WatchGuardONE Channel Program

A Flexible and Agile PlatformOur powerful Fireware® operating system lets us run full versions

of the industry’s most advanced network security technologies,

and its agility lets us update the technologies the minute the

security landscape changes, so your customers always stay ahead

of threats.

Unsurpassed Visibility and IntelligenceEvery WatchGuard Firebox comes equipped with

a suite of big-data visibility and reporting tools.

We turn raw log data into actionable security

intelligence your customers will love. It makes it

easy to proactively identify potential threats, while

enabling corrective action against know issues.

Ease of Deployment and ManagementOut-of-the-box tools enable your customers to

quickly and easily deploy, configure, and

maintain security with the granularity of

their choice. Whether it is a single location

or multiple locations across a distributed

enterprise, cloud-based deployment and

centralized management tools make it the

simplest in the industry.

Powerful Reasons to Join TeamRED

100% Channel FocusedAs a 100% channel-focused organization, we are dedicated to your success. You are our sales team, and if you don’t sell it,

it does not get sold. We equip you with everything needed for a successful partnership, including sales, marketing, and

technical support.

Differentiated, Award-Winning Security Platform Only the world’s top security engines make it into our signature Firebox®, on a platform we built to be the fastest and most

agile in the industry. Your customers get the best performance at every price point, so you can sell with confidence.

Best Performance at Every Price PointWatchGuard’s fully integrated security delivers the industry’s

fastest throughput with every scanning engine turned on. We’ve

won top ratings around the world and continue to set the bar for

network performance and security.

Extend Enterprise-Grade Security to the Wi-Fi EnvironmentWatchGuard’s cloud-managed access points

extend our best-in-class security to your custom-

ers Wi-Fi environments, while providing built-in

Wireless Intrusion Prevention System (WIPS) tech-

nology that constantly defends airspaces against

unauthorized devices, rogue access points, and

other malicious attacks.

Easier to Sell

Easier to Deploy

Easier to Manage

Unlimited Revenue OpportunitiesWe go beyond simple volume-based sales and let you choose the level of involvement

that fits your business. Our technical training and resources help you become the

expert your customers want, with a value-based model that lets you build profitability

as you increase certification.

Emphasis on Training and CertificationThe WatchGuardONE Channel program makes it easy for you to expand your knowl-

edge with technical training programs that are offered live and on demand. The more

you invest in training, the more WatchGuard invests in your profitability.

Up-Front Discounts and Back-End RebatesWe let you choose the right level of program involvement for your business. Up-front

discounts are based on the number of people you train internally, and back-end

rebates are a percentage of total purchased revenue, so you get less price pressure

at the outset and greater opportunity overall. On top of that, our Security Pays SPIFF

Program offers instant cash rewards for sales of designated WatchGuard products.

Multi-Channel SellingWe give you easy access to marketing and sales tools, with the flexibility to sell online,

in-store, or in person, whatever works best for your customer base.

WatchGuard allows us to be the go-to experts for our customers. The best part? The more training we complete, the more WatchGuard rewards our effort.”

~ Angelo MillenaManaging Director, CMS Information Technology Pty Ltd

WatchGuard’s commitment to training and certification is significant. Their WatchGuardONE Channel program is a win for the reseller, the customer, and WatchGuard.”

~ Rory SanchezCEO and President, SLPowers

AWARDS

“

“

“

The WatchGuardONE Channel Program helps us stand out with a distinctly differentiated, vibrant brand that commands attention.”

~ Nick DeaneSales and Marketing Manager, Rockford IT

We provide all WatchGuardONE partners with powerful sales and marketing tools accessible through

the industry-leading WatchGuard Partner Portal. In addition to impactful tools, our Partner Portal is

your one-stop location to get the latest WatchGuard news, customizable marketing materials,

technical and sales trainings, self-help documentation, and much more.

Complete Visibility and Control of Your Marketing FundsManaging marketing development funds (MDF) and cooperative advertising funds

(Co-Op) has never been easier. Using our Marketing Funds Management Tool, you

gain complete visibility into the status of your funds with the ability to quickly

request funds and submit claims. Our marketing team will work with you to build

and execute your marketing plans.

Manage Your Leads, Convert Them to Opportunities, and Close DealsA critical part of growing our mutual business is how effectively we can generate leads, work those

leads to opportunities, and close deals. Our Leads and Opportunities Management Platform gives you

all of the tools and resources to make this the most effective process – while providing trending visibil-

ity over time. You also have the ability to submit and track deal registrations to protect opportunities.

A Suite of Channel Tools to Grow Your Business

Stay on Top of Customer RenewalsCustomer renewals are a critical part of your business, and we are dedicated

to equipping you with the tools and resources to support our joint efforts.

Our Renewals Watch tool provides you with the visibility and flexibility to

quickly respond to your customers evolving security needs and offer the

license renewals they need.

Understand Your WatchGuardONE LevelAs a value-based partner program, your amount of training

determines your WatchGuardONE Partner Level. Get insight into

your requirements and achievements, your active partner level,

and the certifications and trainings needed to advance.

Know Your WatchGuard BusinessThe WatchGuard Business Tracker provides updated information on

your sales transactions, rebate and co-op accruals, and your progress

towards quarterly sales objectives. Better understand where you are at

any given time, and see your progress over previous quarters.

WatchGuard Business Tracker

Training PartnersWatchGuardONE Channel Partners who invest in their training capabilities and offer

WatchGuard training as a product offering can participate in our WatchGuardONE Certified

Training Partner Program. WatchGuard end users are increasingly seeking training on

WatchGuard products. We partner with you to help you become their go-to resource.

Managed Security Service ProvidersWatchGuardONE Channel Partners who provide managed security services to their customers.

Using WatchGuard’s simplified management tools, flexible pricing options, and a robust

ecosystem of technology integrations, we enable you to easily provide the value-added

services your customers need.

The WatchGuardONE Channel Program offers a series of specializations to best support your line of

business. Depending on your specialization, we equip you with specific tools, resources, and benefits

to provide the greatest value in our partnership.

Reseller PartnersWatchGuardONE Channel Partners who sell WatchGuard products

and services through a brick-and-mortar retail location.

E-Commerce PartnersWatchGuardONE Channel Partners who elect to sell WatchGuard products

through both a brick-and-mortar retail location as well as via the Internet.

Specializations Tailored to Your Needs

PROGRAM LEVEL BENEFITS SILVER GOLD PLATINUM

Product and Subscription Discounts • • •Exclusive Rights to Sell Restricted Products • • •Deal Registration • • •Special Bid Eligibility • • •Subscription Renewal Tool • • •Security Pays Incentive Program • • •Demonstration (NFR) Equipment Discount • • •Partner Portal Access • • •Online Technical Support Resources • • •Sales Training • • •Technical Training (online and in person free of charge) • • •Technical Certification • • •Priority Partner Support with Targeted Response Times (online and by phone) • • •

WatchGuardONE Partner Locator Listing • • •Volume-Based Rebate Opportunity • •Cooperative Advertising Funds • •Priority Inside Sales and Field Sales Support • •Priority Field Sales Engineer Support • •Priority Field Marketing Manager • •Lead Generation Support • •Support from WatchGuard Corporate Marketing Team •Dedicated Platinum Technical Support Line •Quarterly Business Review •Dedicated Executive Sponsor •Annual Platinum Partner Networking Event •Annual WatchGuard Corporate Visit •

See How You Can Get Your Share

Global Headquarters United StatesTel: +1.206.613.6600Email: sales@watchguard.com

European Headquarters The Netherlands Tel: +31(0)70.711.20.85Email: sales-benelux@watchguard.com

APAC & SEA Headquarters SingaporeTel: +65.6536.7717Email: inquiry.sea@watchguard.com

© 2017 WatchGuard Technologies, Inc. All rights reserved. WatchGuard, the WatchGuard logo, and Firebox are registered trademarks of WatchGuard Technologies, Inc. in the United States and/or other countries. All other tradenames are the property of their respective owners. Part No. WGCE67013_051817

Become a WatchGuardONE Channel Partner Today.Join TeamRED today and be on you way to greater revenue opportunities, happier customers, and a more sustainable busi-

ness. We make it easy for you to transition from a competing program, or start an entirely new line of business.

To get started you can either call 1-800-734-9905, contact your local headquarters listed below, visit watchguard.com/channelpartners and

fill out the Become a Partner form, or email sales@watchguard.com to schedule a WatchGuardONE consultation.