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WATER BASED Adhesives in North America MARKET REPORT 2015 … · WATER BASED Adhesives in North America MARKET REPORT 2015-2019 ... –In compliance bio-based material ... Board &

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Page 1: WATER BASED Adhesives in North America MARKET REPORT 2015 … · WATER BASED Adhesives in North America MARKET REPORT 2015-2019 ... –In compliance bio-based material ... Board &
Page 2: WATER BASED Adhesives in North America MARKET REPORT 2015 … · WATER BASED Adhesives in North America MARKET REPORT 2015-2019 ... –In compliance bio-based material ... Board &

WATER BASED Adhesives in North AmericaMARKET REPORT 2015-2019

A Comprehensive Report on the Water Based Adhesives Market

In North America

2017 Edition

AN ASC MARKET REPORT

Page 3: WATER BASED Adhesives in North America MARKET REPORT 2015 … · WATER BASED Adhesives in North America MARKET REPORT 2015-2019 ... –In compliance bio-based material ... Board &

TABLE OF CONTENTS

Table of Contents Page 3

Introduction 12

Research Scope 13

– End Market Scope (Transportation, Building & Construction, Paper, Board & Related Products and Flexible Packaging, Woodworking & Joinery, Assembly Operations, Footwear & Leather, Consumer/DIY)

– Technology Scope (acrylic, bio-based/natural, epoxy, PUD, PVA, SBR, VAA, VAE water-based adhesives – excluding PSA)

91 Qualitative Primary Interview coverage by sub-segment 14

– Case & Carton, envelopes, paper converting, tobacco, flooring, carpet, mfg. & modular housing, auto & light truck OEM, bus & truck, trailer & RV, rail, channels to market, upstream market

3CONFIDENTIAL

© Copyright 2017 The Adhesive & Sealant Council All Rights Reserved

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TABLE OF CONTENTS

Definitions 16

Methodology 17

Examples of companies interviewed 18

Market Size by Volume and Value 20

Quick Insight Market Dynamics 21

Key Customer Selection Criteria 22

Executive Summary 23

Regional Demand Statistics 24

WBA as a percentage of the NA adhesives demand 25

Three segments combined make up 88% of WBA demand 26

Transportation sector in North America 38

4CONFIDENTIAL

© Copyright 2017 The Adhesive & Sealant Council All Rights Reserved

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– WBA as % of transportation demand 39

– Demand by sub-segment/resin type/region 40

– Trends, Drivers & Dynamics 43

– Unit builds forecast through 2019 44

– Key Decision Criteria 45

• WBA favored application, key technical requirements, key joining requirements, switching factors, barriers to entry, substitution threats

– Major Trends (relevant quotes from user respondents) 47

– In compliance bio-based material (cradle-to-grave regs.) 50

– Auto OEM assemblies conducive to WBA 51

– Long-term trends that favor adhesive applications 52

– End user cited WBA value propositions 53

5CONFIDENTIAL

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TABLE OF CONTENTS

– Major Trends: Medium- & Heavy-Duty Trucks 54

• Growth Forecast: Trailers, RV & Bus

• Vehicle redesign initiative

– Unmet needs in transportation sector 59

Assembly Operations sector in NA 63

– WBA as % of assembly demand 64

– Dominant applications & chemistries 65

– Trends, Drivers & Dynamics 68

– Key Decision Criteria 69

• WBA favored application, key technical requirements, key joining requirements, switching factors, barriers to entry, substitution threats

6CONFIDENTIAL

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TABLE OF CONTENTS

–Major Trends: SIPS 71

–Major Trends (relevant quotes from user respondents) 72

–Unmet needs in assembly operations 82

Paper, Board & Related Products and Flexible Packaging 76

– WBA as % of paper, board, related products demand 87

– Demand by sub-segment/resin type/region 88

– Dominant applications & chemistries 89

– Trends, Drivers & Dynamics 92

– Key Decision Criteria 93

• WBA favored application, key technical requirements, key joining requirements, switching factors, barriers to entry, substitution threats

7CONFIDENTIAL

© Copyright 2017 The Adhesive & Sealant Council All Rights Reserved

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TABLE OF CONTENTS

– Corrugated production forecast correlated to WBA growth 95

– Dominant end use application (profile) 96

– Growth drivers in packaging (implications for WBA) 97

– Major Trends (relevant quotes from user respondents) 98

– Flexible packaging forecast through 2020 107

– Unmet needs in paper, board & related products 122

Woodworking & Joinery 124

– WBA as % of WW demand 125

– Demand by sub-segment/resin type/region 126

– Dominant applications & chemistries 127

– Trends, Drivers & Dynamics 129

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– Key Decision Criteria 130

• WBA favored application, key technical requirements, key joining requirements, switching factors, barriers to entry, substitution threats

– WW Segments Forecast 132

– Major Trends (relevant quotes from user respondents) 135

– Unmet needs in WW 160

Building & Construction sector 163

– WBA as % of B&C demand 164

– Demand by sub-segment/resin type/region 165

– Chemistries in use by application 166

– Trends, Drivers & Dynamics 168

9CONFIDENTIAL

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TABLE OF CONTENTS

– Key Decision Criteria 169

• WBA favored application, key technical requirements, key joining requirements, switching factors, barriers to entry, substitution threats

– Growth drivers in B&C 171

– Major Trends (relevant quotes from user respondents) 173

– Unmet needs in B&C 180

Consumer & DIY segment 185

– WBA as % of Consumer/DIY demand 186

– Dominant applications & chemistries 187

Footwear & Leather 190

– WBA as % of footwear & leather demand 191

– Dominant applications & chemistries 192

10CONFIDENTIAL

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TABLE OF CONTENTS

Channels 195

Dispensing solutions & respondents’ perspectives 210

Glossary of Terms 218

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Research Scope

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Transportation

Paper & Board Products and Flexible Packaging

Building & Construction

Woodworking

Assembly Operations

Footwear & Leather

Consumer / DIY

Geographic Scope

Technology Scope

End Market Scope

Water-based Adhesives:• Acrylic• Bio-based/natural• Epoxy• PUD- polyurethane dispersion• PVA- poly vinyl acetate• SBR- carboxylated styrene

butadiene• VAA- vinyl acetate acrylic• VAE- vinyl acetate ethylene

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Qualitative Interview CoverageA full breakdown of qualitative interviews is detailed below:

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Segment / Sub-Segment # Interviews Segment / Sub-Segment # Interviews

Paper Board & Related Products Channels to Market

Case & Carton 6 e-commerce 1

Envelope 2 Big Box Stores 1

Paper Converting 2 Warehouse Stores 1

Tobacco 2

12 3

Building & Construction Upstream Market Environment

Flooring 6 Trade Magazines 2

Carpet 6 Manufacturers of WBA 6

Mfg. & Modular Housing 6 Raw Material & Feedstock Suppliers for WBA 5

Equipment Suppliers for WBA 2

18 Distributors of WBA 3

Transportation 18

Auto and Light Truck 3

Bus & Truck 3

Trailer & RV 3

Rail 3

12

Woodworking

Furniture 4

Window & Door 4

Cabinet 4

12

Other Market Segments

Assembly Operations 12 91

Footwear & Leather 2

Consumer / DIY 2

16

Subtotal Upstream Market Environment

Interviews18

TOTAL Interviews

Subtotal Segment / Subsegment Interviews 70

Subtotal Channel Interviews 3