alley access
between 2nd and 3rd Street. Access to parking is
provided through mid-block pedestrian crossings and
corridors. Parking area is recommended to have porous
pavement and the parking islands can potentially act as
detention areas with presence of rain gardens and similar
sustainable site elements. Large outdoor public realm
spaces and seating areas create an urban environment
that serves as a destination within the downtown area.
Green spaces, plazas and sidewalks create an environment
that caters to the pedestrian, while parking is provided in
a more sensitive and aesthetic manner that reinforces
rather than detracts from the built environment.
R e d e v e l o p m e n t P l a n
40
The West Business Corridor. The west
end of downtown currently houses
neighborhood-scale commercial uses
backing up quickly to a strong
neighborhood. The commercial is an
important buffer between the higher
volume traffic along Michigan and the
neighborhood; the plan recognizes this
and the need for shops and urban-scale
buildings along this already compact, more urban-scale
corridor. Slightly taller buildings, with mixed uses of retail,
office, and some residential would fit well.
One specialized version of these types of buildings is known
as “live-work,” which comprises of residential units of two or
three stories that have flexible space oriented to the street
that can either be used for home space or as a storefront
shop or office. These uses are very compatible with single
family residential but also achieve the street wall and urban
character desired.
In addition to the frontage along Michigan Avenue, the
entryway at each street into the Riverview Park
neighborhood should be enhanced to clearly demark the
transition and enhance the aesthetics.
D o w n t o w n W a y n e M a s t e r P l a n
41
Placeholder for large redevelopment plan map.
R e d e v e l o p m e n t P l a n
42
D o w n t o w n W a y n e M a s t e r P l a n
43
Downtown Site Amenities. In addition to concepts for specific sites and districts, this plan
stresses the importance of high-quality design, compatible
character, form and uses, and consistently designed public features.
To articulate the vision and provide alternatives to conventional site
development, site design and public improvements must consider
pedestrian access, building and streetscape scale, and a unified
visual appearance to support a more attractive and functional
downtown environment.
The following guidelines provide an overview of what to look for in
development and redevelopment downtown that will support the
vision and goals of this plan, including streetscape, site design, and
building design and placement. As they are implemented, these site
design elements will strengthen the functional and aesthetic
qualities of the downtown to create an appealing environment for
residents, visitors, and businesses and promote a comfortable
pedestrian atmosphere, safe vehicular operations and a cohesive
visual appearance within the downtown area.
Public streetscape, private lots and green spaces should employ
common design elements, such as paving materials, lighting, street
furniture and building materials in order to create a unified
character for downtown. Likewise, architecture should have
elements that are repetitive or common in order to unify the whole.
Within this unifying structure, however, there should still be ample
room for individual expression. This helps build “pride in place”
while providing a sense of community for the whole city. In the
same way, buildings of a certain type (office, commercial,
residential) should be similar, but not repetitive. The ultimate goal
is a vibrant, aesthetically pleasing place that can be easily identified
as Downtown Wayne.
Streets. The streetscape consists of elements that define the
character of the public streets, sidewalks, and adjacent private
property, and plays a significant role it has in defining the
pedestrian, vehicular and aesthetic experience of the downtown
area. Wayne has spent considerable effort and expense in
improving the public portion of many downtown streets, including
the installation of on-street parking, decorative sidewalk
treatments, banners and ornamental street lights throughout much
of the downtown. To strengthen continuity within the downtown
R e d e v e l o p m e n t P l a n
44
area, additional elements such as decorative walls, landscaping,
additional on-street parking, and access management standards
shall be implemented.
Street Wall. Where buildings are not built within 40 feet of the
front lot line, a masonry (or masonry with decorative wrought iron
elements) street wall (typically approximately 3 feet tall) should be
incorporated within the frontage landscape treatment to define
public spaces and obscure parking areas. Several public parking
areas and gateways in Downtown Wayne have these types of
masonry features in place; the design of additional street walls
should be compatible with those. Where streets transition from
commercial/mixed-use to residential enclaves, masonry, decorative
features should be considered to demark the transition.
Non-motorized Connections. For a downtown area to be safe,
attractive, and vibrant, accommodations must be made for
pedestrians and bicyclists. Non-motorized circulation within the
entire downtown area shall be designed to
connect the downtown area with pedestrian
destinations and the river path, as well as
emphasize main points of entry/exit for
development parcels. Where crosswalks are in
place or proposed, advance warning signs,
variation of materials and/or pavement markings
will improve visibility and comfort for those
crossing. The ‘long block’ orientation along
westbound Michigan Avenue presents difficultly in
connectivity between Michigan Ave, areas south of Michigan, and
areas north of Sims such as Goudy Park and the river. Providing
pedestrian connections through parking lots via a sidewalk and
crosswalks through parking islands will encourage people to walk
around the downtown area.
Parking Areas. Placement of parking areas can have a great impact
on how the downtown functions and appears. The most convenient
parking spaces are often on the street in front of or near the
business; new on-street parking should be introduced whenever
feasible as part of development, while existing on-street parking
should be enhanced with better striping, bump-outs to shelter
users, and signage to and from municipal lots. Public and private
parking lots should not face onto the Michigan Avenue one-way
Space between buildings
can be enlivened with
plantings, lighting, benches
and outdoor dining areas
and cafes.
D o w n t o w n W a y n e M a s t e r P l a n
45
pairs or Wayne Road whenever feasible. In retail developments
along these key corridors, one full aisle of parking could be included
along the frontage to provide more convenient and visible parking,
but with a design that includes a buffer wall, either a physical fence
or a landscaped buffer, to further enhance the downtown street
wall. Trees, hedges, and low walls create a vertical plane that
extends from buildings parallel to the sidewalk.
Site Design. The whole assemblage of buildings, streets,
public spaces, landscaping, and pedestrian facilities is as
important as the design details of individual buildings. The
vitality of the downtown is dependent on creating an
environment that is navigable and safe for both pedestrians
and vehicles. In addition to individual sites, it is as important
to ensure these components are coordinated with
adjacent sites to achieve a cohesive identity.
Landscaping. Landscaping provides many aesthetic and
functional qualities which enhance the overall appearance of
outdoor spaces, provides shade, reduces the mass of
buildings and defines/encloses spaces. The location of plant
material should be carefully located so that is does not create
a nuisance, safety concern or a maintenance problem.
Landscaping should create a strong visual impact by
consolidating plant material, provide foundation plantings at
public building entrances and within building planter boxes,
and create a transition between buildings, parking spaces and
from the street edge. Plant material should be chosen to
complement the architectural style and details of the building,
such as upright shrubs as foundation plantings or trees to
break up longer building walls.
Public Spaces. To attract additional patrons throughout the daytime
and evening hours, attractive spaces must be provided for people to
gather. Public spaces should be planned in conjunction with new
development and redevelopment of existing sites. Even small sites
can provide some type of pedestrian amenity. Outdoor
dining/sidewalk cafés add color and vitality to the street, and
continuing the city’s farmer’s market in the warmer months also
provide an attractive and inviting walking and dining experience.
Public plazas, art, or sculpture displays add interest and contribute
to the creation of Downtown Wayne as a unique business area.
Green space and
landscaping around
downtown buildings
contributes to a walkable
environment and
encourages foot traffic.
R e d e v e l o p m e n t P l a n
46
Signs. Signs provide an important function of both
advertising and navigation by motorists and pedestrians.
However, often times signs dominate a site and are
counterproductive to the primary function of directing
patrons. Through careful and well-planned site design, the
number of potential signs should be limited. Signs should
be integrated with their surroundings in terms of size,
shape, color, texture and lighting and not promote visual
competition with other signs in the downtown area. Individual
letters or sand-blasted/carved lettering and indirect illumination on
darker colored background creates a more aesthetically pleasing,
pedestrian-scale feel; “box” type signs should discouraged.
Building Design and Placement. Individual buildings are only a part
of the whole. Collectively, buildings in close geographic proximity
define the character of an area. Too often, building design is
considered in isolation; building location and scale across a large
downtown area or smaller downtown districts play a key role in
determining the character and feel of a street, corridor, or district.
Building Design. Exterior design and details (color, architectural
form, type and number of materials) should be coordinated on all
building facades to achieve harmony and design continuity.
Especially as more parking, access, and visibility is from the front
and side/rear, building facades that are visible from the street and
portions of buildings that are visible to the public should be finished
in a manner that is consistent with the front façade and clear access
should be provided to or through buildings on those sides.
Building Orientation. The relationship of a building to its site, the
public right-of-way and adjacent buildings is a critical component of
a successful urban design. While many of the intersecting and main
streets in Downtown Wayne are not at right angles, buildings should
be oriented parallel to the main street; buildings located at a corner
intersection should have front façade parallel to both streets.
Preferably, buildings on most downtown streets should be built
with no front setback. In locations where an aisle of parking is
provided in the front, landscape elements such as walls, fences, or
plant materials should be used to visually reinforce the established
street wall. In addition, front facades should occupy the majority of
street frontage to eliminate irregularly sized gaps along the street
edge. A primary entrance should be provided from the street;
D o w n t o w n W a y n e M a s t e r P l a n
47
secondary entrances should also be provided in proximity to
pedestrian connections, public spaces, and the parking areas.
Building Materials. Building materials can promote a high-quality
design that contributes toward the creation of a downtown
atmosphere. To this end, buildings should consist of durable, high
quality materials, with the primary building material consisting of
brick, stone, or similar material while the use of EFIS should be
discouraged.
Facades. Variation along facades visible by the public can be
enhanced by including relief along the building through offsets or
projections, architectural banding, and/or vertical projections. All
vents, gutters, down spouts, flashing, electrical conduits, soffits, etc.
should be painted to match or complement the color of the
adjacent surface, unless it is being used expressly as a trim or accent
element. Large amounts of clear glass on the first floor should be
required, as they create an inviting entrance for pedestrians and
liven the streetscape.
In addition to overall façade design, storefront
windows are an important building element for
creating a pedestrian scale downtown environment.
Windows break up wall segments and provide an
opportunity for interaction between the building’s
interior and exterior at the street level. Windows
should provide openings to maintain a sense of scale
and add interest to the building, and be used to avoid
long, blank facades along sides visible to the public.
In many successful downtowns, regulations require
that windows and doors comprise at least 50% of the
first floor front facade of a building containing a
commercial use; Wayne should consider a regulation
or incentive to encourage this practice.
Historic Preservation.
While not all aging architecture can be considered of historic
quality, many of downtown’s older structures should be preserved.
Historic buildings are unique to Wayne; they play an important role
in creating a unique place that will attract people to shop, live,
work, and do business downtown. Recommendations in this plan
generally advocate for a traditional downtown feel, so these historic
Benefits of Historic Preservation
Conserves energy
Cultural resources
Maintain urban massing
Economic value
Existing infrastructure
Jumpstarts revitalization
Catalyzes private reinvestment
Built with pedestrian in mind
Longer life expectancy
Perfect for start-up or small businesses
R e d e v e l o p m e n t P l a n
48
resources should be used when possible. Adapting and retrofitting
historic buildings not only keeps the desired building fabric in place
but often saves demolition and construction costs. The following
indicators should be considered when determining historic
preservation potential:
Two-story storefronts with first floor entry and second floor
apartment/office/storage potential.
Quality materials such as brick and stone and significant
architectural features such as cornices and window
detailing.
Appropriate existing massing where facade improvements
will enhance character.
Local historic significance.
The Planning Commission needs to carefully consider renovations to
older structures in order to ensure that the historic character of
these buildings is retained. In addition, development or
redevelopment in the historic district and central business district
should be designed in keeping with the existing building character.
Downtown Business Concentration.
Based on the vision and goals established in this plan, the
redevelopment of downtown should be supported by regulations
that encourage and facilitate compatible retail and other
complementary mixture of uses to develop a core concentration in
the central retail and mixed-use districts. These regulations should
support high-quality design, urban form and character, and may
need to exclude certain uses, activities, and building forms that
compromise the ability to achieve and sustain viable business areas.
These disruptive uses often include “big-box” retail stores, large
assembly uses, and large utility buildings that take up large amounts
of space and parking and detract from the consistent street wall,
walkable environment, and active storefronts that are so important
to a vibrant business area.
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49
5 | Circulation & Parking Downtown Parking & Circulation Strategy.
Downtown Wayne has a disconnected system of local public streets
to connect downtown with the residential neighborhoods, and
primary roads to carry motorists through the downtown (Wayne
and Michigan one-way pairs). Existing circulation issues include
confusing routes, cul-de-sac side streets, one-way circulation,
disconnected parking areas interspersed with former grid pattern,
and incomplete parallel routes to the one-way pairs. Downtown
auto speeds are perceived to be too high, especially along the
primary roads, and street design and traffic control favors autos
over pedestrians.
The redevelopment plan proposes a set of standards for pedestrian-scale, traditional downtown streets, with parking mostly in the side and rear of buildings. Wide street and lane widths and large building setbacks with front parking can contribute to excessive speeds. Reduced width and number of travel lanes, in combination with the location of infill development have been designed to foster safe pedestrian environment, including provision of on-street parking for convenience and to shield the pedestrian realm.
The transportation
recommendations
complement the
redevelopment plan.
C i r c u l a t i o n & P a r k i n g
50
Extending and Connecting Existing Streets.
Wayne’s original grid street pattern was significantly impacted by
the one-way pairs that were added several decades ago. The lack of
through and connecting streets in between and around these one-
way pairs makes accessing the Downtown confusing and negatively
impacts walkability and connectivity. The following extensions/
connections are critical to improving accessibility to Downtown
Wayne.
Sims Avenue. With a signalized intersection at Wayne Road, Sims
Avenue is an asset to circulation in and around the retail core area.
In conjunction with redesigning the rear parking areas west of
Wayne Road, extending Sims through to the cemetery would boost
this historic block and cohesively tie together the river corridor,
theater, and housing developments.
Main Street. Once the spine of downtown’s grid, Main Street is
little more than a disconnected side street and access drive.
Extending a one-way eastbound Main Street access, and extending
at least a more pronounced parking drive and sidewalks through
from Newberry to Elizabeth is critical to linking the residential
neighborhood the west with the retail core.
Veterans Plaza Connector. Confusing one-way street and parking
structure entrances, cul-de-sac side street, and poor pedestrian
connections would be significantly improved with a two-way access
Extending and connecting key
streets improves circulation,
restores more of the original
‘grid’ layout, and provides
better access to downtown.
D o w n t o w n W a y n e M a s t e r P l a n
51
between eastbound Michigan and Veterans Plaza. This could also
be supplemented by a alley/parking lot connection between the
bank on the southeast corner of westbound Michigan and S Wayne
Rd through to the parking lots on Veterans Plaza.
Newberry Street. The redevelopment plan places emphasis on
walkable streets and connectivity to break up the large districts with
more connections. To this end, Newberry should be extended
south of eastbound Michigan to Wayne Road, and studied for
signalization to aid vehicular and non-motorized traffic.
Michigan Avenue (US-12) One-Way Pairs.
For much of the 1990’s and 2000’s, the Michigan Avenue one-way
pair configuration has generally been four lanes in each direction,
with one lane of on-street parking on a part of westbound Michigan
Avenue. Current and projected traffic volumes (from MDOT and
SEMCOG) show excess capacity that should be able to be
effectively accommodated by three through lanes (with turn lanes
at certain intersections), as westbound now functions well.
Westbound Michigan Avenue. A recent construction project
resulted in MDOT striping the left-most through lane of westbound
as a dedicated turn lane and on-street parking lane between 4th and
Elizabeth Streets, making westbound a 3-lane one-way
configuration. The dedicated left turn lanes (between Wayne and
Elizabeth) are long and promote high-speed traffic, and could be
more effectively used for some additional on-street parking. MDOT
should truncate the left-turn lane to 50’ and replacing it with on-
street parking, and removing the right-turn lane at Elizabeth.
Current and projected traffic
volumes along Michigan
Avenue should be handled
effectively with 3 lanes in each
direction.
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52
Eastbound Michigan Avenue. While eastbound was not part of the
construction project on westbound, volumes and observed traffic
patterns support turning one of the four through lanes into on-
street parking, most likely on the south side of the street to provide
parking and a physical buffer between residential uses and the
heavy traffic along Michigan Avenue. The parking may need to be
on the north side of the street to allow it’s width to be used for
dedicated turn lanes at Elizabeth, Newberry, and Wayne.
Wayne Road.
As the main north-south road through the city, Wayne Road
connects the downtown to Westland’s Ford Road and Westland
Mall commercial areas, and provides a route for
commuters accessing Michigan Avenue. Currently
under the jurisdiction of Wayne County, the road is a 5-
lane cross section (with a center left-turn lane) with
little excess right-of-way for parking or even wide
sidewalks and landscaping.
The county reconfigured the street to be 5-lanes
around 1990 to handle more through traffic. Since
then, the city has invested in property and constructed
municipal parking lots behind many of the businesses
to help them remain viable. This plan recommends
evaluating on-street parking and installation of center
medians to address uncomfortable traffic speeds and
lack of right-of-way for landscaping/gateway features
To calm traffic, improve the environment for
pedestrians and bicyclists, and improve aesthetics of
this traditional shopping area, the city should engage
the county in negotiations to enhance the street with
on-street parking and center landscaped medians.
Reintroducing On-street Parking. The lack of parking
and proliferation of businesses set right up to the street wall along
the north portion of Wayne Road would be a top priority for
reintroducing on-street parking. Two alternative treatments are to
convert the outside lanes to parking and install bump-outs at
intersections, or a less permanent treatment would just be to stripe
the outside lanes for parking and add meters and signage. Lower
traffic volumes mean either treatment could more easily be
Wayne Road could benefit
from improved aesthetics and
calmer traffic if enhancements
are implemented.
D o w n t o w n W a y n e M a s t e r P l a n
53
implemented on Wayne Road south of eastbound Michigan Avenue,
if the city and area businesses desire.
Installing a Landscaped Median. Especially in the area between the
Rouge River and the railroad viaduct, the center left turn lane along
Wayne Road is only utilized at a few spots. Installation of a
landscaped median (with left turn pockets at higher volume turn
areas) for the approximate width of the current lane would provide
refuge for more pedestrian crossings, aesthetic enhancements, and
calm traffic moving through the downtown. The median treatment
would have similar benefits extended the length of Wayne Road.
Non-motorized and Transit.
Connectivity with existing sidewalks, pathways, and recreational
amenities has tremendous potential as an asset of the downtown
area, especially if a commuter rail station is added.
Non-Motorized Connectivity. Connecting the long blocks parallel
with Michigan Avenue to the River Parkway and path requires more
prominent design including textured pavement, wayfinding signage,
and landscaping to demark the connection and call attention from
Michigan Avenue.
Transit Enhancements/Commuter Rail Station Area. A number of
assets are already in place within a 5-minute walk of the potential
rail station; promoting investment in wider sidewalks, wayfinding
signage, and streetscape amenities will support a vibrant station
and maximize benefit of other redevelopment projects.
Long blocks and lack of
signalized crosswalks makes
connectivity limited across the
downtown. Several
recommendations would
improve wayfinding, enhance
visibility and use of facilities,
and support a future commuter
rail stop.
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54
Cross sections. As construction projects, redevelopment, and
streetscape enhancements arise, the City should work with the
county and MDOT to revise the street character throughout the
downtown in support of the vision and revitalization plans set forth
in this plan. The following general cross-sections support the goals
of this plan in making downtown walkable, easy to navigate, and
having a more urban liveable form.
Eastbound/Westbound Michigan Avenue. While one-way pairs are
not the most ideal configuration for downtown character and form,
they are a safe and effective way to move traffic through a corridor.
To more effectively balance the through traffic and local traffic,
pedestrians, and bicyclists, the cross section should feature
narrower (and only 3 through) lanes, on-street parking, streetscape
enhancements, and buildings built close to the street whenever
possible. Eastbound generally has less right-of-way than
westbound, meaning eastbound only one side can have on-street
parking in a 3-lane cross section.
Wayne Road. As recently as the 1980’s, Wayne Road north of the
Rouge River had on-street parking on both sides of the street.
Traffic volumes haven’t increased much, although the city has
invested significant funds to purchase, clear, and construct
municipal parking lots behind many businesses to offset the impacts
of losing the on-street parking. Still, the city should regularly
evaluate and discuss with the county (which has jurisdiction) the
merits of reintroducing on-street parking with a 3-lane cross
section, or introducing a median in the center lane with no on-
street parking. Limited distance between buildings and traffic and
risky 5-lane crossings present a hostile environment for pedestrians.
On-street parking and/or a median island would calm traffic, buffer
pedestrians, and provide refuge for those crossing the street.
Standard Downtown Streets. Aside from Michigan Avenue and
Wayne Road, the other downtown streets should generally follow a
consistent format: a narrow street width (40’) with 2-lane traffic (1
lane each direction), with on-street parking on both sides of the
street. Streets with heavier traffic such as 2nd, Elizabeth, and Sims,
may require an additional center left-turn lane to accommodate
turns, especially at signalized intersections. “Bump-outs” and wide,
aesthetic sidewalks should be included to promote pedestrian foot
traffic and downtown environment.
D o w n t o w n W a y n e M a s t e r P l a n
55
Eastbound/Westbound Michigan Avenue.
Wayne Road.
Standard Downtown Streets.
C i r c u l a t i o n & P a r k i n g
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D o w n t o w n W a y n e M a s t e r P l a n
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6 | Implementation Laying the Groundwork for Change.
Downtown Wayne has undergone significant changes in the last 50
years. Policies, public and private investment, initiatives, and shifts
in consumer habits have transformed the city center from a bustling
shopping district with adjacent residential to a primarily suburban
commercial area. Just as past decisions resulted in major changes
to the character of the area, Downtown Wayne stands at a
crossroads, with key choices to be made that will guide it through
future decades.
This Plan represents a variety of recommendations to provide
opportunity for changes, including urban-style infill development
and redevelopment, targeted business recruitment and retention
for niche and underserved sectors, improvements to downtown
parking, circulation, and streetscape to revitalize the pedestrian
environment, reinvesting in traditional neighborhoods, and mixed-
use developments and buildings that support a vibrant, busting
downtown.
Implementation will be gradual, through incremental steps over
time, driven by both public capital investment and private
development, and often through collaboration or partnerships of
the public and private sectors. Work will be initiated by the City
and/ or other agencies such as MDOT or Wayne County for the
downtown as opportunities arise, implemented by balancing
priorities, cost, and available funding.
Implementation will be accomplished through a variety of means,
including public capital improvements such as street enhancements
and extensions, parking lot improvements, and public parks. While
some public investment may be necessary to act as a catalyst for
development, many projects can be accomplished through
public/private partnerships as improvements and redevelopment of
Downtown Wayne occurs. This chapter serves as the action plan to
initiate and monitor implementation of the plan recommendations
in the public realm, such as infrastructure improvements, regulatory
changes, city-owned property, and road agency transportation
improvements that will support and encourage private investment.
I m p l e m e n t a t i o n
58
The city must lead the future completion of the concepts outlined in
this plan. The background and vision established in this plan provide
the appropriate base to make this Plan a reality.
Regulatory Changes: Downtown Overlay.
Currently, a number of different traditional zoning districts regulate
the uses and structures permitted in the downtown area, separating
uses, requiring high ratios of on-site parking, and placing maximums
on building height and size. The plan recommends the
implementation of one or more downtown overlay zones (could be
one for predominantly residential areas and another for
predominantly business areas) which can be more flexible in use
and include additional standards related to mass, character, and
form of the buildings. This mixed-use district would lie over the
current zoning districts, typically ‘taking effect’ when
redevelopment of a property takes place (non-conforming status of
existing uses is not affected). The intent of it is to develop a fully
integrated, mixed-use, pedestrian-oriented environment based on
the vision and goals outlined in this plan.
Because buildings are the primary defining feature to the
streetscape, a downtown overlay could be designed to ensure that
buildings provide a proper relationship to the streetscape and other
adjacent buildings to define the streetscape and maintain a
pedestrian-oriented downtown form. This approach can regulate
building lines, setbacks, building height and parking lot location to
achieve appropriate scale along streetscapes. Minimum height,
maximum parking, and more stringent design standards can be
incorporated to require buildings to fit into the urban form, rather
than focus on limiting their intensity. A downtown overlay could
allow a greater mixture of uses, but tie the use to the required
building form; buildings would contain the Downtown’s traditional
commercial and office uses, while also providing opportunity for
infill and conversion residential units.
Prioritizing the Plan.
To reflect public and private roles in attaining the vision for
downtown, the implementation strategy is divided into three
prioritized groups: opportunity sites, capital projects, and ongoing
project efforts. With a timeframe of at least 20 years,
implementation will occur incrementally, over time, as
D o w n t o w n W a y n e M a s t e r P l a n
59
opportunities arise. As the plan unfolds, each set of
implementation strategies (and priority and timing of actions) may
need adjustment based on changes such as funding becoming
available, changes in the market, or based on relative success of
completed projects.
Opportunity Sites. Even where private investment is the main
factor in developing the key opportunity sites identified in this plan,
public-private partnerships to assist in land assembly, minor
infrastructure improvements, and successful project design. The
top five opportunity sites, based on maximum ‘spin-off’ benefit in
implementing other sites, are:
1. Infill development of former Wayne Theater site and
renovation of historic storefronts block on northwest corner
of westbound Michigan and Wayne Road (in conjunction
with parking area/Sims Avenue capital project).
2. Westchester Towers redevelopment into townhomes,
apartments, and/or condominium units (in conjunction with
Main Street connector from eastbound Michigan capital
project).
3. Northeast corner of westbound Michigan and Second Street
redevelopment of strip mall into mixed-use, downtown-
style development.
4. Infill development of parking/suburban commercial blocks
north and south of Metro Place Center (in conjunction with
Main Street Extension and possibly with on-going mixed-use
core public park project).
5. Infill compatible character residential in west and east
Brush Street neighborhoods.
Capital Projects. Specific capital projects pivotal to plan
implementation that would require public funding and
implementation, listed in order of priority.
Sims Street Extension (see Chapter 5). Primary responsibility will lie
with the city to make this improvement in conjunction with the
reconfiguration of the parking area. Both will be maximized if
combined with the renovation and truncation of several of the
I m p l e m e n t a t i o n
60
traditional storefront structures that protrude into the rear parking
at uneven intervals.
NW Corner Parking Area Redevelopment/reconfiguration and
Promenade/Alley (see Chapter 4). Will include reconfiguration of
parking in conjunction with Sims Street extension to make rows
oriented perpendicular to Wayne Road, level out the grade, and
create a promenade/boardwalk style sidewalk along the rear of the
renovated storefront buildings that is at the same elevation at
Michigan Avenue to allow entrances into first-floor retail from both
ends.
New access to Veterans Plaza (see Chapter 5). One-block
connection from eastbound Michigan Avenue to Veteran’s Plaza
adjacent to the parking structure.
Main Street Connector from EB Michigan (see Chapters 4,5) (in
conjunction with Westchester Towers opportunity site). This short
connection from eastbound Michigan to Main Street would provide
one-way connection just after the one-way pairs begin. A
wayfinding sign directing traffic to turn in would provide a direct,
visible access to all eastbound traffic.
Main Street Extension Elizabeth to Newberry (see Chapters 4,5) (in
conjunction with infill development around Metro Place Center).
Newberry Extension Michigan to Wayne Road (see Chapter 5) (with
MDOT and WCDPS). To re-establish the grid and restore
connectivity to the west Brush Street neighborhood, work with
MDOT (jurisdiction along Michigan) and WCDPS (jurisdiction along
Wayne Road). Possible signal may be needed at the
Newberry/Michigan intersection.
D o w n t o w n W a y n e M a s t e r P l a n
61
On-going Projects.
Westbound Michigan Avenue Striping and Lane Use. (High)
Approach and negotiate regularly with MDOT to implement minor
improvements to westbound Michigan Avenue, including the
elimination or reduction in length of left turn lanes on westbound
Michigan Avenue west of Wayne Road for on-street parking and the
elimination of right-turn lane from westbound Michigan Avenue to
northbound Elizabeth Street.
Wayne Road Improvements. (High) Initiate study with Wayne
County Department of Public Services to implement improvements
along all or parts of Wayne Road, including reintroducing on-street
parking, with or without bump-outs, installing enhanced crosswalks,
and installing a center landscaped median in select areas in the
center left-turn lane area.
Downtown Marketing and Business Recruitment/Retention
Program. (High) Pursuant to the results of the market study,
potential downtown overlay, and development recommendations
for this plan, a strategy should be developed to market the
downtown development sites and businesses to developers and
business operators. Attracting businesses that serve undersupplied
sectors and/or are ready to make a significant investment in
creating a solid, successful business in the downtown are critical to
creating the synergy needed to establish Downtown Wayne as a
regional destination to shop, live, work, and do business.
Implement Downtown Overlay Zone(s). (High) Refine draft
ordinance language produced as part of this plan and take it
through the adoption process to implement regulations that
support the plan as soon as possible.
Non-motorized/Wayfinding Enhancements. (Medium) Initiate
planning, design, and phasing for implementing the non-motorized
connectivity improvements outline in Chapter 5, including
wayfinding signage to encourage use and access to and from the
parks and pathway along the Riverfront Parkway.
Façade Improvement Program. (Medium) Establish downtown-wide
façade improvement program that is more aggressive, pursues
grants and other funding sources, and covers the downtown
including residential.
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62
Wayne Road Gateway Enhancements. (Medium) Overhead arch or
other low-profile sidewalk-side features that can fit within the right-
of-way but provide clear, themed entranceway to the downtown.
Expansion of Streetscape Improvements. (Medium) Expand the
themed streetscape treatment to side streets and residential streets
in the downtown area, including Brush Street, Second Street, Sims
Street (east of Wayne and as part of any extension west), Main
Street/Park Street west of Elizabeth, and eastbound Michigan
Avenue.
Establish Official Historic Districts in Downtown Area and Adjacent
Neighborhoods. (Medium) Per the historic preservation elements of
this plan, preserving and maintaining historic buildings,
neighborhoods, and districts strongly supports the goals of
preserving the historic and civic heritage and captures Wayne’s
unique, storied history as part of the downtown’s unique identity.
The city should evaluate the strength of historic buildings and
neighborhoods and then pursue state and/or national designation
to protect the heritage. Strong districts on initial observation are
the “Tree Streets,” “Riverview Highlands,” north side of Sims
Avenue east of Second Street, Park and Main Streets west of
Elizabeth, and the length of Brush Street and connecting cross-
streets.
Eastbound Michigan Avenue Road Diet. (Low) Initiate study with
MDOT of potential to implement the 4-lanes to 3-lanes road diet on
eastbound Michigan Avenue, with bump-outs and on-street parking,
in advance of projects and/or funding that may become available.
Future Potential Commuter Rail Station Enhancements. (Low)
Continually pursue and advocate to site future permanent
commuter rail stop in the City of Wayne.
Michigan Avenue Gateway Enhancements. (Low) Overhead or curb-
lawn streetscape-style entry way elements to clearly demark the
entrance into downtown and call out the arrival at a destination for
through travelers.
New Urban Park in Mixed-Use Core. (Low) Work with Parks
department for opportunities to site a public park in the island area
in between the one-way pairs to support a more urban
environment.
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63
Recommendation/Measures Respon-sibilty
Timeframe
Status
Opportunity Sites.
1. Infill development and renovation – NW corner of Michigan/Wayne
Road.
5 Years
2. Westchester Towers redevelopment into medium density residential. 5 Years
3. Redevelopment: NE corner of WB Michigan/Second Street. 5 Years
4. Infill development of parking north and south of Metro Place Center. 5 Years
5. Infill compatible character residential in Brush Street neighborhoods. 5 Years
Capital Projects.
Sims Avenue Extension. City High
NW Corner Parking Redevelopment & Promenade/Alley. DDA High
New access to Veteran’s Plaza. (see Chapter 5). One-block connection
from eastbound Michigan Avenue to Veteran’s Plaza adjacent to the
parking structure.
City Med
Main Street Connector from EB Michigan. (see Chapters 4,5) (in
conjunction with Westchester Towers opportunity site). This short
connection from eastbound Michigan to Main Street would provide one-
way connection just after the one-way pairs begin. A wayfinding sign
directing traffic to turn in would provide a direct, visible access to all
eastbound traffic.
MDOT Med
Main Street Extension Elizabeth to Newberry. (see Chapters 4,5) (in
conjunction with infill development around Metro Place Center).
City Low
Newberry Extension Michigan to Wayne Road. (see Chapter 5) (with
MDOT and WCDPS). To re-establish the grid and restore connectivity to
the west Brush Street neighborhood, work with MDOT (jurisdiction along
Michigan) and WCDPS (jurisdiction along Wayne Road). Possible signal
may be needed at the Newberry/Michigan intersection.
Various Low
On-Going Projects.
Westbound Michigan Avenue Striping and Lane Use. MDOT High
Wayne Road Improvements. WCDPS High
Downtown Marketing and Business Recruitment/Retention Program. DDA High
Implement Downtown Overlay Zone(s). PC/CC High
Non-motorized/Wayfinding Enhancements. DDA Med
Façade Improvement Program. DDA Med
Wayne Road Gateway Enhancements. WCDPS Med
Expansion of Streetscape Improvements. DDA Med
Establish Official Historic Districts in Downtown Area and Adjacent
Neighborhoods.
PC/CC Med
Eastbound Michigan Avenue Road Diet. MDOT Low
Future Potential Commuter Rail Station Enhancements. City Low
Michigan Avenue Gateway Enhancements. MDOT Low
New Urban Park in Mixed-Use Core. PARKS Low
Funding.
Financing and implementing the recommendations of this plan should look to a long list of available public, private, local, state, county and federal funding sources. Some programs aim at capital improvement projects, while other programs offer loans or grants to encourage new development. There are several City, State, and Federal programs, such as the Federal Transportation Appropriations Act (currently SAFETEA-LU), Highway Improvement Act, State Recreation Funds, Corridor Improvement Act, and DDA, available to assist in these projects, especially along a state trunk line (Michigan Avenue pairs) or where significant jobs will be created. Because the qualifications and structure of these programs change frequently, regular discussion with local representatives from MDNR, MDOT, FHWA, and other State and Federal funding agencies is important. A brief list is included below, with more details found in the appendix.
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Local funding authorities.
Downtown Development Authority/Tax Increment Financing.
Brownfield Redevelopment Authority.
Grants.
Michigan Brownfield Redevelopment and Site Reclamation Grants.
Clean Michigan Initiative Brownfield Redevelopment Loans and Revitalization Revolving Loans.
Michigan Site Assessment Fund .
U.S. Department of Housing and Urban Development Community Development Block Grants. MSHDA offers CDBG for the following programs:
Economic development planning. Downtowns and gateways.
Economic development infrastructure. Public works.
Unique and innovative projects.
Michigan Urban Land Assembly Program.
Waterfront Redevelopment Grants.
Transportation Economic Development Fund.
Transportation Enhancement Program.
Transportation and Community and System Preservation Pilot Program.
MDOT Small Urban Program.
Next steps.
The individual project concepts illustrated in this plan will need
further refinement as the plan unfolds. This includes more final
study, design, and refined cost estimates of projects, detail design
elements and schematic layouts. Once the schematic design process
is completed and approved, construction documents can be
prepared for implementing various elements of the plan.
The DDA and the City should work to market the opportunities
identified in this Plan to the development community. This may be
a role for DDA personnel. The City should use this plan as a tool to
recruit developers and inspire the development community to help
the DDA achieve the vision laid out in this Plan.
306 S. Washington Ave. Suite 400 Royal Oak, Michigan 48067 248.586.0505 Fax 248.586.0501 www.LSLplanning.com