Water Services Trust Fund SOCIAL MARKETING The Social Animators (Sanitation Marketers) -...
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Water Services Trust Fund SOCIAL MARKETING The Social Animators (Sanitation Marketers) - Responsibilities & Tools - - Responsibilities & Tools - 1 people,
Water Services Trust Fund SOCIAL MARKETING The Social Animators
(Sanitation Marketers) - Responsibilities & Tools - -
Responsibilities & Tools - 1 people, place, product, price,
participation, promotion, policy, programs, positioning,
partnerships, poo, pee
Slide 2
UBSUP Social marketing: Social Animators Are managed by the WSP
together with the Project Task Team Participate in town & area
level activities (Barazas, etc.) Responsible for plot &
household level marketing visits 2
Slide 3
UBSUP Social marketing: Social Animators Social Animators Key
roles of the Social Animators (Sanitation Marketers): 1.Create
demand for improved sanitation (SafiSan Toilets) Making sure
residents get to know the different SafiSan toilets, their
advantages, costs, and where and how to get one Its about
explaining the what, why, when, where and how 2.Promote good hand
washing and hygiene practices 3.Create awareness on the sanitation
value chain 3
Slide 4
UBSUP Social marketing: 6 key messages 1.Access to adequate
sanitation is a human right 2.Benefits of improved sanitation
(better toilets) 3.Advantages of the SafiSan toilets 4.Importance
of using the toilet properly, keeping the toilet clean and in good
condition 5.Importance of hand washing especially after using the
toilet (to kill germs & reduce the risk of diseases)
6.Importance of emptying, transport & decentralised treatment
(if applicable) 4
Slide 5
Main Activities of Social Animators 5 Project Task Team (PTT)
Become a member of the Project Task Team (PTT) and participate in
the preparation of the overall work plan (programme) Participate in
SafiSan Planning Meeting Organise and conduct public meetings
(barazas) Run the SafiSan demonstration toilet and sanitation tent
during SafiSan Baraza Shows and SafiSan Mini Fairs Assist in
creating awareness about the SafiSan Programme Invite opinion
leaders to SafiSan Programme activities in consultation with the
PTT (allow them to fully participate) Facilitate discussion forums
for opinion leaders and initiating a community mobilisation process
on the SafiSan Programme and activities with reference to
promotional activities to improve sales of the SafiSan toilet
Slide 6
6 Main Activities of Social Animators (continued) Market the
SafiSan products (e.g. the toilets, hand washing facilities etc.)-
MAIN ROLE OF THE SOCIAL ANIMATORS! Collect data on project areas
and on (potential) customers Carry out the announcements (e.g.
using a megaphone) Carry out the plot & households visits
programme & participate in the implementation of the town and
area level activities Register potential and new customers Capacity
building and training Report challenges & making
suggestions
Slide 7
Social marketing: Additional Tools Other tools used by the
Social Animators: Overall programme for community sensitisation
Messages for Chiefs, PHOs & opinion leaders for use in public
meetings SafiSan song & skit School WASH programme materials
(on hand washing) Data collection questionnaire to measure customer
satisfaction MajiData (www.majidata.go.ke)www.majidata.go.ke
Visibility: Mascot, slogan, rider Baseball cap, t-shirt, sticker
(for visibility) Bag and the other items that make up the Social
Animators kit 7
Slide 8
UBSUP Social marketing: Key Tools of Social Animators 1.The
Social Animators Handbook 2.The SafiSan toilets sales posters
3.Demonstration scale models of SafiSan toilets 4.SafiSan
application forms 5.The other social marketing tools (brochures,
flyers, etc.) 6.The SafiSan Baraza Show tools 7.The hand washing
posters & comic book (for children) 8.The toilet use manual
9.The (full-size) demonstration toilets and toilet use
demonstration video 10.Brochures and flyers 11.Posters and banners
12.Tablet with various applications necessary for the project
8