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Problem Innovation Function Upgrade Customer Cases
Upgrade Solution
Water Pitcher
CONTENTS
PART01 Traditional Pitcher Problems
PART02 Need Innovation
PART03 Function Upgrade
PART04 Customer Cases
Brands
BRITA, LAICA, BARRIER, TOSHIBA, BWT
Market Distribute
Pictcher manufacturers mainly located in Europe, North America, and China OEM factories
1
General pitcher Instant boiling water Pitcher
Style2
General pitcher retail price at $38-$45, instant boiling pitcher is at $15-$41.
Price3
Generally used activated carbon, ceramic filter, hollow fiber, RO membrane, UF membran, quartz sand, PP composite structure. Few manufacturers add maifan ball, nano silver antibactrial ball, tourmaline ball and such low cost ceramic ball .
Pure water. Release rich minerals and trace element, activate water, improve pH.
Filter Structure
4
Promotional Point
5
Tradition PitcherProblems
PART 01
Cause added
value decreasing
and weak profit.
Serious Homogenization
Lack of Innovation
Single Appearance
Industry Development Need Innovation
PART 02
Appearance Design
Function Upgrade
IntelligentUpgrade
According to each company demand, we can let large famous design company design unique appearance, but it is difficult to make a breakthrough only depends on appearance.
At present there are very few manufacturers develop functional water pitcher, generally operate OEM.
Water pitcher manufacturers can add functions such as water temperature test, heating,thermostatic and such. Also various index of water condition, such as TDS, PH and such.
1 2 3
MUQI AdvantagesMUQI development on water purification ceramic filter media and so many years production experience on function ceramic ball,we can help customers function upgrade on water pitcher.
Function Upgrade PART 03
Upgrade Method
Activated Carbon+MPH+ Mineral Alkaline Ceramic Ball(80g)+Negative Ion Ceramic Ball(20g)+PP
Mineral Alkaline Water Pitcher
ORP Water Pitcher
Customers Distribute:Malaysia, India and such south east asia countries
Reason:South east with earth's surface water and with high PH, so alkaline water is the
essential need for the people.
Hydrogen Water Pitcher Activated Carbon+Hydrogen Ceramic Ball(100g)+PP
Activated Carbon+ORP Ceramic Ball(100g)+PP
Customers Distribute: South east asia countries
Reason:Hydrogen water deep influence in South east asia
Customers Distribute:Europe and North America countries
Reason: Europe and North America customers recognized ORP water, so to upgrade the
product we can catch this opportunity.
Customer CaseShanghai Bluetech
PART 04
Water Filter Media Formula:
ORP Ceramic Ball(30g)Mineral Ceramic Ball(30g )Zeolite(15g)Far Infrared Ceramic Ball(13g)Maifan Stone Ceramic Ball(13g)
ContactPART 04
Contact: Helen Sun
Mob/whatsapp/wechat:+86 135 8101 6486Email: [email protected]: helensun626