Watch Your Time 2011 USA EDITION

SPECIAL ADVERTISING SUPPLEMENT TO

THE NEW YORK TIMES

SPECIAL WATCH EDITION

USA EDITION Sunday, October 23, 2011

Breguet, the innovator.Invention of a peerless style, 1775

Determined to renew the traditional design of late 18th century watches, Breguet replaced their elaborate embellishments with a timeless design of refined simplicity. It is embodied in the ultra-slim Classique 5157 model that today perpetuates the Breguet style and its distinctive features: an elegantly slender profile, a fluted case, Breguet moon-tip hands and an engine-turned gold dial. History is still being written ...

www.breguet.com/inventions

B R E G U E T B O U T I Q U E S – 7 1 1 F I F T H A V E N U E N E W Y O R K 6 4 6 6 9 2 - 6 4 6 9 – 7 7 9 M A D I S O N A V E N U E N E W Y O R K 2 1 2 2 8 8 - 4 0 1 4

2 8 0 N O R T H R O D E O D R I V E B E V E R L Y H I L L S 3 1 0 8 6 0 - 9 9 11 – T O L L F R E E 8 6 6 - 4 5 8 - 74 8 8 – W W W . B R E G U E T . C O M

Breguet Boutiques opening soon in Las Vegas and Miami

Breguet, the innovator.Invention of a peerless style, 1775

Determined to renew the traditional design of late 18th century watches, Breguet replaced their elaborate embellishments with a timeless design of refined simplicity. It is embodied in the ultra-slim Classique 5157 model that today perpetuates the Breguet style and its distinctive features: an elegantly slender profile, a fluted case, Breguet moon-tip hands and an engine-turned gold dial. History is still being written ...

www.breguet.com/inventions

B R E G U E T B O U T I Q U E S – 7 1 1 F I F T H A V E N U E N E W Y O R K 6 4 6 6 9 2 - 6 4 6 9 – 7 7 9 M A D I S O N A V E N U E N E W Y O R K 2 1 2 2 8 8 - 4 0 1 4

2 8 0 N O R T H R O D E O D R I V E B E V E R L Y H I L L S 3 1 0 8 6 0 - 9 9 11 – T O L L F R E E 8 6 6 - 4 5 8 - 74 8 8 – W W W . B R E G U E T . C O M

Breguet Boutiques opening soon in Las Vegas and Miami

· · · · · · · · · · · · · · · · · · · · · · · · · · · · WATCH YOUR TIME USA 5

PUBLISHER-FOUNDER CHRISTIAN LLAVALL-UBACH

MANAGING DIRECTOR ISABELLE BOUDRINGHIN

DEVELOPMENT MANAGER ERIC DUMATIN

EDITORIAL DIRECTOR CHRISTOPHE ROULET

WRITERS CAROL BESLER, LAURIE KAHLE,

ROBERTA NAAS, CHRISTOPHE ROULET

TRANSLATION SANDRA PETCH, AMAÏA TRADUCTIONS

ART DIRECTION LA FONDERIE (GENEVA),

VINCENT FESSELET, YAN RUBIN

PHOTOENGRAVING BOMBIE (GENEVA)

PRINTED IN U.E.

CHOPARD - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 9

ON THE ROAD AGAIN

SHARE THE PASSION - - - - - - - - - - - - - - - - - - - - 13

MARC A. HAYEK- - - - - - - - - - - - - - - - - - - - - - - - - 14

THE AMERICAN ELDORADO

JAEGER-LECOULTRE - - - - - - - - - - - - - - - - - - - - 16

80 YEARS OF THE REVERSO

TISSOT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

A PIONEER IN INNOVATION

COMPLICATIONS THIN DOWN - - - - - - - - - - - - 22

LONGINES - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30

FOR HORSE’S SAKE

DIOR - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 32

“VIII” : DIOR’S MAGIC NUMBER

TEN WONDERS OF WATCHMAKING - - - - - - - - - 36

TIMECRAFTERS - - - - - - - - - - - - - - - - - - - - - - - - 42

THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK

WHEN THE WATCHMAKERS

ARE ON THE WHEELS - - - - - - - - - - - - - - - - - - 46

PIAGET - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 51

SIZE ZERO

COMPLICATED WOMEN

OR THE ART OF THE FEMININE - - - - - - - - - - - 52

WATCHMAKERS GO

HIGH-TECH, HIGH-MECH - - - - - - - - - - - - - - - 58

ZENITH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 66

BACK TO THE ROOTS

S P E C I A L W A T C H E D I T I O N

WATCH YOUR TIME

USA EDITION ˇ SUNDAY, OCTOBER 23, 2011

This advertising supplement is produced by Editions Temps International and did not involve the reporting or editorial staff of The New York Times.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

OUR COVER

NAOYA FUJISHIRO

Naoya Fujishiro was born and raised in Japan.

In 2005, he moved to New York. Combining

an intensely self-motivated nature with an

acute fascination with form, light and texture,

his professional career has expanded to

include both beauty and still life photography

for commercial and editorial purposes.

HUBLOT TOURBILLON VENDÔME . COMMEMORATING THE OPENING

OF THE HUBLOT STORE ON PLACE VENDÔME IN PARIS, THE

TOURBILLON VENDÔME BOASTS TWO TINY BRONZE COLUMNS ON

THE DIAL SIDE, EXACT REPLICAS OF THE COLUMN THAT STANDS

IN PLACE VENDÔME. HUB6003 FLYING TOURBILLON MOVEMENT,

DEVELOPED AND MANUFACTURED BY HUBLOT, WITH 210 PARTS

AND A FIVE-DAY POWER RESERVE. HOURS AND MINUTES AT

12 O’CLOCK, SECONDS VIA THE TOURBILLON.

THE RALPH LAUREN CERAMIC CHRONOGRAPHBLACK MATTE CERAMIC 45MM MODEL. SMOKY SAPPHIRE CRYSTAL CASE BACK. MANUFACTURE MOVEMENT.

SELF-WINDING CHRONOGRAPH. 261 COMPONENTS, 48-HOUR POWER RESERVE. SWISS MADE.

NEW YORK BEVERLY HILLS DALLAS CHICAGO GREENWICH LONDON PARIS CANNES

MILAN GSTAAD ST MORITZ TOKYO SHANGHAI HONG KONG MACAU SINGAPORE

RALPHLAURENWATCHES.COM

· · · · · · · · · · · · · · · · · · · · · · · · · · · · WATCH YOUR TIME USA 5

PUBLISHER-FOUNDER CHRISTIAN LLAVALL-UBACH

MANAGING DIRECTOR ISABELLE BOUDRINGHIN

DEVELOPMENT MANAGER ERIC DUMATIN

EDITORIAL DIRECTOR CHRISTOPHE ROULET

WRITERS CAROL BESLER, LAURIE KAHLE,

ROBERTA NAAS, CHRISTOPHE ROULET

TRANSLATION SANDRA PETCH, AMAÏA TRADUCTIONS

ART DIRECTION LA FONDERIE (GENEVA),

VINCENT FESSELET, YAN RUBIN

PHOTOENGRAVING BOMBIE (GENEVA)

PRINTED IN U.E.

CHOPARD - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 9

ON THE ROAD AGAIN

SHARE THE PASSION - - - - - - - - - - - - - - - - - - - - 13

MARC A. HAYEK- - - - - - - - - - - - - - - - - - - - - - - - - 14

THE AMERICAN ELDORADO

JAEGER-LECOULTRE - - - - - - - - - - - - - - - - - - - - 16

80 YEARS OF THE REVERSO

TISSOT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

A PIONEER IN INNOVATION

COMPLICATIONS THIN DOWN - - - - - - - - - - - - 22

LONGINES - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30

FOR HORSE’S SAKE

DIOR - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 32

“VIII” : DIOR’S MAGIC NUMBER

TEN WONDERS OF WATCHMAKING - - - - - - - - - 36

TIMECRAFTERS - - - - - - - - - - - - - - - - - - - - - - - - 42

THE FIRST LUXURY WATCHMAKING SHOW IN NEW YORK

WHEN THE WATCHMAKERS

ARE ON THE WHEELS - - - - - - - - - - - - - - - - - - 46

PIAGET - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 51

SIZE ZERO

COMPLICATED WOMEN

OR THE ART OF THE FEMININE - - - - - - - - - - - 52

WATCHMAKERS GO

HIGH-TECH, HIGH-MECH - - - - - - - - - - - - - - - 58

ZENITH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 66

BACK TO THE ROOTS

S P E C I A L W A T C H E D I T I O N

WATCH YOUR TIME

USA EDITION ˇ SUNDAY, OCTOBER 23, 2011

This advertising supplement is produced by Editions Temps International and did not involve the reporting or editorial staff of The New York Times.


OUR COVER

NAOYA FUJISHIRO

Naoya Fujishiro was born and raised in Japan.

In 2005, he moved to New York. Combining

an intensely self-motivated nature with an

acute fascination with form, light and texture,

his professional career has expanded to

include both beauty and still life photography

for commercial and editorial purposes.

HUBLOT TOURBILLON VENDÔME . COMMEMORATING THE OPENING

OF THE HUBLOT STORE ON PLACE VENDÔME IN PARIS, THE

TOURBILLON VENDÔME BOASTS TWO TINY BRONZE COLUMNS ON

THE DIAL SIDE, EXACT REPLICAS OF THE COLUMN THAT STANDS

IN PLACE VENDÔME. HUB6003 FLYING TOURBILLON MOVEMENT,

DEVELOPED AND MANUFACTURED BY HUBLOT, WITH 210 PARTS

AND A FIVE-DAY POWER RESERVE. HOURS AND MINUTES AT

12 O’CLOCK, SECONDS VIA THE TOURBILLON.

THE RALPH LAUREN CERAMIC CHRONOGRAPHBLACK MATTE CERAMIC 45MM MODEL. SMOKY SAPPHIRE CRYSTAL CASE BACK. MANUFACTURE MOVEMENT.

SELF-WINDING CHRONOGRAPH. 261 COMPONENTS, 48-HOUR POWER RESERVE. SWISS MADE.

NEW YORK BEVERLY HILLS DALLAS CHICAGO GREENWICH LONDON PARIS CANNES

MILAN GSTAAD ST MORITZ TOKYO SHANGHAI HONG KONG MACAU SINGAPORE

RALPHLAURENWATCHES.COM

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VISIT OUR NEW BOUTIQUE IN NEW YORK 729 MADISON AVENUE AT 64TH STREETMON — SAT 10 AM - 6 PM TEL. 1 (855) 729 - 1755

[email protected] . www.vacheron-constantin.com

Patri

mon

y Tr

aditi

onne

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755

VISIT OUR NEW BOUTIQUE IN NEW YORK 729 MADISON AVENUE AT 64TH STREETMON — SAT 10 AM - 6 PM TEL. 1 (855) 729 - 1755

[email protected] . www.vacheron-constantin.com

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMESSPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

· · · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 9

Those who love opening the hood of a glam-

orous car to admire its motor almost cer-

tainly demonstrate the same level of excite-

ment at discovering the inner workings of a

complicated, mechanical timepiece.

“ Collector’s sports cars have a lot in com-

mon with high-end watchmaking, ” explains

Karl-Friedrich Scheufele, Co-President of

Chopard. “ From the perspective of the

mechanics, both car- making and watch-

making have a long history and both elicit

the same emotions. Admiring a Bentley

circa 1930 or a Bugatti, one cannot help

but appreciate the attention to detail, the

aesthetic quest for the ideal shape. Watch-

making is no different. We live in a world

where we refuse to allow our path to be

determined by any limitation. ”

THE LEGENDARY MILLE MIGLIA

It is no surprise, then, that Chopard made

its mark on the world of auto racing very

early. But not just any racing : only clas-

sic car races are winners to Karl-Friedrich

Scheufele. And thus was born Chopard’s

long-standing partnership with the cel-

ebrated Cannes International Film Festi-

val, attended annually by Hollywood’s best

and brightest, who are all adorned in the

brand’s fi nest jewelry and watches : a occa-

sion as redolent with style and class as that

famous Italian race, the Mille Miglia, which

has lent its name to one of Chopard’s most

elegant lines of watches.

Originally held from 1927 to 1957 as a

prestigious rally between Brescia and

Rome, the race has continued since

1977 as a competition among vintage

cars. “ Our Mille Miglia adventure began

as a personal passion of mine for collec-

tor’s cars, ” says Scheufele. “ Modern cars

are less appealing to me. My passion led

me to discover this rally in 1987. I quickly

got in contact with the organizers and,

the following year, Chopard became a

sponsor of the race. As for me, I raced the

Mille Miglia for the fi rst time in 1989. ” The

rally has become something of a ritual for

Scheufele, who usually shares the wheel

with his friend Jacky Ickx, a former For-

mula One driver.

THE CLASSIC RACING COLLECTION

It was Ickx who introduced Scheufele to

the Historic Grand Prix of Monaco, which

brings together classic cars on the same

circuit as the Monaco F1 Grand Prix ;

Chopard has been its offi cial timekeeper

since 2002. Chopard is also a key partner

in the excellent Rallye des Pharaons, the

Bri tish Classic Car Meeting at St Moritz,

the Gstaad-Saanenland Veterans Oldtimer

Rally, and the Schloss Dyck Classic Days.

Chopard’s love for these beautiful

machines has been translated into the

company’s best-selling Classic Racing

collection, which includes the Mille Miglia,

Jacky Ickx, and Grand Prix de Monaco His-

torique models. Recent releases include

the Classic Racing, COSC-certifi ed, 45 mm

Split Second with its DLC-coated stain-

less steel case and screw-down crown

with tachometer scale, framed by a black

rubber strap featuring the 1960s Dunlop

racing tire tread, a signature of the entire

collection. At Baselworld, the World Watch

and Jewelry Show, Chopard also unveiled

its Classic Racing Superfast Chrono in

steel. “ Its motor, a self-winding chrono-

graph movement with a 42-hour power

reserve and COSC chronometer certifi ca-

tion, offers hour and minute functions, as

well as the small seconds at 3 o’clock and

an instant-jump date display through the

window at 6 o’clock, ” says the manufac-

turer. Ah, the limitless, exquisite charms of

a beautiful machine.

Christophe Roulet

ON THE ROAD AGAINCHOPARD CLASSIC RACING SUPERFAST SPLIT SECOND.

WATCH FROM THE CLASSIC RACING COLLECTION, 45MM

DIAMETER DLC BLACKENED STEEL CASE, CASE-BACK WITH

SUPERFAST SPLIT SECOND ENGRAVING, STEEL BEZEL

TACHOMETER SECURED BY 8 VISIBLE SCREWS, BLACK

RUBBER-MOULDED CROWN IN DLC BLACKENED STEEL WITH

STEERING-WHEEL LOGOBLACK DIAL, MECHANICAL SELF-

WINDING CHRONOGRAPH MOVEMENT, SPLIT SECOND,

42 HOURS POWER RESERVE, COSC CERTIFIED, BLACK

RUBBER STRAP (1960S DUNLOP RACING TIRE-TREAD MOTIF),

BLACK POLISHED STEEL FOLDING CLASP.

CHOPARD LUC ENGINE ONE. WATCH INSPIRED BY THE

AUTOMOTIVE WORLD, TITANIUM CASE WITH A MATTE

TITALYT® COATING, L .U.C 1TRM MOVEMENT MACHINED

LIKE AN ENGINE BLOCK, MOUNTED ON SILENT BLOCS AND

HELD BY 3 LEVER ARMS INSERTED IN THE CASE MIDDLE,

60 HOURS POWER RESERVE, COSC CERTIFIED, THE DIAL

PLAYS ON THE THEME OF TRANSPARENCY, HOUR-

MARKERS ARE ENGRAVED AND ORANGE TINTED BENEATH

THE GLARE-RESISTANT SAPPHIRE CRYSTAL, ALLIGATOR

LEATHER BRACELET ENHANCED BY 4 REINFORCED

INSERTS EVOKING THE SEATS OF CLASSIC RACING CARS.

KARL-FRIEDRICH SCHEUFELE AND HIS FERRARI 750

MONZA 1955. SINCE 1988, CHOPARD HAS SUPPORTED THE

FAMOUS MILLE MIGLIA RACE. KARL-FRIEDRICH SCHEUFELE,

CO-PRESIDENT OF THE FIRM AND A FAN OF CLASSIC

RACING CARS, PARTICIPATES EVERY YEAR IN THE 1000-MILE

RACE FROM BRESCIA TO ROME AND BACK.

Maker of column-wheel chronograph movements since 1878.

The Longines Column-Wheel Chronograph

ww

w.lo

ngin

es.c

om


· · · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 9

Those who love opening the hood of a glam-

orous car to admire its motor almost cer-

tainly demonstrate the same level of excite-

ment at discovering the inner workings of a

complicated, mechanical timepiece.

“ Collector’s sports cars have a lot in com-

mon with high-end watchmaking, ” explains

Karl-Friedrich Scheufele, Co-President of

Chopard. “ From the perspective of the

mechanics, both car- making and watch-

making have a long history and both elicit

the same emotions. Admiring a Bentley

circa 1930 or a Bugatti, one cannot help

but appreciate the attention to detail, the

aesthetic quest for the ideal shape. Watch-

making is no different. We live in a world

where we refuse to allow our path to be

determined by any limitation. ”

THE LEGENDARY MILLE MIGLIA

It is no surprise, then, that Chopard made

its mark on the world of auto racing very

early. But not just any racing : only clas-

sic car races are winners to Karl-Friedrich

Scheufele. And thus was born Chopard’s

long-standing partnership with the cel-

ebrated Cannes International Film Festi-

val, attended annually by Hollywood’s best

and brightest, who are all adorned in the

brand’s fi nest jewelry and watches : a occa-

sion as redolent with style and class as that

famous Italian race, the Mille Miglia, which

has lent its name to one of Chopard’s most

elegant lines of watches.

Originally held from 1927 to 1957 as a

prestigious rally between Brescia and

Rome, the race has continued since

1977 as a competition among vintage

cars. “ Our Mille Miglia adventure began

as a personal passion of mine for collec-

tor’s cars, ” says Scheufele. “ Modern cars

are less appealing to me. My passion led

me to discover this rally in 1987. I quickly

got in contact with the organizers and,

the following year, Chopard became a

sponsor of the race. As for me, I raced the

Mille Miglia for the fi rst time in 1989. ” The

rally has become something of a ritual for

Scheufele, who usually shares the wheel

with his friend Jacky Ickx, a former For-

mula One driver.

THE CLASSIC RACING COLLECTION

It was Ickx who introduced Scheufele to

the Historic Grand Prix of Monaco, which

brings together classic cars on the same

circuit as the Monaco F1 Grand Prix ;

Chopard has been its offi cial timekeeper

since 2002. Chopard is also a key partner

in the excellent Rallye des Pharaons, the

Bri tish Classic Car Meeting at St Moritz,

the Gstaad-Saanenland Veterans Oldtimer

Rally, and the Schloss Dyck Classic Days.

Chopard’s love for these beautiful

machines has been translated into the

company’s best-selling Classic Racing

collection, which includes the Mille Miglia,

Jacky Ickx, and Grand Prix de Monaco His-

torique models. Recent releases include

the Classic Racing, COSC-certifi ed, 45 mm

Split Second with its DLC-coated stain-

less steel case and screw-down crown

with tachometer scale, framed by a black

rubber strap featuring the 1960s Dunlop

racing tire tread, a signature of the entire

collection. At Baselworld, the World Watch

and Jewelry Show, Chopard also unveiled

its Classic Racing Superfast Chrono in

steel. “ Its motor, a self-winding chrono-

graph movement with a 42-hour power

reserve and COSC chronometer certifi ca-

tion, offers hour and minute functions, as

well as the small seconds at 3 o’clock and

an instant-jump date display through the

window at 6 o’clock, ” says the manufac-

turer. Ah, the limitless, exquisite charms of

a beautiful machine.

Christophe Roulet

ON THE ROAD AGAINCHOPARD CLASSIC RACING SUPERFAST SPLIT SECOND.

WATCH FROM THE CLASSIC RACING COLLECTION, 45MM

DIAMETER DLC BLACKENED STEEL CASE, CASE-BACK WITH

SUPERFAST SPLIT SECOND ENGRAVING, STEEL BEZEL

TACHOMETER SECURED BY 8 VISIBLE SCREWS, BLACK

RUBBER-MOULDED CROWN IN DLC BLACKENED STEEL WITH

STEERING-WHEEL LOGOBLACK DIAL, MECHANICAL SELF-

WINDING CHRONOGRAPH MOVEMENT, SPLIT SECOND,

42 HOURS POWER RESERVE, COSC CERTIFIED, BLACK

RUBBER STRAP (1960S DUNLOP RACING TIRE-TREAD MOTIF),

BLACK POLISHED STEEL FOLDING CLASP.

CHOPARD LUC ENGINE ONE. WATCH INSPIRED BY THE

AUTOMOTIVE WORLD, TITANIUM CASE WITH A MATTE

TITALYT® COATING, L .U.C 1TRM MOVEMENT MACHINED

LIKE AN ENGINE BLOCK, MOUNTED ON SILENT BLOCS AND

HELD BY 3 LEVER ARMS INSERTED IN THE CASE MIDDLE,

60 HOURS POWER RESERVE, COSC CERTIFIED, THE DIAL

PLAYS ON THE THEME OF TRANSPARENCY, HOUR-

MARKERS ARE ENGRAVED AND ORANGE TINTED BENEATH

THE GLARE-RESISTANT SAPPHIRE CRYSTAL, ALLIGATOR

LEATHER BRACELET ENHANCED BY 4 REINFORCED

INSERTS EVOKING THE SEATS OF CLASSIC RACING CARS.

KARL-FRIEDRICH SCHEUFELE AND HIS FERRARI 750

MONZA 1955. SINCE 1988, CHOPARD HAS SUPPORTED THE

FAMOUS MILLE MIGLIA RACE. KARL-FRIEDRICH SCHEUFELE,

CO-PRESIDENT OF THE FIRM AND A FAN OF CLASSIC

RACING CARS, PARTICIPATES EVERY YEAR IN THE 1000-MILE

RACE FROM BRESCIA TO ROME AND BACK.

Maker of column-wheel chronograph movements since 1878.

The Longines Column-Wheel Chronograph

ww

w.lo

ngin

es.c

om


These days, no-one needs a watch to tell the time ; we only

have to glance at any one of the countless electronic devices

around us. In this respect, a watch could be considered

practical, without a doubt, but less and less essential. But

the watch has been weaving its magic for centuries. Watch-

making, as practiced in Switzerland, is the heritage of a rich

history which took root in the sixteenth century, when bleak

winters obliged farmers to fi nd new ways to supplement their

livelihood. Over the centuries, and constantly enriched by

developments in technology and the arts, the profession of

watchmaker has become synonymous with excellence. The

conquest of time is now one of Man’s most wonderful and

fascinating adventures.

Yet how many of us realize that the watch we buy con-

tains possibly several hundred tiny moving parts, most of

them patiently decorated by hand, and each meticulously

assembled into an aesthetic and technical masterpiece ?

More importantly, are we aware that the skill required to set

in motion interlocking parts which may be no thicker than

a human hair would be nothing without the collective sci-

ence that underpins these mechanical wonders ? A unique

savoir-faire which has been passed down from generation

to generation ; a tradition that has grown as techniques have

progressed ; a mastery driven by scientifi c prowess.

At this level, watchmaking becomes an art to which dozens

of professions contribute. These highly-skilled trades cover a

wide spectrum, from piloting state-of-the-art laser tools and

CNC machines to employing the artisanal techniques of our

forebears. Technical expertise, ultra-effi cient machines, and

cutting-edge research meld with the virtuoso dexterity of

métiers d’art such as enameling, engraving, miniature paint-

ing, skeleton-work and stone-setting. Combined, they feed

the creativity and innovation that defi ne this unique approach

to the measurement of time.

Keeping alive this dream and the magic engendered by these

“ fabulous machines ” is precisely why we have compiled this

new issue of Watch Your Time. The magazine refl ects an

altogether contagious passion and a profusion of timepieces

to satisfy every expectation, taste and desire. After all, what

is a watch other than a part of ourselves we wear on the

wrist; a just refl ection of the values we cherish ; and a piece

of art in its own right ?

Editions Temps International

· · · · · · · · · · · · · · · · · · · · · EDITORIAL WATCH YOUR TIME USA 11

SHARE THEPASSION

© A. LANGE & SÖHNE

THERE ARE STORIES THAT DESERVE TO BE CAPTURED FOREVER.

Whether it’s a transatlantic crossing on a sailboat with friends, or the birth of a child, there are precious, life-changing moments that deserve to be recorded forever. What will yours be? Let our engraving, enamelling and gemsetting artists immortalise your legend. A Reverso just for you.

GRANDE REVERSO ULTRA THIN. Jaeger-LeCoultre Calibre 822. Patent 111/398.

YOU DESERVE A REAL WATCH.

JAEGER-LECOULTRE BOUTIQUES

Los Angeles • 9490B Brighton Way • Beverly Hills, CA 90210 • 310-734-0525Boca Raton • 312 Plaza Real • Boca Raton, FL 33432 • 561-368-3866


These days, no-one needs a watch to tell the time ; we only

have to glance at any one of the countless electronic devices

around us. In this respect, a watch could be considered

practical, without a doubt, but less and less essential. But

the watch has been weaving its magic for centuries. Watch-

making, as practiced in Switzerland, is the heritage of a rich

history which took root in the sixteenth century, when bleak

winters obliged farmers to fi nd new ways to supplement their

livelihood. Over the centuries, and constantly enriched by

developments in technology and the arts, the profession of

watchmaker has become synonymous with excellence. The

conquest of time is now one of Man’s most wonderful and

fascinating adventures.

Yet how many of us realize that the watch we buy con-

tains possibly several hundred tiny moving parts, most of

them patiently decorated by hand, and each meticulously

assembled into an aesthetic and technical masterpiece ?

More importantly, are we aware that the skill required to set

in motion interlocking parts which may be no thicker than

a human hair would be nothing without the collective sci-

ence that underpins these mechanical wonders ? A unique

savoir-faire which has been passed down from generation

to generation ; a tradition that has grown as techniques have

progressed ; a mastery driven by scientifi c prowess.

At this level, watchmaking becomes an art to which dozens

of professions contribute. These highly-skilled trades cover a

wide spectrum, from piloting state-of-the-art laser tools and

CNC machines to employing the artisanal techniques of our

forebears. Technical expertise, ultra-effi cient machines, and

cutting-edge research meld with the virtuoso dexterity of

métiers d’art such as enameling, engraving, miniature paint-

ing, skeleton-work and stone-setting. Combined, they feed

the creativity and innovation that defi ne this unique approach

to the measurement of time.

Keeping alive this dream and the magic engendered by these

“ fabulous machines ” is precisely why we have compiled this

new issue of Watch Your Time. The magazine refl ects an

altogether contagious passion and a profusion of timepieces

to satisfy every expectation, taste and desire. After all, what

is a watch other than a part of ourselves we wear on the

wrist; a just refl ection of the values we cherish ; and a piece

of art in its own right ?

Editions Temps International

· · · · · · · · · · · · · · · · · · · · · EDITORIAL WATCH YOUR TIME USA 11

SHARE THEPASSION

© A. LANGE & SÖHNE

THERE ARE STORIES THAT DESERVE TO BE CAPTURED FOREVER.

Whether it’s a transatlantic crossing on a sailboat with friends, or the birth of a child, there are precious, life-changing moments that deserve to be recorded forever. What will yours be? Let our engraving, enamelling and gemsetting artists immortalise your legend. A Reverso just for you.

GRANDE REVERSO ULTRA THIN. Jaeger-LeCoultre Calibre 822. Patent 111/398.

YOU DESERVE A REAL WATCH.

JAEGER-LECOULTRE BOUTIQUES

Los Angeles • 9490B Brighton Way • Beverly Hills, CA 90210 • 310-734-0525Boca Raton • 312 Plaza Real • Boca Raton, FL 33432 • 561-368-3866

AUDEMARS PIGUET BOUTIQUES65 EAST 57TH STREET, NEW YORK, NY 888.214.6858

BAL HARBOUR SHOPS, BAL HARBOUR, FL 866.595.9700www.audemarspiguet.com

J U L E S A U D E M A R S

E X T R A - T H I N

AUDEMARS PIGUET BOUTIQUES65 EAST 57TH STREET, NEW YORK, NY 888.214.6858

BAL HARBOUR SHOPS, BAL HARBOUR, FL 866.595.9700www.audemarspiguet.com

J U L E S A U D E M A R S

E X T R A - T H I N


14 WATCH YOUR TIME USA FOCUS · · · · · · · · · · · · · · · · · · · · · · ·

This year, following the unveiling of the

Type XXII, the first series-made chro-

nograph with a 10 Hz escapement (e.g.

72,000 vibrations per hour) and the Réveil

Musical, which features a magnetic regu-

lator, Breguet introduced the Classic Hora

Mundi, the world’s fi rst mechanical watch

with an instant-jump time zone display

system. Likewise, Blancpain presented

eight new movements, including another

world fi rst : a big date tourbillon from the

L-Evolution line with the power reserve

indicator on the oscillating weight. A new

Tourbillon from Jaquet Droz as well, with a

sapphire ring this time, as the brand rein-

vents itself with an artistic fl ourish. Clearly,

the three brands under the stewardship of

Marc Hayek, grandson of the founder of

the Swatch Group, made an impression

on the most faithful afi cionados at this

year’s Baselworld, the World Watch and

Jewelry Show.

Similarly, Breguet is now committed

to raising consumer awareness of

the research involved in making its

exceptional timepieces. “ It’s true

that we have rarely mentioned our

innovative processes, in terms of our

use of silicon, for instance, or the fact

that our R&D lab is truly state-of-the-art, ”

says Marc A. Hayek. “ And yet research

and innovation are at the very core of the

Breguet brand : traditional, yes, but also

high-tech. And that is precisely what we

want to show the world. ”

SERIOUS POTENTIAL

Bolstered by this spirit of conquest, Breguet

is already leading the field with a new

35-million-dollar investment in expand-

ing its factories in Switzerland’s Vallée de

Joux. The brand is likewise pursuing its

international expansion both in the United

States and in China, today’s inexorable

market for luxury. “ Obviously we cannot

allow ourselves to fail in China, ” adds

Hayek. “ Blancpain is well-positioned in

the market, but Breguet, which landed in

China much later, needs to intensify its

promotional efforts. That said, although

it’s tempting to bet everything on China,

that would be a mistake. Brands like

Blancpain and Breguet should and must

stake a presence around the globe. What’s

more, the Swatch Group continues to have

great potential in the American market, as

it remains under-represented compared to

its competition. ”

Last November, Breguet opened shop

on New York’s Fifth Avenue, the brand’s

third American boutique. (The other two

are on Madison Avenue in New York and

Rodeo Drive in Beverly Hills.) Bal Harbour,

Florida is coming soon : at 37,000 ft2, the

new space is already on track to become

one of the brand’s premier sales loca-

tions worldwide and includes a show-

room that offers the visitor a virtual tour

of the Breguet factory in Switzerland.

In order to enhance its presence on the

American market, Breguet is also plan-

ning to strengthen its relationships with

its network of local retailers. Conclusion :

For the Swatch Group, the U.S. repre-

sents a new El Dorado, and one that is

well within reach.

Eric Dumatin

THE

AMERICAN ELDORADO

the Swatch Gro

on the most fai

year’s Baselw

Jewelry Sh

Simila

to

t

BREGUET CLASSIQUE 7337 DATE

MOON PHASES SMALL SECONDS .

THIS RE-ISSUE BY BREGUET OF THE CLASSIQUE

7337 IN ROSE GOLD INDICATES THE DAY, DATE, AGE, AND

PHASES OF THE MOON. THE OFF-CENTERED HOUR CHAPTER, ONE OF

THE HALLMARKS OF BREGUET, AND SMALL SECONDS AT 5 O’CLOCK

LEND A CHARACTERISTIC ASYMMETRY TO THE DIAL.

BLANCPAIN L-EVOLUTION TOURBILLON LARGE DATE.

THIS LATEST ADDITION TO THE L-EVOLUTION COLLECTION IS

EQUIPPED NOT ONLY WITH A TOURBILLON AND A LARGE DATE

DISPLAY, BUT ALSO WITH A POWER-RESERVE INDICATION APPEARING

ON A SUBDIAL DIRECTLY INTEGRATED ONTO THE OSCILLATING

WEIGHT. YET ANOTHER WORLD FIRST FOR BLANCPAIN !

THE BREGUET MANUFACTURE IN L’ABBAYE, SWITZERLAND.

UNDER NICOLAS HAYEK’S LEADERSHIP, BREGUET DEVELOPED

AND REGISTERED MORE THAN 77 NEW PATENTS AND BUILT A

NEW MOVEMENT EACH YEAR, SEVERAL OF WHICH WERE TRULY

REVOLUTIONARY, SUCH AS THE DOUBLE TOURBILLION.

PECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TI

HE WAS ALREADY AT THE HEAD OF BLANCPAIN.

MARC A . HAYEK NOW ALSO PRESIDES OVER THE

FORTUNES OF BREGUET AND JAQUET DROZ.

TISSOT, LEADER IN TACTILE WATCH TECHNOLOGY SINCE 1999

Get th i s watch at www.t issotshop. comcompass

TACTILE TECHNOLOGYTouch the screen to get the ultimate sports

watch experience with 15 functions including meteo, altimeter and compass.

IN TOUCH WITH YOUR TIME

meteo altimeter

SCAN

DISCOVER



This year, following the unveiling of the

Type XXII, the first series-made chro-

nograph with a 10 Hz escapement (e.g.

72,000 vibrations per hour) and the Réveil

Musical, which features a magnetic regu-

lator, Breguet introduced the Classic Hora

Mundi, the world’s fi rst mechanical watch

with an instant-jump time zone display

system. Likewise, Blancpain presented

eight new movements, including another

world fi rst : a big date tourbillon from the

L-Evolution line with the power reserve

indicator on the oscillating weight. A new

Tourbillon from Jaquet Droz as well, with a

sapphire ring this time, as the brand rein-

vents itself with an artistic fl ourish. Clearly,

the three brands under the stewardship of

Marc Hayek, grandson of the founder of

the Swatch Group, made an impression

on the most faithful afi cionados at this

year’s Baselworld, the World Watch and

Jewelry Show.

Similarly, Breguet is now committed

to raising consumer awareness of

the research involved in making its

exceptional timepieces. “ It’s true

that we have rarely mentioned our

innovative processes, in terms of our

use of silicon, for instance, or the fact

that our R&D lab is truly state-of-the-art, ”

says Marc A. Hayek. “ And yet research

and innovation are at the very core of the

Breguet brand : traditional, yes, but also

high-tech. And that is precisely what we

want to show the world. ”

SERIOUS POTENTIAL

Bolstered by this spirit of conquest, Breguet

is already leading the field with a new

35-million-dollar investment in expand-

ing its factories in Switzerland’s Vallée de

Joux. The brand is likewise pursuing its

international expansion both in the United

States and in China, today’s inexorable

market for luxury. “ Obviously we cannot

allow ourselves to fail in China, ” adds

Hayek. “ Blancpain is well-positioned in

the market, but Breguet, which landed in

China much later, needs to intensify its

promotional efforts. That said, although

it’s tempting to bet everything on China,

that would be a mistake. Brands like

Blancpain and Breguet should and must

stake a presence around the globe. What’s

more, the Swatch Group continues to have

great potential in the American market, as

it remains under-represented compared to

its competition. ”

Last November, Breguet opened shop

on New York’s Fifth Avenue, the brand’s

third American boutique. (The other two

are on Madison Avenue in New York and

Rodeo Drive in Beverly Hills.) Bal Harbour,

Florida is coming soon : at 37,000 ft2, the

new space is already on track to become

one of the brand’s premier sales loca-

tions worldwide and includes a show-

room that offers the visitor a virtual tour

of the Breguet factory in Switzerland.

In order to enhance its presence on the

American market, Breguet is also plan-

ning to strengthen its relationships with

its network of local retailers. Conclusion :

For the Swatch Group, the U.S. repre-

sents a new El Dorado, and one that is

well within reach.

Eric Dumatin

THE

AMERICAN ELDORADO

the Swatch Gro

on the most fai

year’s Baselw

Jewelry Sh

Simila

to

t

BREGUET CLASSIQUE 7337 DATE

MOON PHASES SMALL SECONDS .

THIS RE-ISSUE BY BREGUET OF THE CLASSIQUE

7337 IN ROSE GOLD INDICATES THE DAY, DATE, AGE, AND

PHASES OF THE MOON. THE OFF-CENTERED HOUR CHAPTER, ONE OF

THE HALLMARKS OF BREGUET, AND SMALL SECONDS AT 5 O’CLOCK

LEND A CHARACTERISTIC ASYMMETRY TO THE DIAL.

BLANCPAIN L-EVOLUTION TOURBILLON LARGE DATE.

THIS LATEST ADDITION TO THE L-EVOLUTION COLLECTION IS

EQUIPPED NOT ONLY WITH A TOURBILLON AND A LARGE DATE

DISPLAY, BUT ALSO WITH A POWER-RESERVE INDICATION APPEARING

ON A SUBDIAL DIRECTLY INTEGRATED ONTO THE OSCILLATING

WEIGHT. YET ANOTHER WORLD FIRST FOR BLANCPAIN !

THE BREGUET MANUFACTURE IN L’ABBAYE, SWITZERLAND.

UNDER NICOLAS HAYEK’S LEADERSHIP, BREGUET DEVELOPED

AND REGISTERED MORE THAN 77 NEW PATENTS AND BUILT A

NEW MOVEMENT EACH YEAR, SEVERAL OF WHICH WERE TRULY

REVOLUTIONARY, SUCH AS THE DOUBLE TOURBILLION.

PECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TI

HE WAS ALREADY AT THE HEAD OF BLANCPAIN.

MARC A . HAYEK NOW ALSO PRESIDES OVER THE

FORTUNES OF BREGUET AND JAQUET DROZ.

TISSOT, LEADER IN TACTILE WATCH TECHNOLOGY SINCE 1999

Get th i s watch at www.t issotshop. comcompass

TACTILE TECHNOLOGYTouch the screen to get the ultimate sports

watch experience with 15 functions including meteo, altimeter and compass.

IN TOUCH WITH YOUR TIME

meteo altimeter

SCAN

DISCOVER



The ultimate icon of the brand, the Reverso

made its debut on the polo fi eld in 1931. For

Jaeger-LeCoultre, this is the perfect oppor-

tunity to celebrate a timepiece that hasn’t

aged a day in 80 years. “ Certain legends

draw their strength from their age. Frozen

in history, immobilized forever, they speak

only of the past. But sometimes, the magic is

so great that a strange phenomenon takes

place : the legend lives, breathes, evolves,

becomes more beautiful, all the while retain-

ing its aura. ” In these few words, Jérôme

Lambert, Jaeger-LeCoultre CEO, sums up

a model that embodies the values of fi ne

watchmaking, among them elegance and

refi nement. Not forgetting that this iconic

timepiece has lent itself to a multitude of

complications, suffi cient to dazzle even the

most seasoned collector.

THE HEART OF THE REVERSO

Need anyone be reminded of the origins of

a watch that was designed for polo-play-

ing army offi cers in India who were tired

of seeing their timepieces smashed by a

mistimed mallet swing ? Jacques-David

LeCoultre commissioned Alfred Chauvot

to work on what would prove an ingenious

solution : “ a watch that can slide in its car-

riage and completely turn over, ” in the

words of the patent that was fi led in 1931.

The Reverso was born.

“ We asked ourselves what made the

Reverso so unique and came up with four

essential reasons, ” explained Claudio Menz,

product marketing director at Jaeger-

LeCoultre. “ First it was designed accord-

ing to the golden ratio, a concept already in

use in ancient Greece. Second, the longev-

ity of our Manufacture means our “ baby ”

has matured beautifully over time. The third

reason is innovation, the key to the Reverso

whose very principle provides extraordinary

opportunities for complications. The fourth

and fi nal reason concerns personalization,

as one of the two sides offers a wonderful

canvas for artistic expression. ”

DIANE KRUGER IS THE FACE

OF THE REVERSO LADY

Each of these specifi cities is expressed

in the Reverso models for this year. The

Grande Reverso Ultra Thin (2.94 mm

thick) and the Grande Reverso Ultra Thin

Tribute to 1931 capture the essence of

the Reverso with elegance and simplicity.

The same classicism defi nes the Grande

Reverso Lady Ultra Thin in its cambered

cradle. With the front given over to time-

keeping functions, the reverse offers the

wearer endless scope to express their per-

sonality through the vast palette of tech-

niques proposed.

At the other end of the spectrum, the

2011 collection also welcomes the Grande

Reverso Duoface whose dual time zone

continues a tradition of useful complica-

tions. The Reverso Répétition Minutes à

Rideau is a showcase for the Manufac-

ture’s peerless mastery of grandes compli-

cations. At the touch of the fi nger, a curtain

composed of more than 200 parts slides

open to reveal the mechanism beneath a

skeleton dial. It also activates the minute-

repeater mechanism.

Eric Dumatin

80 YEARS

OF THE REVERSO

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK T

JAEGER-LECOULTRE GRANDE REVERSO DUOFACE.

TWO DIALS FOR TWO TIME ZONES : AN IDEA THAT GAVE RISE TO

THE REVERSO DUOFACE IN 1994. IT REINVENTED THE DUAL TIME

ZONE FUNCTION BY HAVING A SINGLE MOVEMENT THAT DRIVES

HANDS ROTATING IN OPPOSITE DIRECTIONS, AND WHICH CAN

BE INDEPENDENTLY SET. THE NEW GRANDE REVERSO DUOFACE

STANDS OUT FOR ITS GENEROUS SIZE AND GREATER READABILITY.

THE TRAVEL TIME ZONE ON THE FRONT SIDE IS ADJUSTED BY THE

CROWN IN ONE-HOUR JUMPS, ENSURING MINUTES AND SECONDS

STAY PRECISE. THE DATE FOLLOWS THE TIME-ZONE DISPLAY BY

JUMPING BOTH FORWARDS AND BACK.

DIANE KRUGER, JAEGER-LECOULTRE AMBASSADRESS.

DIANE KRUGER AND JAEGER-LECOULTRE WERE DESTINED

TO MEET. FOR THE PAST THREE YEARS, THE COMPANY HAS

HAD THE PLEASURE OF SEEING THE ACTRESS WEAR ITS

WATCHES AT PRESTIGIOUS RED-CARPET EVENTS. 2011 BRINGS

A NEW ADVENTURE WITH THE GRANDE REVERSO LADY

ULTRA THIN, AND DIANE KRUGER WAS THE NATURAL

CHOICE AS THE FACE OF THIS TIMEPIECE.

JAEGER-LECOULTRE REVERSO GRANDE COMPLICATION

À TRIPTYQUE . THREE DIMENSIONS OF TIME IN A SINGLE

WATCH AND 18 COMPLICATIONS. ON THE FRONT SIDE, CIVIL

TIME WITH A TOURBILLON ; ON THE REVERSE, SIDEREAL TIME

WITH A ZODIAC CALENDAR, SKY CHART, EQUATION OF TIME,

SUNRISE AND SUNSET TIMES ; IN THE CARRIAGE, PERPETUAL

TIME WITH A PERPETUAL CALENDAR.

JÉRÔME

LAMBERT,

CEO OF

JAEGER-LECOULTRE



The ultimate icon of the brand, the Reverso

made its debut on the polo fi eld in 1931. For

Jaeger-LeCoultre, this is the perfect oppor-

tunity to celebrate a timepiece that hasn’t

aged a day in 80 years. “ Certain legends

draw their strength from their age. Frozen

in history, immobilized forever, they speak

only of the past. But sometimes, the magic is

so great that a strange phenomenon takes

place : the legend lives, breathes, evolves,

becomes more beautiful, all the while retain-

ing its aura. ” In these few words, Jérôme

Lambert, Jaeger-LeCoultre CEO, sums up

a model that embodies the values of fi ne

watchmaking, among them elegance and

refi nement. Not forgetting that this iconic

timepiece has lent itself to a multitude of

complications, suffi cient to dazzle even the

most seasoned collector.

THE HEART OF THE REVERSO

Need anyone be reminded of the origins of

a watch that was designed for polo-play-

ing army offi cers in India who were tired

of seeing their timepieces smashed by a

mistimed mallet swing ? Jacques-David

LeCoultre commissioned Alfred Chauvot

to work on what would prove an ingenious

solution : “ a watch that can slide in its car-

riage and completely turn over, ” in the

words of the patent that was fi led in 1931.

The Reverso was born.

“ We asked ourselves what made the

Reverso so unique and came up with four

essential reasons, ” explained Claudio Menz,

product marketing director at Jaeger-

LeCoultre. “ First it was designed accord-

ing to the golden ratio, a concept already in

use in ancient Greece. Second, the longev-

ity of our Manufacture means our “ baby ”

has matured beautifully over time. The third

reason is innovation, the key to the Reverso

whose very principle provides extraordinary

opportunities for complications. The fourth

and fi nal reason concerns personalization,

as one of the two sides offers a wonderful

canvas for artistic expression. ”

DIANE KRUGER IS THE FACE

OF THE REVERSO LADY

Each of these specifi cities is expressed

in the Reverso models for this year. The

Grande Reverso Ultra Thin (2.94 mm

thick) and the Grande Reverso Ultra Thin

Tribute to 1931 capture the essence of

the Reverso with elegance and simplicity.

The same classicism defi nes the Grande

Reverso Lady Ultra Thin in its cambered

cradle. With the front given over to time-

keeping functions, the reverse offers the

wearer endless scope to express their per-

sonality through the vast palette of tech-

niques proposed.

At the other end of the spectrum, the

2011 collection also welcomes the Grande

Reverso Duoface whose dual time zone

continues a tradition of useful complica-

tions. The Reverso Répétition Minutes à

Rideau is a showcase for the Manufac-

ture’s peerless mastery of grandes compli-

cations. At the touch of the fi nger, a curtain

composed of more than 200 parts slides

open to reveal the mechanism beneath a

skeleton dial. It also activates the minute-

repeater mechanism.

Eric Dumatin

80 YEARS

OF THE REVERSO

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK T

JAEGER-LECOULTRE GRANDE REVERSO DUOFACE.

TWO DIALS FOR TWO TIME ZONES : AN IDEA THAT GAVE RISE TO

THE REVERSO DUOFACE IN 1994. IT REINVENTED THE DUAL TIME

ZONE FUNCTION BY HAVING A SINGLE MOVEMENT THAT DRIVES

HANDS ROTATING IN OPPOSITE DIRECTIONS, AND WHICH CAN

BE INDEPENDENTLY SET. THE NEW GRANDE REVERSO DUOFACE

STANDS OUT FOR ITS GENEROUS SIZE AND GREATER READABILITY.

THE TRAVEL TIME ZONE ON THE FRONT SIDE IS ADJUSTED BY THE

CROWN IN ONE-HOUR JUMPS, ENSURING MINUTES AND SECONDS

STAY PRECISE. THE DATE FOLLOWS THE TIME-ZONE DISPLAY BY

JUMPING BOTH FORWARDS AND BACK.

DIANE KRUGER, JAEGER-LECOULTRE AMBASSADRESS.

DIANE KRUGER AND JAEGER-LECOULTRE WERE DESTINED

TO MEET. FOR THE PAST THREE YEARS, THE COMPANY HAS

HAD THE PLEASURE OF SEEING THE ACTRESS WEAR ITS

WATCHES AT PRESTIGIOUS RED-CARPET EVENTS. 2011 BRINGS

A NEW ADVENTURE WITH THE GRANDE REVERSO LADY

ULTRA THIN, AND DIANE KRUGER WAS THE NATURAL

CHOICE AS THE FACE OF THIS TIMEPIECE.

JAEGER-LECOULTRE REVERSO GRANDE COMPLICATION

À TRIPTYQUE . THREE DIMENSIONS OF TIME IN A SINGLE

WATCH AND 18 COMPLICATIONS. ON THE FRONT SIDE, CIVIL

TIME WITH A TOURBILLON ; ON THE REVERSE, SIDEREAL TIME

WITH A ZODIAC CALENDAR, SKY CHART, EQUATION OF TIME,

SUNRISE AND SUNSET TIMES ; IN THE CARRIAGE, PERPETUAL

TIME WITH A PERPETUAL CALENDAR.

JÉRÔME

LAMBERT,

CEO OF

JAEGER-LECOULTRE



What watch offers eleven distinct,

touch-screen-activated instrumental

functions, including an altitude differ-

ence meter, a chronograph, a compass,

two alarms, a thermometer, a barometer,

a date and time display, a perpetual calen-

dar programmed through 2099, a count-

down, and a backlight ? Any lover of elec-

tronic watches knows perfectly well that

only one watchmaker produces and sells

such a timepiece : Tissot, whose T-Touch

Expert is the delightful little technological

marvel that provides this unique panoply

of functionality along with a second-gen-

eration movement.

Developed by Asulab, the Swatch Group’s

R & D laboratory in Switzerland, wrist-

watch-adapted touch-screen technol-

ogy was a major breakthrough for quartz

timepieces. But, despite the fact that the

technology became available in 2000,

no competitor has thus far been able to

duplicate it. Fifteen years ago, the man-

agement team of the world’s number one

watchmaker was barely persuaded of the

potential of the touch-screen wristwatch.

Instead, they dreamed primarily of the

next anticipated quantum leap forward :

the watch-phone. Alas, the watch-phone

never became a reality, whereas several

hundred thousand T-Touch watches have

been sold annually since then, making it

an industry classic which remains unique.

AN INSPIRED AND

UNYIELDING PRESIDENT

François Thiébaud, once head of Breitling

and Juvenia , before being asked by

Nicolas G. Hayek to take the reins of

Tissot in 1996, saw the true potential

of this new technology. He fully backed

its development. The T-Touch owes its

existence to Thiébaud’s obstinance. And

good thing, too. From some 800,000

watches when he joined the company,

Tissot increased production to three

million by 2010, a jewel in the crown of

the Swatch Group with its 1’600 sales

outlets worldwide, a hundred of which

are company-owned. Tissot currently has

more than one thousand sales points in

the United States alone and is planning

to open fl agship boutiques, including in

New York, to make good on the name the

brand has built for itself over the years.

As part of these efforts, Tissot will count

on its ambassadors : Danica Patrick, the

fi rst woman to win an IndyCar race, Nicky

Haiden, world champion of MotoGP, and

Tony Parker, a star basketball player who

has helped the San Antonio Spurs win the

NBA championship three times.

A long-time pioneer in watchmaking inno-

vations, Tissot is an established name in

the market. Founded in 1853, the com-

pany was the fi rst to introduce a pocket

watch featuring two time zones, which

was followed by forays into mechanical

technologies and new materials, giving

them the fi rst mechanical plastic watch,

timepieces made of stone, wood, and

mother-of-pearl. In line with its traditions,

the brand this year unveiled the new Tissot

Sculpture Line Skeleton, which reveals

its caliber’s inner workings through two

large cut-out windows on the dial as well

as through the case back. After one hun-

dred and fi fty years, Tissot does indeed

know how to offer accessible dreams by

bringing together tradition and innovation.

Eric Dumatin

A PIONEER IN

INNOVATION

movement.

FRANÇOIS

THIEBAUD,

CEO OF

TISSOT

TISSOT RACING-TOUCH. EDGY DESIGN AND

11 DYNAMIC FUNCTIONS FOR THIS TISSOT RACING-TOUCH

WHICH HAS FULL CHRONOGRAPH CAPABILITY, A USEFUL

LOGBOOK FOR RECORDING PERSONAL RESULTS AND DATA,

DUAL TIME ZONES, TWO ALARMS, AND A BACKLIGHT. FOR

MARITIME-MINDED

INDIVIDUALS, THERE IS

A TIDE-CALCULATOR,

COMPLEMENTING THE

COMPASS.

TISSOT TRADITION . POWERED BY A TOTALLY NEW MOVEMENT, THE

TISSOT TRADITION G15.561 IS THE BRAND’S FIRST EVER ANALOGUE PER-

PETUAL CALENDAR TIMEPIECE. ITS PERPETUAL CALENDAR FACILITY WILL

OPERATE WITHOUT ANY ADJUSTMENT NECESSARY FOR THE ENTIRE 21ST

CENTURY, AUTOMATICALLY TAKING LEAP YEARS IN ITS STRIDE.

DANICA PATRICK. FIRST WOMAN TO WIN AN INDYCCAR

RACE AND A TISSOT BRAND AMBASSADRESS SINCE 2005, DANICA

PATRICK WILL RACE FULL-TIME IN THE NASCAR NATIONWIDE

SERIES IN 2012, STEPPING UP TO THE SPRINT CUP IN 2013. “ I LOVE

THE TISSOT WATCHES, THEY’RE SPORTY, SOPHISTICATED, AND

HAVE STYLE,” SHE SAYS.



What watch offers eleven distinct,

touch-screen-activated instrumental

functions, including an altitude differ-

ence meter, a chronograph, a compass,

two alarms, a thermometer, a barometer,

a date and time display, a perpetual calen-

dar programmed through 2099, a count-

down, and a backlight ? Any lover of elec-

tronic watches knows perfectly well that

only one watchmaker produces and sells

such a timepiece : Tissot, whose T-Touch

Expert is the delightful little technological

marvel that provides this unique panoply

of functionality along with a second-gen-

eration movement.

Developed by Asulab, the Swatch Group’s

R & D laboratory in Switzerland, wrist-

watch-adapted touch-screen technol-

ogy was a major breakthrough for quartz

timepieces. But, despite the fact that the

technology became available in 2000,

no competitor has thus far been able to

duplicate it. Fifteen years ago, the man-

agement team of the world’s number one

watchmaker was barely persuaded of the

potential of the touch-screen wristwatch.

Instead, they dreamed primarily of the

next anticipated quantum leap forward :

the watch-phone. Alas, the watch-phone

never became a reality, whereas several

hundred thousand T-Touch watches have

been sold annually since then, making it

an industry classic which remains unique.

AN INSPIRED AND

UNYIELDING PRESIDENT

François Thiébaud, once head of Breitling

and Juvenia , before being asked by

Nicolas G. Hayek to take the reins of

Tissot in 1996, saw the true potential

of this new technology. He fully backed

its development. The T-Touch owes its

existence to Thiébaud’s obstinance. And

good thing, too. From some 800,000

watches when he joined the company,

Tissot increased production to three

million by 2010, a jewel in the crown of

the Swatch Group with its 1’600 sales

outlets worldwide, a hundred of which

are company-owned. Tissot currently has

more than one thousand sales points in

the United States alone and is planning

to open fl agship boutiques, including in

New York, to make good on the name the

brand has built for itself over the years.

As part of these efforts, Tissot will count

on its ambassadors : Danica Patrick, the

fi rst woman to win an IndyCar race, Nicky

Haiden, world champion of MotoGP, and

Tony Parker, a star basketball player who

has helped the San Antonio Spurs win the

NBA championship three times.

A long-time pioneer in watchmaking inno-

vations, Tissot is an established name in

the market. Founded in 1853, the com-

pany was the fi rst to introduce a pocket

watch featuring two time zones, which

was followed by forays into mechanical

technologies and new materials, giving

them the fi rst mechanical plastic watch,

timepieces made of stone, wood, and

mother-of-pearl. In line with its traditions,

the brand this year unveiled the new Tissot

Sculpture Line Skeleton, which reveals

its caliber’s inner workings through two

large cut-out windows on the dial as well

as through the case back. After one hun-

dred and fi fty years, Tissot does indeed

know how to offer accessible dreams by

bringing together tradition and innovation.

Eric Dumatin

A PIONEER IN

INNOVATION

movement.

FRANÇOIS

THIEBAUD,

CEO OF

TISSOT

TISSOT RACING-TOUCH. EDGY DESIGN AND

11 DYNAMIC FUNCTIONS FOR THIS TISSOT RACING-TOUCH

WHICH HAS FULL CHRONOGRAPH CAPABILITY, A USEFUL

LOGBOOK FOR RECORDING PERSONAL RESULTS AND DATA,

DUAL TIME ZONES, TWO ALARMS, AND A BACKLIGHT. FOR

MARITIME-MINDED

INDIVIDUALS, THERE IS

A TIDE-CALCULATOR,

COMPLEMENTING THE

COMPASS.

TISSOT TRADITION . POWERED BY A TOTALLY NEW MOVEMENT, THE

TISSOT TRADITION G15.561 IS THE BRAND’S FIRST EVER ANALOGUE PER-

PETUAL CALENDAR TIMEPIECE. ITS PERPETUAL CALENDAR FACILITY WILL

OPERATE WITHOUT ANY ADJUSTMENT NECESSARY FOR THE ENTIRE 21ST

CENTURY, AUTOMATICALLY TAKING LEAP YEARS IN ITS STRIDE.

DANICA PATRICK. FIRST WOMAN TO WIN AN INDYCCAR

RACE AND A TISSOT BRAND AMBASSADRESS SINCE 2005, DANICA

PATRICK WILL RACE FULL-TIME IN THE NASCAR NATIONWIDE

SERIES IN 2012, STEPPING UP TO THE SPRINT CUP IN 2013. “ I LOVE

THE TISSOT WATCHES, THEY’RE SPORTY, SOPHISTICATED, AND

HAVE STYLE,” SHE SAYS.

ww

w.d

ior.c

om /

1 86

6 67

5-20

78

HIGH-TECH CERAMIC TIMEPIECE

DIAMOND SET DIAL

DIAMOND HEAD CERAMIC BRACELET

AUTOMATIC MOVEMENT

40-HOUR POWER RESERVE

ww

w.d

ior.c

om /

1 86

6 67

5-20

78

HIGH-TECH CERAMIC TIMEPIECE

DIAMOND SET DIAL

DIAMOND HEAD CERAMIC BRACELET

AUTOMATIC MOVEMENT

40-HOUR POWER RESERVE

22 WATCH YOUR TIME USA RUBRIQUE · · · · · · · · · · · · · · · · · · · · ·

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES

Whereas in the past, the race was on to fi ll a timepiece with the most complications, today’s call is for the ultra-thin, ultra-slim, single or double complication and defi nitely for the most useful functions.

The power of simplicity works wonders. In the world of com-

plicated timepieces, this statement may seem an oxymoron,

but in light of the past years of economic upheavals, it actu-

ally is the benchmark philosophy that has paved the way to

a new genre of complex watches that has taken the world

by storm : the seemingly simplifi ed complication.

Indeed, whereas in the past, the race was on to fi ll a timepiece

with the most complications and to be the biggest, boldest

watch on the market chock-full of with dozens of functions,

today’s call is for the ultra-thin, ultra-slim, single or double

complication and defi nitely for the most useful functions. Make

no mistake, über-complicated watches — those with 400 or

more parts in their tiny under-two-inch-diameter space — are

not being abandoned by any means, they are just being joined

by some more attainably priced, in-demand features.

“ There is a new implementation of useful functions in the com-

plicated realm, ” says Richard Mille, independent watchmaker.

“ Today’s collector wants developments that blend technology,

mechanics, and performance and that give a sense of the art

of watchmaking. They can be classical in function, but more

cutting-edge in look and delivery. Especially because more

people actually wear the watches they buy today. ”

ULTRA-SLIM

TIMEPIECES

An exceptional demon-

stration of the basic art of

watchmaking comes in the

form of the ultra-slim time-

piece. Making a large move-

ment is easy, but when one has

to build hundreds of mechanical

parts and get them to work inside

spaces that are so thin that — when

cased — the profi le of the watch is less than a mere 6 mm

thick — it is an amazing work of art and craftsmanship. Hence,

it falls into the watchmaking world’s complicated feat category.

That said, one of the key moves among the fi nest watchmak-

ers in the world — those who spend years developing the

trends — is a return to roots, with ultra-slim movements, often

in retro-inspired case shapes.

“ Ultra-thin watches are just beginning to fi nd their rightful

place in the world of haute horlogerie, of which they are an

integral part because of the complexity of developing these

very thin movements, ” says Philippe Leopold Metzger, CEO

of Piaget, a master at the ultra-slim caliber since breaking

records in the mid-20th century with its ultra-thin pioneering.

Piaget’s Altiplano watch collection includes the recently

released 1200 and 1208P calibers — the thinnest watch and

automatic movement in the world. The 1208P caliber mea-

sures an amazing 2.35 mm thick. Others delving headlong

into the ultra-fl at movement include Audemars Piguet, IWC,

and A. Lange & Söhne. In fact, so many brands are develop-

ing their own versions of fl at that even Panerai, known for

its big, bold look, has released the caliber 999, its version of

“ thin ” at 3.1 mm thick. · ⁄·

COMPLICATIONSTHIN DOWN

· · · · · · · · · · COMPLICATIONS THIN DOWN WATCH YOUR TIME USA 23

IWCIWC PORTOFINO HAND-WOUND EIGHT DAYS PORTOFINO HAND-WOUND EIGHT DAYS . .

THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A

COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YEARS COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YEARS

AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE

NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO

MODERN METHODS WHILE HONOURING THE TRADITION OF MODERN METHODS WHILE HONOURING THE TRADITION OF

CRAFTSMANSHIP FROM SCHAFFHAUSEN.CRAFTSMANSHIP FROM SCHAFFHAUSEN.

AUDEMARS PIGUET MILLENARY HAND-WOUND MINUTE REPEATER .

THE NEW MILLENARY MINUTE REPEATER COMBINES HOURS,

MINUTES, SMALL SECONDS, AND A MINUTE REPEATER WITH A

WINDING SYSTEM THAT AUDEMARS PIGUET HAS DEVELOPED

SPECIFICALLY FOR ITS HAND-WOUND CALIBER 2910.

OVAL TITANIUM CASE WITH OFF-CENTER GOLD DIAL.

AP ESCAPEMENT WITH DOUBLE BALANCE SPRING. THREE

BARRELS PROVIDE A SEVEN-DAY POWER RESERVE.

HARRY WINSTON MIDNIGHT

BIG DATE . HARRY WINSTON

MIDNIGHT BIG DATE DEPICTS

THE TIME INDICATIONS IN A

UNIQUE STYLE. ON THE CENTER

STAGE, THE DIAL OFFERS

THE LEADING ROLE TO A

LARGE DATE AT 6 O’CLOCK. IT

FEATURES A TRADITIONALLY

CRAFTED CIRCULAR

GUILLOCHÉ PATTERN, WHICH

MOVES OUTWARD LIKE AN

OFF-CENTERED RIPPLE.

BREGUET HORA MUNDI. THE NEW BREGUET CLASSIQUE 5717 HORA MUNDI EXEMPLIFIES

THE SPIRIT OF THIS PRESTIGIOUS COLLECTION. IT IS MADE OF PRECIOUS MATERIALS : 18-CARAT

RED GOLD OR 950 PLATINUM. BREGUET’S TEAMS NEEDED THREE YEARS TO DESIGN, DEVELOP, AND

PERFECT THIS COMPLICATION WATCH. IT IS THE FIRST EXAMPLE OF A MECHANICAL TIMEPIECE WITH AN

INSTANT-JUMP TIME-ZONE DISPLAY. THIS FUNCTION ALLOWS THE TRAVELER TO EASILY DISPLAY THE

TIME IN TWO PRE-SELECTED TIME ZONES, CHANGING INSTANTLY FROM ONE TO THE OTHER SIMPLY

BY PRESSING A BUTTON, WITHOUT DISTURBING THE OPERATION OF THE WATCH.

–o–––- Roberta Naas

al demon-

asic art of

mes in the

slim time-

ge move-

n one has

echanical

ork inside

— when

ere 6 mm

p. Hence,

category.

atchmak-

oping the

nts, often

ir rightful

ey are an

ng these

ger CEO

HARRRY WINSTONS N MIDNIGHT


22 WATCH YOUR TIME USA RUBRIQUE · · · · · · · · · · · · · · · · · · · · ·


Whereas in the past, the race was on to fi ll a timepiece with the most complications, today’s call is for the ultra-thin, ultra-slim, single or double complication and defi nitely for the most useful functions.

The power of simplicity works wonders. In the world of com-

plicated timepieces, this statement may seem an oxymoron,

but in light of the past years of economic upheavals, it actu-

ally is the benchmark philosophy that has paved the way to

a new genre of complex watches that has taken the world

by storm : the seemingly simplifi ed complication.

Indeed, whereas in the past, the race was on to fi ll a timepiece

with the most complications and to be the biggest, boldest

watch on the market chock-full of with dozens of functions,

today’s call is for the ultra-thin, ultra-slim, single or double

complication and defi nitely for the most useful functions. Make

no mistake, über-complicated watches — those with 400 or

more parts in their tiny under-two-inch-diameter space — are

not being abandoned by any means, they are just being joined

by some more attainably priced, in-demand features.

“ There is a new implementation of useful functions in the com-

plicated realm, ” says Richard Mille, independent watchmaker.

“ Today’s collector wants developments that blend technology,

mechanics, and performance and that give a sense of the art

of watchmaking. They can be classical in function, but more

cutting-edge in look and delivery. Especially because more

people actually wear the watches they buy today. ”

ULTRA-SLIM

TIMEPIECES

An exceptional demon-

stration of the basic art of

watchmaking comes in the

form of the ultra-slim time-

piece. Making a large move-

ment is easy, but when one has

to build hundreds of mechanical

parts and get them to work inside

spaces that are so thin that — when

cased — the profi le of the watch is less than a mere 6 mm

thick — it is an amazing work of art and craftsmanship. Hence,

it falls into the watchmaking world’s complicated feat category.

That said, one of the key moves among the fi nest watchmak-

ers in the world — those who spend years developing the

trends — is a return to roots, with ultra-slim movements, often

in retro-inspired case shapes.

“ Ultra-thin watches are just beginning to fi nd their rightful

place in the world of haute horlogerie, of which they are an

integral part because of the complexity of developing these

very thin movements, ” says Philippe Leopold Metzger, CEO

of Piaget, a master at the ultra-slim caliber since breaking

records in the mid-20th century with its ultra-thin pioneering.

Piaget’s Altiplano watch collection includes the recently

released 1200 and 1208P calibers — the thinnest watch and

automatic movement in the world. The 1208P caliber mea-

sures an amazing 2.35 mm thick. Others delving headlong

into the ultra-fl at movement include Audemars Piguet, IWC,

and A. Lange & Söhne. In fact, so many brands are develop-

ing their own versions of fl at that even Panerai, known for

its big, bold look, has released the caliber 999, its version of

“ thin ” at 3.1 mm thick. · ⁄·

COMPLICATIONSTHIN DOWN

· · · · · · · · · · COMPLICATIONS THIN DOWN WATCH YOUR TIME USA 23

IWCIWC PORTOFINO HAND-WOUND EIGHT DAYS PORTOFINO HAND-WOUND EIGHT DAYS . .

THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A THE PORTOFINO HAND-WOUND EIGHT DAYS CARRIES ON A

COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YEARS COLLECTION OF WATCHES THAT ORIGINATED OVER 25 YEARS

AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE AGO. HOUSED INSIDE THE ELEGANT ROUND CASE IS THE

NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO NEWLY-DEVELOPED CALIBRE 59210, BUILT ACCORDING TO

MODERN METHODS WHILE HONOURING THE TRADITION OF MODERN METHODS WHILE HONOURING THE TRADITION OF

CRAFTSMANSHIP FROM SCHAFFHAUSEN.CRAFTSMANSHIP FROM SCHAFFHAUSEN.

AUDEMARS PIGUET MILLENARY HAND-WOUND MINUTE REPEATER .

THE NEW MILLENARY MINUTE REPEATER COMBINES HOURS,

MINUTES, SMALL SECONDS, AND A MINUTE REPEATER WITH A

WINDING SYSTEM THAT AUDEMARS PIGUET HAS DEVELOPED

SPECIFICALLY FOR ITS HAND-WOUND CALIBER 2910.

OVAL TITANIUM CASE WITH OFF-CENTER GOLD DIAL.

AP ESCAPEMENT WITH DOUBLE BALANCE SPRING. THREE

BARRELS PROVIDE A SEVEN-DAY POWER RESERVE.

HARRY WINSTON MIDNIGHT


MIDNIGHT BIG DATE DEPICTS

THE TIME INDICATIONS IN A

UNIQUE STYLE. ON THE CENTER

STAGE, THE DIAL OFFERS

THE LEADING ROLE TO A

LARGE DATE AT 6 O’CLOCK. IT

FEATURES A TRADITIONALLY

CRAFTED CIRCULAR

GUILLOCHÉ PATTERN, WHICH

MOVES OUTWARD LIKE AN

OFF-CENTERED RIPPLE.

BREGUET HORA MUNDI. THE NEW BREGUET CLASSIQUE 5717 HORA MUNDI EXEMPLIFIES

THE SPIRIT OF THIS PRESTIGIOUS COLLECTION. IT IS MADE OF PRECIOUS MATERIALS : 18-CARAT

RED GOLD OR 950 PLATINUM. BREGUET’S TEAMS NEEDED THREE YEARS TO DESIGN, DEVELOP, AND

PERFECT THIS COMPLICATION WATCH. IT IS THE FIRST EXAMPLE OF A MECHANICAL TIMEPIECE WITH AN

INSTANT-JUMP TIME-ZONE DISPLAY. THIS FUNCTION ALLOWS THE TRAVELER TO EASILY DISPLAY THE

TIME IN TWO PRE-SELECTED TIME ZONES, CHANGING INSTANTLY FROM ONE TO THE OTHER SIMPLY

BY PRESSING A BUTTON, WITHOUT DISTURBING THE OPERATION OF THE WATCH.


al demon-

asic art of

mes in the

slim time-

ge move-

n one has

echanical

ork inside

— when

ere 6 mm

p. Hence,

category.

atchmak-

oping the

nts, often

ir rightful

ey are an

ng these

ger CEO

HARRRY WINSTONS N MIDNIGHT



24 WATCH YOUR TIME USA COMPLICATIONS THIN DOWN · · · · · · · · · ·

TOURBILLON TIMING

What is even more incredible is when watch

brands combine this ultra-flat allure

with another true watchmaking com-

plication. Piaget has done exactly

that with the unveiling of the Piaget

Ultra-Thin Tourbillon Automatic —

a world-record-setting watch that

demonstrates the technical capa-

bilities of the brand. The timepiece, in

the Emperador Coussin case, is the world’s

thinnest self-winding tourbillon. At just 5.35 mm thick, the

caliber 1270P is the result of three years of development,

and consists of 200 parts.

The Tourbillon, an escapement that compensates for errors

in timekeeping caused by the effects of gravity on the watch

in different positions on the wrist, is one of the most coveted

watchmaking feats. Invented by Abraham-Louis Breguet and

fi rst implemented in a timepiece by him in the early 1800s, the

tourbillon is one of the most revered and beautiful complexities

to view, thanks to its continually rotating module. Also incred-

ibly diffi cult to build, the tourbillon has become an object of art

and a technological challenge all its own, as more and more

watchmakers compete to create ever more precise tourbillon

escapements. Today’s brands vie to build the biggest tourbil-

lon, or the smallest tourbillon, or the lightest tourbillon, and

even the most ingeniously placed tourbillon. A

waiting list often exists for these watches,

as fewer than 5,000 tourbillon watches

are created annually, each hand-built and

retailing for upwards of $ 80,000.

CREATIVITY AND INNOVATION

That is exactly what A. Lange & Söhne did this year in its

Richard Lange Tourbillon “ Pour le Mérite, ” which houses

the brand’s unique fuse-and-chain transmission,

along with a tourbillon with patented stop-

seconds mechanism. The hand-fi nished

Lange caliber LO72.1 manually wound

movement consists of 351 parts

excluding the chain, and 636 parts

with the chain included. The watch,

inspired from an historical regulator

pocket watch crafted in 1807, features

a dial of three overlapping circles : the large

minute circle is the dominant element ; the smaller

subdials display the seconds and the hour. The highly unique

concept comes into play around the hour dial and the tourbillon

escapement. For six hours at a time every day (from noon to

6:00 p.m. or from 6:00 to noon), a portion of the hour dial moves,

or disappears, to reveal more of the tourbillon escapement

— a truly marvelous invention. Harry Winston’s the Histoire

de Tourbillon 2 is a bold rendition of time almost in three

dimensions. Also featuring three distinct displays on the dial :

one showcases the bi-axial fl ying tourbillon with the seconds

attached to it ; another disk displays the retrograde hours with

a day / night indication ; a third, small disk at 6 o’clock displays

the minutes. It is crafted in 18-karat white gold in a 48.5 mm

case. Only 20 pieces will ever be made. “ Complications need

to be about creativity and innovation, ” says Frederic de Narp,

CEO of Harry Winston in North America. “ We want to take that

to the next level, to go full steam ahead, because creativity is in

our DNA, just like craftsmanship and rarity are, and customers

expect this from us. A good complicated watch has to be

different, bold, and unique. ” · ⁄·

TO

Wh

bra

wit

plic

tha

Ult

a

d

c

an

The

in t

in d

wa

fi rs

tou

to v

ibly

dGIRARD-PERREGAUX

1966 TOURBILLON WITH GOLD

BRIDGE . GIRARD-PERREGAUX

DELVES INTO ITS HISTORY FOR A

MODEL IN COMMEMORATION OF

ITS 220TH ANNIVERSARY : THE


BRIDGE IS A CONCENTRATION OF

WATCHMAKING TRADITION OF

WHICH ONLY 50 WILL BE MADE.

PANERAI CALIBRE P.999. THE P.999 CALIBER MEASURES 27.4 MILLIMETERS IN DIAMETER AND ALSO IS 3.4 MM

THICK. THIS MEANS THE MOVEMENT IS ACTUALLY SLIGHTLY SMALLER THAN OTHER CALIBERS OF THIS

MODEL. IT IS THE IDEAL CORE FOR TIMEPIECES OF LESSER DIAMETER AND THICKNESS

when watch

allure

com-

ctly

get

c —

that

capa-

epiece, in

e, is the world’s

Richard Lange Tourbillon “

the brand’s uniqu

along with

seconds

Lang

mov

exc

with

inspi

pocket

a dial of th

minute circle is t

EXCEPTIONAL

WATCHES “ MADE

IN GERMANY ”

brands vie to build the biggest tourbil

urbillon, or the lightest tourbillon, and

ously placed tourbillon. A

ts for these watches,

tourbillon watches

ach hand-built and

f $ 80,000.

to be a

CEO o

to the

our DN

expec

differe

WILHELM SCHMID IS THE NEW

A . LANGE & SÖHNE CEO

On December 7 1845, Ferdinand A. Lange

opened his fi rst workshop in Glashütte with the

intention of producing the fi nest watches in the

world. This was no small ambition, and the same

determination continues to drive staff at the Ger-

man Manufacture which since January is headed

by the new CEO Wilhelm Schmid. German-born,

Wilhelm Schmid has spent the past eight years

in various management positions at BMW where,

since 2007, he had been at the head of sales and

marketing for South Africa. For this 165th anniver-

sary celebrated last

December, A. Lange

& Söhne has unveiled

the fourth timepiece

in the “ Pour le Mérite ”

family of exceptional

watches. This latest

addition is no excep-

tion to the rule. The Richard Lange Tourbillon “ Pour

le Mérite ” model has a fusee-and-chain transmis-

sion and a tourbillon with a patented stop-seconds

mechanism. These two complications — the hall-

marks of the Lange L072.1 caliber which comprise

351 parts in addition to the 636 components of

the chain — combine to provide excellent time-

keeping precision. The tourbillon is, in fact, vis-

ible in full from twelve to six, when a dial seg-

ment bearing the Roman numerals VIII, IX, and X

suddenly masks the opening and, in doing so,

completes the hour circle. In addition, nearly two

years ago, when A. Lange & Söhne announced the

beginning of a new epoch with the Lange Zeitwerk

and its unusual design hallmarks, the declared

objective was to depart from the beaten track. So

it is no coincidence that the fi rst chiming Lange

watch is a “ Zeitwerk ” with jumping numeric dis-

play. Additionally, its mechanical design concept

offers ideal prerequisites for

the integration of a strike train.

When the numeral discs are

advanced, a sizeable force vector

is unleashed, so enough energy

remains after the switching cycle

for other purposes. These reserves are now used

by the chiming mechanism to tension the springs

that actuate the two hammers. The one on the left

strikes the hours, the one on the right the quarter-

hours. The name Lange Zeitwerk takes center

stage as a resonant masterpiece.

C.R.

A. LANGE & SÖHNE ZEITWERK

STRIKING TIME . LUDWIG VAN BEETHOVEN’S

PRODIGIOUS REPUTATION IS DUE IN LARGE

MEASURE TO HIS SYMPHONY NO. 5 WITH

ITS FOUR-NOTE FANFARE OPENING.

THE FATE MOTIF NOW USHERS IN

A NEW CHAPTER IN THE HISTORY

OF A . LANGE & SÖHNE : THE MOST

RECENT SIBLING IN THE LANGE

ZEITWERK FAMILY IS ENDOWED

WITH A CHIMING MECHANISM THAT

IS VISIBLE IN ITS FACE. IT STRIKES

THE QUARTER-HOURS WITH HIGH-

PITCHED TONES AND THE FULL

HOURS AT A LOWER PITCH.

www.piaget-altiplano.com

ULTIMATE DISCRETION

PIAGET ALTIPLANOThe world’s thinnest automatic watchWhite gold case, 5.25 mm thickThe world’s thinnest automatic movementPiaget Manufacture Calibre, 2.35 mm thick

NEW YORK - LAS VEGAS - SOUTH COAST PLAZA - BAL HARBOUR

1-877-8PIAGET



TOURBILLON TIMING

What is even more incredible is when watch

brands combine this ultra-flat allure

with another true watchmaking com-

plication. Piaget has done exactly

that with the unveiling of the Piaget

Ultra-Thin Tourbillon Automatic —

a world-record-setting watch that

demonstrates the technical capa-

bilities of the brand. The timepiece, in

the Emperador Coussin case, is the world’s

thinnest self-winding tourbillon. At just 5.35 mm thick, the

caliber 1270P is the result of three years of development,

and consists of 200 parts.

The Tourbillon, an escapement that compensates for errors

in timekeeping caused by the effects of gravity on the watch

in different positions on the wrist, is one of the most coveted

watchmaking feats. Invented by Abraham-Louis Breguet and

fi rst implemented in a timepiece by him in the early 1800s, the

tourbillon is one of the most revered and beautiful complexities

to view, thanks to its continually rotating module. Also incred-

ibly diffi cult to build, the tourbillon has become an object of art

and a technological challenge all its own, as more and more

watchmakers compete to create ever more precise tourbillon

escapements. Today’s brands vie to build the biggest tourbil-

lon, or the smallest tourbillon, or the lightest tourbillon, and

even the most ingeniously placed tourbillon. A

waiting list often exists for these watches,

as fewer than 5,000 tourbillon watches

are created annually, each hand-built and

retailing for upwards of $ 80,000.

CREATIVITY AND INNOVATION

That is exactly what A. Lange & Söhne did this year in its

Richard Lange Tourbillon “ Pour le Mérite, ” which houses

the brand’s unique fuse-and-chain transmission,

along with a tourbillon with patented stop-

seconds mechanism. The hand-fi nished

Lange caliber LO72.1 manually wound

movement consists of 351 parts

excluding the chain, and 636 parts

with the chain included. The watch,

inspired from an historical regulator

pocket watch crafted in 1807, features

a dial of three overlapping circles : the large

minute circle is the dominant element ; the smaller

subdials display the seconds and the hour. The highly unique

concept comes into play around the hour dial and the tourbillon

escapement. For six hours at a time every day (from noon to

6:00 p.m. or from 6:00 to noon), a portion of the hour dial moves,

or disappears, to reveal more of the tourbillon escapement

— a truly marvelous invention. Harry Winston’s the Histoire

de Tourbillon 2 is a bold rendition of time almost in three

dimensions. Also featuring three distinct displays on the dial :

one showcases the bi-axial fl ying tourbillon with the seconds

attached to it ; another disk displays the retrograde hours with

a day / night indication ; a third, small disk at 6 o’clock displays

the minutes. It is crafted in 18-karat white gold in a 48.5 mm

case. Only 20 pieces will ever be made. “ Complications need

to be about creativity and innovation, ” says Frederic de Narp,

CEO of Harry Winston in North America. “ We want to take that

to the next level, to go full steam ahead, because creativity is in

our DNA, just like craftsmanship and rarity are, and customers

expect this from us. A good complicated watch has to be

different, bold, and unique. ” · ⁄·

TO

Wh

bra

wit

plic

tha

Ult

a

d

c

an

The

in t

in d

wa

fi rs

tou

to v

ibly

dGIRARD-PERREGAUX


BRIDGE . GIRARD-PERREGAUX

DELVES INTO ITS HISTORY FOR A

MODEL IN COMMEMORATION OF

ITS 220TH ANNIVERSARY : THE


BRIDGE IS A CONCENTRATION OF

WATCHMAKING TRADITION OF

WHICH ONLY 50 WILL BE MADE.

PANERAI CALIBRE P.999. THE P.999 CALIBER MEASURES 27.4 MILLIMETERS IN DIAMETER AND ALSO IS 3.4 MM

THICK. THIS MEANS THE MOVEMENT IS ACTUALLY SLIGHTLY SMALLER THAN OTHER CALIBERS OF THIS

MODEL. IT IS THE IDEAL CORE FOR TIMEPIECES OF LESSER DIAMETER AND THICKNESS

when watch

allure

com-

ctly

get

c —

that

capa-

epiece, in

e, is the world’s

Richard Lange Tourbillon “

the brand’s uniqu

along with

seconds

Lang

mov

exc

with

inspi

pocket

a dial of th

minute circle is t

EXCEPTIONAL

WATCHES “ MADE

IN GERMANY ”

brands vie to build the biggest tourbil

urbillon, or the lightest tourbillon, and

ously placed tourbillon. A

ts for these watches,

tourbillon watches

ach hand-built and

f $ 80,000.

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WILHELM SCHMID IS THE NEW

A . LANGE & SÖHNE CEO

On December 7 1845, Ferdinand A. Lange

opened his fi rst workshop in Glashütte with the

intention of producing the fi nest watches in the

world. This was no small ambition, and the same

determination continues to drive staff at the Ger-

man Manufacture which since January is headed

by the new CEO Wilhelm Schmid. German-born,

Wilhelm Schmid has spent the past eight years

in various management positions at BMW where,

since 2007, he had been at the head of sales and

marketing for South Africa. For this 165th anniver-

sary celebrated last

December, A. Lange

& Söhne has unveiled

the fourth timepiece

in the “ Pour le Mérite ”

family of exceptional

watches. This latest

addition is no excep-

tion to the rule. The Richard Lange Tourbillon “ Pour

le Mérite ” model has a fusee-and-chain transmis-

sion and a tourbillon with a patented stop-seconds

mechanism. These two complications — the hall-

marks of the Lange L072.1 caliber which comprise

351 parts in addition to the 636 components of

the chain — combine to provide excellent time-

keeping precision. The tourbillon is, in fact, vis-

ible in full from twelve to six, when a dial seg-

ment bearing the Roman numerals VIII, IX, and X

suddenly masks the opening and, in doing so,

completes the hour circle. In addition, nearly two

years ago, when A. Lange & Söhne announced the

beginning of a new epoch with the Lange Zeitwerk

and its unusual design hallmarks, the declared

objective was to depart from the beaten track. So

it is no coincidence that the fi rst chiming Lange

watch is a “ Zeitwerk ” with jumping numeric dis-

play. Additionally, its mechanical design concept

offers ideal prerequisites for

the integration of a strike train.

When the numeral discs are

advanced, a sizeable force vector

is unleashed, so enough energy

remains after the switching cycle

for other purposes. These reserves are now used

by the chiming mechanism to tension the springs

that actuate the two hammers. The one on the left

strikes the hours, the one on the right the quarter-

hours. The name Lange Zeitwerk takes center

stage as a resonant masterpiece.

C.R.

A. LANGE & SÖHNE ZEITWERK

STRIKING TIME . LUDWIG VAN BEETHOVEN’S

PRODIGIOUS REPUTATION IS DUE IN LARGE

MEASURE TO HIS SYMPHONY NO. 5 WITH

ITS FOUR-NOTE FANFARE OPENING.

THE FATE MOTIF NOW USHERS IN

A NEW CHAPTER IN THE HISTORY

OF A . LANGE & SÖHNE : THE MOST

RECENT SIBLING IN THE LANGE

ZEITWERK FAMILY IS ENDOWED

WITH A CHIMING MECHANISM THAT

IS VISIBLE IN ITS FACE. IT STRIKES

THE QUARTER-HOURS WITH HIGH-

PITCHED TONES AND THE FULL

HOURS AT A LOWER PITCH.

www.piaget-altiplano.com

ULTIMATE DISCRETION

PIAGET ALTIPLANOThe world’s thinnest automatic watchWhite gold case, 5.25 mm thickThe world’s thinnest automatic movementPiaget Manufacture Calibre, 2.35 mm thick

NEW YORK - LAS VEGAS - SOUTH COAST PLAZA - BAL HARBOUR

1-877-8PIAGET



AROUND-THE-WORLD TIMING

Another important complexity that takes center stage this

year is the multi-time zone and world-time watch — as more

and more people become global travelers. These pieces help

wearers track time around the world and keep pace with hectic

schedules — often with ingenious new readouts, and some

with the ability to track the zones that change their times by

the half-hour increment instead of hour increments.

One particularly interesting innovation hails from the house of

Cartier in the form of the 18-karat gold Caliber de Cartier Mul-

tifuseaux multi-time-zone watch that houses the Caliber 9909

MC. This extremely readable piece not only offers home time,

traveler time, and day / night indications, it

also introduces a never-before-seen new

function : the time difference between the

two selected time zones. By pressing a

pushpiece, the wearer can view the alter-

nate time zone city, its local time, and the

time difference between that time and

the local traveler time. The watch is not

only technically advanced, but is visu-

ally stimulating, as the city disk of the

self-winding Caliber 9909 MC

displays the city names on the

side of the watch instead of

on the dial. The ingenious

27-jeweled movement

consists of 287 parts.

Blancpain this year

released its first-ever dual time-zone

watch with half-hour intervals for those

who travel to certain parts of the world

(such as India) where time differences are

in half-hour increments. Part of the classically

elegant Villeret series, the Villeret Demi-Fuseau

Horaire enables the wearer to adjust the sec-

ond time zone by the half-hour. User friendly, the

watch houses the Caliber 5254DF, a 321-part self-

winding movement with 72 hours of power reserve.

“ We must always keep pace with what goes on in

the world, ” says Marc A. Hayek, presi-

dent of Blancpain. “ We must develop the

technology to offer what the consumers need.

Nothing less is acceptable. ”

Similarly, Vacheron Constantin

has released, as part of its

Patrimony collection, the

Traditionnelle World Time

— the fi rst watch created

to display all 37 time zones,

including those offset from

the Universal Time coor-

dinates by the quarter-hour. The watch houses the brand’s

patent-pending Caliber 2460WT with Geneva Hallmark. The

display features three dials and a sapphire disk that shows day

and night around the world. Breguet’s Hora Mundi Classique

5717 is a world-timer watch that allows the wearer — for the

fi rst time ever — to switch instantly back and forth between

two time zones of his or her choice simply by pushing a crown

at 8:00 after setting the two zones.

CHIMING TIME

As mentioned earlier, there are still the mighty complications

being offered — such specialties as the minute repeater and

sonnerie — watches that chime the time in melodious wonder.

With roots in the early 17th century, these timepieces are true

delights to see and hear. They operate via a complex mechani-

cal network of gears, hammers, and gongs to strike the time in

several tones. Generally these pieces have 500 or more com-

ponents and are built in extremely limited numbers due to the

complex nature of their construction. Ulysse Nardin, master

at creating minute repeaters and Jaquemarts,

releases the Alexander the Great Minute

Repeater Westminster Carillon Tourbillion

Jaquemarts. Honoring leader Alexander

the Great, the watch features a one-

minute tourbillion integrated along with a

repeater that houses four gongs to chime

the time with Westminster chimes. The fi ve

moving Jaquemarts on the watch are all fi g-

ures of Alexander the Great clad in armor in

different fighting positions that take action

when the gongs sound. Just 100 pieces — 50

each in 18-karat white or rose gold — will be built.

Patek Philippe also released a minute repeater this year in

the form of its Ref. 5208, Triple Complication. One of the few

brands that went deep in multiple-complications this year,

this legendary watchmaker actually released six new Grand

Complications. The Ref. 5208 Triple Complication represents

the fi rst with this combination of functions : minute repeater,

chronograph, and instantaneous perpetual calendar with aper-

ture displays. This watch ranks second on the brand’s most

complicated wristwatches list (after its Sky Moon Tourbillon). · ⁄·

OMEGA HOUR VISION CO-AXIAL

SKELETON PLATINUM. THIS LIMITED

EDITION TIMEPIECE, WITH ITS 41 MM

OUTER CASE, IS CRAFTED FROM

950 PLATINUM AND HAS A 360°

TRANSPARENT SAPPHIRE CASEBODY SET

INSIDE IT, ALLOWING UNOBSTRUCTED

VIEWS OF BOTH SIDES OF THE EXCLUSIVE

OMEGA CO-AXIAL CALIBER 8403

WHICH DRIVES THIS WATCH EQUIPPED

WITH A SILICON BALANCE SPRING.

6626626626666 WATWATCWATCWATCWATCCHH YHH YOOOUR TRUU IME MEME EE UUSA COMPLICAICATIONTIONS THIN DOWN · · · · · · · · · ·

,

winding movement with 72 hours of p

“We must always keep pace with wh

the world, ” says Marc A

dent of Blancpain. “ We m

technology to offer what th

Nothing less is acce

Similarly, V

has rel

Patrim

Tradi

— th

to dis

includ

the U

PED


. The watch is not

nced, but is visu-

city disk of the

9909 MC

s on the

ead of

ous

nt

r

d

re

ally

seau

sec-

ndly, the

art self-

reserve.

oes on in

ek, presi-

develop the

onsumers need

complex nature of their c

at creating

releases

Repeat

Jaque

the G

minut

repea

the time

moving J

ures of A

different f

when the go

each in 18 kara

LONGINES MASTER COLLECTION RETROGRADE

MOON PHASES. LONGINES HAS SUCCEEDED FOR THE

FIRST TIME IN BRINGING TOGETHER A SYMPHONY OF

RETROGRADE HANDS. THE MODEL INCLUDES THE DAY OF

THE WEEK AT 12 O’CLOCK, THE DATE ON THE RIGHT-HAND

SIDE OF THE DIAL, A 24-HOUR SECOND TIME-ZONE ON THE

LEFT-HAND SIDE, AND A SMALL SECONDS AT 6 O’CLOCK.

THESE FOUR FUNCTIONS ARE RETROGRADE : THE

HANDS THAT DISPLAY THIS INFORMATION RETURN

IMMEDIATELY TO THEIR FORMER POSITION ONCE

THEY HAVE COMPLETED THEIR CYCLE.

PIAGET ALTIPLANO 43 MM WHITE GOLD

WITH GEM-SET BEZEL. IN 2011, THE

MANUFACTURE DE HAUTE HORLOGERIE

PIAGET IS FURTHER ENRICHING ITS

ALTIPLANO COLLECTION, WHICH HAS

BECOME A BRAND ICON, BY PRESENTING

NEW RELEASES THAT CONSOLIDATE THE

LINE’S LEADERSHIP POSITION IN THE FIELD

OF ULTRA-THIN WATCHES. WHILE THE

CASE OF THIS ALTIPLANO 43 MM IS THE

THINNEST IN ITS CATEGORY, THE 2.35 MM

THICK CALIBER IT HOUSES IS CURRENTLY

THE THINNEST MECHANICAL AUTOMATIC

MOVEMENT ON THE MARKET.

Mechanical chronograph movement | Self-winding | 44-hour

power reserve when fully wound | Date

and day display | Small hacking seconds |

Splitseconds hand for intermediate

timing | Screw-in crown | Sapphire

glass, antireflective coating on both sides |

Water-resistant 12 bar | Case height 16 mm | Diameter 45 mm

“Hello up there!”

Ingenieur Double Chronograph Titanium. Ref. 3765: Nothing can stop a man – even when he’s clinging to a sheer cliff face –

who’s determined to get to the top, apart from the weight dragging him back down again. A titanium case lightens the load. The Ingenieur Double Chronograph Titanium strikes an ideal balance between maximum comfort and features that

will quicken the pulse of any man of action: a mechanical split-seconds chronograph, ultra light design and vulcanised rubber

highlights. It scales new heights in aesthetic perfection. IWC. Engineered for men.

IWC.Engineered for men.



AROUND-THE-WORLD TIMING

Another important complexity that takes center stage this

year is the multi-time zone and world-time watch — as more

and more people become global travelers. These pieces help

wearers track time around the world and keep pace with hectic

schedules — often with ingenious new readouts, and some

with the ability to track the zones that change their times by

the half-hour increment instead of hour increments.

One particularly interesting innovation hails from the house of

Cartier in the form of the 18-karat gold Caliber de Cartier Mul-

tifuseaux multi-time-zone watch that houses the Caliber 9909

MC. This extremely readable piece not only offers home time,

traveler time, and day / night indications, it

also introduces a never-before-seen new

function : the time difference between the

two selected time zones. By pressing a

pushpiece, the wearer can view the alter-

nate time zone city, its local time, and the

time difference between that time and

the local traveler time. The watch is not

only technically advanced, but is visu-

ally stimulating, as the city disk of the

self-winding Caliber 9909 MC

displays the city names on the

side of the watch instead of

on the dial. The ingenious

27-jeweled movement

consists of 287 parts.

Blancpain this year

released its first-ever dual time-zone

watch with half-hour intervals for those

who travel to certain parts of the world

(such as India) where time differences are

in half-hour increments. Part of the classically

elegant Villeret series, the Villeret Demi-Fuseau

Horaire enables the wearer to adjust the sec-

ond time zone by the half-hour. User friendly, the

watch houses the Caliber 5254DF, a 321-part self-

winding movement with 72 hours of power reserve.

“ We must always keep pace with what goes on in

the world, ” says Marc A. Hayek, presi-

dent of Blancpain. “ We must develop the

technology to offer what the consumers need.

Nothing less is acceptable. ”

Similarly, Vacheron Constantin

has released, as part of its

Patrimony collection, the

Traditionnelle World Time

— the fi rst watch created

to display all 37 time zones,

including those offset from

the Universal Time coor-

dinates by the quarter-hour. The watch houses the brand’s

patent-pending Caliber 2460WT with Geneva Hallmark. The

display features three dials and a sapphire disk that shows day

and night around the world. Breguet’s Hora Mundi Classique

5717 is a world-timer watch that allows the wearer — for the

fi rst time ever — to switch instantly back and forth between

two time zones of his or her choice simply by pushing a crown

at 8:00 after setting the two zones.

CHIMING TIME

As mentioned earlier, there are still the mighty complications

being offered — such specialties as the minute repeater and

sonnerie — watches that chime the time in melodious wonder.

With roots in the early 17th century, these timepieces are true

delights to see and hear. They operate via a complex mechani-

cal network of gears, hammers, and gongs to strike the time in

several tones. Generally these pieces have 500 or more com-

ponents and are built in extremely limited numbers due to the

complex nature of their construction. Ulysse Nardin, master

at creating minute repeaters and Jaquemarts,

releases the Alexander the Great Minute

Repeater Westminster Carillon Tourbillion

Jaquemarts. Honoring leader Alexander

the Great, the watch features a one-

minute tourbillion integrated along with a

repeater that houses four gongs to chime

the time with Westminster chimes. The fi ve

moving Jaquemarts on the watch are all fi g-

ures of Alexander the Great clad in armor in

different fighting positions that take action

when the gongs sound. Just 100 pieces — 50

each in 18-karat white or rose gold — will be built.

Patek Philippe also released a minute repeater this year in

the form of its Ref. 5208, Triple Complication. One of the few

brands that went deep in multiple-complications this year,

this legendary watchmaker actually released six new Grand

Complications. The Ref. 5208 Triple Complication represents

the fi rst with this combination of functions : minute repeater,

chronograph, and instantaneous perpetual calendar with aper-

ture displays. This watch ranks second on the brand’s most

complicated wristwatches list (after its Sky Moon Tourbillon). · ⁄·

OMEGA HOUR VISION CO-AXIAL

SKELETON PLATINUM. THIS LIMITED

EDITION TIMEPIECE, WITH ITS 41 MM

OUTER CASE, IS CRAFTED FROM

950 PLATINUM AND HAS A 360°

TRANSPARENT SAPPHIRE CASEBODY SET

INSIDE IT, ALLOWING UNOBSTRUCTED

VIEWS OF BOTH SIDES OF THE EXCLUSIVE

OMEGA CO-AXIAL CALIBER 8403

WHICH DRIVES THIS WATCH EQUIPPED


6626626626666 WATWATCWATCWATCWATCCHH YHH YOOOUR TRUU IME MEME EE UUSA COMPLICAICATIONTIONS THIN DOWN · · · · · · · · · ·

,

winding movement with 72 hours of p

“We must always keep pace with wh

the world, ” says Marc A

dent of Blancpain. “ We m

technology to offer what th

Nothing less is acce

Similarly, V

has rel

Patrim

Tradi

— th

to dis

includ

the U

PED


. The watch is not

nced, but is visu-

city disk of the

9909 MC

s on the

ead of

ous

nt

r

d

re

ally

seau

sec-

ndly, the

art self-

reserve.

oes on in

ek, presi-

develop the

onsumers need

complex nature of their c

at creating

releases

Repeat

Jaque

the G

minut

repea

the time

moving J

ures of A

different f

when the go

each in 18 kara

LONGINES MASTER COLLECTION RETROGRADE

MOON PHASES. LONGINES HAS SUCCEEDED FOR THE

FIRST TIME IN BRINGING TOGETHER A SYMPHONY OF

RETROGRADE HANDS. THE MODEL INCLUDES THE DAY OF

THE WEEK AT 12 O’CLOCK, THE DATE ON THE RIGHT-HAND

SIDE OF THE DIAL, A 24-HOUR SECOND TIME-ZONE ON THE

LEFT-HAND SIDE, AND A SMALL SECONDS AT 6 O’CLOCK.

THESE FOUR FUNCTIONS ARE RETROGRADE : THE

HANDS THAT DISPLAY THIS INFORMATION RETURN

IMMEDIATELY TO THEIR FORMER POSITION ONCE

THEY HAVE COMPLETED THEIR CYCLE.

PIAGET ALTIPLANO 43 MM WHITE GOLD

WITH GEM-SET BEZEL. IN 2011, THE

MANUFACTURE DE HAUTE HORLOGERIE

PIAGET IS FURTHER ENRICHING ITS

ALTIPLANO COLLECTION, WHICH HAS

BECOME A BRAND ICON, BY PRESENTING

NEW RELEASES THAT CONSOLIDATE THE

LINE’S LEADERSHIP POSITION IN THE FIELD

OF ULTRA-THIN WATCHES. WHILE THE

CASE OF THIS ALTIPLANO 43 MM IS THE

THINNEST IN ITS CATEGORY, THE 2.35 MM

THICK CALIBER IT HOUSES IS CURRENTLY

THE THINNEST MECHANICAL AUTOMATIC

MOVEMENT ON THE MARKET.

Mechanical chronograph movement | Self-winding | 44-hour

power reserve when fully wound | Date

and day display | Small hacking seconds |

Splitseconds hand for intermediate

timing | Screw-in crown | Sapphire

glass, antireflective coating on both sides |

Water-resistant 12 bar | Case height 16 mm | Diameter 45 mm

“Hello up there!”

Ingenieur Double Chronograph Titanium. Ref. 3765: Nothing can stop a man – even when he’s clinging to a sheer cliff face –

who’s determined to get to the top, apart from the weight dragging him back down again. A titanium case lightens the load. The Ingenieur Double Chronograph Titanium strikes an ideal balance between maximum comfort and features that

will quicken the pulse of any man of action: a mechanical split-seconds chronograph, ultra light design and vulcanised rubber

highlights. It scales new heights in aesthetic perfection. IWC. Engineered for men.

IWC.Engineered for men.


UNUSUAL COMPLEXITIES

This year, too, a host of watchmakers pulled out all the stops,

pushing the creative envelop to the limits and unveiling

unusual new complexities in watchmaking. These complica-

tions ran the gamut from watches with gambling games built

in to timepieces that suspend, hide, or disperse time.

Christophe Claret, for instance, released its 21 Black Jack

watch, a timepiece that really crossed a proverbial line — blur-

ring the distinctions between time and fun. The horological

masterpiece deftly combines Claret’s specialty of chiming

time, with complicated movement making and pure fun.

In addition to displaying hours and minutes, the watch enables

its wearer to play three casino games : black jack — with

striking mechanism ; roulette ; dice. Two side windows reveal

the artistry herein : one shows the striking hammer with its

gong, while the other shows the two dice. The automatic

Caliber BLJ08 consists of 501 parts, 40 jewels, and seven

double ceramic ball-bearing mechanisms. Just 21 pieces

of each version will be built.

“ For me, creation is about looking beyond what has been

done and developing something so different, creative, and

even outside of the realms of possibility as most people know

them, ” says Christophe Claret. “ We can never be afraid to think

outside the box and propose new ways to display the time. ”

At Hermès, the game was all about suspending time, as

the brand turned to watchmaker extraordinaire, Jean-Marc

Wiederrecht to develop this extremely unusual watch. Called

the Arceau Time Suspended watch, the classically beautiful

retrograde piece suspends the tracking of time at will — seem-

ing to make time stand still. Four years in the making, the watch

operates via a triple retrograde system — with one retrograde

hand for the minutes, one for the hours, and one that moves

the date. By simply pressing a push-button, the wearer stops

the hour and minute hands, which are superimposed in a space

near 12:00 o’clock (as though they don’t exist). Even the date

hand disappears. With another press on the push-button, the

hands begin running again to the correct time (which the heart

of the watch has been tracking all the while), and the date

instantly appears again — correctly, of course. In this watch,

the base movement always keeps the time. There is a separate

140-piece module on top that engages and disengages the

time-stopping mechanism.

“ We are a house that produces beautiful objects and the idea

here is to produce a watch that lets people dream, ” says Luc

Perramond, CEO of La Montre Hermès S.A. “ Time for us is a

friend ; it is not a stress factor. ”

ˇ

SEIKO CREDOR SPRING DRIVE

MINUTE REPEATER. THE TIMEPIECE

THAT HAS EVERY CHANCE OF

WINNING AFICIONADOS’ HEARTS

IS THE FASCINATING CREDOR

SPRING DRIVE MINUTE REPEATER.

ALL TOO OFTEN OVERLOOKED

BY WESTERN COLLECTORS, THE

JAPANESE FIRM DEMONSTRATES

ITS TALENT BY INCORPORATING

SPRING-DRIVE TECHNOLOGY —

THE MECHANICAL TRI-SYNCHRO

MOVEMENT THAT IS AS ACCURATE

AS QUARTZ — INTO A MINUTE

REPEATER : AN ASSOCIATION

THAT HITS ALL THE RIGHT NOTES

FOR THE CLASSIC AND, PURISTS

WILL SAY, MOST ACCOMPLISHED

COMPLICATION OF ALL.

TAG HEUER MIKROTIMER FLYING 1000. THIS WATCH IS

THE WORLD’S FIRST-EVER MECHANICAL CHRONOGRAPH

TO MEASURE AND DISPLAY THE 1/1,000TH OF A SECOND,

MAKING IT 125 TIMES MORE ACCURATE THAN MOST

EXISTING MECHANICAL CHRONOGRAPHS. USING COMPLEX

DIFFERENTIAL KINEMATICS, TAG HEUER WATCHMASTERS

AND ENGINEERS HAVE DESIGNED AN ULTRA-HIGH-

FREQUENCY 500HZ SPRING OSCILLATING SYSTEM THAT

VIBRATES A PHENOMENAL 3,600,000 BEATS PER HOUR.

VACHERON CONSTANTIN PATRIMONY CONTEMPORAINE

PERPETUAL CALENDAR. A PERPETUAL CALENDAR JOINS THE

PATRIMONY CONTEMPORAINE COLLECTION BY VACHERON

CONSTANTIN. DRIVEN BY CALIBER 1120 QP, A SELF-WINDING

MECHANICAL MOVEMENT HALLMARKED POINÇON DE GENÈVE,

THIS EXTRA-THIN WATCH INDICATES HOURS AND MINUTES,

WITH A PERPETUAL CALENDAR THAT SHOWS THE DAY, DATE,

MONTH, LEAP YEAR, AND MOON PHASES.


Chris

watc

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“ For

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outsi

CHOPARD L.U.C QUATTRO.

CHOPARD PRESENTS A NEW

ITERATION OF ITS L.U.C QUATTRO, A

WORLD-FIRST AT THE TIME OF ITS

LAUNCH WITH THE L.U.C 1.98 HAND-

WOUND MOVEMENT (POINÇON DE

GENÈVE AND COSC), THE ONLY CALI-

BER TO INCORPORATE FOUR SERIES-

COUPLED, STACKED BARRELS. THIS

PATENTED TECHNOLOGY PROVIDES

A NINE-DAY POWER RESERVE AND

CONSTANTLY REGULAR RATE.

GRAND SEIKO. It started as a dream five decades ago. A dedicated team of SEIKO watchmakers set themselves a new challenge;

to create a watch that would be more accurate, more reliable and more practical than any other luxury watch in the world. The result

was Grand Seiko, a collection that is, simply, one of the best watches in the world. Today, the Grand Seiko tradition is celebrated in

a mechanical watch with a 10-beat movement. Thanks to SEIKO’s advanced MEMS†1 technology and high-durability SPRON†2 alloy,

the new high-precision escapement delivers an accuracy of -3 to +5 seconds a day†3 with a power reserve of 55 hours. What started

as a dream has become a legend, proving the value of 130 years of dedication to perfection. grand-seiko.com†1MEMS: Micro Electro-Mechanical System †2SPRON is a registered trademark of Seiko Instruments Inc. †3Mean daily rate measured in static positions

©20

11 S

EIK

O W

ATC

H C

OR

PO

RA

TIO

N


UNUSUAL COMPLEXITIES

This year, too, a host of watchmakers pulled out all the stops,

pushing the creative envelop to the limits and unveiling

unusual new complexities in watchmaking. These complica-

tions ran the gamut from watches with gambling games built

in to timepieces that suspend, hide, or disperse time.

Christophe Claret, for instance, released its 21 Black Jack

watch, a timepiece that really crossed a proverbial line — blur-

ring the distinctions between time and fun. The horological

masterpiece deftly combines Claret’s specialty of chiming

time, with complicated movement making and pure fun.

In addition to displaying hours and minutes, the watch enables

its wearer to play three casino games : black jack — with

striking mechanism ; roulette ; dice. Two side windows reveal

the artistry herein : one shows the striking hammer with its

gong, while the other shows the two dice. The automatic

Caliber BLJ08 consists of 501 parts, 40 jewels, and seven

double ceramic ball-bearing mechanisms. Just 21 pieces

of each version will be built.

“ For me, creation is about looking beyond what has been

done and developing something so different, creative, and

even outside of the realms of possibility as most people know

them, ” says Christophe Claret. “ We can never be afraid to think

outside the box and propose new ways to display the time. ”

At Hermès, the game was all about suspending time, as

the brand turned to watchmaker extraordinaire, Jean-Marc

Wiederrecht to develop this extremely unusual watch. Called

the Arceau Time Suspended watch, the classically beautiful

retrograde piece suspends the tracking of time at will — seem-

ing to make time stand still. Four years in the making, the watch

operates via a triple retrograde system — with one retrograde

hand for the minutes, one for the hours, and one that moves

the date. By simply pressing a push-button, the wearer stops

the hour and minute hands, which are superimposed in a space

near 12:00 o’clock (as though they don’t exist). Even the date

hand disappears. With another press on the push-button, the

hands begin running again to the correct time (which the heart

of the watch has been tracking all the while), and the date

instantly appears again — correctly, of course. In this watch,

the base movement always keeps the time. There is a separate

140-piece module on top that engages and disengages the

time-stopping mechanism.

“ We are a house that produces beautiful objects and the idea

here is to produce a watch that lets people dream, ” says Luc

Perramond, CEO of La Montre Hermès S.A. “ Time for us is a

friend ; it is not a stress factor. ”

ˇ

SEIKO CREDOR SPRING DRIVE

MINUTE REPEATER. THE TIMEPIECE

THAT HAS EVERY CHANCE OF

WINNING AFICIONADOS’ HEARTS

IS THE FASCINATING CREDOR

SPRING DRIVE MINUTE REPEATER.

ALL TOO OFTEN OVERLOOKED

BY WESTERN COLLECTORS, THE

JAPANESE FIRM DEMONSTRATES

ITS TALENT BY INCORPORATING

SPRING-DRIVE TECHNOLOGY —

THE MECHANICAL TRI-SYNCHRO

MOVEMENT THAT IS AS ACCURATE

AS QUARTZ — INTO A MINUTE

REPEATER : AN ASSOCIATION

THAT HITS ALL THE RIGHT NOTES

FOR THE CLASSIC AND, PURISTS

WILL SAY, MOST ACCOMPLISHED

COMPLICATION OF ALL.

TAG HEUER MIKROTIMER FLYING 1000. THIS WATCH IS

THE WORLD’S FIRST-EVER MECHANICAL CHRONOGRAPH

TO MEASURE AND DISPLAY THE 1/1,000TH OF A SECOND,

MAKING IT 125 TIMES MORE ACCURATE THAN MOST

EXISTING MECHANICAL CHRONOGRAPHS. USING COMPLEX

DIFFERENTIAL KINEMATICS, TAG HEUER WATCHMASTERS

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MONTH, LEAP YEAR, AND MOON PHASES.


Chris

watc

ring

mast

time,

In ad

its

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“ For

done

even

them

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CHOPARD L.U.C QUATTRO.

CHOPARD PRESENTS A NEW

ITERATION OF ITS L.U.C QUATTRO, A

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LAUNCH WITH THE L.U.C 1.98 HAND-

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GRAND SEIKO. It started as a dream five decades ago. A dedicated team of SEIKO watchmakers set themselves a new challenge;

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as a dream has become a legend, proving the value of 130 years of dedication to perfection. grand-seiko.com†1MEMS: Micro Electro-Mechanical System †2SPRON is a registered trademark of Seiko Instruments Inc. †3Mean daily rate measured in static positions

©20

11 S

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N





The winged hourglass has long found inspi-

ration in the mythical Pegasus. “ Longines

is involved in equestrian sports because

they naturally combine tradition, elegance,

and athleticism, ” explains the President

of Longines, Walter von Känel. “ These

sports require concentration, precision

and skill : precisely the same philosophy

and values shared by the Longines brand. ”

The company has long been passionate

about man’s greatest triumph over nature,

reminding us that Longines has maintained

a deep, and long-standing relationship with

equestrianism since 1926. Serving as the

offi cial timekeeper, the watchmaker has

become a key partner in the world’s most

prestigious show-jumping championships.

But that’s not all. Longines is also deeply

involved in other equestrian events, most

notably thoroughbred horse racing. A

partner since 2002 of the Melbourne

Cup Carnival, the largest competition in

the Southern Hemisphere, and official

timekeeper of England’s prestigious Royal

Ascot, Longines has also recently brought

its name and expertise to the Singapore

Gold Cup. With an eye to the future, the

company announced a partnership in early

2011 with the Dubai World Cup and its new

sponsorship, in conjunction with France

Galop, of the Chantilly, Deauville, and Long-

champ racetracks.

SPORTSMANSHIP AND ELEGANCE

And so it is that the Prix de Diane in

Chantilly, France, a refined competition

of Europe’s fastest fillies, has regained

its former glory. Longines cel-

ebrated its sponsorship of

the event together with

the acclaimed Chinese

actress Yao Chen and one of its Ambassa-

dors of Elegance, Aishwarya Rai Bachchan,

a Bollywood icon. Chantilly provided guests

the occasion to discover the latest in the

DolceVita collection for women, a line fi rst

introduced in 1997. DolceVita is an “ ode to

elegance ” by a distinguished watchmaker

who, since 1832, has been cultivating the

values of good living : that Italian philosophy

in which time, however precise it may be,

sometimes slows its tempo so that we may

carpe diem, as Horace so well put it. With

its desire to seize the moment, Longines

has always been a pioneer in timekeeping,

which has helped it build a special relation-

ship with the world of sports. This was once

again evident at this year’s Kentucky Derby,

held at Churchill Downs last May, where

Longines introduced its Column-Wheel

Chronograph, a timepiece whose bright

blue column-wheel is visible through the

case back and which “ embodies the preci-

sion and grace of equestrian sports ” with

its silver, 13-indice dial. The winning

jockey, Johnny Velazquez — who took

the purse on the 13th race around

the Derby’s 2000-meter dirt race-

track, America’s most prestigious,

in front of a crowd of 165,000

— received a Longines Column-

Wheel Chronograph, as did

both the owner and trainer of

the winning horse, Animal King-

dom. The timeless love story of

Longines and the world’s greatest

racehorses continues…

C.R.

LONGINES TWENTY-FOUR

HOURS . THE WATCHES WHICH

LONGINES SUPPLIED TO

SWISSAIR IN THE 1950S WERE

UNUSUAL FOR THE 24-HOUR

GRADUATION OF THEIR DIAL.

LONGINES IS REVIVING THIS MODEL AS

THE TWENTY-FOUR HOURS. THE SELF-

WINDING CALIBER L704.2 IS HOUSED

INSIDE A 47.5MM STAINLESS-STEEL CASE.

LONGINES COLUMN-WHEEL CHRONOGRAPH .

LONGINES (SWATCH GROUP) WORKED WITH ETA,

MANUFACTURE FACILITY OF THE SAME GROUP, TO

DEVELOP A SPECIAL MOVEMENT FOR LONGINES

THAT CAPTURED THE CLASSIC NATURE OF THE

TRADITIONAL WATCH BRAND. THE MOVEMENT IS AN

AUTOMATIC CHRONOGRAPH, BUT ONE THAT USES AN

HISTORIC COLUMN-WHEEL TRANSMISSION SYSTEM IN

THE MOVEMENT. COLUMN-WHEEL CHRONOGRAPHS

ARE THOSE FOUND IN MANY OF THE BEST

CHRONOGRAPH MOVEMENTS.

LONGINES IS THE PARTNER OF

MANY HORSE RACES AROUND

THE WORLD, AMONG THEM LE

PRIX DE DIANE IN CHANTILLY

AND THE KENTUCKY DERBY

AT CHURCHILL DOWNS.

FOR HORSE’S

SAKE





The winged hourglass has long found inspi-

ration in the mythical Pegasus. “ Longines

is involved in equestrian sports because

they naturally combine tradition, elegance,

and athleticism, ” explains the President

of Longines, Walter von Känel. “ These

sports require concentration, precision

and skill : precisely the same philosophy

and values shared by the Longines brand. ”

The company has long been passionate

about man’s greatest triumph over nature,

reminding us that Longines has maintained

a deep, and long-standing relationship with

equestrianism since 1926. Serving as the

offi cial timekeeper, the watchmaker has

become a key partner in the world’s most

prestigious show-jumping championships.

But that’s not all. Longines is also deeply

involved in other equestrian events, most

notably thoroughbred horse racing. A

partner since 2002 of the Melbourne

Cup Carnival, the largest competition in

the Southern Hemisphere, and official

timekeeper of England’s prestigious Royal

Ascot, Longines has also recently brought

its name and expertise to the Singapore

Gold Cup. With an eye to the future, the

company announced a partnership in early

2011 with the Dubai World Cup and its new

sponsorship, in conjunction with France

Galop, of the Chantilly, Deauville, and Long-

champ racetracks.

SPORTSMANSHIP AND ELEGANCE

And so it is that the Prix de Diane in

Chantilly, France, a refined competition

of Europe’s fastest fillies, has regained

its former glory. Longines cel-

ebrated its sponsorship of

the event together with

the acclaimed Chinese

actress Yao Chen and one of its Ambassa-

dors of Elegance, Aishwarya Rai Bachchan,

a Bollywood icon. Chantilly provided guests

the occasion to discover the latest in the

DolceVita collection for women, a line fi rst

introduced in 1997. DolceVita is an “ ode to

elegance ” by a distinguished watchmaker

who, since 1832, has been cultivating the

values of good living : that Italian philosophy

in which time, however precise it may be,

sometimes slows its tempo so that we may

carpe diem, as Horace so well put it. With

its desire to seize the moment, Longines

has always been a pioneer in timekeeping,

which has helped it build a special relation-

ship with the world of sports. This was once

again evident at this year’s Kentucky Derby,

held at Churchill Downs last May, where

Longines introduced its Column-Wheel

Chronograph, a timepiece whose bright

blue column-wheel is visible through the

case back and which “ embodies the preci-

sion and grace of equestrian sports ” with

its silver, 13-indice dial. The winning

jockey, Johnny Velazquez — who took

the purse on the 13th race around

the Derby’s 2000-meter dirt race-

track, America’s most prestigious,

in front of a crowd of 165,000

— received a Longines Column-

Wheel Chronograph, as did

both the owner and trainer of

the winning horse, Animal King-

dom. The timeless love story of

Longines and the world’s greatest

racehorses continues…

C.R.

LONGINES TWENTY-FOUR

HOURS . THE WATCHES WHICH

LONGINES SUPPLIED TO

SWISSAIR IN THE 1950S WERE

UNUSUAL FOR THE 24-HOUR

GRADUATION OF THEIR DIAL.

LONGINES IS REVIVING THIS MODEL AS

THE TWENTY-FOUR HOURS. THE SELF-

WINDING CALIBER L704.2 IS HOUSED

INSIDE A 47.5MM STAINLESS-STEEL CASE.

LONGINES COLUMN-WHEEL CHRONOGRAPH .

LONGINES (SWATCH GROUP) WORKED WITH ETA,

MANUFACTURE FACILITY OF THE SAME GROUP, TO

DEVELOP A SPECIAL MOVEMENT FOR LONGINES

THAT CAPTURED THE CLASSIC NATURE OF THE

TRADITIONAL WATCH BRAND. THE MOVEMENT IS AN

AUTOMATIC CHRONOGRAPH, BUT ONE THAT USES AN

HISTORIC COLUMN-WHEEL TRANSMISSION SYSTEM IN

THE MOVEMENT. COLUMN-WHEEL CHRONOGRAPHS

ARE THOSE FOUND IN MANY OF THE BEST

CHRONOGRAPH MOVEMENTS.

LONGINES IS THE PARTNER OF

MANY HORSE RACES AROUND

THE WORLD, AMONG THEM LE

PRIX DE DIANE IN CHANTILLY

AND THE KENTUCKY DERBY

AT CHURCHILL DOWNS.

FOR HORSE’S

SAKE



“ VIII ”: DIOR’S

MAGIC NUMBER

The fashion designer has

made a big splash with

its Dior VIII (“ Huit ”), a

number that is of great

significance to the

brand. “ Eight ” was the

founder’s lucky number

and a seemingly recur-

rent theme in the history of

the fashion house. On Octo-

ber 8, 1946, Christian Dior

opened his fashion Maison in

Paris’s 8th arrondissement, which

is still home to the celebrated bou-

tique on Avenue Montaigne. The

number is also a reference to the

designer’s fi rst collection called “ En

Huit ” (“ Figure Eight ”) that was intro-

duced at 8, Place Vendôme, Dior’s show-

case location. And now the brand introduces

a watch collection that could not be a better

fi t : feminine, timeless, fashionable, and so…

Dior. Following D de Dior created in 2003,

Chiffre Rouge a year later, and Dior Christal

introduced in 2005, the brand would unveil

nothing less than a superstar for its fourth

timekeeping collection.

We can all agree that Dior has hit the mark.

“ This is the watch that Christian Dior him-

self would have designed,” says Laurence

Nicolas, who heads up Dior’s Fine Jewelry

and Timepieces division. “It was created in

the architectural spirit that is so dear to the

company.” Like the “ Bar ” suit launched in

1947, the Lady Dior bag released in 1947, or

1999’s J’adore perfume, the Dior VIII aligns

itself with the founder’s key principle : “ Lux-

ury is, above all else, simplicity.” The epitome

of elegance in black ceramic with a super

thin case and a bracelet fashioned of pyra-

midal links (whose shape is echoed on the

watch face itself), the Dior VIII is not only a

beautiful timepiece, it also draws inspiration

from the art of haute couture. Of the collec-

tion’s sixteen models, the day-wear

watches with their black lacquered

dials, either inset with diamonds or

unembellished, are

the most reminiscent

of the timeless Dior

black dress. The

cocktail and evening models,

whose bezels are set with white

diamonds offset by ceramic,

or entirely encrusted with

baguette-cut diamonds,

citrines, tsavorites,

or p ink sap-

phires, aim to

enchant the

soirée set.

A STABLE

FOUNDATION

In its technical details,

the Dior VIII meets the

brand ’s r igorous design

requirements , having been

developed in the Dior Ateliers

Horlogers in La Chaux-de-

Fonds, Switzer land. For the

mechanical models , the case

back reveals a classic “ Swiss-made ”

movement with an oscillating weight

in either black lacquer or br i l l iant

color, reminiscent of the care being

brought to the lining. Clearly inspired

by high fashion, the Dior VIII Grand Bal

watches, released in a limited series of

88 pieces, have “ Dior Inversé ” caliber,

automatic movements with an oscillat-

ing weight placed on the top of the dial.

The House of Dior had to fi nd an excep-

tional woman to represent this excep-

tional collection and they found her in

Charlize Theron: ugly and unrecogniz-

able in Monster, exquisite beauty in the

J’adore by Christian

Dior advertisements.

The actress-cha-

meleon has been

signed on as muse

for the new line. It

was most certainly

Theron’s glamorous

side that attended the

Dior VIII launch party in a

SoHo gallery this past June ;

it was an important launch

for a company that is working

to develop its American net-

work. Dior currently operates

a dozen company-owned boutiques and

is expanding its number of brand retailers.

E.D.

DIOR VIII 38 MM AUTOMATIC DIAMONDS BEZEL.

THE RIDGES OF THE PYRAMID-SHAPED FACETS

FOUND ON THE BRACELET OF THE DIOR VIII WATCH

RECALL THE DELICATE FOLDS CREATED BY DIOR’S

HAUTE COUTURE ATELIERS FOR A BALL GOWN,

OR THE METICULOUS STITCHING THAT IS THE

CHARACTERISTIC FEATURE

OF THE LADY DIOR BAG.

r has

with

a

at

e

e

er

ur-

y of

Octo-

n Dior

aison in

ent, which

brated bou-

taigne. The

rence to the

on called “ En

hat was intro-

bl

cocktail and e

whose bezels a

diamonds offs

or entirely en

baguette-cut

citrines, tsa

or p ink

phires,

encha

soiré

A STA

FOUND

In its te

the Dior

brand ’s r ig

requirement

developed in

Horlogers i

Fonds , Switz

mechanical m

AMONDS BEZEL.

SHAPED FACETS

DIOR VIII WATCH

ATED BY DIOR’S

A BALL GOWN,

G THAT IS THE

STIC FEATURE

Y DIOR BAG.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIME

BEING THE FACE OF DIOR J’ADORE SINCE

2004, CHARLIZE THERON IS THE NEW MUSE

OF THE DIOR VIII , THE LATEST TIMEPIECE

PRESENTED BY THE BRAND.

DIOR VIII 33 MM AUTOMATIC BAGUETTE-

CUT PINK SAPPHIRES. A COMBINATION OF

WATCHMAKING KNOW-HOW AND HIGH-TECH

JEWELRY, THE DIOR VIII EVOKES

THE WORK OF THE SEAMSTRESSES

IN THE HAUTE COUTURE ATELIERS.

THE “BAR” SUIT

LAUNCHED IN 1947,

A SOURCE OF

INSPIRATION



“ VIII ”: DIOR’S

MAGIC NUMBER

The fashion designer has

made a big splash with

its Dior VIII (“ Huit ”), a

number that is of great

significance to the

brand. “ Eight ” was the

founder’s lucky number

and a seemingly recur-

rent theme in the history of

the fashion house. On Octo-

ber 8, 1946, Christian Dior

opened his fashion Maison in

Paris’s 8th arrondissement, which

is still home to the celebrated bou-

tique on Avenue Montaigne. The

number is also a reference to the

designer’s fi rst collection called “ En

Huit ” (“ Figure Eight ”) that was intro-

duced at 8, Place Vendôme, Dior’s show-

case location. And now the brand introduces

a watch collection that could not be a better

fi t : feminine, timeless, fashionable, and so…

Dior. Following D de Dior created in 2003,

Chiffre Rouge a year later, and Dior Christal

introduced in 2005, the brand would unveil

nothing less than a superstar for its fourth

timekeeping collection.

We can all agree that Dior has hit the mark.

“ This is the watch that Christian Dior him-

self would have designed,” says Laurence

Nicolas, who heads up Dior’s Fine Jewelry

and Timepieces division. “It was created in

the architectural spirit that is so dear to the

company.” Like the “ Bar ” suit launched in

1947, the Lady Dior bag released in 1947, or

1999’s J’adore perfume, the Dior VIII aligns

itself with the founder’s key principle : “ Lux-

ury is, above all else, simplicity.” The epitome

of elegance in black ceramic with a super

thin case and a bracelet fashioned of pyra-

midal links (whose shape is echoed on the

watch face itself), the Dior VIII is not only a

beautiful timepiece, it also draws inspiration

from the art of haute couture. Of the collec-

tion’s sixteen models, the day-wear

watches with their black lacquered

dials, either inset with diamonds or

unembellished, are

the most reminiscent

of the timeless Dior

black dress. The

cocktail and evening models,

whose bezels are set with white

diamonds offset by ceramic,

or entirely encrusted with

baguette-cut diamonds,

citrines, tsavorites,

or p ink sap-

phires, aim to

enchant the

soirée set.

A STABLE

FOUNDATION

In its technical details,

the Dior VIII meets the

brand ’s r igorous design

requirements , having been

developed in the Dior Ateliers

Horlogers in La Chaux-de-

Fonds, Switzer land. For the

mechanical models , the case

back reveals a classic “ Swiss-made ”

movement with an oscillating weight

in either black lacquer or br i l l iant

color, reminiscent of the care being

brought to the lining. Clearly inspired

by high fashion, the Dior VIII Grand Bal

watches, released in a limited series of

88 pieces, have “ Dior Inversé ” caliber,

automatic movements with an oscillat-

ing weight placed on the top of the dial.

The House of Dior had to fi nd an excep-

tional woman to represent this excep-

tional collection and they found her in

Charlize Theron: ugly and unrecogniz-

able in Monster, exquisite beauty in the

J’adore by Christian

Dior advertisements.

The actress-cha-

meleon has been

signed on as muse

for the new line. It

was most certainly

Theron’s glamorous

side that attended the

Dior VIII launch party in a

SoHo gallery this past June ;

it was an important launch

for a company that is working

to develop its American net-

work. Dior currently operates

a dozen company-owned boutiques and

is expanding its number of brand retailers.

E.D.

DIOR VIII 38 MM AUTOMATIC DIAMONDS BEZEL.

THE RIDGES OF THE PYRAMID-SHAPED FACETS

FOUND ON THE BRACELET OF THE DIOR VIII WATCH

RECALL THE DELICATE FOLDS CREATED BY DIOR’S

HAUTE COUTURE ATELIERS FOR A BALL GOWN,

OR THE METICULOUS STITCHING THAT IS THE

CHARACTERISTIC FEATURE

OF THE LADY DIOR BAG.

r has

with

a

at

e

e

er

ur-

y of

Octo-

n Dior

aison in

ent, which

brated bou-

taigne. The

rence to the

on called “ En

hat was intro-

bl

cocktail and e

whose bezels a

diamonds offs

or entirely en

baguette-cut

citrines, tsa

or p ink

phires,

encha

soiré

A STA

FOUND

In its te

the Dior

brand ’s r ig

requirement

developed in

Horlogers i

Fonds , Switz

mechanical m

AMONDS BEZEL.

SHAPED FACETS

DIOR VIII WATCH

ATED BY DIOR’S

A BALL GOWN,

G THAT IS THE

STIC FEATURE

Y DIOR BAG.

SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIME

BEING THE FACE OF DIOR J’ADORE SINCE

2004, CHARLIZE THERON IS THE NEW MUSE

OF THE DIOR VIII , THE LATEST TIMEPIECE

PRESENTED BY THE BRAND.

DIOR VIII 33 MM AUTOMATIC BAGUETTE-

CUT PINK SAPPHIRES. A COMBINATION OF

WATCHMAKING KNOW-HOW AND HIGH-TECH

JEWELRY, THE DIOR VIII EVOKES

THE WORK OF THE SEAMSTRESSES

IN THE HAUTE COUTURE ATELIERS.

THE “BAR” SUIT

LAUNCHED IN 1947,

A SOURCE OF

INSPIRATION


Among the elite timepieces introduced each year at the Swiss watch fairs, only a select few qualify as Holy Grail pieces, the kinds of watches that collectors might trade the rest of their collections to own.

These exceptional timepieces belong to a rising class of super

watches that are radically reinventing the way we tell time,

both aesthetically and technically. The following pieces, most

of them made in very limited quantities, rank in this category.

They are sought-after either because they are fi rsts in series, re-

engineered versions of iconic lines that represent advances in

technology and design, or simply never-before-seen inventions

that are to ordinary watches what a Ferrari is to a Ford Fiesta.

VACHERON CONSTANTIN

Patrimony Traditionelle World Time

This is a stunning debut for Vacheron : it’s the fi rst world-

timer for the brand and it is a new complication, developed

in-house. The Geneva Seal, self-winding, 255-component

caliber 2460WT drives indications that show 37 time zones

(including cities such as Caracas, with half-hour demarca-

tions and Kathmandu, at the quarter-hour) on a complicated

system of three hand-painted dial sections.

ZENITH Christopher Colombus

Zenith has named its timepiece Christopher Colombus in honor

of the great navigator. This ultra-complex model addresses one

of the key issues that faced this adventurous seafarer : how

to achieve precision measurements with instruments that are

subjected to constant motion. It took the Manufacture more

than fi ve years to reach this goal, inspired by the same principle

which enables marine chronometers to maintain a horizontal

position by mounting them on gimbals. The numbers give an

idea of the sheer complexity of the task, since this daring

complication comprises 166 components, while a tourbillon

has approximately 66.

JAEGER-LECOULTRE

Reverso Répétition Minutes à Rideau

The iconic Reverso now not only swivels but

also slides and chimes. An ingenious solid

stainless steel “ Venetian blind ” functions as

both case cover and as the lever that activates

the striking chimes when it is opened. The

repeater function, which signals hours, quarter

hours, and minutes, has never been featured

in the brand’s iconic Reverso collection before.

This new movement marks the Reverso’s 80th

anniversary this year, and places it in the realm

of high complications. · ⁄·

TEN WONDERS OF WATCHMAKING–o–––- Carol Besler

· · · · · · · TEN WONDERS OF WATCHMAKING WATCH YOUR TIME USA 37

VACHERON CONSTANTINVACHERON CONSTANTIN PATRIMONY TRADITIONNELLE PATRIMONY TRADITIONNELLE

WORLD TIMEWORLD TIME . INSIDE THE PATRIMONY TRADITIONNELLE WORLD . INSIDE THE PATRIMONY TRADITIONNELLE WORLD

TIME RESIDES THE NEW CALIBRE 2460 WT, HALLMARKED TIME RESIDES THE NEW CALIBRE 2460 WT, HALLMARKED

POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY

VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL

MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING

THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.

JAEGER-LECOULTRE REVERSO RÉPÉTITION MINUTES

À RIDEAU. PRESENTING THE FOUR FACES OF THE

REVERSO RÉPÉTITION MINUTES À RIDEAU WHOSE

CURTAIN HIDES ONE OR THE OTHER OF THE DIALS.

WHEN THE CURTAIN IS SLID ASIDE TO REVEAL THE

MECHANISM THROUGH THE SKELETONIZED DIAL, IT

ACTIVATES THE MINUTE REPEATER, WHICH CHIMES

HOURS, QUARTERS, AND MINUTES. CALIBER 944

HAND-WOUND MECHANICAL MOVEMENT.

n honor

ses one

ZENITH CHRISTOPHER COLOMBUS. AFTER FIVE YEARS OF

INTENSE DEVELOPMENT INSPIRED BY ITS LEGENDARY

MARINE CHRONOMETER INSTRUMENT USED BY THE

ROYAL NAVY, ZENITH PRESENTS A WORLD PREMIERE

GRANDE COMPLICATION : A SELF-REGULATING

GYROSCOPIC MODULE TO GUARANTEE FLAT

POSITIONING OF THE REGULATING ORGAN.

RALPH LAUREN SPORTING CHRONOGRAPH

GUILLOCHE. THIS PARTICULAR WATCH HAS

GUILLOCHE-WORK, WHICH IS VERY INTRICATE

AND ADDS TO THE BEAUTY AND VALUE OF

THE TIMEPIECE. GUILLOCHE IS A DECORATIVE

ENGRAVING TECHNIQUE IN WHICH A VERY PRECISE,

INTRICATE, REPETITIVE PATTERN OR DESIGN IS

MECHANICALLY ENGRAVED ONTO AN UNDERLYING

MATERIAL WITH FINE DETAIL.


Among the elite timepieces introduced each year at the Swiss watch fairs, only a select few qualify as Holy Grail pieces, the kinds of watches that collectors might trade the rest of their collections to own.

These exceptional timepieces belong to a rising class of super

watches that are radically reinventing the way we tell time,

both aesthetically and technically. The following pieces, most

of them made in very limited quantities, rank in this category.

They are sought-after either because they are fi rsts in series, re-

engineered versions of iconic lines that represent advances in

technology and design, or simply never-before-seen inventions

that are to ordinary watches what a Ferrari is to a Ford Fiesta.

VACHERON CONSTANTIN

Patrimony Traditionelle World Time

This is a stunning debut for Vacheron : it’s the fi rst world-

timer for the brand and it is a new complication, developed

in-house. The Geneva Seal, self-winding, 255-component

caliber 2460WT drives indications that show 37 time zones

(including cities such as Caracas, with half-hour demarca-

tions and Kathmandu, at the quarter-hour) on a complicated

system of three hand-painted dial sections.

ZENITH Christopher Colombus

Zenith has named its timepiece Christopher Colombus in honor

of the great navigator. This ultra-complex model addresses one

of the key issues that faced this adventurous seafarer : how

to achieve precision measurements with instruments that are

subjected to constant motion. It took the Manufacture more

than fi ve years to reach this goal, inspired by the same principle

which enables marine chronometers to maintain a horizontal

position by mounting them on gimbals. The numbers give an

idea of the sheer complexity of the task, since this daring

complication comprises 166 components, while a tourbillon

has approximately 66.

JAEGER-LECOULTRE

Reverso Répétition Minutes à Rideau

The iconic Reverso now not only swivels but

also slides and chimes. An ingenious solid

stainless steel “ Venetian blind ” functions as

both case cover and as the lever that activates

the striking chimes when it is opened. The

repeater function, which signals hours, quarter

hours, and minutes, has never been featured

in the brand’s iconic Reverso collection before.

This new movement marks the Reverso’s 80th

anniversary this year, and places it in the realm

of high complications. · ⁄·

TEN WONDERS OF WATCHMAKING–o–––- Carol Besler

· · · · · · · TEN WONDERS OF WATCHMAKING WATCH YOUR TIME USA 37

VACHERON CONSTANTINVACHERON CONSTANTIN PATRIMONY TRADITIONNELLE PATRIMONY TRADITIONNELLE

WORLD TIMEWORLD TIME . INSIDE THE PATRIMONY TRADITIONNELLE WORLD . INSIDE THE PATRIMONY TRADITIONNELLE WORLD

TIME RESIDES THE NEW CALIBRE 2460 WT, HALLMARKED TIME RESIDES THE NEW CALIBRE 2460 WT, HALLMARKED

POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY POINÇON DE GENÈVE. DEVELOPED AND MANUFACTURED BY

VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL VACHERON CONSTANTIN, THIS NEW SELF-WINDING MECHANICAL

MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING MOVEMENT IS EXCEPTIONAL FOR ITS 37 TIME ZONES, INCLUDING

THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.THOSE WHICH ARE OFFSET BY A HALF-HOUR OR QUARTER-HOUR.

JAEGER-LECOULTRE REVERSO RÉPÉTITION MINUTES

À RIDEAU. PRESENTING THE FOUR FACES OF THE

REVERSO RÉPÉTITION MINUTES À RIDEAU WHOSE

CURTAIN HIDES ONE OR THE OTHER OF THE DIALS.

WHEN THE CURTAIN IS SLID ASIDE TO REVEAL THE

MECHANISM THROUGH THE SKELETONIZED DIAL, IT

ACTIVATES THE MINUTE REPEATER, WHICH CHIMES

HOURS, QUARTERS, AND MINUTES. CALIBER 944

HAND-WOUND MECHANICAL MOVEMENT.

n honor

ses one

ZENITH CHRISTOPHER COLOMBUS. AFTER FIVE YEARS OF

INTENSE DEVELOPMENT INSPIRED BY ITS LEGENDARY

MARINE CHRONOMETER INSTRUMENT USED BY THE

ROYAL NAVY, ZENITH PRESENTS A WORLD PREMIERE

GRANDE COMPLICATION : A SELF-REGULATING

GYROSCOPIC MODULE TO GUARANTEE FLAT

POSITIONING OF THE REGULATING ORGAN.

RALPH LAUREN SPORTING CHRONOGRAPH

GUILLOCHE. THIS PARTICULAR WATCH HAS

GUILLOCHE-WORK, WHICH IS VERY INTRICATE

AND ADDS TO THE BEAUTY AND VALUE OF

THE TIMEPIECE. GUILLOCHE IS A DECORATIVE

ENGRAVING TECHNIQUE IN WHICH A VERY PRECISE,

INTRICATE, REPETITIVE PATTERN OR DESIGN IS

MECHANICALLY ENGRAVED ONTO AN UNDERLYING

MATERIAL WITH FINE DETAIL.


AUDEMARS PIGUET Millenary 4101

The meticulously decorated movement of the new Millenary

4101 has been built to show itself face upwards, adding

another dimension to the brand’s trademark oval case with

offset hour dial. Elements normally concealed on the back

are now visible on the front, including the regulating organ —

balance, lever, and escapement — located at 9 o’clock. The

heart of this new proprietary movement, caliber 4101, is a

variable inertial balance wheel, resulting in ultimate precision.

But the star of this show is the hand-engraved movement.

HARRY WINSTON Opus 11

The movement for the eleventh installment of Harry Winston’s

annual celebration of independent watchmaking took

14,400 hours to engineer, and is the essence of extreme

luxury. The hand-fi nished and assembled movement works

by deconstructing and then reassembling time every hour —

instead of an hour hand, 24 placards revolve and rotate on

a complicated system of gears that work in unison, like an

army of mini-transformers, to reformulate the time. Minutes

are shown on a double disk system that, like the balance

wheel, protrudes from the case side in its own orbit. “ Harry

Winston ” is engraved on the fl ange.

CARTIER Rotonde Astro Régulateur

Cartier is one of the top-tier brands with in-house labs that

are leading the way in the research and development of new

materials in watch production. In 2010, the brand introduced

a new case material, nobium titanium, on its concept watch,

ID One. This year the new material is manifested for the

fi rst time in a collection, in the Astro Régulateur. The watch

is high-tech both inside and out — it contains one of three

new in-house Cartier movements, the calibre 9800 MC, the

fruit of fi ve years of development. · ⁄·

ROTONDE DE CARTIER ASTRORÉGULATEUR.

THE INNOVATIVE CALIBER 9800 MC IS

AN ALTERNATIVE TO THE TOURBILLON

WHEN COMPENSATING THE EFFECTS

OF GRAVITY ON RATE IN VERTICAL

POSITIONS. IDEALLY, THE OSCILLATOR

SHOULD HAVE A SINGLE CENTER

OF GRAVITY IN EVERY POSITION

IN THE VERTICAL PLANE. CARTIER

HAS DEVELOPED AN INNOVATIVE

SOLUTION THAT USES THE ONLY

MOVING PART TO ALWAYS RETURN TO

THE SAME POSITION IN THE VERTICAL

PLANE : THE ROTOR. HENCE THE

ESCAPEMENT, OSCILLATOR, AND PENDULAR

SECONDS ARE MOUNTED ON THE ROTOR.

38 WATCH YOUR TIME USA TEN WONDERS OF WATCHMAKING · · · · · · ·

AUDEMARS PIGUET MILLENARY 4101.

THE MILLENARY 4101 OVERTURNS EXISTING

IDEAS, IN PARTICULAR THAT WHICH HOLDS

THAT THE DESIGN INVOLVES THE EXTERIOR OF THE

WATCH AND THUS ITS OUTER GARMENT, WHILE THE

INSIDE IS ESSENTIALLY FUNCTIONAL. THINGS ARE

VERY DIFFERENT ON THIS MODEL, IN WHICH THE

INSIDE AND OUTSIDE FORM A SEAMLESS WHOLE

MERGING FUNCTIONALITY AND DESIGN.

HARRY WINSTON OPUS 11.

OPUS ELEVEN MAKES NEWS

WITH ARCHITECTURE THAT

HAS NEVER BEEN SEEN

BEFORE. THE NUMERAL OF

THE HOUR EXPLODES INTO

CHAOS BEFORE INSTANTLY

REASSEMBLING AS THE NEW

HOUR. INSTEAD OF A HAND,

24 PLACARDS REVOLVE AND

ROTATE ON A COMPLICATED

SYSTEM OF GEARS MOUNTED ON

AN EPICYCLOIDAL GEAR-TRAIN.

PUS 11.

EWS

AT

N

F

,

D

ED

D ON

R-TRAIN.

VACHERON CONSTANTIN

HISTORIQUES ARONDE 1954.

A WATCH WITH A DISTINCTLY

RETRO FEEL, THIS LATEST ADDI-

TION TO VACHERON CONSTANTIN’S

HISTORIQUES COLLECTION TAKES

INSPIRATION FROM A MODEL THAT

APPEARED IN THE EFFERVESCENT

POST-WAR YEARS. INSIDE THE

18K ROSE-GOLD CASE BEATS THE

CALIBER 1400 AS, A HAND-WOUND

MECHANICAL MOVEMENT DEVEL-

OPED AND MANUFACTURED BY

VACHERON CONSTANTIN.

E USA TETETENEN NNT NNTE WONWONWOWONDWONONDWONDNDDNDEEERERS REE OF WOF WWATCHA MAKING · · · · · · ·

NTIN’S

TAKES

L THAT

SCENT

DE THE

TS THE

WOUND

DEVEL-

RED BY

ANTIN.

TISSOT SCULPTURE LINE SKELETON. VISIBLE THROUGH THE COMPLETELY SEE-

THROUGH CASE BACK, OR THROUGH TWO SUBSTANTIAL CUTOUTS ON THE DIAL, IS

A SWISS-MADE SKELETON MECHANICAL MOVEMENT. AN INTRICATE MAZE OF METAL

ELEMENTS JOINS FORCES TO ENSURE HIGH PRECISION, INTEGRATING A PRACTICAL

POWER RESERVE OF 49 HOURS. WEARERS CAN LOOK ON AS WHEELS, BALANCE

SPRINGS, AND 17 JEWELS HARMONIZE IN A BALLET OF TIMEKEEPING.

www.girard-perregaux.com

WW.TC Chronograph

Pink gold case, sapphire case back,

Girard-Perregaux automatic mechanical movement.

Hour, minute, chronograph, worldtime, date and small second.

GIRARD-PERREGAUX - 701 Madison Avenue, New York


AUDEMARS PIGUET Millenary 4101

The meticulously decorated movement of the new Millenary

4101 has been built to show itself face upwards, adding

another dimension to the brand’s trademark oval case with

offset hour dial. Elements normally concealed on the back

are now visible on the front, including the regulating organ —

balance, lever, and escapement — located at 9 o’clock. The

heart of this new proprietary movement, caliber 4101, is a

variable inertial balance wheel, resulting in ultimate precision.

But the star of this show is the hand-engraved movement.

HARRY WINSTON Opus 11

The movement for the eleventh installment of Harry Winston’s

annual celebration of independent watchmaking took

14,400 hours to engineer, and is the essence of extreme

luxury. The hand-fi nished and assembled movement works

by deconstructing and then reassembling time every hour —

instead of an hour hand, 24 placards revolve and rotate on

a complicated system of gears that work in unison, like an

army of mini-transformers, to reformulate the time. Minutes

are shown on a double disk system that, like the balance

wheel, protrudes from the case side in its own orbit. “ Harry

Winston ” is engraved on the fl ange.

CARTIER Rotonde Astro Régulateur

Cartier is one of the top-tier brands with in-house labs that

are leading the way in the research and development of new

materials in watch production. In 2010, the brand introduced

a new case material, nobium titanium, on its concept watch,

ID One. This year the new material is manifested for the

fi rst time in a collection, in the Astro Régulateur. The watch

is high-tech both inside and out — it contains one of three

new in-house Cartier movements, the calibre 9800 MC, the

fruit of fi ve years of development. · ⁄·

ROTONDE DE CARTIER ASTRORÉGULATEUR.

THE INNOVATIVE CALIBER 9800 MC IS

AN ALTERNATIVE TO THE TOURBILLON

WHEN COMPENSATING THE EFFECTS

OF GRAVITY ON RATE IN VERTICAL

POSITIONS. IDEALLY, THE OSCILLATOR

SHOULD HAVE A SINGLE CENTER

OF GRAVITY IN EVERY POSITION

IN THE VERTICAL PLANE. CARTIER

HAS DEVELOPED AN INNOVATIVE

SOLUTION THAT USES THE ONLY

MOVING PART TO ALWAYS RETURN TO

THE SAME POSITION IN THE VERTICAL

PLANE : THE ROTOR. HENCE THE

ESCAPEMENT, OSCILLATOR, AND PENDULAR

SECONDS ARE MOUNTED ON THE ROTOR.


AUDEMARS PIGUET MILLENARY 4101.

THE MILLENARY 4101 OVERTURNS EXISTING

IDEAS, IN PARTICULAR THAT WHICH HOLDS

THAT THE DESIGN INVOLVES THE EXTERIOR OF THE

WATCH AND THUS ITS OUTER GARMENT, WHILE THE

INSIDE IS ESSENTIALLY FUNCTIONAL. THINGS ARE

VERY DIFFERENT ON THIS MODEL, IN WHICH THE

INSIDE AND OUTSIDE FORM A SEAMLESS WHOLE

MERGING FUNCTIONALITY AND DESIGN.

HARRY WINSTON OPUS 11.

OPUS ELEVEN MAKES NEWS

WITH ARCHITECTURE THAT

HAS NEVER BEEN SEEN

BEFORE. THE NUMERAL OF

THE HOUR EXPLODES INTO

CHAOS BEFORE INSTANTLY

REASSEMBLING AS THE NEW

HOUR. INSTEAD OF A HAND,

24 PLACARDS REVOLVE AND

ROTATE ON A COMPLICATED

SYSTEM OF GEARS MOUNTED ON

AN EPICYCLOIDAL GEAR-TRAIN.

PUS 11.

EWS

AT

N

F

,

D

ED

D ON

R-TRAIN.

VACHERON CONSTANTIN

HISTORIQUES ARONDE 1954.

A WATCH WITH A DISTINCTLY

RETRO FEEL, THIS LATEST ADDI-

TION TO VACHERON CONSTANTIN’S

HISTORIQUES COLLECTION TAKES

INSPIRATION FROM A MODEL THAT

APPEARED IN THE EFFERVESCENT

POST-WAR YEARS. INSIDE THE

18K ROSE-GOLD CASE BEATS THE

CALIBER 1400 AS, A HAND-WOUND

MECHANICAL MOVEMENT DEVEL-

OPED AND MANUFACTURED BY

VACHERON CONSTANTIN.

E USA TETETENEN NNT NNTE WONWONWOWONDWONONDWONDNDDNDEEERERS REE OF WOF WWATCHA MAKING · · · · · · ·

NTIN’S

TAKES

L THAT

SCENT

DE THE

TS THE

WOUND

DEVEL-

RED BY

ANTIN.

TISSOT SCULPTURE LINE SKELETON. VISIBLE THROUGH THE COMPLETELY SEE-

THROUGH CASE BACK, OR THROUGH TWO SUBSTANTIAL CUTOUTS ON THE DIAL, IS

A SWISS-MADE SKELETON MECHANICAL MOVEMENT. AN INTRICATE MAZE OF METAL

ELEMENTS JOINS FORCES TO ENSURE HIGH PRECISION, INTEGRATING A PRACTICAL

POWER RESERVE OF 49 HOURS. WEARERS CAN LOOK ON AS WHEELS, BALANCE

SPRINGS, AND 17 JEWELS HARMONIZE IN A BALLET OF TIMEKEEPING.

www.girard-perregaux.com

WW.TC Chronograph

Pink gold case, sapphire case back,

Girard-Perregaux automatic mechanical movement.

Hour, minute, chronograph, worldtime, date and small second.

GIRARD-PERREGAUX - 701 Madison Avenue, New York


A. LANGE & SÖHNE

Richard Lange Tourbillon Pour le Mérite

True to its character, A. Lange & Söhne created this new

variation on the tourbillon because it was deemed “ useful. ”

It is only inadvertently that they have, in the process, created

the all-time interesting variation of this classic high compli-

cation. Technically a regulator / tourbillon, the dial features

three intersecting circles ; one of them, the hour dial, partly

pivots out of sight for six hours at a time so as not to block

the view of the escapement. In another clever blending of

function and aesthetics, part of the arc of the minute track

doubles as the tourbillon bridge that spans the window on

the dial. The patented stop-seconds function is also a big

draw for this piece.

ROLEX Oyster Perpetual Explorer II

Collectors live for new versions of iconic models, especially from

iconic brands like Rolex, and the new Explorer II — updated for

the fi rst time since 1982, and introduced 40 years ago — is

therefore one of the year’s most coveted collector’s pieces. It

has a larger case — 42 mm compared to the original 40 mm

— and a new movement, the cali-

ber 3187, with a patented shock-

absorber system and proprietary

parachrom hairspring. Originally

created in 1971 as an homage

to Sir Edmund Hillary’s 1953

conquest of Mount Everest, the

vintage design of the new model

is a nod to the original, with its

distinctive orange, arrow-shaped

24-hour hand. While the 24-hour

track is designed to help polar

adventurers distinguish between

night and day, it can also be used

as a GMT function .

PATEK PHILIPPE

Triple Complication, Ref. 5208P

If ever there was a watch born to instant auction-darling status,

this is it. The 5208P is the second-most complicated watch in

the world, made by the brand that holds the record for creating

the world’s most complicated watch, the Sky Moon Tourbil-

lon (it sold at an Antiquorum in 2007 for $ 1.2 million, the

top price for a watch at auction). What makes 5208P even

better than its one-of-a-kind counterpart is that this one is

part of Patek’s regular collection (if “ regular ” even applies).

The 5208P is a self-winding chronograph,

minute repeater, and instantaneous cal-

endar, with several patented, high-tech

movement components.

ˇ

PATEK PHILIPPE REF. 5208P.

EVEN THOUGH THE SAPPHIRE-

CRYSTAL CASE BACK OF THIS NEW

REF. 5208P DOES NOT REVEAL THE

EXCITING REALM OF A CHRONOGRAPH

MECHANISM, IT DOES SHOWCASE A

REMARKABLE SIGHT : THE FIRST

PULSOMAX® ESCAPEMENT AND

SPIROMAX® BALANCE SPRING MADE

OF SILINVAR®, A SILICON DERIVATIVE,

EVER TO BE INTEGRATED INTO A

PATEK PHILIPPE GRAND COMPLICATION.

ROLEX OYSTER PERPETUAL EXPLORER II .

EXACTLY 40 YEARS AFTER ITS LAUNCH,

THE OYSTER PERPETUAL EXPLORER II HAS

BEEN UPDATED. THIS NEW MODEL COMBINES

TECHNICAL INNOVATIONS AND A RETURN TO

AESTHETIC SOURCES. ITS CASE, ENLARGED TO

42 MM, HOUSES THE NEW CALIBER 3187. THE

MOVEMENT INCLUDES THE MOST RECENTLY

PATENTED TECHNOLOGIES OF THE BRAND, SUCH

AS THE PARAFLEX SHOCK ABSORBERS AND THE

NON-MAGNETIC PARACHROM HAIRSPRING.

GOLFING LEGEND GREG NORMAN JOINED OMEGA

AS BRAND AMBASSADOR IN 2010.

Omega has long been a key partner in golfi ng and

has made its mark on the links with its selection of

golfi ng ambassadors : Sergio Garcia and Michelle

Wie, two of the most promising new arrivals, as

well as Greg Norman, a living legend. Nor should

we forget Omega’s long-standing sponsorship of

the major tournaments that

bear its name, such as the

European Masters, the Mis-

sion Hills World Cup of Golf,

and the Dubai Desert Classic.

Strengthened by its vast expe-

rience, Omega hit a new ace

with its July announcement of a fi ve-year strate-

gic marketing and sponsorship agreement with

the Professional Golfers’ Association of America

(PGA), which is celebrating its 95th anniversary this

year. This new partnership is no accident. Omega

has been looking to increase its visibility in the

United States, the world’s second-largest market

for Swiss timepieces after Hong Kong, and is put-

ting in place the resources to grab a larger share of

the American market. Having opened nine fl agship

stores in 2010, Omega will be launching 20 new

sales outlets in the U.S. this year, and its recent

agreement with the PGA is intended to boost these

efforts. The PGA, with its 27,000 professional golf-

ers renowned for their expertise in golf instruction,

plus its management and promotion of the links,

is the world’s largest sporting organization and it

oversees two of the world’s most popular competi-

tions : the PGA Championship and

the Ryder Cup.

“ With our European and Asian tour-

naments, Omega has helped golf

broaden its international reach, ” says

Omega President, Stephen Urquhart.

“ We are excited to be affi liated with

the prestigious tournaments orga-

nized by the American PGA and this

partnership will help us expand our

brand in the American market. ”

OMEGA,

WELL

ABOVE PAR


True to i

variation

It is only

the all-tim

cation. T

three int

pivots ou

the view

function

double

the dia

draw f

ROLEX O

Collector

iconic bra

the fi rst

therefore

has a lar

— and a

ber 3187

absorber

hA. LANGE & SÖHNE

RICHARD LANGE TOURBILLON « POUR

LE MÉRITE ». IN THE RICHARD LANGE

TOURBILLON “ POUR LE MÉRITE ”, A

ROUND CUT-OUT IN THE SECONDS

DIAL, TRAVERSED BY THE MINUTE

SCALE AND BY THE RECESSED

TOURBILLON BRIDGE, REVEALS

THE TOURBILLON CAGE. BUT THE

TOURBILLON CAN BE ADMIRED IN ITS

ENTIRETY ONLY FROM TWELVE TO SIX

O’CLOCK. AT SIX , A DIAL SEGMENT

WITH THE ROMAN NUMERALS VIII , IX ,

AND X INSTANTANEOUSLY PIVOTS

INTO THE APERTURE TO MAKE THE

HOUR SCALE COMPLETE.

CALIBER RM 028 DIVE WATCHLIMITED EDITION

Automatic winding movement

Adjustable rotor geometryPower reserve 55 h

Bottom plate, bridges and balance cock made of titaniumDouble barrel system

Eight-point-star-shaped torque and spline screwsin grade 5 titanium for the bridges and case

Date display at 7 o’clockUnique tripartite case

Bezel turning unidirectionally following ISO 6425 norm

Water resistant to 300 metersBlack DLC titanium with screwed titanium lugs

and a rubber strap


A. LANGE & SÖHNE

Richard Lange Tourbillon Pour le Mérite

True to its character, A. Lange & Söhne created this new

variation on the tourbillon because it was deemed “ useful. ”

It is only inadvertently that they have, in the process, created

the all-time interesting variation of this classic high compli-

cation. Technically a regulator / tourbillon, the dial features

three intersecting circles ; one of them, the hour dial, partly

pivots out of sight for six hours at a time so as not to block

the view of the escapement. In another clever blending of

function and aesthetics, part of the arc of the minute track

doubles as the tourbillon bridge that spans the window on

the dial. The patented stop-seconds function is also a big

draw for this piece.

ROLEX Oyster Perpetual Explorer II

Collectors live for new versions of iconic models, especially from

iconic brands like Rolex, and the new Explorer II — updated for

the fi rst time since 1982, and introduced 40 years ago — is

therefore one of the year’s most coveted collector’s pieces. It

has a larger case — 42 mm compared to the original 40 mm

— and a new movement, the cali-

ber 3187, with a patented shock-

absorber system and proprietary

parachrom hairspring. Originally

created in 1971 as an homage

to Sir Edmund Hillary’s 1953

conquest of Mount Everest, the

vintage design of the new model

is a nod to the original, with its

distinctive orange, arrow-shaped

24-hour hand. While the 24-hour

track is designed to help polar

adventurers distinguish between

night and day, it can also be used

as a GMT function .

PATEK PHILIPPE

Triple Complication, Ref. 5208P

If ever there was a watch born to instant auction-darling status,

this is it. The 5208P is the second-most complicated watch in

the world, made by the brand that holds the record for creating

the world’s most complicated watch, the Sky Moon Tourbil-

lon (it sold at an Antiquorum in 2007 for $ 1.2 million, the

top price for a watch at auction). What makes 5208P even

better than its one-of-a-kind counterpart is that this one is

part of Patek’s regular collection (if “ regular ” even applies).

The 5208P is a self-winding chronograph,

minute repeater, and instantaneous cal-

endar, with several patented, high-tech

movement components.

ˇ

PATEK PHILIPPE REF. 5208P.

EVEN THOUGH THE SAPPHIRE-

CRYSTAL CASE BACK OF THIS NEW

REF. 5208P DOES NOT REVEAL THE

EXCITING REALM OF A CHRONOGRAPH

MECHANISM, IT DOES SHOWCASE A

REMARKABLE SIGHT : THE FIRST

PULSOMAX® ESCAPEMENT AND

SPIROMAX® BALANCE SPRING MADE

OF SILINVAR®, A SILICON DERIVATIVE,

EVER TO BE INTEGRATED INTO A

PATEK PHILIPPE GRAND COMPLICATION.

ROLEX OYSTER PERPETUAL EXPLORER II .

EXACTLY 40 YEARS AFTER ITS LAUNCH,

THE OYSTER PERPETUAL EXPLORER II HAS

BEEN UPDATED. THIS NEW MODEL COMBINES

TECHNICAL INNOVATIONS AND A RETURN TO

AESTHETIC SOURCES. ITS CASE, ENLARGED TO

42 MM, HOUSES THE NEW CALIBER 3187. THE

MOVEMENT INCLUDES THE MOST RECENTLY

PATENTED TECHNOLOGIES OF THE BRAND, SUCH

AS THE PARAFLEX SHOCK ABSORBERS AND THE

NON-MAGNETIC PARACHROM HAIRSPRING.

GOLFING LEGEND GREG NORMAN JOINED OMEGA

AS BRAND AMBASSADOR IN 2010.

Omega has long been a key partner in golfi ng and

has made its mark on the links with its selection of

golfi ng ambassadors : Sergio Garcia and Michelle

Wie, two of the most promising new arrivals, as

well as Greg Norman, a living legend. Nor should

we forget Omega’s long-standing sponsorship of

the major tournaments that

bear its name, such as the

European Masters, the Mis-

sion Hills World Cup of Golf,

and the Dubai Desert Classic.

Strengthened by its vast expe-

rience, Omega hit a new ace

with its July announcement of a fi ve-year strate-

gic marketing and sponsorship agreement with

the Professional Golfers’ Association of America

(PGA), which is celebrating its 95th anniversary this

year. This new partnership is no accident. Omega

has been looking to increase its visibility in the

United States, the world’s second-largest market

for Swiss timepieces after Hong Kong, and is put-

ting in place the resources to grab a larger share of

the American market. Having opened nine fl agship

stores in 2010, Omega will be launching 20 new

sales outlets in the U.S. this year, and its recent

agreement with the PGA is intended to boost these

efforts. The PGA, with its 27,000 professional golf-

ers renowned for their expertise in golf instruction,

plus its management and promotion of the links,

is the world’s largest sporting organization and it

oversees two of the world’s most popular competi-

tions : the PGA Championship and

the Ryder Cup.

“ With our European and Asian tour-

naments, Omega has helped golf

broaden its international reach, ” says

Omega President, Stephen Urquhart.

“ We are excited to be affi liated with

the prestigious tournaments orga-

nized by the American PGA and this

partnership will help us expand our

brand in the American market. ”

OMEGA,

WELL

ABOVE PAR


True to i

variation

It is only

the all-tim

cation. T

three int

pivots ou

the view

function

double

the dia

draw f

ROLEX O

Collector

iconic bra

the fi rst

therefore

has a lar

— and a

ber 3187

absorber

hA. LANGE & SÖHNE

RICHARD LANGE TOURBILLON « POUR

LE MÉRITE ». IN THE RICHARD LANGE

TOURBILLON “ POUR LE MÉRITE ”, A

ROUND CUT-OUT IN THE SECONDS

DIAL, TRAVERSED BY THE MINUTE

SCALE AND BY THE RECESSED

TOURBILLON BRIDGE, REVEALS

THE TOURBILLON CAGE. BUT THE

TOURBILLON CAN BE ADMIRED IN ITS

ENTIRETY ONLY FROM TWELVE TO SIX

O’CLOCK. AT SIX , A DIAL SEGMENT

WITH THE ROMAN NUMERALS VIII , IX ,

AND X INSTANTANEOUSLY PIVOTS

INTO THE APERTURE TO MAKE THE

HOUR SCALE COMPLETE.

CALIBER RM 028 DIVE WATCHLIMITED EDITION

Automatic winding movement

Adjustable rotor geometryPower reserve 55 h

Bottom plate, bridges and balance cock made of titaniumDouble barrel system

Eight-point-star-shaped torque and spline screwsin grade 5 titanium for the bridges and case

Date display at 7 o’clockUnique tripartite case

Bezel turning unidirectionally following ISO 6425 norm

Water resistant to 300 metersBlack DLC titanium with screwed titanium lugs

and a rubber strap



· · · · · · · · · · · · · · · · · · · · · · · FOCUS WATCH YOUR TIME USA 43






Until now, American afi cionados of

beautiful mechanical timepieces

had been deprived of opportunities

to meet the foremost watch brands

“ face to face.” Despite being the second-

biggest market for Swiss watches, the U.S.

lacked an event of suffi cient scope to satisfy

the public’s thirst for knowledge, and its desire

to admire the year’s new models up close. Now

TimeCrafters has fi lled this gap. The fair, which

made its debut in May, kept all its promises

with prestigious brands, elegant surroundings,

a relaxed atmosphere, a unique exhibition of

historically important timepieces, live dem-

onstrations by three craftsmen, and, most of

all, some of the fi nest collections of watches,

fi nally brought together on American soil.

TimeCrafters made a date with the public

inside the TimesCenter, part of The New York

Times Building, the fair’s media partner. The

architectural masterpiece provided a suitably

impressive setting for this fi rst edition of the

fair, which welcomed nineteen of the most

highly-renowned Fine Watch brands. Each

shares the same dedication to

excellence in the art and science of

watchmaking, a centuries-old tradi-

tion that has produced an expertise

beyond compare. This is something

the watches on display brilliantly

demonstrated, as examples of the

creativity and innovation that is

unique to Fine Watchmaking.

“A GREAT INITIATIVE”

“We’re delighted with the fi rst TimeCrafters

show,” organizer Editions Temps International

declared. “Feedback from visitors has been

overwhelmingly positive, with many stating

that the event surpassed their expectations.

The brands have also expressed great sat-

isfaction with the show. We’re already look-

ing forward to next year.” Alain Zimmermann,

Chief Executive of Baume & Mercier, con-

fi rmed this sentiment : “ I think it’s a great ini-

tiative to hold an event such as this for the

fi rst time in New York, where we can promote,

inform, and share this passion. No doubt about

it, we had to be here.”

On opening night, New York’s elite gathered

to celebrate the launch of the fair, and the very

best the world of watches has to offer. “Our

decision to take part was very much guided

by the quality of the event,” Gaetan Guillosson,

President of A. Lange & Söhne North America,

declared. “Every detail has been

carefully thought out, so it’s fully

in line with our brand. And there

are some very interesting com-

panies represented here.”

Visitors were greeted on arrival by three

craftsmen — a watchmaker, a stone-setter,

and a chamferer — who gave demonstra-

tions of their skills. Their artistry was relayed

on giant screens above the workbenches.

Visitors could also admire the intricacy of their

work through magnifying loupes. “To come to

New York to inform the public and share our

passion for fi ne watchmaking is an exciting

moment,” Frederic de Narp, President and

CEO of Harry Winston, commented. “ This

is the first time we’ve had the opportunity

to present such an exhibition in the United

States and it’s long overdue,” added Philippe

Bonay, President of Jaeger-LeCoultre North

America. “ Many of our cus-

tomers have been crying out

for somewhere they can view

new products in the months

following their launch in

Geneva and Basel.”

“WHO WE ARE AND

WHERE WE COME FROM”

Guests toured the booths where

these luxury brands presented their

most exquisite timepieces. “ Time-

Crafters takes place right in the heart

of Manhattan, one of the hottest spots in the

world. We’re here to show who we are and

where we come from. It’s important for us

to meet new customers,” commented Jean-

Frederic Dufour, President and CEO of Zenith.

The crowds of visitors to TimeCrafters were

clearly won over by what they saw and the

fair, now an annual event, is set to become a

highlight of the horological year.

TIMECRAFTERS, THE FIRST

LUXURY WATCHMAKING SHOW IN

NEW YORK

Guests also had the opportunity to view Mechan-

ical Horology from its Origins to the Present Day,

an outstanding exhibition curated by the Swiss-

based Fondation de la Haute Horlogerie (FHH).

The FHH, which promotes the culture of fi ne

watchmaking around the world, showcased

more than 50 exceptional timepieces, from the

fi rst weight-driven clocks of the 13th century to

“ grande complication ” wristwatches eight cen-

turies later. Among the pieces on shown were a

fi fteenth-century mechanical clock by Nicolaus

Copernicus, and several important pieces from

the 16th and 17th centuries by such illustrious

names as Christiaan Huygens, Daniel Quare,

and Thomas Thompson. Watches from the 18th

and 19th centuries included pieces by Perrelet,

Lépine, Leschot, Breguet, Winnerl, LeCoultre,

Harwood, and Wilsdorf. The 20th century was rep-

resented by travel and dive watches, electrically-

powered watches, and technical and precious

timepieces. This may well have been the most

comprehensive historical watch exhibit yet to

come to America. “ When you enter TimeCrafters,

you immediately journey through the history

of timepieces, which

is a wonderful expe-

rience,” Jan-Patrick

Schmitz , President

of Montblanc North

America , observed.

“ You then come face

to face with some of the world’s most renowned

brands, showing both their history and their skills.

This is a unique event and, most importantly, the

fi rst of its kind in New York.”

HISTORICAL

WATCHES

ON SHOW

“ I THINK IT’S A GREAT INITIATIVE

TO HOLD AN EVENT SUCH AS THIS

FOR THE FIRST TIME IN NEW YORK,

WHERE WE CAN PROMOTE, INFORM,

AND SHARE THIS PASSION. NO DOUBT

ABOUT IT, WE HAD TO BE HERE.”ALAIN ZIMMERMANN, CEO, BAUME & MERCIER

“ TO COME TO NEW YORK TO INFORM

THE PUBLIC AND SHARE OUR PASSION

FOR FINE WATCHMAKING IS AN

EXCITING MOMENT.”FREDERIC DE NARP, PRESIDENT AND

CEO, HARRY WINSTON

“WE’RE HERE TO SHOW

WHO WE ARE AND WHERE

WE COME FROM. IT’S

IMPORTANT FOR US TO

MEET NEW CUSTOMERS.”JEAN-FREDERIC DUFOUR, PRESIDENT

AND CEO, ZENITH

“WHEN YOU ENTER

TIMECRAFTERS, YOU

IMMEDIATELY JOURNEY

THROUGH THE HISTORY OF

TIMEPIECES, WHICH IS A

WONDERFUL EXPERIENCE.”JAN-PATRICK SCHMITZ, PRESIDENT,

MONTBLANC NORTH AMERICA

LET’S MEET IN 2012 FOR MORE INFORMATION, VISIT WWW.TIMECRAFTERS.US

“OUR DECISION TO TAKE

PART WAS VERY MUCH

GUIDED BY THE QUALITY OF

THE EVENT. EVERY DETAIL

HAS BEEN CAREFULLY

THOUGHT OUT.”GAETAN GUILLOSSON, PRESIDENT,

A. LANGE & SÖHNE NORTH AMERICA

“ THIS IS THE FIRST TIME WE’VE HAD

THE OPPORTUNITY TO PRESENT SUCH

AN EXHIBITION IN THE UNITED STATES

AND IT’S LONG OVERDUE.”PHILIPPE BONAY, PRESIDENT, JAEGER-LECOULTRE

NORTH AMERICA

o view Mechan-

e Present Day, yy

by the Swiss-

gerie (FHH).

ure of fi ne

howcased

from the

entury to

ght cen-

were a

colaus

from

ious

and 19th centuries include

Lépine, Les h

H

timepieces. This m

comprehensive hi

come to America. “W

you immediately jo

of timepieces, whic



Schmitz , P

DENT,

RTH AMERICA

PENDANT WATCH WITH SINGLE SILVER HAND IN THE FORM OF A

DOVE. GENEVA, CIRCA 1680. SILVER CASE. MOVEMENT SIGNED

NICOLAS GANDO. PATRIMOINE JAEGER-LECOULTRE

2011 EXHIBITING

BRANDS

A. Lange & Söhne

Audemars Piguet

Baume & Mercier

Bulgari

Cartier

Chopard

Girard-Perregaux

Harry Winston

Hublot

IWC Schaffhausen

Jaeger-LeCoultre

JeanRichard

Montblanc

Offi cine Panerai

Richard Mille

Roger Dubuis

Vacheron Constantin

Van Cleef & Arpels

Zenith.









Until now, American afi cionados of

beautiful mechanical timepieces

had been deprived of opportunities

to meet the foremost watch brands

“ face to face.” Despite being the second-

biggest market for Swiss watches, the U.S.

lacked an event of suffi cient scope to satisfy

the public’s thirst for knowledge, and its desire

to admire the year’s new models up close. Now

TimeCrafters has fi lled this gap. The fair, which

made its debut in May, kept all its promises

with prestigious brands, elegant surroundings,

a relaxed atmosphere, a unique exhibition of

historically important timepieces, live dem-

onstrations by three craftsmen, and, most of

all, some of the fi nest collections of watches,

fi nally brought together on American soil.

TimeCrafters made a date with the public

inside the TimesCenter, part of The New York

Times Building, the fair’s media partner. The

architectural masterpiece provided a suitably

impressive setting for this fi rst edition of the

fair, which welcomed nineteen of the most

highly-renowned Fine Watch brands. Each

shares the same dedication to

excellence in the art and science of

watchmaking, a centuries-old tradi-

tion that has produced an expertise

beyond compare. This is something

the watches on display brilliantly

demonstrated, as examples of the

creativity and innovation that is

unique to Fine Watchmaking.

“A GREAT INITIATIVE”

“We’re delighted with the fi rst TimeCrafters

show,” organizer Editions Temps International

declared. “Feedback from visitors has been

overwhelmingly positive, with many stating

that the event surpassed their expectations.

The brands have also expressed great sat-

isfaction with the show. We’re already look-

ing forward to next year.” Alain Zimmermann,

Chief Executive of Baume & Mercier, con-

fi rmed this sentiment : “ I think it’s a great ini-

tiative to hold an event such as this for the

fi rst time in New York, where we can promote,

inform, and share this passion. No doubt about

it, we had to be here.”

On opening night, New York’s elite gathered

to celebrate the launch of the fair, and the very

best the world of watches has to offer. “Our

decision to take part was very much guided

by the quality of the event,” Gaetan Guillosson,

President of A. Lange & Söhne North America,

declared. “Every detail has been

carefully thought out, so it’s fully

in line with our brand. And there

are some very interesting com-

panies represented here.”

Visitors were greeted on arrival by three

craftsmen — a watchmaker, a stone-setter,

and a chamferer — who gave demonstra-

tions of their skills. Their artistry was relayed

on giant screens above the workbenches.

Visitors could also admire the intricacy of their

work through magnifying loupes. “To come to

New York to inform the public and share our

passion for fi ne watchmaking is an exciting

moment,” Frederic de Narp, President and

CEO of Harry Winston, commented. “ This

is the first time we’ve had the opportunity

to present such an exhibition in the United

States and it’s long overdue,” added Philippe

Bonay, President of Jaeger-LeCoultre North

America. “ Many of our cus-

tomers have been crying out

for somewhere they can view

new products in the months

following their launch in

Geneva and Basel.”

“WHO WE ARE AND

WHERE WE COME FROM”

Guests toured the booths where

these luxury brands presented their

most exquisite timepieces. “ Time-

Crafters takes place right in the heart

of Manhattan, one of the hottest spots in the

world. We’re here to show who we are and

where we come from. It’s important for us

to meet new customers,” commented Jean-

Frederic Dufour, President and CEO of Zenith.

The crowds of visitors to TimeCrafters were

clearly won over by what they saw and the

fair, now an annual event, is set to become a

highlight of the horological year.

TIMECRAFTERS, THE FIRST

LUXURY WATCHMAKING SHOW IN

NEW YORK

Guests also had the opportunity to view Mechan-

ical Horology from its Origins to the Present Day,

an outstanding exhibition curated by the Swiss-

based Fondation de la Haute Horlogerie (FHH).

The FHH, which promotes the culture of fi ne

watchmaking around the world, showcased

more than 50 exceptional timepieces, from the

fi rst weight-driven clocks of the 13th century to

“ grande complication ” wristwatches eight cen-

turies later. Among the pieces on shown were a

fi fteenth-century mechanical clock by Nicolaus

Copernicus, and several important pieces from

the 16th and 17th centuries by such illustrious

names as Christiaan Huygens, Daniel Quare,

and Thomas Thompson. Watches from the 18th

and 19th centuries included pieces by Perrelet,

Lépine, Leschot, Breguet, Winnerl, LeCoultre,

Harwood, and Wilsdorf. The 20th century was rep-

resented by travel and dive watches, electrically-

powered watches, and technical and precious

timepieces. This may well have been the most

comprehensive historical watch exhibit yet to

come to America. “ When you enter TimeCrafters,

you immediately journey through the history

of timepieces, which



Schmitz , President

of Montblanc North

America , observed.

“ You then come face

to face with some of the world’s most renowned

brands, showing both their history and their skills.

This is a unique event and, most importantly, the

fi rst of its kind in New York.”

HISTORICAL

WATCHES

ON SHOW

“ I THINK IT’S A GREAT INITIATIVE

TO HOLD AN EVENT SUCH AS THIS

FOR THE FIRST TIME IN NEW YORK,

WHERE WE CAN PROMOTE, INFORM,

AND SHARE THIS PASSION. NO DOUBT

ABOUT IT, WE HAD TO BE HERE.”ALAIN ZIMMERMANN, CEO, BAUME & MERCIER

“ TO COME TO NEW YORK TO INFORM

THE PUBLIC AND SHARE OUR PASSION

FOR FINE WATCHMAKING IS AN

EXCITING MOMENT.”FREDERIC DE NARP, PRESIDENT AND

CEO, HARRY WINSTON

“WE’RE HERE TO SHOW

WHO WE ARE AND WHERE

WE COME FROM. IT’S

IMPORTANT FOR US TO

MEET NEW CUSTOMERS.”JEAN-FREDERIC DUFOUR, PRESIDENT

AND CEO, ZENITH

“WHEN YOU ENTER

TIMECRAFTERS, YOU

IMMEDIATELY JOURNEY

THROUGH THE HISTORY OF

TIMEPIECES, WHICH IS A

WONDERFUL EXPERIENCE.”JAN-PATRICK SCHMITZ, PRESIDENT,

MONTBLANC NORTH AMERICA

LET’S MEET IN 2012 FOR MORE INFORMATION, VISIT WWW.TIMECRAFTERS.US

“OUR DECISION TO TAKE

PART WAS VERY MUCH

GUIDED BY THE QUALITY OF

THE EVENT. EVERY DETAIL

HAS BEEN CAREFULLY

THOUGHT OUT.”GAETAN GUILLOSSON, PRESIDENT,

A. LANGE & SÖHNE NORTH AMERICA

“ THIS IS THE FIRST TIME WE’VE HAD

THE OPPORTUNITY TO PRESENT SUCH

AN EXHIBITION IN THE UNITED STATES

AND IT’S LONG OVERDUE.”PHILIPPE BONAY, PRESIDENT, JAEGER-LECOULTRE

NORTH AMERICA

o view Mechan-

e Present Day, yy

by the Swiss-

gerie (FHH).

ure of fi ne

howcased

from the

entury to

ght cen-

were a

colaus

from

ious

and 19th centuries include

Lépine, Les h

H

timepieces. This m

comprehensive hi

come to America. “W

you immediately jo

of timepieces, whic



Schmitz , P

DENT,

RTH AMERICA

PENDANT WATCH WITH SINGLE SILVER HAND IN THE FORM OF A

DOVE. GENEVA, CIRCA 1680. SILVER CASE. MOVEMENT SIGNED

NICOLAS GANDO. PATRIMOINE JAEGER-LECOULTRE

2011 EXHIBITING

BRANDS

A. Lange & Söhne

Audemars Piguet

Baume & Mercier

Bulgari

Cartier

Chopard

Girard-Perregaux

Harry Winston

Hublot

IWC Schaffhausen

Jaeger-LeCoultre

JeanRichard

Montblanc

Offi cine Panerai

Richard Mille

Roger Dubuis

Vacheron Constantin

Van Cleef & Arpels

Zenith.

Hublot TV on: www.hublot.com

BAL HARBOUR • BEVERLY HILLS • BOCA RATON

LAS VEGAS • NEW YORK • ST THOMAS

Tel 1 800 536 0636

HUBLOTBOUTIQUES

O C E A N O G R A P H I C 4 0 0 0O C E A N O G R A P H I C 4 0 0 0

T H E A R T O F F U S I O N

OCEANOGRAPHIC 4000Diver’s watch able to withstand the pressure exerted

at a depth of 4,000 metres.

Hublot_WatchYourTimeUS_OceE_470x288.indd 1 02.09.11 12:37

Hublot TV on: www.hublot.com

BAL HARBOUR • BEVERLY HILLS • BOCA RATON

LAS VEGAS • NEW YORK • ST THOMAS

Tel 1 800 536 0636

HUBLOTBOUTIQUES

O C E A N O G R A P H I C 4 0 0 0O C E A N O G R A P H I C 4 0 0 0

T H E A R T O F F U S I O N

OCEANOGRAPHIC 4000Diver’s watch able to withstand the pressure exerted

at a depth of 4,000 metres.

Hublot_WatchYourTimeUS_OceE_470x288.indd 1 02.09.11 12:37


· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 4746 WATCH YOUR TIME USA CENTRAL · · · · · · · · · · · · · · · · · · · · · ·

It is hard to say which is sexier — a hot car or a hot watch.

Although it is surely every man’s fantasy to break the sound

barrier in a custom Aston Martin, perhaps with Honey Ryder

or Xenia Onatopp along for the ride, it can be argued that

the wristwatch is a more practical accoutrement for the man

of style. These car-themed watches allow you to convey the

thrill and status of the racing circuit without having to drag

people out to the paddocks to show them off. And most of

them are street-legal.

JAEGER-LECOULTRE Amvox 2 Transponder

You never see James Bond fumbling in his pocket for his

car keys, do you? If, like 007, you own an Aston Martin DBS,

you are likewise too cool for clumsy key- foraging. Jaeger

LeCoultre’s AMVOX 2 chronograph doubles as a

transponder exclusively for DBS owners that will

open the car door at a touch of the crystal over the

dial. A lever lock on the case side prevents inad-

vertent activation during high-speed chases. As

a watch, it is a push-piece-free chronograph, acti-

vated by pressing the crystal. Non-Aston Martin

drivers can get an AMVOX 3, which, instead of a

transponder, is loaded with a tourbillon and GMT

function. It retains the numerals, leatherwork, and

delicate grill from the Aston Martin.

CHOPARD

Mille Miglia GT XL Chrono Rosso Corsa

Chopard, a sponsor since 1988 of Mille

Miglia, the scenic rally race from Brescia to

Rome, creates a new chronograph every year

to celebrate the occasion. This year’s version is

a tribute to the classic red of sexy Italian racing

cars and the Freccia Rossa symbol, the red arrow

that marks the route for drivers. The watch has

a red-varnished dial, red-stitched driver’s strap,

and titanium case. The in-house movement has a

46-hour power reserve. The numerals 6 and 12 are

subtly transferred under the sapphire crystal, leaving

the dial uncluttered.· ⁄·

WHEN THE WATCHMAKERS ARE ON THE WHEELS

–o–––- Carol Besler

OMEGA OMEGA SPEEDMASTER BROAD ARROW CO-AXIAL. SPEEDMASTER BROAD ARROW CO-AXIAL.

WHEN OMEGA CREATED THE FIRST SPEEDMASTER IN 1957, NO WHEN OMEGA CREATED THE FIRST SPEEDMASTER IN 1957, NO

ONE COULD HAVE IMAGINED WHAT ADVENTURES LAY IN STORE ONE COULD HAVE IMAGINED WHAT ADVENTURES LAY IN STORE

FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST

FAMOUS CHRONOGRAPH. THE NEW SPEEDMASTER BROAD FAMOUS CHRONOGRAPH. THE NEW SPEEDMASTER BROAD

ARROW CO-AXIAL COLLECTION INTRODUCES SOME STYLISH ARROW CO-AXIAL COLLECTION INTRODUCES SOME STYLISH

ADDITIONS TO THE CLASSIC DESIGN OF THE WATCH THAT ADDITIONS TO THE CLASSIC DESIGN OF THE WATCH THAT

HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS

INCLUDING ALL SIX LUNAR LANDINGS. THE DIAL, AVAILABLE IN INCLUDING ALL SIX LUNAR LANDINGS. THE DIAL, AVAILABLE IN

BLACK OR SILVER, FEATURES A DISTINCTIVE “ GENEVA WAVES ” BLACK OR SILVER, FEATURES A DISTINCTIVE “ GENEVA WAVES ”

PATTERN. THE FAMILIAR CHRONOGRAPH COUNTERS, OR SUB-PATTERN. THE FAMILIAR CHRONOGRAPH COUNTERS, OR SUB-

DIALS, ARE CHARACTERIZED BY THREE APPLIED RINGS WHICH DIALS, ARE CHARACTERIZED BY THREE APPLIED RINGS WHICH

SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE

SPEEDMASTER BROAD ARROW CO-AXIAL ITS OWN PERSONALITY.SPEEDMASTER BROAD ARROW CO-AXIAL ITS OWN PERSONALITY.

Performance-obsessed race car drivers have nothing on fussy watchmakers, who have a long history of competing to see whose inventions are the fastest, most accurate, or made from the most high-tech components.

JAEGER-LECOULTRE AMVOX 2 TRANSPONDER.

THE AMVOX2 DBS TRANSPONDER INCORPORATES A

MINIATURE TRANSMITTER SYSTEM SERVING TO LOCK AND UNLOCK

THE ASTON MARTIN DBS SPORTS CAR, WHILE MAINTAINING

THE FUNCTIONS OF THE NOW FAMOUS VERTICAL — TRIGGER

MECHANISM — THE PUSHPIECE-FREE CHRONOGRAPH.

AS THE DRIVER NEARS THE CAR, ALL HE NEED DO IS PRESS

THE OPEN POSITION ON THE WATCH GLASS (BETWEEN 8 AND

9 O’CLOCK) IN ORDER TO ACTIVATE THE DOOR OPENING SYSTEM,

WHEREAS DOING THE SAME THING ON THE CLOSE POSITION

BETWEEN 3 AND 4 O’CLOCK WILL CLOSE THE VEHICLE.

RALPH LAUREN SPORTING WOOD DIAL .

RALPH LAUREN HAS LOOKED TO THE

INTERIOR OF THE 1938 BUGATTI

TYPE 57SC ATLANTIC COUPE FOR

INSPIRATION AND IMAGINED A

PRECIOUS ELM BURL DIAL FOR

ITS SPORTING WOOD DIAL MODEL.

THE HAND-WOUND MECHANICAL

MANUFACTURE MOVEMENT

(CALIBER RL98295) IS BY IWC

FOR RALPH LAUREN.

CHOPARD MILLE MIGLIA GT XL CHRONO ROSSO CORSA.

THE NEW CHOPARD MILLE MIGLIA GT CHRONO ROSSO CORSA

FEATURES A VIVID, RED-VARNISHED DIAL WITH SILVER-

TONED COUNTERS. THE OVERSIZED 6 AND 12 O’CLOCK

NUMERALS TRANSFERRED BENEATH THE SAPPHIRE

CRYSTAL ARE SIGNATURE TO THE MILLE MIGLIA

COLLECTION. ITS AERODYNAMIC TITANIUM

PUSHERS, ALONG WITH THE TACHOMETRIC

SCALE ENGRAVED ON THE BEZEL, FURTHER

REINFORCE ITS SPORTING NATURE.


· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 4746 WATCH YOUR TIME USA CENTRAL · · · · · · · · · · · · · · · · · · · · · ·

It is hard to say which is sexier — a hot car or a hot watch.

Although it is surely every man’s fantasy to break the sound

barrier in a custom Aston Martin, perhaps with Honey Ryder

or Xenia Onatopp along for the ride, it can be argued that

the wristwatch is a more practical accoutrement for the man

of style. These car-themed watches allow you to convey the

thrill and status of the racing circuit without having to drag

people out to the paddocks to show them off. And most of

them are street-legal.

JAEGER-LECOULTRE Amvox 2 Transponder

You never see James Bond fumbling in his pocket for his

car keys, do you? If, like 007, you own an Aston Martin DBS,

you are likewise too cool for clumsy key- foraging. Jaeger

LeCoultre’s AMVOX 2 chronograph doubles as a

transponder exclusively for DBS owners that will

open the car door at a touch of the crystal over the

dial. A lever lock on the case side prevents inad-

vertent activation during high-speed chases. As

a watch, it is a push-piece-free chronograph, acti-

vated by pressing the crystal. Non-Aston Martin

drivers can get an AMVOX 3, which, instead of a

transponder, is loaded with a tourbillon and GMT

function. It retains the numerals, leatherwork, and

delicate grill from the Aston Martin.

CHOPARD

Mille Miglia GT XL Chrono Rosso Corsa

Chopard, a sponsor since 1988 of Mille

Miglia, the scenic rally race from Brescia to

Rome, creates a new chronograph every year

to celebrate the occasion. This year’s version is

a tribute to the classic red of sexy Italian racing

cars and the Freccia Rossa symbol, the red arrow

that marks the route for drivers. The watch has

a red-varnished dial, red-stitched driver’s strap,

and titanium case. The in-house movement has a

46-hour power reserve. The numerals 6 and 12 are

subtly transferred under the sapphire crystal, leaving

the dial uncluttered.· ⁄·

WHEN THE WATCHMAKERS ARE ON THE WHEELS

–o–––- Carol Besler

OMEGA OMEGA SPEEDMASTER BROAD ARROW CO-AXIAL. SPEEDMASTER BROAD ARROW CO-AXIAL.

WHEN OMEGA CREATED THE FIRST SPEEDMASTER IN 1957, NO WHEN OMEGA CREATED THE FIRST SPEEDMASTER IN 1957, NO

ONE COULD HAVE IMAGINED WHAT ADVENTURES LAY IN STORE ONE COULD HAVE IMAGINED WHAT ADVENTURES LAY IN STORE

FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST FOR THE WATCH THAT WOULD BECOME THE WORLD’S MOST

FAMOUS CHRONOGRAPH. THE NEW SPEEDMASTER BROAD FAMOUS CHRONOGRAPH. THE NEW SPEEDMASTER BROAD

ARROW CO-AXIAL COLLECTION INTRODUCES SOME STYLISH ARROW CO-AXIAL COLLECTION INTRODUCES SOME STYLISH

ADDITIONS TO THE CLASSIC DESIGN OF THE WATCH THAT ADDITIONS TO THE CLASSIC DESIGN OF THE WATCH THAT

HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS HAS BEEN PART OF MORE THAN A HUNDRED NASA MISSIONS

INCLUDING ALL SIX LUNAR LANDINGS. THE DIAL, AVAILABLE IN INCLUDING ALL SIX LUNAR LANDINGS. THE DIAL, AVAILABLE IN

BLACK OR SILVER, FEATURES A DISTINCTIVE “ GENEVA WAVES ” BLACK OR SILVER, FEATURES A DISTINCTIVE “ GENEVA WAVES ”

PATTERN. THE FAMILIAR CHRONOGRAPH COUNTERS, OR SUB-PATTERN. THE FAMILIAR CHRONOGRAPH COUNTERS, OR SUB-

DIALS, ARE CHARACTERIZED BY THREE APPLIED RINGS WHICH DIALS, ARE CHARACTERIZED BY THREE APPLIED RINGS WHICH

SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE SURROUND A UNIQUE “ BEEHIVE ” STRUCTURE, GIVING THE

SPEEDMASTER BROAD ARROW CO-AXIAL ITS OWN PERSONALITY.SPEEDMASTER BROAD ARROW CO-AXIAL ITS OWN PERSONALITY.

Performance-obsessed race car drivers have nothing on fussy watchmakers, who have a long history of competing to see whose inventions are the fastest, most accurate, or made from the most high-tech components.

JAEGER-LECOULTRE AMVOX 2 TRANSPONDER.

THE AMVOX2 DBS TRANSPONDER INCORPORATES A

MINIATURE TRANSMITTER SYSTEM SERVING TO LOCK AND UNLOCK

THE ASTON MARTIN DBS SPORTS CAR, WHILE MAINTAINING

THE FUNCTIONS OF THE NOW FAMOUS VERTICAL — TRIGGER

MECHANISM — THE PUSHPIECE-FREE CHRONOGRAPH.

AS THE DRIVER NEARS THE CAR, ALL HE NEED DO IS PRESS

THE OPEN POSITION ON THE WATCH GLASS (BETWEEN 8 AND

9 O’CLOCK) IN ORDER TO ACTIVATE THE DOOR OPENING SYSTEM,

WHEREAS DOING THE SAME THING ON THE CLOSE POSITION

BETWEEN 3 AND 4 O’CLOCK WILL CLOSE THE VEHICLE.

RALPH LAUREN SPORTING WOOD DIAL .

RALPH LAUREN HAS LOOKED TO THE

INTERIOR OF THE 1938 BUGATTI

TYPE 57SC ATLANTIC COUPE FOR

INSPIRATION AND IMAGINED A

PRECIOUS ELM BURL DIAL FOR

ITS SPORTING WOOD DIAL MODEL.

THE HAND-WOUND MECHANICAL

MANUFACTURE MOVEMENT

(CALIBER RL98295) IS BY IWC

FOR RALPH LAUREN.

CHOPARD MILLE MIGLIA GT XL CHRONO ROSSO CORSA.

THE NEW CHOPARD MILLE MIGLIA GT CHRONO ROSSO CORSA

FEATURES A VIVID, RED-VARNISHED DIAL WITH SILVER-

TONED COUNTERS. THE OVERSIZED 6 AND 12 O’CLOCK

NUMERALS TRANSFERRED BENEATH THE SAPPHIRE

CRYSTAL ARE SIGNATURE TO THE MILLE MIGLIA

COLLECTION. ITS AERODYNAMIC TITANIUM

PUSHERS, ALONG WITH THE TACHOMETRIC

SCALE ENGRAVED ON THE BEZEL, FURTHER

REINFORCE ITS SPORTING NATURE.


48 WATCH YOUR TIME USA DRIVE TIME · · · · · · · · · · · · · · · · · · · · ·

TISSOT T-Race MotoGP

In term of mechanical preference, Tissot has opted for motor-

cycles instead of cars. But the approach remains the same.

In that sense, performance meets precision in this T-Race

MotoGP Limited Edition 2011, a numbered-edition sports

chronograph celebrating Tissot’s decade-long Offi cial Time-

keeper partnership with MotoGP. Powered by the newly

developed C01.211 automatic chronograph movement, it

offers a good example of Swiss technical and aesthetic

design and a fi tting tribute to motorcycle racing’s premier

championship.

TAG HEUER Formula 1 Indy 500

TAG Heuer has been part of the world racing circuit since

it developed the fi rst timekeeping equipment for rac-

ing cars in 1933. In 1960, the brand shot to stardom

when Steve McQueen chose a Monaco to wear in

the fi lm Le Mans. In addition to timing F1 races and

the Monaco Grand Prix, TAG has been a sponsor

of the Indy 500 for the past six years. The offi cial

watch is a quartz chronograph with tachymeter,

date and circular-grained dial. Racy road motifs

include an interlocking brick pattern on the dial and

tire treads on the bezel and strap.

BREITLING FOR BENTLEY Bentley Barnato Racing

Before they became icons of luxury, grand touring

automobiles such as Bentley were two-seater coups, built for

speed and optimized for cornering ability and power. Breitling’s

Bentley watch collection honors the auto brand’s sporting past,

and the Barnato, the Bentley family’s most famous son, and

a multiple Le Mans winner. The knurled motif on the bezel is

inspired by Bentley control buttons, the rotor evokes the

wheel rims of the new Bentley Continental GT, and the

subdials resemble the steering wheels of other famous

Bentley models.

BLANCPAIN Speed Command Chronograph

Running a watch company gives you the advantage of custom-

izing your product line to fi t your wardrobe… or your car : the

orange trim on the Blancpain Speed Command is matched to

the color of Blancpain CEO Marc A. Hayek’s orange

Lamborghini. A fast-car enthusiast, Hayek recently

forged a partnership between Blancpain and

Lamborghini to create the world’s first brand-

dedicated championship, the Super Trofeo, in

Germany. The 45 mm watch is an automatic

fl yback chronograph, with a rotor shaped

like a race-car wheel rim and a rotating

bezel made of durable black sapphire. · ⁄·

BREITLING FOR BENTLEY BENTLEY BARNATO RACING.

RESOLUTELY BENTLEY IN ITS DESIGN, THE BENTLEY

BARNATO ASSOCIATES A GENEROUSLY SIZED CASE

WITH FIXED BEZEL FEATURING A KNURLED RAISED MOTIF

AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON THE

DASHBOARDS OF THE FINEST SPORTS CARS FROM THE BRITISH

CARMAKER. TOTALLY BREITLING FROM A TECHNICAL STANDPOINT,

IT COMBINES A SELF-WINDING CHRONOGRAPH MOVEMENT

CHRONOMETER CERTIFIED BY THE COSC.

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 49

BLANCPAIN SPEED COMMAND

CHRONOGRAPH. THE CASE

CONSTRUCTION OF THIS CHRONOGRAPH

WATCH IS BASED ON A SUCCESSFUL

COMBINATION OF NEW MATERIALS SUCH

AS SAPPHIRE, CARBON, AND DLC-COATED

STEEL. THE TECHNICAL SUPREMACY OF

THE TIMEPIECE IS GUARANTEED BY A SELF-

WINDING FLYBACK CHRONOGRAPH MOVEMENT.

IT OFFERS AN ADVANTAGE OF 300-METER WATER-

RESISTANCE. THE BLACK CARBON FIBER DIAL

FEATURING CHECKERED EFFECT IS COMPLETED

WITH STYLIZED ORANGE OR YELLOW ARABIC

NUMERALS THAT WILL REMIND YOU OF THE

DASHBOARDS OF LEGENDARY SPORTS CARS.

HUBLOT FORMULA 1™ KING POWER CERAMIC.

AN IDEAL WATCHMAKING MATERIAL, CERAMIC

IS 30 % LIGHTER THAN STEEL, 100 % ANTI-

ALLERGENIC, 100 % UNALTERABLE AND 100 %

RUST-PROOF. IN A LIMITED EDITION OF 500

NUMBERED PIECES, THE F1 KING POWER

CERAMIC, OFFICIAL WATCH OF FORMULA 1™, IS

A CHRONOGRAPH WITH TWO PUSH-BUTTONS, A

12-HOUR COUNTER AT 6 O’CLOCK, A 30-MINUTE

COUNTER AT 3 O’CLOCK AND A SMALL SECONDS

AT 9 O’CLOCK. ITS CASE, 48 MM IN DIAMETER, IS

MADE FROM MICRO-BLASTED BLACK CERAMIC.

LOUIS VUITTON VOYAGEZ TAMBOUR AUTOMATIC

CHRONOGRAPH “ TACHOMETER ”. A 44 MM STAINLESS

STEEL TAMBOUR CASE HOUSES AN LV172 AUTOMATIC

CHRONOGRAPH CALIBER WITH A 42-HOUR POWER

RESERVE PRODUCED BY DUBOIS-DÉPRAZ. A GRAY AND

RED DIAL DISPLAYS THE HOURS, MINUTES AND SECONDS,

AS WELL AS THE CHRONOGRAPH COUNTERS, 24-HOUR

DISPLAY AND TACHYMETER FUNCTION. THE TIMEPIECE IS

COMPLETED WITH A BLACK CARBON STRAP AND AN ANTI-

REFLECTIVE SAPPHIRE CRYSTAL.

The Louis Vuitton Voyagez Tambour Auto-

matic Chronograph “ Tachymeter ”, driven by the

Dubois-Dépraz caliber LV172, invites afi cionados

to travel with the brand on a journey whose des-

tination is beautiful timepieces.

When the company made its

first venture into time mea-

surement, in 2002, eyebrows

raised. Most people expected

the trunkmaker to diversify into

fashion rather than watchmak-

ing. Yet this was a carefully premeditated deci-

sion adhering to the company’s policy to control

every aspect of the design, assembly and sale

of its products. Over the past

eight years, Louis Vuit ton

has repeatedly demonstrated

that this was the right choice

with timepieces in three col-

lections — Tambour, Speedy and

Emprise — that connect to

the brand’s heritage. They

incorporate useful functions

such as a large date, chro-

nograph, diving, regatta func-

tion, and power reserve, and

complications including a tourbil-

lon, GMT, and alarm. In a sign that the

brand intends bringing its watchmaking

activity more and more in-house, it now

assembles its tourbillon movements in its

own workshops. One more step towards

independence.

C.R.

AN

INVITATION

TO TRAVEL

TAG HEUER FORMULA 1 INDY 500. THE FIRST FORMULA 1

MODEL WAS INTRODUCED IN 1986. THE MODEL SUMMED

UP YEARS OF COLLABORATION BETWEEN TAG HEUER AND

FORMULA 1. SIX YEARS LATER, THE MAISON WAS CHOSEN AS

THE OFFICIAL TIME KEEPER OF FORMULA 1 RACING CUP.

TAG HEUER HAS SPONSORED THE FERRARI TEAM AND LATER

THE MCLAREN MERCEDES TEAM. IN 2004, TAG HEUER

BECAME THE OFFICIAL TIME KEEPER FOR THE INDY

500 RACING AS WELL, AND ADDED THE INDY 500

WATCH AS PART OF ITS FORMULA 1 SERIES.

SEIKO SPORTURA CHRONOGRAPH .

EVERY ATHLETE KNOWS THAT ATTENTION

TO DETAIL CAN MAKE THE DIFFERENCE

BETWEEN FIRST AND SECOND PLACE. THE

SEIKO SPORTURA CHRONOGRAPH SHARES

THE SAME VIEW. COMFORTABLE ON THE

WRIST, EASY TO USE AND TO READ, IT

OFFERS A 60-MINUTE CHRONOGRAPH WITH

FIFTH-OF-A-SECOND ACCURACY TOGETHER

WITH AN ALARM AT 6 O’CLOCK. WATER-

RESISTANT TO 100 M.

TISSOT T-RACE MOTOGP.

THE AUTOMATIC CHRONOGRAPH T-RACE

MOTOGP IS A PRECISION INSTRUMENT OF

THE HIGHEST CALIBER, BUILT OF THE SAME

TOUGH MATERIALS AS THE GRAND PRIX ROAD

BIKES. SPECIAL DESIGN FEATURES INCLUDE A

TRI-COMPAX CHRONOGRAPH SUBDIAL ARRAY AND A

STAINLESS STEEL CASE WITH BLACK PVD COATING.




WITH FIXED BEZEL FEATURING A KNURLED RAISED MOTIFF

AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON THHE

Lutz Bethge Chairman and

CEO of Montblanc : “ We

are a timeless brand whose

watches are the work of art-

ists and craftsmen. When we

started out in watchmaking fi fteen

years ago, we knew we could never

offer anything less than the qual-

ity for which our writing instruments

are known. ” Confirmation this year :

Montblanc presented the Tourbillon Bi-

Cylindrique, the fi rst wristwatch equipped with

a tourbillon escapement and a double cylindri-

cal balance spring. But the spotlight was clearly

put on one of mechanical watchmaking’s most

desirable complications : the chronograph. Under-

standably, the brand has seized on the 190th anniver-

sary of the invention of the chronograph by Nicolas

Rieussec, the master watchmaker whose name signs

what is now one of Montblanc’s fl agship collections,

just three years after its launch. Thus Montblanc is

revisiting that complication in its different collections,

beginning with the Nicolas Rieussec Anniversary

Edition chronograph.

In a similar vein, the

brand is completing its

TimeWalker collection

with the Twinfl y chro-

nograph with double

flyback. Joining the

Villeret 1858 collection is the Vintage Pulsographe sin-

gle push-piece chronograph with a grand feu enamel

dial in the grand tradition of 1930s timepieces.

E.D.

THE ARTIST’S

IMPRESSION OF

MONTBLANC

d

e

e

-

we

fteen

never

e qual-

truments

this year :

Tourbillon Bi-

Cylindri

a tourbi

cal balanc

put on one

MONTBLANC NICOLAS RIEUSSEC EDITION ANNIVERSAIRE.

PERHAPS THE MOST EYE-CATCHING FEATURE OF THE NEW ANNIVERSARY

EDITION IS ITS UNMISTAKABLE FACE, WHICH DISTINGUISHES EVERY

MONTBLANC NICOLAS RIEUSSEC CHRONOGRAPH.

LUTZ BETHGE CHAIRMAN AND CEO OF MONTBLANC

M

THE

TOUGH

BIKES. SP

TRI-COMPAX C

STAINLESS STEEL CA

COMBINATION OF NEW MATERIALS SUCH C

S SAPPHIRE, CARBON, AND DLC-COATED A

EEL. THE TECHNICAL SUPREMACY OFSTE

TIMEPIECE IS GUARANTEED BY A SELF-HE T

G FLYBACK CHRONOGRAPH MOVEMENT.DING

AN ADVANTAGE OF 300-METER WATER-RS A

HE BLACK CARBON FIBER DIAL E. TH

ECKERED EFFECT IS COMPLETED CH

D ORANGE OR YELLOW ARABICZED

AT WILL REMIND YOU OF THE THA

OF LEGENDARY SPORTS CARS.DS O

GUCCI G-TIMELESS SPORT. GUCCI

TIMEPIECES LAUNCHES TWO

EXTENSIONS TO ITS G-TIMELESS

RANGE DESIGNED TO ENRICH

GUCCI TIMEPIECES’ RANGE

FOR MEN WITH A MODEL IN THE

POPULAR DIVER STYLE (WATER-

RESISTANT TO 100 METERS).

THE NEW G-TIMELESS SPORT IS

AVAILABLE IN STAINLESS STEEL

OR BLACK PVD.



TISSOT T-Race MotoGP

In term of mechanical preference, Tissot has opted for motor-

cycles instead of cars. But the approach remains the same.

In that sense, performance meets precision in this T-Race

MotoGP Limited Edition 2011, a numbered-edition sports

chronograph celebrating Tissot’s decade-long Offi cial Time-

keeper partnership with MotoGP. Powered by the newly

developed C01.211 automatic chronograph movement, it

offers a good example of Swiss technical and aesthetic

design and a fi tting tribute to motorcycle racing’s premier

championship.

TAG HEUER Formula 1 Indy 500

TAG Heuer has been part of the world racing circuit since

it developed the fi rst timekeeping equipment for rac-

ing cars in 1933. In 1960, the brand shot to stardom

when Steve McQueen chose a Monaco to wear in

the fi lm Le Mans. In addition to timing F1 races and

the Monaco Grand Prix, TAG has been a sponsor

of the Indy 500 for the past six years. The offi cial

watch is a quartz chronograph with tachymeter,

date and circular-grained dial. Racy road motifs

include an interlocking brick pattern on the dial and

tire treads on the bezel and strap.

BREITLING FOR BENTLEY Bentley Barnato Racing

Before they became icons of luxury, grand touring

automobiles such as Bentley were two-seater coups, built for

speed and optimized for cornering ability and power. Breitling’s

Bentley watch collection honors the auto brand’s sporting past,

and the Barnato, the Bentley family’s most famous son, and

a multiple Le Mans winner. The knurled motif on the bezel is

inspired by Bentley control buttons, the rotor evokes the

wheel rims of the new Bentley Continental GT, and the

subdials resemble the steering wheels of other famous

Bentley models.

BLANCPAIN Speed Command Chronograph

Running a watch company gives you the advantage of custom-

izing your product line to fi t your wardrobe… or your car : the

orange trim on the Blancpain Speed Command is matched to

the color of Blancpain CEO Marc A. Hayek’s orange

Lamborghini. A fast-car enthusiast, Hayek recently

forged a partnership between Blancpain and

Lamborghini to create the world’s first brand-

dedicated championship, the Super Trofeo, in

Germany. The 45 mm watch is an automatic

fl yback chronograph, with a rotor shaped

like a race-car wheel rim and a rotating

bezel made of durable black sapphire. · ⁄·




WITH FIXED BEZEL FEATURING A KNURLED RAISED MOTIF

AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON THE

DASHBOARDS OF THE FINEST SPORTS CARS FROM THE BRITISH

CARMAKER. TOTALLY BREITLING FROM A TECHNICAL STANDPOINT,

IT COMBINES A SELF-WINDING CHRONOGRAPH MOVEMENT

CHRONOMETER CERTIFIED BY THE COSC.

· · · · · · · · · · · · · · · · · · · · · DRIVE TIME WATCH YOUR TIME USA 49

BLANCPAIN SPEED COMMAND

CHRONOGRAPH. THE CASE

CONSTRUCTION OF THIS CHRONOGRAPH

WATCH IS BASED ON A SUCCESSFUL

COMBINATION OF NEW MATERIALS SUCH

AS SAPPHIRE, CARBON, AND DLC-COATED

STEEL. THE TECHNICAL SUPREMACY OF

THE TIMEPIECE IS GUARANTEED BY A SELF-

WINDING FLYBACK CHRONOGRAPH MOVEMENT.

IT OFFERS AN ADVANTAGE OF 300-METER WATER-

RESISTANCE. THE BLACK CARBON FIBER DIAL

FEATURING CHECKERED EFFECT IS COMPLETED

WITH STYLIZED ORANGE OR YELLOW ARABIC

NUMERALS THAT WILL REMIND YOU OF THE

DASHBOARDS OF LEGENDARY SPORTS CARS.

HUBLOT FORMULA 1™ KING POWER CERAMIC.

AN IDEAL WATCHMAKING MATERIAL, CERAMIC

IS 30 % LIGHTER THAN STEEL, 100 % ANTI-

ALLERGENIC, 100 % UNALTERABLE AND 100 %

RUST-PROOF. IN A LIMITED EDITION OF 500

NUMBERED PIECES, THE F1 KING POWER

CERAMIC, OFFICIAL WATCH OF FORMULA 1™, IS

A CHRONOGRAPH WITH TWO PUSH-BUTTONS, A

12-HOUR COUNTER AT 6 O’CLOCK, A 30-MINUTE

COUNTER AT 3 O’CLOCK AND A SMALL SECONDS

AT 9 O’CLOCK. ITS CASE, 48 MM IN DIAMETER, IS

MADE FROM MICRO-BLASTED BLACK CERAMIC.

LOUIS VUITTON VOYAGEZ TAMBOUR AUTOMATIC

CHRONOGRAPH “ TACHOMETER ”. A 44 MM STAINLESS

STEEL TAMBOUR CASE HOUSES AN LV172 AUTOMATIC

CHRONOGRAPH CALIBER WITH A 42-HOUR POWER

RESERVE PRODUCED BY DUBOIS-DÉPRAZ. A GRAY AND

RED DIAL DISPLAYS THE HOURS, MINUTES AND SECONDS,

AS WELL AS THE CHRONOGRAPH COUNTERS, 24-HOUR

DISPLAY AND TACHYMETER FUNCTION. THE TIMEPIECE IS

COMPLETED WITH A BLACK CARBON STRAP AND AN ANTI-

REFLECTIVE SAPPHIRE CRYSTAL.

The Louis Vuitton Voyagez Tambour Auto-

matic Chronograph “ Tachymeter ”, driven by the

Dubois-Dépraz caliber LV172, invites afi cionados

to travel with the brand on a journey whose des-

tination is beautiful timepieces.

When the company made its

first venture into time mea-

surement, in 2002, eyebrows

raised. Most people expected

the trunkmaker to diversify into

fashion rather than watchmak-

ing. Yet this was a carefully premeditated deci-

sion adhering to the company’s policy to control

every aspect of the design, assembly and sale

of its products. Over the past

eight years, Louis Vuit ton

has repeatedly demonstrated

that this was the right choice

with timepieces in three col-

lections — Tambour, Speedy and

Emprise — that connect to

the brand’s heritage. They

incorporate useful functions

such as a large date, chro-

nograph, diving, regatta func-

tion, and power reserve, and

complications including a tourbil-

lon, GMT, and alarm. In a sign that the

brand intends bringing its watchmaking

activity more and more in-house, it now

assembles its tourbillon movements in its

own workshops. One more step towards

independence.

C.R.

AN

INVITATION

TO TRAVEL

TAG HEUER FORMULA 1 INDY 500. THE FIRST FORMULA 1

MODEL WAS INTRODUCED IN 1986. THE MODEL SUMMED

UP YEARS OF COLLABORATION BETWEEN TAG HEUER AND

FORMULA 1. SIX YEARS LATER, THE MAISON WAS CHOSEN AS

THE OFFICIAL TIME KEEPER OF FORMULA 1 RACING CUP.

TAG HEUER HAS SPONSORED THE FERRARI TEAM AND LATER

THE MCLAREN MERCEDES TEAM. IN 2004, TAG HEUER

BECAME THE OFFICIAL TIME KEEPER FOR THE INDY

500 RACING AS WELL, AND ADDED THE INDY 500

WATCH AS PART OF ITS FORMULA 1 SERIES.

SEIKO SPORTURA CHRONOGRAPH .

EVERY ATHLETE KNOWS THAT ATTENTION

TO DETAIL CAN MAKE THE DIFFERENCE

BETWEEN FIRST AND SECOND PLACE. THE

SEIKO SPORTURA CHRONOGRAPH SHARES

THE SAME VIEW. COMFORTABLE ON THE

WRIST, EASY TO USE AND TO READ, IT

OFFERS A 60-MINUTE CHRONOGRAPH WITH

FIFTH-OF-A-SECOND ACCURACY TOGETHER

WITH AN ALARM AT 6 O’CLOCK. WATER-

RESISTANT TO 100 M.

TISSOT T-RACE MOTOGP.

THE AUTOMATIC CHRONOGRAPH T-RACE

MOTOGP IS A PRECISION INSTRUMENT OF

THE HIGHEST CALIBER, BUILT OF THE SAME

TOUGH MATERIALS AS THE GRAND PRIX ROAD

BIKES. SPECIAL DESIGN FEATURES INCLUDE A

TRI-COMPAX CHRONOGRAPH SUBDIAL ARRAY AND A

STAINLESS STEEL CASE WITH BLACK PVD COATING.




WITH FIXED BEZEL FEATURING A KNURLED RAISED MOTIFF

AND RED-RIMMED SPORTS COUNTERS — JUST LIKE ON THHE

Lutz Bethge Chairman and

CEO of Montblanc : “ We

are a timeless brand whose

watches are the work of art-

ists and craftsmen. When we

started out in watchmaking fi fteen

years ago, we knew we could never

offer anything less than the qual-

ity for which our writing instruments

are known. ” Confirmation this year :

Montblanc presented the Tourbillon Bi-

Cylindrique, the fi rst wristwatch equipped with

a tourbillon escapement and a double cylindri-

cal balance spring. But the spotlight was clearly

put on one of mechanical watchmaking’s most

desirable complications : the chronograph. Under-

standably, the brand has seized on the 190th anniver-

sary of the invention of the chronograph by Nicolas

Rieussec, the master watchmaker whose name signs

what is now one of Montblanc’s fl agship collections,

just three years after its launch. Thus Montblanc is

revisiting that complication in its different collections,

beginning with the Nicolas Rieussec Anniversary

Edition chronograph.

In a similar vein, the

brand is completing its

TimeWalker collection

with the Twinfl y chro-

nograph with double

flyback. Joining the

Villeret 1858 collection is the Vintage Pulsographe sin-

gle push-piece chronograph with a grand feu enamel

dial in the grand tradition of 1930s timepieces.

E.D.

THE ARTIST’S

IMPRESSION OF

MONTBLANC

d

e

e

-

we

fteen

never

e qual-

truments

this year :

Tourbillon Bi-

Cylindri

a tourbi

cal balanc

put on one

MONTBLANC NICOLAS RIEUSSEC EDITION ANNIVERSAIRE.

PERHAPS THE MOST EYE-CATCHING FEATURE OF THE NEW ANNIVERSARY

EDITION IS ITS UNMISTAKABLE FACE, WHICH DISTINGUISHES EVERY

MONTBLANC NICOLAS RIEUSSEC CHRONOGRAPH.

LUTZ BETHGE CHAIRMAN AND CEO OF MONTBLANC

M

THE

TOUGH

BIKES. SP

TRI-COMPAX C

STAINLESS STEEL CA

COMBINATION OF NEW MATERIALS SUCH C

S SAPPHIRE, CARBON, AND DLC-COATED A

EEL. THE TECHNICAL SUPREMACY OFSTE

TIMEPIECE IS GUARANTEED BY A SELF-HE T

G FLYBACK CHRONOGRAPH MOVEMENT.DING

AN ADVANTAGE OF 300-METER WATER-RS A

HE BLACK CARBON FIBER DIAL E. TH

ECKERED EFFECT IS COMPLETED CH

D ORANGE OR YELLOW ARABICZED

AT WILL REMIND YOU OF THE THA

OF LEGENDARY SPORTS CARS.DS O

GUCCI G-TIMELESS SPORT. GUCCI

TIMEPIECES LAUNCHES TWO

EXTENSIONS TO ITS G-TIMELESS

RANGE DESIGNED TO ENRICH

GUCCI TIMEPIECES’ RANGE

FOR MEN WITH A MODEL IN THE

POPULAR DIVER STYLE (WATER-

RESISTANT TO 100 METERS).

THE NEW G-TIMELESS SPORT IS

AVAILABLE IN STAINLESS STEEL

OR BLACK PVD.



AUDEMARS PIGUET

Royal Oak Offshore Jarno Trulli Chronograph

Named for the F1 driver and AP ambassador, this limited-

edition series bears not only the signature of Trulli, but of

watchmaking’s most esteemed qualities : a sophisticated,

highly regulated movement and a case made of high-tech

components — forged carbon and sand-blasted titanium. Trulli

says the watch embodies the values shared by a top race car

driver : a passion for perfection and precision. He adds that

it also includes the values necessary for his other passion,

winemaking — patience, experience and humility.

ˇ

If one stand caught the eye

of visitors at the Salon Inter-

national de la Haute Horlo-

gerie 2011 in Geneva, it was Baume & Mercier.

Flooded with the soft light that drenches the beach

on a sunny spring day, with deckchairs looking out

across an ocean view, the company succeeded

in recreating the very special atmosphere of the

sea. And with good reason, as Baume & Mercier

now clearly models its image on a world of relaxed

beachside living. As the company explains, this

particular way of life “ fi ts perfectly with Baume &

Mercier’s values of friendship, sharing, and authen-

ticity. Hence the brand’s new ethos, “ life is about

moments, ” the most precious of which transform

the everyday and engrave memories in time.

So as to fi rmly root this new approach in custom-

ers’ minds, Baume & Mercier has centered its lat-

est campaign around the Long Island resort of The

Hamptons, which has its feet in the ocean and its

head in the clouds. The actress Gwyneth Paltrow,

who is the new ambassador for the brand, spends

her own special moments in her home there.

The company has also completely reviewed its

product policy, under the eye of Alain Zimmermann

who took over as Chief Executive in September

2009. For one year, he took the new concept out

into the world of watchmaking and presented

the global vision of the project. “ I have used

Baume & Mercier’s DNA as the foundations for

its future, ” he says.

E.D.

AUDEMARS PIGUET ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH. CELEBRATING THE

PARTNERSHIP BETWEEN AUDEMARS PIGUET AND THE ITALIAN CHAMPION IN 2008, THE NEW ROYAL OAK

OFFSHORE JARNO TRULLI CHRONOGRAPH COMBINES AN INNOVATIVE EXTERIOR WITH A CHRONOGRAPH

MOVEMENT. ITS 42 MM DIAMETER CASE, WATER-RESISTANT TO 100 METERS, IS COMPOSED OF

INNOVATIVE MATERIALS INCLUDING FORGED CARBON. FOR THE FAMOUS OCTAGONAL BEZEL THE BRAND

HAS OPTED FOR CERMET, A MATERIAL NOTABLY USED IN CREATING THE SPACE SHUTTLE HEAT SHIELD.

IWC PORTOFINO CHRONOGRAPH . CAN A

CHRONOGRAPH BE PART OF A COLLECTION

WHOSE HALLMARK IS SIMPLICITY ? IWC

ANSWERS THE QUESTION WITH THE

PORTOFINO CHRONOGRAPH, WHOSE SLEEK

ELEGANCE RECALLS THE CLASSIC STYLING

OF 1960S SPORTS CARS. MECHANICAL

CHRONOGRAPH MOVEMENT (CALIBER 79320)

WITH DAY, DATE, AND SMALL SECONDS.

ROGER DUBUIS LA MONÉGASQUE TOUR-

BILLON. THE NEW LA MONÉGASQUE COL-

LECTION BY ROGER DUBUIS TAKES INSPIRA-

TION FROM THE CASINO. ITS HALLMARKS

ARE THE FLOWING CONTOURS OF THE

CASE, WHOSE ROUND DIAL STRETCHES THE

OUTLINE OF THE BEZEL INTO A UNIQUELY

DISTINCTIVE FORM. THE TOURBILLON

MODEL IS DRIVEN BY THE HAND-WOUND

RD540 MOVEMENT. RHODIUM-PLATED

FLYING TOURBILLON RING AT HALF PAST

7, SNAILED SILVER POWER RESERVE INDICA-

TOR AT 4 O’CLOCK.

NEW WAVE

BY BAUME &

MERCIERBAUME & MERCIER HAMPTON CHRONO

AUTOMATIQUE. IT WAS A MUSEUM PIECE

FROM THE 1940S THAT SERVED AS THE BASIS

FOR THE INTERPRETATION THAT GIVES THE

BAUME & MERCIER 2011 HAMPTON WATCHES

THEIR VERY DISTINCTIVE CHARACTER. THE

ASSURANCE OF THE ORIGINAL ART-DECO

INSPIRED TIMEPIECE REMAINS.

THE SEASIDE EVOKES A LIFESTYLE THAT BEARS A CLOSE

RELATIONSHIP TO BAUME & MERCIER’S VALUES OF AUTHENTICITY AND

CONTINUITY. THE HAMPTONS, ON LONG ISLAND, NEW YORK, ECHO

THIS SEASIDE LIFESTYLE PERFECTLY.





Ultra-thin timepieces are possibly one of

watchmaking’s most classic forms. They

are also, let it be said, a complication in

their own right, given the technical prowess

required to make a movement that is barely

a few millimeters thick. And Piaget is a past

master in this art. Established in 1874 in the

Swiss village of La Côte-aux-Fées, Manu-

facture Piaget produces extra-thin calibers

that leave us in no doubt as to its creativity.

Some have become milestones in watch-

making history.

A CROP OF WORLD RECORDS

Piaget set its fi rst record in 1957 with the

9P, the world’s thinnest hand-wound move-

ment at 2 mm thick . Its success was such

that Piaget used this “ little gem ” to make

new inroads into thin. Three years later, it

triumphed again with the 12P, the thinnest

self-winding caliber ever and a mere whis-

per at 2.3 mm. Piaget’s reputation in extra-

thin calibers was assured, and these two

legendary movements would drive its col-

lections for the next thirty years, always with

the same leitmotif : to hint at luxury through

a technically accomplished movement, the

use of precious metals, and a clear design.

“ In the history of watchmaking’s quest for

the infi nitely small, Piaget has written some

of the fi nest pages, ” says the Manufacture.

Why stop there ? In 1998, Piaget

launched a new range that would show-

case this extraordinary savoir-faire.

This would be the Altiplano collec-

tion, driven by a new generation of

hand-wound movements : fi rst the

430P (2.1 mm) then, from 2007,

the 830P (2.5 mm).

As if to demonstrate the full extent of its

expertise, Piaget also produced extra-thin

movements which incorporated some of

the fi nest complications : a form tourbillon

(600P), a chronograph (880P), a perpetual

calendar (855P) and a self-winding tour-

billon (1270P). The bar was already high,

but when the brand celebrated the 50th

anniversary of the 12P, it could only go

higher still. The result, unveiled at the 2010

Salon International de la Haute Horlogerie

in Geneva, was the 1200P (hours and min-

utes) and the 1208P (hours, minutes and

small seconds), the thinnest self-winding

mechanical movements at 2.35 mm thick.

THE ESSENCE OF PIAGET

While the 2011 Altiplano collection trains

the spotlight on jeweled timepieces, Piaget

hasn’t forgotten its ultra-thin ideology. Ful-

fi lling its promise to “ always do better than

necessary, ” this year’s slimline silhouette

is the Emperador Coussin Ultra-Thin Auto-

matic Tourbillon, the thinnest self-winding

tourbillon watch in the world (10.4 mm),

driven by the 1270P movement (5.55 mm),

a statement in technological and aesthetic

innovation. With this new calibre, of the 29

movements which Piaget develops and pro-

duces in its workshops, 17 are extra-thin.

This gives some idea of the importance

Piaget affords to these wafer-thin creations,

now one of its most distinctive hallmarks.

C.R.

PIAGET EMPERADOR COUSSIN TOURBILLON

EXTRA-THIN AUTOMATIC.THE WORLD’S THIN-

NEST SELF-WINDING TOURBILLON WATCH

(10.4 MM). 46.5 MM CASE IN 18K WHITE OR ROSE

GOLD. LASER-ENGRAVED SAPPHIRE CRYSTAL

DIAL REVEALING THE CALIBER 1270P (21,600 VPH).

OFF-CENTERED HOURS AND MINUTES AT 5 O’CLOCK.

SECONDS ON THE TOURBILLON AT 1 O’CLOCK.

40-HOUR POWER RESERVE DISPLAY ON THE CASE BACK.

WHITE GOLD MICRO-ROTOR AT 10 O’CLOCK.

PIAGET CALIBER 1270P. SUNBURST SATIN-BRUSHED GUIL-

LOCHÉ MAIN PLATE. SUNBURST, BEVELED AND HAND-DRAWN

BRIDGES. CIRCULAR SATIN-BRUSHED WHEELS. SUNBURST

SATIN-BRUSHED BARREL COVER. BLUED SCREWS. GOLD

GUILLOCHÉ OSCILLATING WEIGHT, ENGRAVED WITH THE

PIAGET COAT-OF-ARMS. POLISHED “ P ” ON THE TOURBILLON

CARRIAGE. HAND-BEVELED CARRIAGE ARMS.

SIZE ZERO



AUDEMARS PIGUET

Royal Oak Offshore Jarno Trulli Chronograph

Named for the F1 driver and AP ambassador, this limited-

edition series bears not only the signature of Trulli, but of

watchmaking’s most esteemed qualities : a sophisticated,

highly regulated movement and a case made of high-tech

components — forged carbon and sand-blasted titanium. Trulli

says the watch embodies the values shared by a top race car

driver : a passion for perfection and precision. He adds that

it also includes the values necessary for his other passion,

winemaking — patience, experience and humility.

ˇ

If one stand caught the eye

of visitors at the Salon Inter-

national de la Haute Horlo-

gerie 2011 in Geneva, it was Baume & Mercier.

Flooded with the soft light that drenches the beach

on a sunny spring day, with deckchairs looking out

across an ocean view, the company succeeded

in recreating the very special atmosphere of the

sea. And with good reason, as Baume & Mercier

now clearly models its image on a world of relaxed

beachside living. As the company explains, this

particular way of life “ fi ts perfectly with Baume &

Mercier’s values of friendship, sharing, and authen-

ticity. Hence the brand’s new ethos, “ life is about

moments, ” the most precious of which transform

the everyday and engrave memories in time.

So as to fi rmly root this new approach in custom-

ers’ minds, Baume & Mercier has centered its lat-

est campaign around the Long Island resort of The

Hamptons, which has its feet in the ocean and its

head in the clouds. The actress Gwyneth Paltrow,

who is the new ambassador for the brand, spends

her own special moments in her home there.

The company has also completely reviewed its

product policy, under the eye of Alain Zimmermann

who took over as Chief Executive in September

2009. For one year, he took the new concept out

into the world of watchmaking and presented

the global vision of the project. “ I have used

Baume & Mercier’s DNA as the foundations for

its future, ” he says.

E.D.

AUDEMARS PIGUET ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH. CELEBRATING THE

PARTNERSHIP BETWEEN AUDEMARS PIGUET AND THE ITALIAN CHAMPION IN 2008, THE NEW ROYAL OAK

OFFSHORE JARNO TRULLI CHRONOGRAPH COMBINES AN INNOVATIVE EXTERIOR WITH A CHRONOGRAPH

MOVEMENT. ITS 42 MM DIAMETER CASE, WATER-RESISTANT TO 100 METERS, IS COMPOSED OF

INNOVATIVE MATERIALS INCLUDING FORGED CARBON. FOR THE FAMOUS OCTAGONAL BEZEL THE BRAND

HAS OPTED FOR CERMET, A MATERIAL NOTABLY USED IN CREATING THE SPACE SHUTTLE HEAT SHIELD.

IWC PORTOFINO CHRONOGRAPH . CAN A

CHRONOGRAPH BE PART OF A COLLECTION

WHOSE HALLMARK IS SIMPLICITY ? IWC

ANSWERS THE QUESTION WITH THE

PORTOFINO CHRONOGRAPH, WHOSE SLEEK

ELEGANCE RECALLS THE CLASSIC STYLING

OF 1960S SPORTS CARS. MECHANICAL

CHRONOGRAPH MOVEMENT (CALIBER 79320)

WITH DAY, DATE, AND SMALL SECONDS.

ROGER DUBUIS LA MONÉGASQUE TOUR-

BILLON. THE NEW LA MONÉGASQUE COL-

LECTION BY ROGER DUBUIS TAKES INSPIRA-

TION FROM THE CASINO. ITS HALLMARKS

ARE THE FLOWING CONTOURS OF THE

CASE, WHOSE ROUND DIAL STRETCHES THE

OUTLINE OF THE BEZEL INTO A UNIQUELY

DISTINCTIVE FORM. THE TOURBILLON

MODEL IS DRIVEN BY THE HAND-WOUND

RD540 MOVEMENT. RHODIUM-PLATED

FLYING TOURBILLON RING AT HALF PAST

7, SNAILED SILVER POWER RESERVE INDICA-

TOR AT 4 O’CLOCK.

NEW WAVE

BY BAUME &

MERCIERBAUME & MERCIER HAMPTON CHRONO

AUTOMATIQUE. IT WAS A MUSEUM PIECE

FROM THE 1940S THAT SERVED AS THE BASIS

FOR THE INTERPRETATION THAT GIVES THE

BAUME & MERCIER 2011 HAMPTON WATCHES

THEIR VERY DISTINCTIVE CHARACTER. THE

ASSURANCE OF THE ORIGINAL ART-DECO

INSPIRED TIMEPIECE REMAINS.

THE SEASIDE EVOKES A LIFESTYLE THAT BEARS A CLOSE

RELATIONSHIP TO BAUME & MERCIER’S VALUES OF AUTHENTICITY AND

CONTINUITY. THE HAMPTONS, ON LONG ISLAND, NEW YORK, ECHO

THIS SEASIDE LIFESTYLE PERFECTLY.





Ultra-thin timepieces are possibly one of

watchmaking’s most classic forms. They

are also, let it be said, a complication in

their own right, given the technical prowess

required to make a movement that is barely

a few millimeters thick. And Piaget is a past

master in this art. Established in 1874 in the

Swiss village of La Côte-aux-Fées, Manu-

facture Piaget produces extra-thin calibers

that leave us in no doubt as to its creativity.

Some have become milestones in watch-

making history.

A CROP OF WORLD RECORDS

Piaget set its fi rst record in 1957 with the

9P, the world’s thinnest hand-wound move-

ment at 2 mm thick . Its success was such

that Piaget used this “ little gem ” to make

new inroads into thin. Three years later, it

triumphed again with the 12P, the thinnest

self-winding caliber ever and a mere whis-

per at 2.3 mm. Piaget’s reputation in extra-

thin calibers was assured, and these two

legendary movements would drive its col-

lections for the next thirty years, always with

the same leitmotif : to hint at luxury through

a technically accomplished movement, the

use of precious metals, and a clear design.

“ In the history of watchmaking’s quest for

the infi nitely small, Piaget has written some

of the fi nest pages, ” says the Manufacture.

Why stop there ? In 1998, Piaget

launched a new range that would show-

case this extraordinary savoir-faire.

This would be the Altiplano collec-

tion, driven by a new generation of

hand-wound movements : fi rst the

430P (2.1 mm) then, from 2007,

the 830P (2.5 mm).

As if to demonstrate the full extent of its

expertise, Piaget also produced extra-thin

movements which incorporated some of

the fi nest complications : a form tourbillon

(600P), a chronograph (880P), a perpetual

calendar (855P) and a self-winding tour-

billon (1270P). The bar was already high,

but when the brand celebrated the 50th

anniversary of the 12P, it could only go

higher still. The result, unveiled at the 2010

Salon International de la Haute Horlogerie

in Geneva, was the 1200P (hours and min-

utes) and the 1208P (hours, minutes and

small seconds), the thinnest self-winding

mechanical movements at 2.35 mm thick.

THE ESSENCE OF PIAGET

While the 2011 Altiplano collection trains

the spotlight on jeweled timepieces, Piaget

hasn’t forgotten its ultra-thin ideology. Ful-

fi lling its promise to “ always do better than

necessary, ” this year’s slimline silhouette

is the Emperador Coussin Ultra-Thin Auto-

matic Tourbillon, the thinnest self-winding

tourbillon watch in the world (10.4 mm),

driven by the 1270P movement (5.55 mm),

a statement in technological and aesthetic

innovation. With this new calibre, of the 29

movements which Piaget develops and pro-

duces in its workshops, 17 are extra-thin.

This gives some idea of the importance

Piaget affords to these wafer-thin creations,

now one of its most distinctive hallmarks.

C.R.

PIAGET EMPERADOR COUSSIN TOURBILLON

EXTRA-THIN AUTOMATIC.THE WORLD’S THIN-

NEST SELF-WINDING TOURBILLON WATCH

(10.4 MM). 46.5 MM CASE IN 18K WHITE OR ROSE

GOLD. LASER-ENGRAVED SAPPHIRE CRYSTAL

DIAL REVEALING THE CALIBER 1270P (21,600 VPH).

OFF-CENTERED HOURS AND MINUTES AT 5 O’CLOCK.

SECONDS ON THE TOURBILLON AT 1 O’CLOCK.

40-HOUR POWER RESERVE DISPLAY ON THE CASE BACK.

WHITE GOLD MICRO-ROTOR AT 10 O’CLOCK.

PIAGET CALIBER 1270P. SUNBURST SATIN-BRUSHED GUIL-

LOCHÉ MAIN PLATE. SUNBURST, BEVELED AND HAND-DRAWN

BRIDGES. CIRCULAR SATIN-BRUSHED WHEELS. SUNBURST

SATIN-BRUSHED BARREL COVER. BLUED SCREWS. GOLD

GUILLOCHÉ OSCILLATING WEIGHT, ENGRAVED WITH THE

PIAGET COAT-OF-ARMS. POLISHED “ P ” ON THE TOURBILLON

CARRIAGE. HAND-BEVELED CARRIAGE ARMS.

SIZE ZERO


· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 53

In an effort to court the fairer sex, watchmakers seduce with art, craft, and poetry. One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines.

As one of the few women in the upper

echelons of complicated watchmaking,

Carole Forestier, who directs movement

development at Cartier, insists that being a

woman has no infl uence on the way she designs

watches. “ I am a watchmaker fi rst and fore-

most, ” she declares. Yet, she acknowledges that

designing complicated watches for women today

requires a different approach than in the past, when

watchmakers simply placed small movements in

ladies’ cases. “ Making complicated watches for ladies means

doing something different, something completely new, ” she

says, referencing the skeleton movement designed as a pan-

ther’s head for a 2010 Pasha and this year’s jeweled Tourbillon

and Crocodile watch. “ A ladies’ complication must be per-

ceived as something magical, not something technical, ” she

adds. “ A lady who can afford such a watch expects that watch

to make her dream, and what makes ladies dream is magic. ”

CLIENTS ARE LOOKING FOR REAL VALUES

One popular way to appeal to a woman’s romantic side

is using decorative métiers d’art, such as jewelling,

enameling, engraving, and other artistic disciplines

that are celebrated in the Cartier Art collection, which

added six new pieces this year. Each watch depicts an

animal rendered in stones, enamel, marquetry, engrav-

ing, and gold-sculpting. To compose the turtle featured on

the dial of a Rotonde de Cartier watch, a mosaic artist will

devote at least 60 hours to placing nearly 1,200 tiny tiles made

of onyx, tiger’s eye, carnelian, various jaspers and agates, and

other stones. Craftspeople also soften the sportiness of

a Santos 100 by portraying a hummingbird sipping nec-

tar from a sparkling pink sapphire blossom. In addition

to jewelling, the dial combines the arts of champlevé

grand feu enamel and mother-of-pearl marquetry.

“ Our clients have learned a lot from the crisis, and

now they are looking for real values, ” says Louis

de Meckenheim, marketing watch manager at

Van Cleef & Arpels, which internally refers

to its artisan partners, such as enamel-

list Dominique Baron, as “ the golden

hands ”. He points out that clients who

are very knowledgeable about the métiers

appreciate the diffi culty involved in creating

such pieces, while those who are not aware

have an immediate perception of all the work,

knowledge, and craftsmanship that goes into

these dials. “ Works of art done by hand

are exceptional and are the refl ection of

something that is a real value,” says de

Meckenheim. · ⁄·

COMPLICATED WOMEN OR THE ART OF THE FEMININE

–o–––- Laurie Kahle

RALPH LAURENRALPH LAUREN STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND. STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND.

A GLITTERING TESTIMONY TO THE DESIGNER’S COMMITMENT A GLITTERING TESTIMONY TO THE DESIGNER’S COMMITMENT

TO FINE JEWELRY CRAFTSMANSHIP, THE RALPH LAUREN TO FINE JEWELRY CRAFTSMANSHIP, THE RALPH LAUREN

STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH

GOLD AND FULL-PAVÉ DIAMOND CASE OF THE RALPH LAUREN GOLD AND FULL-PAVÉ DIAMOND CASE OF THE RALPH LAUREN

SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH

GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BRACELET. GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BRACELET.

OVER 1’5000 DIAMONDS DECORATE THIS TIMEPIECE.OVER 1’5000 DIAMONDS DECORATE THIS TIMEPIECE.

VAN CLEEF & ARPELS LADY ARPELS AFRICAN

LANDSCAPE WITH ELEPHANT. VAN CLEEF & ARPELS

FURTHER DEMONSTRATES ITS MASTERY OF THE APPLIED

ARTS IN ITS EXTRAORDINARY DIALS COLLECTION. THE

WHITE GOLD CASE OF THE LADY ARPELS WITH

ELEPHANT IS SET WITH DIAMONDS. THE MARQUETRY

DIAL IS IN MOTHER-OF-PEARL, SCULPTED WHITE

GOLD AND CHAMPLEVÉ ENAMEL, AGAIN SET WITH

DIAMONDS. LIMITED EDITION OF 22.

DIOR GRAND BAL. THE FOUR LIMITED-EDITION

GRAND BAL WATCH DESIGNS WERE INSPIRED BY

DIOR’S HAUTE COUTURE GOWNS. THE BEZELS

GLITTER WITH DIAMONDS WHILE THE DIALS ARE IN

BLACK MOTHER-OF-PEARL. MOST IMPRESSIVELY,

A NEW MOVEMENT WAS DESIGNED EXCLUSIVELY

FOR THIS LINE. CALLED DIOR INVERSÉ, THESE

OSCILLATING WEIGHTS MADE OF WHITE GOLD

AND DIAMONDS APPEAR ON THE DIAL. AS THE

WATCH MOVES, THE GRACEFUL, EMBROIDERY-

LIKE PATTERNS FLOAT ACROSS THE DIAL.

PATEK PHILIPPE REF. 7059R. PATEK PHILIPPE

LIVES UP TO ITS COMMITMENT TO WOMEN BY

CASING ITS PRECIOUS CALIBER CHR 27-525 PS

GRAND COMPLICATION MOVEMENT, THE WORLD’S

THINNEST SPLIT-SECONDS CHRONOGRAPH WITH COLUMN

WHEEL CONTROL, IN ROSE GOLD TO CREATE A MODEL OF

SEDUCTIVE ELEGANCE. THE “ LADIES FIRST SPLIT SECONDS

CHRONOGRAPH ” FEATURES A DIAMOND-SET BEZEL THAT

FRAMES A CREAM-COLORED GRAINED OPALINE DIAL. IT IS AN

EXCEPTIONAL TIMEPIECE FOR THE EXCEPTIONAL WOMAN.


· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 53

In an effort to court the fairer sex, watchmakers seduce with art, craft, and poetry. One popular way to appeal to a woman’s romantic side is using decorative métiers d’art, such as jewelling, enameling, engraving, and other artistic disciplines.

As one of the few women in the upper

echelons of complicated watchmaking,

Carole Forestier, who directs movement

development at Cartier, insists that being a

woman has no infl uence on the way she designs

watches. “ I am a watchmaker fi rst and fore-

most, ” she declares. Yet, she acknowledges that

designing complicated watches for women today

requires a different approach than in the past, when

watchmakers simply placed small movements in

ladies’ cases. “ Making complicated watches for ladies means

doing something different, something completely new, ” she

says, referencing the skeleton movement designed as a pan-

ther’s head for a 2010 Pasha and this year’s jeweled Tourbillon

and Crocodile watch. “ A ladies’ complication must be per-

ceived as something magical, not something technical, ” she

adds. “ A lady who can afford such a watch expects that watch

to make her dream, and what makes ladies dream is magic. ”

CLIENTS ARE LOOKING FOR REAL VALUES

One popular way to appeal to a woman’s romantic side

is using decorative métiers d’art, such as jewelling,

enameling, engraving, and other artistic disciplines

that are celebrated in the Cartier Art collection, which

added six new pieces this year. Each watch depicts an

animal rendered in stones, enamel, marquetry, engrav-

ing, and gold-sculpting. To compose the turtle featured on

the dial of a Rotonde de Cartier watch, a mosaic artist will

devote at least 60 hours to placing nearly 1,200 tiny tiles made

of onyx, tiger’s eye, carnelian, various jaspers and agates, and

other stones. Craftspeople also soften the sportiness of

a Santos 100 by portraying a hummingbird sipping nec-

tar from a sparkling pink sapphire blossom. In addition

to jewelling, the dial combines the arts of champlevé

grand feu enamel and mother-of-pearl marquetry.

“ Our clients have learned a lot from the crisis, and

now they are looking for real values, ” says Louis

de Meckenheim, marketing watch manager at

Van Cleef & Arpels, which internally refers

to its artisan partners, such as enamel-

list Dominique Baron, as “ the golden

hands ”. He points out that clients who

are very knowledgeable about the métiers

appreciate the diffi culty involved in creating

such pieces, while those who are not aware

have an immediate perception of all the work,

knowledge, and craftsmanship that goes into

these dials. “ Works of art done by hand

are exceptional and are the refl ection of

something that is a real value,” says de

Meckenheim. · ⁄·

COMPLICATED WOMEN OR THE ART OF THE FEMININE

–o–––- Laurie Kahle

RALPH LAURENRALPH LAUREN STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND. STIRRUP DIAMOND LINK FULL PAVÉ DIAMOND.

A GLITTERING TESTIMONY TO THE DESIGNER’S COMMITMENT A GLITTERING TESTIMONY TO THE DESIGNER’S COMMITMENT

TO FINE JEWELRY CRAFTSMANSHIP, THE RALPH LAUREN TO FINE JEWELRY CRAFTSMANSHIP, THE RALPH LAUREN

STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH STIRRUP DIAMOND LINK TIMEPIECES COMBINES THE WITH

GOLD AND FULL-PAVÉ DIAMOND CASE OF THE RALPH LAUREN GOLD AND FULL-PAVÉ DIAMOND CASE OF THE RALPH LAUREN

SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH SMALL STIRRUP WATCH, WITH AN INCREDIBLY SUPPLE WITH

GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BRACELET. GOLD AND FULL-PAVÉ DIAMOND CHAIN-LINK BRACELET.

OVER 1’5000 DIAMONDS DECORATE THIS TIMEPIECE.OVER 1’5000 DIAMONDS DECORATE THIS TIMEPIECE.

VAN CLEEF & ARPELS LADY ARPELS AFRICAN

LANDSCAPE WITH ELEPHANT. VAN CLEEF & ARPELS

FURTHER DEMONSTRATES ITS MASTERY OF THE APPLIED

ARTS IN ITS EXTRAORDINARY DIALS COLLECTION. THE

WHITE GOLD CASE OF THE LADY ARPELS WITH

ELEPHANT IS SET WITH DIAMONDS. THE MARQUETRY

DIAL IS IN MOTHER-OF-PEARL, SCULPTED WHITE

GOLD AND CHAMPLEVÉ ENAMEL, AGAIN SET WITH

DIAMONDS. LIMITED EDITION OF 22.

DIOR GRAND BAL. THE FOUR LIMITED-EDITION

GRAND BAL WATCH DESIGNS WERE INSPIRED BY

DIOR’S HAUTE COUTURE GOWNS. THE BEZELS

GLITTER WITH DIAMONDS WHILE THE DIALS ARE IN

BLACK MOTHER-OF-PEARL. MOST IMPRESSIVELY,

A NEW MOVEMENT WAS DESIGNED EXCLUSIVELY

FOR THIS LINE. CALLED DIOR INVERSÉ, THESE

OSCILLATING WEIGHTS MADE OF WHITE GOLD

AND DIAMONDS APPEAR ON THE DIAL. AS THE

WATCH MOVES, THE GRACEFUL, EMBROIDERY-

LIKE PATTERNS FLOAT ACROSS THE DIAL.

PATEK PHILIPPE REF. 7059R. PATEK PHILIPPE

LIVES UP TO ITS COMMITMENT TO WOMEN BY

CASING ITS PRECIOUS CALIBER CHR 27-525 PS

GRAND COMPLICATION MOVEMENT, THE WORLD’S

THINNEST SPLIT-SECONDS CHRONOGRAPH WITH COLUMN

WHEEL CONTROL, IN ROSE GOLD TO CREATE A MODEL OF

SEDUCTIVE ELEGANCE. THE “ LADIES FIRST SPLIT SECONDS

CHRONOGRAPH ” FEATURES A DIAMOND-SET BEZEL THAT

FRAMES A CREAM-COLORED GRAINED OPALINE DIAL. IT IS AN

EXCEPTIONAL TIMEPIECE FOR THE EXCEPTIONAL WOMAN.


INSPIRATION FROM THE WORKS OF

SCIENCE FICTION PIONEER JULES VERNE

While most watchmakers typically start with a movement and

build a watch around it, Van Cleef & Arpels approaches watch

development the same way it produces high-jewelry

creations. The brand’s creative studio fi rst comes

up with an artistic rendering that successfully

taps into an emotional factor, and then the

watchmaking team is tasked with devising

mechanical solutions that will give life to

the concept. “ Our number one objective

is the aesthetic and the emotion linked to

the aesthetic, ” explains de Meckenheim.

“ Mechanical performance is not an objec-

tive, and we don’t consider arts and crafts

knowhow an objective. Both are tools we use to

achieve the objective of emotion. ”

In 2006, Van Cleef introduced its fi rst “ poetic ” complication,

the Féerie, featuring a double retrograde indicating the hours

and minutes with the wand and wing of a white-gold-and-dia-

mond fairy. And since poetry is not gender-specifi c, the house

has also developed poetic complications for men, each year

alternating between feminine and masculine pieces. Though

this year’s whimsical double-retrograde Five Weeks in a Bal-

loon, is intended for men, its colorful balloon motif is equally

alluring to women. This watch as well as several other 2011

introductions, took inspiration from the imaginative works

of science fi ction pioneer Jules Verne, who wrote Twenty

Thousand Leagues under the Sea, A Journey to the Center

of the Earth, and Around the World in Eighty Days. Verne’s

fantastical travel-themed stories also inspired a number

of additional art watches for men and women, including

a series depicting animal mothers with their babies in

different geographical scenes.

MÉTIERS D’ART USED TO

EXPRESS ROMANCE AND STORYTELLING

Designers at DeWitt were inspired by another 19th-century

author, Lewis Carroll, who came up with the story of Alice in

Wonderland in an effort to entertain three young sisters during

a boat trip. For its Golden Afternoon collection, DeWitt seeks

to create visions of a garden with mother-of-pearl marque-

try dials decorated with fl owers. Designers redesigned the

brand’s hallmark imperial columns on the bezel to make them

more feminine so they could be viewed as 12 doors opening

onto a garden, recalling the many doors Alice encountered

during her journey down the rabbit hole. · ⁄·

BREGUET MARINE 8827 LADIES’ .

THE MARINE CHRONOGRAPH

LADIES’ WATCH IS PART OF

THIS TRADITION OF ELEGANT,

SOPHISTICATED TIMEPIECES.

PREVIOUSLY AVAILABLE

ONLY IN A DIAMOND-SET

VERSION, IT IS NOW BEING

INTRODUCED WITHOUT

STONES, IN 18-CARAT RED

OR WHITE GOLD, FOR MORE

CASUAL EVERYDAY WEAR.

ITS MOVEMENT IS STILL THE

BREGUET CALIBER 8827, THE

WORLD’S SMALLEST SELF-WINDING

CHRONOGRAPH MOVEMENT.

FRÉDÉRIQUE CONSTANT

AMOUR HEART BEAT LADIES

AUTOMATIC. FRÉDÉRIQUE CONSTANT

GENÈVE INTRODUCES ITS NEW AMOUR

LADIES AUTOMATIC COLLECTION

DESIGNED BY SHUQI, THE FAMOUS

TAIWANESE-BORN MOVIE STAR,

BRAND’S AMBASSADRESS FOR GREATER

CHINA SINCE 2008. WITH A ROUNDED

CASE OF 34 MM, EITHER IN STAINLESS

STEEL OR ROSE-GOLD-PLATED, THE

NEW MODELS HAVE A FINE DECORATED

DIAL WITH A SUBTLE HEART-SHAPED

GUILLOCHÉ DECORATION IN THE

CENTER AND A MOTHER-OF-PEARL

OUTER RING FINISH.

atch

p oduces high-jewelry

studio fi rst comes

t successfully

nd then the

h devising

ve life to

bjective

nked to

enheim.

n objec-

and crafts

ols we use to

st “ poetic ” complication,

ade indicating the hours

of a white-gold-and-dia-

der-specifi c, the house

ons for men, each year

sculine pieces. Though

e Five Weeks in a Bal-

alloo

BULGARI SERPENTI 7 COILS . A SYMBOL FOR MANY CULTURES AND CIVILIZATIONS,

THE SERPENT ALSO BELONGS TO BULGARI ’S OWN LEGEND. THE NEW SERPENTI

WATCH WINDS ITSELF SEVEN TIMES AROUND THE WRIST. THE BODY OF THE

BRACELET EXTENDS INTO THE CURVED, POLISHED CASE, WHICH CONCEALS A

PERSONALIZED SWISS QUARTZ MOVEMENT. RETURNING TO BULGARI ’S ORIGINS

AS A JEWELER, THE SERPENTI IS IN YELLOW GOLD WITH 38 BRILLIANTS AROUND THE

RIM AND A FURTHER 190 DIAMONDS COVERING THE DIAL.

GIRARD-PERREGAUX CAT’S EYE SMALL SECOND. THIS NEW SMALL

SECOND WATCH KEEPS THE CAT’S EYE’S SENSUAL CURVES AND OVAL FORM

WITH A GOLD CASE WHICH HOUSES AN INTRICATELY WORKED DIAL IN WHITE

OR BLACK MOTHER OF PEARL. THE WATCH HAS A CLEARLY DISPLAYED DATE

AND THE DISCREET SMALL SECOND IS LOCATED AT 9 O’CLOCK. THE HEART

IS A GP3300 MECHANICAL MOVEMENT RENOWNED FOR ITS RELIABILITY

WHICH CAN BE SEEN THROUGH THE SAPPHIRE CASE-BACK.

GUCCI G-FRAME . THE SUPER-SLIM RECTANGULAR CASE OF THIS G-FRAME

FEATURES A FULL PAVÉ DIAMOND DIAL, SET WITH BRILLIANT-CUT DIAMONDS.

FOR EVENING, IT IS PAIRED WITH A BLACK LIZARD STRAP, EMBOSSED WITH THE

GG MOTIF ON THE LINING, THE PERFECT COMPLEMENT TO THE PRECIOUS DIAL.

THE GUCCI NAME IS ENGRAVED ON THE INTERNAL SIDE OF THE SAPPHIRE

GLASS CASE AT 12 O’CLOCK.

HARRY WINSTON

MIDNIGHT LARGE . CLASSIC

YET MODERN. IN A WORD :

TIMELESS. THE NEW HARRY

WINSTON MIDNIGHT COLLECTION

EMBODIES THE QUINTESSENCE

OF WATCHMAKING WITHOUT

FLOURISHES, IMBUED WITH A

SENSE OF AUTHENTICITY

AND REFINEMENT.

54 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

Innovation and uncompromising quality are the hallmarks of Frédérique Constant. Driven by an unparalleled passion for precision and craftsmanship, our watchmakers manufacture Geneva timepieces of contemporary, classic design and exceptional value.

Live passionyour with Maxime Manufacture

Contact. T. 1-877-61-WATCH . www.frederique-constant.com


INSPIRATION FROM THE WORKS OF

SCIENCE FICTION PIONEER JULES VERNE

While most watchmakers typically start with a movement and

build a watch around it, Van Cleef & Arpels approaches watch

development the same way it produces high-jewelry

creations. The brand’s creative studio fi rst comes

up with an artistic rendering that successfully

taps into an emotional factor, and then the

watchmaking team is tasked with devising

mechanical solutions that will give life to

the concept. “ Our number one objective

is the aesthetic and the emotion linked to

the aesthetic, ” explains de Meckenheim.

“ Mechanical performance is not an objec-

tive, and we don’t consider arts and crafts

knowhow an objective. Both are tools we use to

achieve the objective of emotion. ”

In 2006, Van Cleef introduced its fi rst “ poetic ” complication,

the Féerie, featuring a double retrograde indicating the hours

and minutes with the wand and wing of a white-gold-and-dia-

mond fairy. And since poetry is not gender-specifi c, the house

has also developed poetic complications for men, each year

alternating between feminine and masculine pieces. Though

this year’s whimsical double-retrograde Five Weeks in a Bal-

loon, is intended for men, its colorful balloon motif is equally

alluring to women. This watch as well as several other 2011

introductions, took inspiration from the imaginative works

of science fi ction pioneer Jules Verne, who wrote Twenty

Thousand Leagues under the Sea, A Journey to the Center

of the Earth, and Around the World in Eighty Days. Verne’s

fantastical travel-themed stories also inspired a number

of additional art watches for men and women, including

a series depicting animal mothers with their babies in

different geographical scenes.

MÉTIERS D’ART USED TO

EXPRESS ROMANCE AND STORYTELLING

Designers at DeWitt were inspired by another 19th-century

author, Lewis Carroll, who came up with the story of Alice in

Wonderland in an effort to entertain three young sisters during

a boat trip. For its Golden Afternoon collection, DeWitt seeks

to create visions of a garden with mother-of-pearl marque-

try dials decorated with fl owers. Designers redesigned the

brand’s hallmark imperial columns on the bezel to make them

more feminine so they could be viewed as 12 doors opening

onto a garden, recalling the many doors Alice encountered

during her journey down the rabbit hole. · ⁄·

BREGUET MARINE 8827 LADIES’ .

THE MARINE CHRONOGRAPH

LADIES’ WATCH IS PART OF

THIS TRADITION OF ELEGANT,

SOPHISTICATED TIMEPIECES.

PREVIOUSLY AVAILABLE

ONLY IN A DIAMOND-SET

VERSION, IT IS NOW BEING

INTRODUCED WITHOUT

STONES, IN 18-CARAT RED

OR WHITE GOLD, FOR MORE

CASUAL EVERYDAY WEAR.

ITS MOVEMENT IS STILL THE

BREGUET CALIBER 8827, THE

WORLD’S SMALLEST SELF-WINDING

CHRONOGRAPH MOVEMENT.


AMOUR HEART BEAT LADIES

AUTOMATIC. FRÉDÉRIQUE CONSTANT

GENÈVE INTRODUCES ITS NEW AMOUR

LADIES AUTOMATIC COLLECTION

DESIGNED BY SHUQI, THE FAMOUS

TAIWANESE-BORN MOVIE STAR,

BRAND’S AMBASSADRESS FOR GREATER

CHINA SINCE 2008. WITH A ROUNDED

CASE OF 34 MM, EITHER IN STAINLESS

STEEL OR ROSE-GOLD-PLATED, THE

NEW MODELS HAVE A FINE DECORATED

DIAL WITH A SUBTLE HEART-SHAPED

GUILLOCHÉ DECORATION IN THE

CENTER AND A MOTHER-OF-PEARL

OUTER RING FINISH.

atch

p oduces high-jewelry

studio fi rst comes

t successfully

nd then the

h devising

ve life to

bjective

nked to

enheim.

n objec-

and crafts

ols we use to

st “ poetic ” complication,

ade indicating the hours

of a white-gold-and-dia-

der-specifi c, the house

ons for men, each year

sculine pieces. Though

e Five Weeks in a Bal-

alloo

BULGARI SERPENTI 7 COILS . A SYMBOL FOR MANY CULTURES AND CIVILIZATIONS,

THE SERPENT ALSO BELONGS TO BULGARI ’S OWN LEGEND. THE NEW SERPENTI

WATCH WINDS ITSELF SEVEN TIMES AROUND THE WRIST. THE BODY OF THE

BRACELET EXTENDS INTO THE CURVED, POLISHED CASE, WHICH CONCEALS A

PERSONALIZED SWISS QUARTZ MOVEMENT. RETURNING TO BULGARI ’S ORIGINS

AS A JEWELER, THE SERPENTI IS IN YELLOW GOLD WITH 38 BRILLIANTS AROUND THE

RIM AND A FURTHER 190 DIAMONDS COVERING THE DIAL.

GIRARD-PERREGAUX CAT’S EYE SMALL SECOND. THIS NEW SMALL

SECOND WATCH KEEPS THE CAT’S EYE’S SENSUAL CURVES AND OVAL FORM

WITH A GOLD CASE WHICH HOUSES AN INTRICATELY WORKED DIAL IN WHITE

OR BLACK MOTHER OF PEARL. THE WATCH HAS A CLEARLY DISPLAYED DATE

AND THE DISCREET SMALL SECOND IS LOCATED AT 9 O’CLOCK. THE HEART

IS A GP3300 MECHANICAL MOVEMENT RENOWNED FOR ITS RELIABILITY

WHICH CAN BE SEEN THROUGH THE SAPPHIRE CASE-BACK.

GUCCI G-FRAME . THE SUPER-SLIM RECTANGULAR CASE OF THIS G-FRAME

FEATURES A FULL PAVÉ DIAMOND DIAL, SET WITH BRILLIANT-CUT DIAMONDS.

FOR EVENING, IT IS PAIRED WITH A BLACK LIZARD STRAP, EMBOSSED WITH THE

GG MOTIF ON THE LINING, THE PERFECT COMPLEMENT TO THE PRECIOUS DIAL.

THE GUCCI NAME IS ENGRAVED ON THE INTERNAL SIDE OF THE SAPPHIRE

GLASS CASE AT 12 O’CLOCK.

HARRY WINSTON

MIDNIGHT LARGE . CLASSIC

YET MODERN. IN A WORD :

TIMELESS. THE NEW HARRY

WINSTON MIDNIGHT COLLECTION

EMBODIES THE QUINTESSENCE

OF WATCHMAKING WITHOUT

FLOURISHES, IMBUED WITH A

SENSE OF AUTHENTICITY

AND REFINEMENT.

54 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

Innovation and uncompromising quality are the hallmarks of Frédérique Constant. Driven by an unparalleled passion for precision and craftsmanship, our watchmakers manufacture Geneva timepieces of contemporary, classic design and exceptional value.

Live passionyour with Maxime Manufacture

Contact. T. 1-877-61-WATCH . www.frederique-constant.com


· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 5756 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

Métiers d’art are also used to creatively

express romance and storytelling at

Boucheron, another famed Paris jewelry

house. With motifs ranging from animals

to intricate tilework, the Crazy collection

employs Girard-Perregaux 4000 move-

ments outfi tted with spinning “ Seconde

Folle ” (crazy second) modules featuring

lightweight disks that completes a revolu-

tion every minute. And Girard-Perregaux’s

signature three-bridge tourbillon is

instantly recognizable as the focal point

of the high-jewelry Héra,

an over-the-top, gem-

encrusted piece in the form of a peacock.

More than 35 carats of diamonds, Paraíba

tourmalines, and sapphires are set with daz-

zling effect, and even the tourbillon movement

itself is set with diamonds and two shades of

green tourmalines.

CRAFTSMANSHIP DEVOTED TO EACH MOVEMENT

Dior is another Paris brand that tells its stories by combining

mechanics with artistic fl ourishes. The Dior VIII Grand Bal

pieces evoke the house’s haute couture essence with the new

Dior Inverted Caliber developed by Dior, Soprod, and Frederic

Jouvenot. This novel movement places the oscillating weight

on the dial side where it spins in full view. For the limited-

edition Grand Bal pieces, each rotor is beautifully sculpted

and set with diamonds to represent different haute couture

embellishments, such as lace, pleating, and embroidery.

Of course, not all women’s watches are about decorative fan-

fare, romance, and poetry. This year, Patek Philippe built on last

year’s Ref. 7071R Ladies First Chronograph with two signifi -

cant additions to its complicated Ladies First range. The Ref.

7059R Split-seconds Monopusher Chronograph and the Ref.

7000R Minute Repeater feature grand complications that are

rarely offered to women. Two rows of Top Wesselton diamonds

add some sparkle to the classic chronograph powered by

the Caliber CHR 27-525 PS Grand Complication movement,

the world’s thinnest split-seconds chronograph with column

wheel control. “ The true value of these grand complications

is the craftsmanship devoted to each movement, ” says Larry

Pettinelli, president of Patek Philippe USA. At Patek Philippe, a

perfectly executed complicated movement is magical enough

to seduce anyone.

ˇ

PIAGET LIMELIGHT GARDEN PARTY. IMAGINE A GARDEN STRUNG WITH GARLANDS OF

LIGHT, WHERE TIME SUSPENDS ITS FLIGHT. THE WHITE GOLD CASE OF THE LIMELIGHT

GARDEN PARTY IS SET WITH 34 BRILLIANT-CUT DIAMONDS (2.2 CTS) AND 10 MARQUISE

DIAMONDS (4.8 CTS). THE DIAL, SET WITH 76 DIAMONDS, SPILLS OVER ONTO THE BLACK

SATIN STRAP WHICH FASTENS WITH AN 18K WHITE GOLD FOLDING BUCKLE, SET WITH

44 DIAMONDS. PIAGET 56P QUARTZ MOVEMENT.

LONGINES LADIES DIAMOND CONQUEST.

LADIES DIAMOND CONQUEST IS A MASS

OF SPARKLING BRILLIANCE THANKS TO THE

120 DIAMONDS SET IN THE BEZEL, ENHANCED

BY THE WHITE MOTHER-OF-PEARL DIAL WHICH

IS SET WITH ELEVEN DIAMONDS AS INDICES.

THIS MODEL SHOWS THE HOURS, MINUTES,

AND SECONDS AND A DATE APERTURE

AT 3 O’CLOCK.

ROGER DUBUIS

EXCALIBUR LADY. IN ADDITION

TO THE CHARACTERISTIC

INDENTED BEZEL AND TRIPLE

LUGS OF THE EXCALIBUR

COLLECTION, THIS NEW LADY’S

VERSION ADOPTS AN ELEGANT

DIAL, CIRCLED WITH STUNNINGLY

TAPERED ROMAN NUMERALS.

ITS RD821 SELF-WINDING

MECHANICAL MOVEMENT MEETS

THE EXACTING CRITERIA OF FINE

WATCHMAKING. HALLMARKED

WITH THE PRESTIGIOUS POINÇON

DE GENÈVE, IT HAS ALSO BEEN

AWARDED COSC CHRONOMETER

CERTIFICATION.

encr

More

tourm

zling

itsel

gree

ROGER DUBUIS

EXCALIBUR LADY. IN

TO THE CHARACTER

INDENTED BEZEL AN

LUGS OF THE EXCA

COLLECTION, THIS N

VERSION ADOPTS A

DIAL, CIRCLED WITH

TAPERED ROMAN N

ITS RD821 SELF-WI

MECHANICAL MOV

THE EXACTING CR

WATCHMAKING. HA

WITH THE PRESTIG

DE GENÈVE, IT HA

VACHERON CONSTANTIN

KALLA HAUTE COUTURE À SECRET.

TIME NESTLES BENEATH THE SCINTILLATING

CURTAINS OF THE KALLA HAUTE COUTURE À

SECRET, WHOSE 28 FLAME-CUT DIAMONDS

(APPROX. 20 CARATS) CONCEAL A DIAMOND-

PAVED DIAL. THIS JEWELED TIMEPIECE

EXTENDS ITS SILHOUETTE INTO TWO

SLENDER ROWS OF 120 DIAMONDS. INSIDE

ITS WHITE GOLD CASE IS THE HAND-WOUND

CALIBER 1005 WHICH POSITIONS THE CROWN

AT THE BACK OF THE MOVEMENT.

OMEGA LADYMATIC JEWELLERY.

OMEGA REVIVES A LEGENDARY

NAME WITH THE LADYMATIC,

ORIGINALLY LAUNCHED IN 1955.

THIS NEW COLLECTION MATCHES

THE INNOVATIVE CO-AXIAL

ESCAPEMENT WITH AN ORIGINAL

DESIGN. WITH ITS SNOW-SET

DIAMOND-PAVED BEZEL, WHITE

MOTHER-OF-PEARL DIAL ECHOING

THE COLOR OF THE CERAMIC

RING, AND ELEVEN DIAMOND

HOUR MARKERS, THE LADYMATIC

REINTRODUCES A MODEL FROM AN

ILLUSTRIOUS PAST.

DIOR D COLOR. A FASCINATING AND MAGICAL

RAINBOW, BORN FROM CRAFTSMANSHIP AS FASTIDIOUS AS

IT IS SUBTLE. THE LA D DE DIOR COLOR, COMPOSED OF AN

INFINITE PALETTE OF COLORS AND STONES, IS EQUIPPED

WITH AN AUTOMATIC ELITE MOVEMENT BY ZENITH.

LERY.

DARY

MATIC,

1955.

CHES

AXIAL

GINAL

W-SET

WHITE

OING

AMIC

MOND

MATIC

M AN

PAST. HARRY WINSTONHARRY WINSTON ROSEBUD. ROSEBUD. ONCE UPON A TIME THERE WAS ONCE UPON A TIME THERE WAS

AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE

CARESS, BLOSSOMED TO REVEAL TIME. ITS DELICATE HEART, CARESS, BLOSSOMED TO REVEAL TIME. ITS DELICATE HEART,

A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A

COROLLA OF PEAR-CUT DIAMONDS, PIVOTS TO REVEAL A COROLLA OF PEAR-CUT DIAMONDS, PIVOTS TO REVEAL A

MOTHER-OF-PEARL DIAL SWEPT OVER BY TWO HANDS.MOTHER-OF-PEARL DIAL SWEPT OVER BY TWO HANDS.


· · · · · · · · · · · · · · COMPLICATED WOMEN WATCH YOUR TIME USA 5756 WATCH YOUR TIME USA COMPLICATED WOMEN · · · · · · · · · · · · · ·

Métiers d’art are also used to creatively

express romance and storytelling at

Boucheron, another famed Paris jewelry

house. With motifs ranging from animals

to intricate tilework, the Crazy collection

employs Girard-Perregaux 4000 move-

ments outfi tted with spinning “ Seconde

Folle ” (crazy second) modules featuring

lightweight disks that completes a revolu-

tion every minute. And Girard-Perregaux’s

signature three-bridge tourbillon is

instantly recognizable as the focal point

of the high-jewelry Héra,

an over-the-top, gem-

encrusted piece in the form of a peacock.

More than 35 carats of diamonds, Paraíba

tourmalines, and sapphires are set with daz-

zling effect, and even the tourbillon movement

itself is set with diamonds and two shades of

green tourmalines.

CRAFTSMANSHIP DEVOTED TO EACH MOVEMENT

Dior is another Paris brand that tells its stories by combining

mechanics with artistic fl ourishes. The Dior VIII Grand Bal

pieces evoke the house’s haute couture essence with the new

Dior Inverted Caliber developed by Dior, Soprod, and Frederic

Jouvenot. This novel movement places the oscillating weight

on the dial side where it spins in full view. For the limited-

edition Grand Bal pieces, each rotor is beautifully sculpted

and set with diamonds to represent different haute couture

embellishments, such as lace, pleating, and embroidery.

Of course, not all women’s watches are about decorative fan-

fare, romance, and poetry. This year, Patek Philippe built on last

year’s Ref. 7071R Ladies First Chronograph with two signifi -

cant additions to its complicated Ladies First range. The Ref.

7059R Split-seconds Monopusher Chronograph and the Ref.

7000R Minute Repeater feature grand complications that are

rarely offered to women. Two rows of Top Wesselton diamonds

add some sparkle to the classic chronograph powered by

the Caliber CHR 27-525 PS Grand Complication movement,

the world’s thinnest split-seconds chronograph with column

wheel control. “ The true value of these grand complications

is the craftsmanship devoted to each movement, ” says Larry

Pettinelli, president of Patek Philippe USA. At Patek Philippe, a

perfectly executed complicated movement is magical enough

to seduce anyone.

ˇ

PIAGET LIMELIGHT GARDEN PARTY. IMAGINE A GARDEN STRUNG WITH GARLANDS OF

LIGHT, WHERE TIME SUSPENDS ITS FLIGHT. THE WHITE GOLD CASE OF THE LIMELIGHT

GARDEN PARTY IS SET WITH 34 BRILLIANT-CUT DIAMONDS (2.2 CTS) AND 10 MARQUISE

DIAMONDS (4.8 CTS). THE DIAL, SET WITH 76 DIAMONDS, SPILLS OVER ONTO THE BLACK

SATIN STRAP WHICH FASTENS WITH AN 18K WHITE GOLD FOLDING BUCKLE, SET WITH

44 DIAMONDS. PIAGET 56P QUARTZ MOVEMENT.

LONGINES LADIES DIAMOND CONQUEST.

LADIES DIAMOND CONQUEST IS A MASS

OF SPARKLING BRILLIANCE THANKS TO THE

120 DIAMONDS SET IN THE BEZEL, ENHANCED

BY THE WHITE MOTHER-OF-PEARL DIAL WHICH

IS SET WITH ELEVEN DIAMONDS AS INDICES.

THIS MODEL SHOWS THE HOURS, MINUTES,

AND SECONDS AND A DATE APERTURE

AT 3 O’CLOCK.

ROGER DUBUIS

EXCALIBUR LADY. IN ADDITION

TO THE CHARACTERISTIC

INDENTED BEZEL AND TRIPLE

LUGS OF THE EXCALIBUR

COLLECTION, THIS NEW LADY’S

VERSION ADOPTS AN ELEGANT

DIAL, CIRCLED WITH STUNNINGLY

TAPERED ROMAN NUMERALS.

ITS RD821 SELF-WINDING

MECHANICAL MOVEMENT MEETS

THE EXACTING CRITERIA OF FINE

WATCHMAKING. HALLMARKED

WITH THE PRESTIGIOUS POINÇON

DE GENÈVE, IT HAS ALSO BEEN

AWARDED COSC CHRONOMETER

CERTIFICATION.

encr

More

tourm

zling

itsel

gree

ROGER DUBUIS

EXCALIBUR LADY. IN

TO THE CHARACTER

INDENTED BEZEL AN

LUGS OF THE EXCA

COLLECTION, THIS N

VERSION ADOPTS A

DIAL, CIRCLED WITH

TAPERED ROMAN N

ITS RD821 SELF-WI

MECHANICAL MOV

THE EXACTING CR

WATCHMAKING. HA

WITH THE PRESTIG

DE GENÈVE, IT HA

VACHERON CONSTANTIN

KALLA HAUTE COUTURE À SECRET.

TIME NESTLES BENEATH THE SCINTILLATING

CURTAINS OF THE KALLA HAUTE COUTURE À

SECRET, WHOSE 28 FLAME-CUT DIAMONDS

(APPROX. 20 CARATS) CONCEAL A DIAMOND-

PAVED DIAL. THIS JEWELED TIMEPIECE

EXTENDS ITS SILHOUETTE INTO TWO

SLENDER ROWS OF 120 DIAMONDS. INSIDE

ITS WHITE GOLD CASE IS THE HAND-WOUND

CALIBER 1005 WHICH POSITIONS THE CROWN

AT THE BACK OF THE MOVEMENT.

OMEGA LADYMATIC JEWELLERY.

OMEGA REVIVES A LEGENDARY

NAME WITH THE LADYMATIC,

ORIGINALLY LAUNCHED IN 1955.

THIS NEW COLLECTION MATCHES

THE INNOVATIVE CO-AXIAL

ESCAPEMENT WITH AN ORIGINAL

DESIGN. WITH ITS SNOW-SET

DIAMOND-PAVED BEZEL, WHITE

MOTHER-OF-PEARL DIAL ECHOING

THE COLOR OF THE CERAMIC

RING, AND ELEVEN DIAMOND

HOUR MARKERS, THE LADYMATIC

REINTRODUCES A MODEL FROM AN

ILLUSTRIOUS PAST.

DIOR D COLOR. A FASCINATING AND MAGICAL

RAINBOW, BORN FROM CRAFTSMANSHIP AS FASTIDIOUS AS

IT IS SUBTLE. THE LA D DE DIOR COLOR, COMPOSED OF AN

INFINITE PALETTE OF COLORS AND STONES, IS EQUIPPED

WITH AN AUTOMATIC ELITE MOVEMENT BY ZENITH.

LERY.

DARY

MATIC,

1955.

CHES

AXIAL

GINAL

W-SET

WHITE

OING

AMIC

MOND

MATIC

M AN

PAST. HARRY WINSTONHARRY WINSTON ROSEBUD. ROSEBUD. ONCE UPON A TIME THERE WAS ONCE UPON A TIME THERE WAS

AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE AN EXQUISITE ROSEBUD, WHICH, IN RESPONSE TO A GENTLE

CARESS, BLOSSOMED TO REVEAL TIME. ITS DELICATE HEART, CARESS, BLOSSOMED TO REVEAL TIME. ITS DELICATE HEART,

A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A A PRECIOUS BRILLIANT-CUT DIAMOND SURROUNDED BY A

COROLLA OF PEAR-CUT DIAMONDS, PIVOTS TO REVEAL A COROLLA OF PEAR-CUT DIAMONDS, PIVOTS TO REVEAL A

MOTHER-OF-PEARL DIAL SWEPT OVER BY TWO HANDS.MOTHER-OF-PEARL DIAL SWEPT OVER BY TWO HANDS.


· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 59

As little as 35 years ago, a watch made of stainless steel

instead of gold was considered high-tech. Then Rado ven-

tured where no watchmaker had gone before — ceramic. In

the early 1980’s, Hublot boldly released a rubber strap on a

luxury watch, causing an amazing stir worldwide. Finally, as

the 20th century came to a close, titanium emerged in sport

watches. Watchmakers had entered the world of high-tech.

Well, today’s high-tech has come a long way — and, make

no mistake, these materials are not your father’s metals. The

new generation is all about space-age

materials both inside and outside of

the watch. Today’s movement and

case materials are cutting-edge

alloys borrowed from the aero-

nautic industry, the auto racing

world and, in some cases,

are even specially devel-

oped with other indus-

tries over the course of

a decade by visionary

watch brands, as the

21st century has moved

in on a five-century-old

craft and propelled it to

new thinking.

“ WE MUST LIVE WITH THE FUTURE ”

Fast joining gold and platinum (and

maybe even replacing them, to some

degree) in the luxury world for cases

are materials such as light-weight, non-

corrosive, hypo-allergenic alloys, rub-

ber- or titanium-infused alloys, liquid

metals, ceramic, PVD (Physical Vapor

Deposition), DLC (DIamond-Like Car-

bon), forged carbon, and more. Inside

cases, for use in movements, silicium

(silicon), synthetic diamonds, ceramic

ball bearings, and other products are

making watches more and more mainte-

nance-free. While some collectors shun

the new materials in favor of old-world

watchmaking, others embrace them as

the way of the future.

“ If you think about Abraham Louis-Breguet and all the other

geniuses who lived centuries ago and invented the watchmak-

ing art, they were avant-garde in their day. If these materials

had existed in their world, they would have used them, ” says

Jean-Claude Biver, CEO of Hublot, emphatically. “ They were

scientifi c people and they would have embraced these materi-

als. These alloys are perfect for luxury watches, we must not

close our eyes ; we must live with the future. ” · ⁄·

WATCHMAKERSGO HIGH-TECH, HIGH-MECH


AUDEMARS PIGUET CALIBER 2897. CALIBER 2897 IS A

SELF-WINDING MOVEMENT ENTIRELY DEVELOPED AND

PRODUCED BY AUDEMARS PIGUET. IT COMBINES A TOURBILLON

AND A COLUMN-WHEEL CHRONOGRAPH. ITS ARCHITECTURE IS A

TRIBUTE TO THE PAST. THE ROUNDED CUT-OUT OF THE BRIDGES,

THE S-SHAPED LEVER, THE CURVES OF THE MINUTES-COUNTER

BRIDGE AND THE CHARACTERISTIC TOOTHING OF THE COLUMN

WHEEL: EVERYTHING ABOUT THIS MECHANISM DISPLAYS

CONSUMMATE ARTISTRY.

The new generation of materials used both inside and outside the watch is all about space-age materials.

RICHARD MILLE RM 035 RAFAEL NADAL. AFTER HAVING WON

IN 2010 THE TRIO OF MASTERS TOURNAMENTS THAT ARE

ROLAND GARROS, WIMBLEDON AND FLUSHING MEADOWS

AT THE WRIST OF RAFAEL NADAL, RICHARD MILLE HAS NOW

DEVELOPED THE RM 035, A BY-PRODUCT WITH A MOVEMENT

WEIGHING JUST 4.3 GRAMS. THE SKELETONIZATION PROCESS

OF THE RM 035 MOVEMENT TOOK ONE YEAR TO FINALIZE,

AS THERE COULD BE NO COMPROMISE IN THE MOVEMENT’S

STRENGTH OR ABILITY TO WITHSTAND SHOCKS.

ZENITH EL PRIMERO STRATOS FLYBACK.

THE STRATOS FLYBACK COMES IN A

HIGHLY RESISTANT BLACK ALCHRON

VERSION. ALCHRON WAS SPECIFICALLY

DEVELOPED FOR THE AERONAUTICAL

INDUSTRY AND FOR AUTOMOBILE RACING,

BUT THIS HI-TECH ALLOY IS NOW BEING

USED IN WATCHMAKING. ITS MAGNETIC

PERMEABILITY IS 50 TIMES LOWER THAN

THAT OF STEEL. THIS MATERIAL IS ALSO

ESPECIALLY RESISTANT TO CORROSION

AND BOASTS VERY IMPRESSIVE

MECHANICAL CHARACTERISTICS.

AUDEMARS PIGUET AUDEMARS PIGUET ROYAL OAK OFFSHORE ROYAL OAK OFFSHORE

AUTOMATIC TOURBILLON CHRONOGRAPHAUTOMATIC TOURBILLON CHRONOGRAPH . INSIDE . INSIDE

THIS STYLE STATEMENT OF A CASE RESIDES THE NEW THIS STYLE STATEMENT OF A CASE RESIDES THE NEW

AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS

TOURBILLON CHRONOGRAPH CARRIES ON A LONG TOURBILLON CHRONOGRAPH CARRIES ON A LONG

WATCHMAKING TRADITION WITH THE CONTEMPORARY WATCHMAKING TRADITION WITH THE CONTEMPORARY

FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED

CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.


· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 59

As little as 35 years ago, a watch made of stainless steel

instead of gold was considered high-tech. Then Rado ven-

tured where no watchmaker had gone before — ceramic. In

the early 1980’s, Hublot boldly released a rubber strap on a

luxury watch, causing an amazing stir worldwide. Finally, as

the 20th century came to a close, titanium emerged in sport

watches. Watchmakers had entered the world of high-tech.

Well, today’s high-tech has come a long way — and, make

no mistake, these materials are not your father’s metals. The

new generation is all about space-age

materials both inside and outside of

the watch. Today’s movement and

case materials are cutting-edge

alloys borrowed from the aero-

nautic industry, the auto racing

world and, in some cases,

are even specially devel-

oped with other indus-

tries over the course of

a decade by visionary

watch brands, as the

21st century has moved

in on a five-century-old

craft and propelled it to

new thinking.

“ WE MUST LIVE WITH THE FUTURE ”

Fast joining gold and platinum (and

maybe even replacing them, to some

degree) in the luxury world for cases

are materials such as light-weight, non-

corrosive, hypo-allergenic alloys, rub-

ber- or titanium-infused alloys, liquid

metals, ceramic, PVD (Physical Vapor

Deposition), DLC (DIamond-Like Car-

bon), forged carbon, and more. Inside

cases, for use in movements, silicium

(silicon), synthetic diamonds, ceramic

ball bearings, and other products are

making watches more and more mainte-

nance-free. While some collectors shun

the new materials in favor of old-world

watchmaking, others embrace them as

the way of the future.

“ If you think about Abraham Louis-Breguet and all the other

geniuses who lived centuries ago and invented the watchmak-

ing art, they were avant-garde in their day. If these materials

had existed in their world, they would have used them, ” says

Jean-Claude Biver, CEO of Hublot, emphatically. “ They were

scientifi c people and they would have embraced these materi-

als. These alloys are perfect for luxury watches, we must not

close our eyes ; we must live with the future. ” · ⁄·

WATCHMAKERSGO HIGH-TECH, HIGH-MECH


AUDEMARS PIGUET CALIBER 2897. CALIBER 2897 IS A

SELF-WINDING MOVEMENT ENTIRELY DEVELOPED AND

PRODUCED BY AUDEMARS PIGUET. IT COMBINES A TOURBILLON

AND A COLUMN-WHEEL CHRONOGRAPH. ITS ARCHITECTURE IS A

TRIBUTE TO THE PAST. THE ROUNDED CUT-OUT OF THE BRIDGES,

THE S-SHAPED LEVER, THE CURVES OF THE MINUTES-COUNTER

BRIDGE AND THE CHARACTERISTIC TOOTHING OF THE COLUMN

WHEEL: EVERYTHING ABOUT THIS MECHANISM DISPLAYS

CONSUMMATE ARTISTRY.

The new generation of materials used both inside and outside the watch is all about space-age materials.

RICHARD MILLE RM 035 RAFAEL NADAL. AFTER HAVING WON

IN 2010 THE TRIO OF MASTERS TOURNAMENTS THAT ARE

ROLAND GARROS, WIMBLEDON AND FLUSHING MEADOWS

AT THE WRIST OF RAFAEL NADAL, RICHARD MILLE HAS NOW

DEVELOPED THE RM 035, A BY-PRODUCT WITH A MOVEMENT

WEIGHING JUST 4.3 GRAMS. THE SKELETONIZATION PROCESS

OF THE RM 035 MOVEMENT TOOK ONE YEAR TO FINALIZE,

AS THERE COULD BE NO COMPROMISE IN THE MOVEMENT’S

STRENGTH OR ABILITY TO WITHSTAND SHOCKS.

ZENITH EL PRIMERO STRATOS FLYBACK.

THE STRATOS FLYBACK COMES IN A

HIGHLY RESISTANT BLACK ALCHRON

VERSION. ALCHRON WAS SPECIFICALLY

DEVELOPED FOR THE AERONAUTICAL

INDUSTRY AND FOR AUTOMOBILE RACING,

BUT THIS HI-TECH ALLOY IS NOW BEING

USED IN WATCHMAKING. ITS MAGNETIC

PERMEABILITY IS 50 TIMES LOWER THAN

THAT OF STEEL. THIS MATERIAL IS ALSO

ESPECIALLY RESISTANT TO CORROSION

AND BOASTS VERY IMPRESSIVE

MECHANICAL CHARACTERISTICS.

AUDEMARS PIGUET AUDEMARS PIGUET ROYAL OAK OFFSHORE ROYAL OAK OFFSHORE

AUTOMATIC TOURBILLON CHRONOGRAPHAUTOMATIC TOURBILLON CHRONOGRAPH . INSIDE . INSIDE

THIS STYLE STATEMENT OF A CASE RESIDES THE NEW THIS STYLE STATEMENT OF A CASE RESIDES THE NEW

AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS AUTOMATIC CALIBRE 2897 WITH 335 PARTS. THIS

TOURBILLON CHRONOGRAPH CARRIES ON A LONG TOURBILLON CHRONOGRAPH CARRIES ON A LONG

WATCHMAKING TRADITION WITH THE CONTEMPORARY WATCHMAKING TRADITION WITH THE CONTEMPORARY

FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED FLAIR OF ALL-BLACK, HI-TECH MATERIALS : FORGED

CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.CARBON CASE, CERAMIC BEZEL AND RUBBER STRAP.


· · · · · · · · · · · · · · · · · · WATCHMAKERS WATCH YOUR TIME USA 6160 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·


PANERAI LUMINOR COMPOSITE

1950 3 DAYS. OFFICINE PANERAI

INTRODUCES A NEW SPECIAL

EDITION WATCH IN PANERAI

COMPOSITE, A SYNTHETIC

CERAMIC OBTAINED THROUGH

ELECTROCHEMICAL TRANS-

FORMATION OF ALUMINIUM.

THE NEW LUMINOR COMPOSITE

1950 3 DAYS, WHICH HAS A

47MM CASE, COMBINES THE

EXCEPTIONAL LIGHTNESS,

RESISTANCE AND HARDNESS

OF THIS COMPOSITE WITH

THE NEW P.3000 HAND-

WOUND MOVEMENT.

PORTOFINO,

SOURCE OF

INSPIRATION

“ Time moves on. Only in Portofi no does it stand

still. When dark clouds shroud the bay, the place

takes on an air of mystery. It is the ideal moment

for our shoot. But the fi rst rays of sunlight bring

the atmosphere of the

dolce vita gently back

to life. ” An atmosphere

which the photographer

Peter Lindbergh, author

of these words, stunningly

captures in a photo ses-

sion for IWC in the sleepy Italian village, which

for decades was the haunt of cinema’s greats.

Now Hollywood’s new stars, Cate Blanchett and

Kevin Spacey, were joined by other “ friends ” of

the brand including Matthew Fox

and Jean Reno, sporting legends

Boris Becker, Luís Figo, and Zinédine

Zidane, fi lmmaker Marc Forster, supermodel Elle

Macpherson, singer Ronan Keating and gallery

owner Tim Jefferies. They were immor-

talized by Lindbergh in black-and-white

shots that hark back to this heyday of

glamour. The photographs were premiered

at the 2011 Salon International de la Haute

Horlogerie before being shown all over the

world. This isn’t just art for art’s sake : This

year, IWC is enhancing its Portofi no line with

four new models, inspired by the Italian sun.

E.D.

IWC PORTOFINO AUTOMATIC . HOURS, MINUTES,

SECONDS AND A DISCREET DATE DISPLAY, ALL

POWERED BY A SOLID MECHANICAL AUTOMATIC

MOVEMENT: THE EPITOME OF GOOD TASTE, IT

NEEDS NO MORE. DEMONSTRATION WITH THE NEW

IWC PORTOFINO AUTOMATIC 40 MILLIMETER.

Hublot recently released the Cathedral Minute Repeater

Tourbillon column wheel Chronograph in a carbon-fi ber case,

a highly unusual move, as this coveted complexity is usually

reserved for gold cases, thanks to the harmonious sound

gold generates. According to Biver, however, the carbon

case acts as a loud speaker for this watch that chimes the

time, because the carbon fi ber offers the best vibrations for

the sound. The bridges of the movement are also created in

carbon fi ber. “ There has to be some added value to using a

highly technical material, ” says Biver. “ You can’t just use it for

the sake of using it, there must be an advantage. ”

“ THE MATERIAL IS DICTATED BY THE OBJECTIVE ”

Richard Mille concurs with using materials not just for the

avant-garde label, but also for a purpose. This indepen-

dent watchmaker utilizes high-tech alloys such as carbon

fi bers, aluminum, and magnesium for his watch cases

because of their strength, durability, light weight and

anti-allergenic properties. “ Today, the material is dic-

tated by the objective. Many of our clients want to wear

their watch and they want it to be light weight, and

comfortable, ” says Richard Mille. “ A light weight watch

can actually cost 10 times more than a heavy one, so

it is not about the weight ; it is about the craftsmanship,

and the technology. ”

Mille says the majority of his collector buyers want space-age

technology in their timepieces, as well as shock-resistance,

performance, comfort, and longevity. For tennis great Rafael

Nadal, the object was weight and shock-resistance, because

he actually wears his watch when playing. In the creation of

the RM035 Rafael Nadal, Chronofi able® Certifi ed watch, the

case is made of an extremely rugged and ultra light weight

alloy of magnesium WE54 and aluminum 2000 (a material

used to machine F1 pistons). After the machining process,

these alloys are electro-plasma oxidated with Miarox for

a crystalline oxide ceramic coating that offers exceptional

durability and scratch resistance. Mille does lengthy testing

to ensure longevity and performance of

the materials the brand uses.

A host of other brands continu-

ally turn to new alloys and com-

positions from the space and

automotive industries to make their watches more appealing

to savvy buyers and to make them more wearable in the long

term. Harry Winston has been utilizing its own trademarked

alloy called Zalium™ for years. The material is a composite

of aluminum and zirconium and in the newest renditions,

such as in the Project Z6 Black, the Zalium is DLC (Dia-

mond Like Coating) coated in black fi nish. Zenith recently

released its new El Primero Stratus Flyback in an alloy of

aluminum called Alchron (developed out of aluminum with

zinc, magnesium, copper, zirconium, titanium silicium and

iron). Audemars Piguet has developed a process to create

cases of forged carbon fi ber — making the case incredibly

durable and light weight.

the

carb

high

the

“ TH

Rich

av

d

and

Mille

tech

perf

Nad

he aRALPH LAUREN SPORTING

CHRONOGRAPH BLACK

CERAMIC. THE RALPH

LAUREN SPORTING CHRO-

NOGRAPH BLACK CERAMIC

BORROWS ULTRA-RESISTANT

CERAMIC ZIRCONIA FROM

HI-TECH INDUSTRIAL APPLI-

CATIONS FOR ITS VIRTUALLY

SCRATCHPROOF CASE. SELF-

WINDING CHRONOGRAPH

MOVEMENT BY JAEGER-

LECOULTRE FOR RALPH

LAUREN. WATER-RESISTANT

TO 50 METRES.

DIOR CHIFFRE ROUGE D01 42 MM.

THE DIOR CHIFFRE ROUGE COLLECTION,

WHICH DEBUTED IN 2004, INTRODUCES

A D01 DIVE WATCH WITH A 42 MM

CASE. UNIDIRECTIONAL BEZEL, AND

AN ASYMMETRIC CASE WITH A STEEL

ARM THAT PROTECTS THE WINDING

CROWN. SELF-WINDING CALIBER ETA

2824. BLACK-TINTED DISPLAY BACK

AND SUNRAY BRUSHED DIAL. WATER-

RESISTANT TO 300 METERS.

THE WORLD’S FIRST WATCH TO

BOND CERAMICS AND LIQUIDMETAL®

.

Omega has developed numerous materials over the

years, including a union of ceramics and Liquidmetal®

that it utilizes in its Seamaster Planet Ocean Liquid-

metal® Limited Edition watch. This watch, which was

unveiled last year, but is just beginning to garner major

attention thanks to the technology behind it, is the world’s

fi rst to bond ceramics and Liquidmetal®. The Liquidmetal®

alloy essentially consists of fi ve elements : zirconium, tita-

nium, copper, nickel, and beryllium. Its amorphous metal

structure enables it to bond seamlessly with the ceramic

bezel. The Liquidmetal® alloy is a silvery metallic material

whose fusion temperature is half that of conventional tita-

nium alloys, but, when cooled, its hardness is three times as

great as stainless steel — making it a rugged material. The

Omega Seamaster timepiece in which it is used is created

in a limited edition of 1948 pieces (the year Omega unveiled

its Seamaster line). To create this watch, the ceramic bezel

rings are formed fi rst ; then the numbers and the fi ne lines

of the minute scales are engraved into these ceramic bezel

rings and polished. The alloy is heated and pressed into

the cavities in the ceramic material, after which any excess

Liquidmetal® is removed. Breguet, Omega’s sister company,

is also utilizing the Liquidmetal® technology.

“ CUTTING-EDGE MATERIALS

ARE ORGANIC TO OUR PIPELINE ”

Panerai had developed a composite

of aluminum and ceramic that it

unveiled just a few months ago

in its Panerai Luminor Marina

Composite 1950 3 Days

Automatic . The Panerai

Composite is created via

an electro-chemical process

that transforms aluminum

particles, making the mate-

rial extremely light-weight, yet

incredibly hard and durable. The

matte fi nish that results from the pro-

cess is not only technically advanced,

but distinctive in color and appeal. The

entire Luminor 1950 case, integrated bezel

and trademarked bridge protecting the winding crown, are

executed in the material. “ High-end brands are always on the

hunt for exciting novelties for their clients. The development

of this material and its application to watch making is not at

all simple : it requires both the technical know-how and years

of fi ne-tuning, ” says Angelo Bonati, CEO of Offi cine Panerai.

“ But cutting-edge materials are organic to our pipeline. ”

Even Chanel has pulled out the stops and delved into the

high-tech arena with its newest J12 Chromatic watch — a

blend of ceramic and titanium produced through a patented

technology that was some time in the making. Chanel sought

out the silvery colored ceramic material when it was looking

for a new alternative to white and black ceramic. Not only

is it ultra-hard, scratch-resistant and ultra-chic, but it is also

so high-tech that it actually subtly changes color based on

the amount of light it is exposed to, offering an array of gray

hues from pale to dark and stormy. · ⁄·

OMEGA SEAMASTER PLANET OCEAN LIQUIDMETAL. THE OMEGA SEAMASTER PLANET

OCEAN LIQUIDMETAL® LIMITED EDITION IS THE WORLD’S FIRST WATCH TO BOND

CERAMICS AND LIQUIDMETAL®. SWATCH GROUP RESEARCHERS COLLABORATING WITH

OMEGA’S PRODUCT DEVELOPMENT TEAM HAVE CREATED A STRIKING CERAMIC DIVING

BEZEL WHOSE NUMBERS AND SCALING, MADE OF THE LIQUIDMETAL® ALLOY, APPEAR

IN STUNNING SILVERY CONTRAST TO THE BLACK CERAMIC BACKGROUND.

HUBLOT “ CATHEDRAL ” MINUTE REPEATER

TOURBILLON AND COLUMN WHEEL

CHRONOGRAPH. HUBLOT IS PRESENTING

A WORLD FIRST, WITH A MINUTE REPEATER

WATCH FEATURING TWO “ CATHEDRAL ” TYPE

GONGS, A TOURBILLON AND COLUMN WHEEL

CHRONOGRAPH, WITH CARBON FIBER BRIDGES,

IN A CASE MADE FROM CARBON FIBER. THIS IS A

PERFECT ILLUSTRATION OF “ FUSION ” BETWEEN

GREAT WATCHMAKING TRADITION AND THE

TECHNOLOGY OF THE FUTURE.


MANUFACTURE TOURBILLON

MOONPHASE DATE 24 SILICIUM.

IN 2009, FRÉDÉRIQUE CONSTANT

INTRODUCED A WORLD PREMIERE :

A TOURBILLON WATCH WITH SILICIUM

ESCAPEMENT WHEEL AND LEVER

MOONPHASE DATE 24. BASED ON

ITS AWARD-WINNING HEART BEAT

MANUFACTURE CALIBRE, FRÉDÉRIQUE

CONSTANT DEVELOPED ITS

TOURBILLON FULLY IN-HOUSE WITH

A NUMBER OF UNIQUE FEATURES.

p

mic that it

onths ago

or Marina

3 Days

Panerai

d via

ess

m

-

,

he

bezel

are

the

ent

at

ars

ai.

eFRÉDÉRIQUE CONSTANT

CHANEL J12 CHROMATIC 41 MM . THE NEW

GENERATION OF J12 WATCHES MAKES ITS MARK

THANKS TO A TWENTY-FIRST CENTURY MATERIAL,

DEVELOPED BY CHANEL IN ITS SWISS WORKSHOPS :

ULTRA SCRATCH-RESISTANT TITANIUM CERAMIC

THAT IS ALMOST AS HARD AS SAPPHIRE. SELF-

WINDING MOVEMENT WITH HOURS, MINUTES,

SECONDS AND DATE. UNIDIRECTIONAL

ROTATING BEZEL. WATER-RESISTANT

TO 200 METRES.

e ®

uid-

was

major

world’s

dmetal®

um, tita-

s metal

“ CUTTING

ARE ORG

Panerai

of alu

unv

in

C

A

Com

an elec

that tra

particles,

rial extrem

incredibly ha

matte fi nish tha

cess is not only

but distinctive

M . THE NEW

ES ITS MARK

Y MATERIAL,

ORKSHOPS :

CERAMIC

E. SELF-

NUTES,

ONAL

NT

S.

GEORGES KERN, CEO OF IWC SCHAFFHAUSEN




PANERAI LUMINOR COMPOSITE

1950 3 DAYS. OFFICINE PANERAI

INTRODUCES A NEW SPECIAL

EDITION WATCH IN PANERAI

COMPOSITE, A SYNTHETIC

CERAMIC OBTAINED THROUGH

ELECTROCHEMICAL TRANS-

FORMATION OF ALUMINIUM.

THE NEW LUMINOR COMPOSITE

1950 3 DAYS, WHICH HAS A

47MM CASE, COMBINES THE

EXCEPTIONAL LIGHTNESS,

RESISTANCE AND HARDNESS

OF THIS COMPOSITE WITH

THE NEW P.3000 HAND-

WOUND MOVEMENT.

PORTOFINO,

SOURCE OF

INSPIRATION

“ Time moves on. Only in Portofi no does it stand

still. When dark clouds shroud the bay, the place

takes on an air of mystery. It is the ideal moment

for our shoot. But the fi rst rays of sunlight bring

the atmosphere of the

dolce vita gently back

to life. ” An atmosphere

which the photographer

Peter Lindbergh, author

of these words, stunningly

captures in a photo ses-

sion for IWC in the sleepy Italian village, which

for decades was the haunt of cinema’s greats.

Now Hollywood’s new stars, Cate Blanchett and

Kevin Spacey, were joined by other “ friends ” of

the brand including Matthew Fox

and Jean Reno, sporting legends

Boris Becker, Luís Figo, and Zinédine

Zidane, fi lmmaker Marc Forster, supermodel Elle

Macpherson, singer Ronan Keating and gallery

owner Tim Jefferies. They were immor-

talized by Lindbergh in black-and-white

shots that hark back to this heyday of

glamour. The photographs were premiered

at the 2011 Salon International de la Haute

Horlogerie before being shown all over the

world. This isn’t just art for art’s sake : This

year, IWC is enhancing its Portofi no line with

four new models, inspired by the Italian sun.

E.D.

IWC PORTOFINO AUTOMATIC . HOURS, MINUTES,

SECONDS AND A DISCREET DATE DISPLAY, ALL

POWERED BY A SOLID MECHANICAL AUTOMATIC

MOVEMENT: THE EPITOME OF GOOD TASTE, IT

NEEDS NO MORE. DEMONSTRATION WITH THE NEW

IWC PORTOFINO AUTOMATIC 40 MILLIMETER.

Hublot recently released the Cathedral Minute Repeater

Tourbillon column wheel Chronograph in a carbon-fi ber case,

a highly unusual move, as this coveted complexity is usually

reserved for gold cases, thanks to the harmonious sound

gold generates. According to Biver, however, the carbon

case acts as a loud speaker for this watch that chimes the

time, because the carbon fi ber offers the best vibrations for

the sound. The bridges of the movement are also created in

carbon fi ber. “ There has to be some added value to using a

highly technical material, ” says Biver. “ You can’t just use it for

the sake of using it, there must be an advantage. ”

“ THE MATERIAL IS DICTATED BY THE OBJECTIVE ”

Richard Mille concurs with using materials not just for the

avant-garde label, but also for a purpose. This indepen-

dent watchmaker utilizes high-tech alloys such as carbon

fi bers, aluminum, and magnesium for his watch cases

because of their strength, durability, light weight and

anti-allergenic properties. “ Today, the material is dic-

tated by the objective. Many of our clients want to wear

their watch and they want it to be light weight, and

comfortable, ” says Richard Mille. “ A light weight watch

can actually cost 10 times more than a heavy one, so

it is not about the weight ; it is about the craftsmanship,

and the technology. ”

Mille says the majority of his collector buyers want space-age

technology in their timepieces, as well as shock-resistance,

performance, comfort, and longevity. For tennis great Rafael

Nadal, the object was weight and shock-resistance, because

he actually wears his watch when playing. In the creation of

the RM035 Rafael Nadal, Chronofi able® Certifi ed watch, the

case is made of an extremely rugged and ultra light weight

alloy of magnesium WE54 and aluminum 2000 (a material

used to machine F1 pistons). After the machining process,

these alloys are electro-plasma oxidated with Miarox for

a crystalline oxide ceramic coating that offers exceptional

durability and scratch resistance. Mille does lengthy testing

to ensure longevity and performance of

the materials the brand uses.

A host of other brands continu-

ally turn to new alloys and com-

positions from the space and

automotive industries to make their watches more appealing

to savvy buyers and to make them more wearable in the long

term. Harry Winston has been utilizing its own trademarked

alloy called Zalium™ for years. The material is a composite

of aluminum and zirconium and in the newest renditions,

such as in the Project Z6 Black, the Zalium is DLC (Dia-

mond Like Coating) coated in black fi nish. Zenith recently

released its new El Primero Stratus Flyback in an alloy of

aluminum called Alchron (developed out of aluminum with

zinc, magnesium, copper, zirconium, titanium silicium and

iron). Audemars Piguet has developed a process to create

cases of forged carbon fi ber — making the case incredibly

durable and light weight.

the

carb

high

the

“ TH

Rich

av

d

and

Mille

tech

perf

Nad

he aRALPH LAUREN SPORTING

CHRONOGRAPH BLACK

CERAMIC. THE RALPH

LAUREN SPORTING CHRO-

NOGRAPH BLACK CERAMIC

BORROWS ULTRA-RESISTANT

CERAMIC ZIRCONIA FROM

HI-TECH INDUSTRIAL APPLI-

CATIONS FOR ITS VIRTUALLY

SCRATCHPROOF CASE. SELF-

WINDING CHRONOGRAPH

MOVEMENT BY JAEGER-

LECOULTRE FOR RALPH

LAUREN. WATER-RESISTANT

TO 50 METRES.

DIOR CHIFFRE ROUGE D01 42 MM.

THE DIOR CHIFFRE ROUGE COLLECTION,

WHICH DEBUTED IN 2004, INTRODUCES

A D01 DIVE WATCH WITH A 42 MM

CASE. UNIDIRECTIONAL BEZEL, AND

AN ASYMMETRIC CASE WITH A STEEL

ARM THAT PROTECTS THE WINDING

CROWN. SELF-WINDING CALIBER ETA

2824. BLACK-TINTED DISPLAY BACK

AND SUNRAY BRUSHED DIAL. WATER-

RESISTANT TO 300 METERS.

THE WORLD’S FIRST WATCH TO

BOND CERAMICS AND LIQUIDMETAL®

.

Omega has developed numerous materials over the

years, including a union of ceramics and Liquidmetal®

that it utilizes in its Seamaster Planet Ocean Liquid-

metal® Limited Edition watch. This watch, which was

unveiled last year, but is just beginning to garner major

attention thanks to the technology behind it, is the world’s

fi rst to bond ceramics and Liquidmetal®. The Liquidmetal®

alloy essentially consists of fi ve elements : zirconium, tita-

nium, copper, nickel, and beryllium. Its amorphous metal

structure enables it to bond seamlessly with the ceramic

bezel. The Liquidmetal® alloy is a silvery metallic material

whose fusion temperature is half that of conventional tita-

nium alloys, but, when cooled, its hardness is three times as

great as stainless steel — making it a rugged material. The

Omega Seamaster timepiece in which it is used is created

in a limited edition of 1948 pieces (the year Omega unveiled

its Seamaster line). To create this watch, the ceramic bezel

rings are formed fi rst ; then the numbers and the fi ne lines

of the minute scales are engraved into these ceramic bezel

rings and polished. The alloy is heated and pressed into

the cavities in the ceramic material, after which any excess

Liquidmetal® is removed. Breguet, Omega’s sister company,

is also utilizing the Liquidmetal® technology.

“ CUTTING-EDGE MATERIALS

ARE ORGANIC TO OUR PIPELINE ”

Panerai had developed a composite

of aluminum and ceramic that it

unveiled just a few months ago

in its Panerai Luminor Marina

Composite 1950 3 Days

Automatic . The Panerai

Composite is created via

an electro-chemical process

that transforms aluminum

particles, making the mate-

rial extremely light-weight, yet

incredibly hard and durable. The

matte fi nish that results from the pro-

cess is not only technically advanced,

but distinctive in color and appeal. The

entire Luminor 1950 case, integrated bezel

and trademarked bridge protecting the winding crown, are

executed in the material. “ High-end brands are always on the

hunt for exciting novelties for their clients. The development

of this material and its application to watch making is not at

all simple : it requires both the technical know-how and years

of fi ne-tuning, ” says Angelo Bonati, CEO of Offi cine Panerai.

“ But cutting-edge materials are organic to our pipeline. ”

Even Chanel has pulled out the stops and delved into the

high-tech arena with its newest J12 Chromatic watch — a

blend of ceramic and titanium produced through a patented

technology that was some time in the making. Chanel sought

out the silvery colored ceramic material when it was looking

for a new alternative to white and black ceramic. Not only

is it ultra-hard, scratch-resistant and ultra-chic, but it is also

so high-tech that it actually subtly changes color based on

the amount of light it is exposed to, offering an array of gray

hues from pale to dark and stormy. · ⁄·

OMEGA SEAMASTER PLANET OCEAN LIQUIDMETAL. THE OMEGA SEAMASTER PLANET

OCEAN LIQUIDMETAL® LIMITED EDITION IS THE WORLD’S FIRST WATCH TO BOND

CERAMICS AND LIQUIDMETAL®. SWATCH GROUP RESEARCHERS COLLABORATING WITH

OMEGA’S PRODUCT DEVELOPMENT TEAM HAVE CREATED A STRIKING CERAMIC DIVING

BEZEL WHOSE NUMBERS AND SCALING, MADE OF THE LIQUIDMETAL® ALLOY, APPEAR

IN STUNNING SILVERY CONTRAST TO THE BLACK CERAMIC BACKGROUND.

HUBLOT “ CATHEDRAL ” MINUTE REPEATER

TOURBILLON AND COLUMN WHEEL

CHRONOGRAPH. HUBLOT IS PRESENTING

A WORLD FIRST, WITH A MINUTE REPEATER

WATCH FEATURING TWO “ CATHEDRAL ” TYPE

GONGS, A TOURBILLON AND COLUMN WHEEL

CHRONOGRAPH, WITH CARBON FIBER BRIDGES,

IN A CASE MADE FROM CARBON FIBER. THIS IS A

PERFECT ILLUSTRATION OF “ FUSION ” BETWEEN

GREAT WATCHMAKING TRADITION AND THE

TECHNOLOGY OF THE FUTURE.


MANUFACTURE TOURBILLON

MOONPHASE DATE 24 SILICIUM.

IN 2009, FRÉDÉRIQUE CONSTANT

INTRODUCED A WORLD PREMIERE :

A TOURBILLON WATCH WITH SILICIUM

ESCAPEMENT WHEEL AND LEVER

MOONPHASE DATE 24. BASED ON

ITS AWARD-WINNING HEART BEAT

MANUFACTURE CALIBRE, FRÉDÉRIQUE

CONSTANT DEVELOPED ITS

TOURBILLON FULLY IN-HOUSE WITH

A NUMBER OF UNIQUE FEATURES.

p

mic that it

onths ago

or Marina

3 Days

Panerai

d via

ess

m

-

,

he

bezel

are

the

ent

at

ars

ai.

eFRÉDÉRIQUE CONSTANT

CHANEL J12 CHROMATIC 41 MM . THE NEW

GENERATION OF J12 WATCHES MAKES ITS MARK

THANKS TO A TWENTY-FIRST CENTURY MATERIAL,

DEVELOPED BY CHANEL IN ITS SWISS WORKSHOPS :

ULTRA SCRATCH-RESISTANT TITANIUM CERAMIC

THAT IS ALMOST AS HARD AS SAPPHIRE. SELF-

WINDING MOVEMENT WITH HOURS, MINUTES,

SECONDS AND DATE. UNIDIRECTIONAL

ROTATING BEZEL. WATER-RESISTANT

TO 200 METRES.

e ®

uid-

was

major

world’s

dmetal®

um, tita-

s metal

“ CUTTING

ARE ORG

Panerai

of alu

unv

in

C

A

Com

an elec

that tra

particles,

rial extrem

incredibly ha

matte fi nish tha

cess is not only

but distinctive

M . THE NEW

ES ITS MARK

Y MATERIAL,

ORKSHOPS :

CERAMIC

E. SELF-

NUTES,

ONAL

NT

S.

GEORGES KERN, CEO OF IWC SCHAFFHAUSEN



New this year, too, certain brands such as Corum, Ulysse

Nardin, and a few others have developed an infusion pro-

cess to create rubber-infused cases for an ultra-smooth and

durable appeal. Then there are the brands that have started

using actual alternative industry elements in their watches.

Armin Strom, for instance, sponsors Formula 1 racing and

now takes parts from the used racing engines, cleans them,

melts them down, and has the aluminum alloy liquid poured

into blocks. CNC machines then cut the blocks into bridges

for movement parts — thereby bringing the car to the wrist.

This concept, however, crosses the realm from high-tech case

materials into movements.

· · · · · · · · · · · · · · · · · · WATCHMAKE

HIGH-MECH MOVEMENTS

In the past decade, the fi nest watch brands also have rec-

ognized a need to investigate new materials for movement

parts, and have been experimenting to bring their collections

to new heights. Furthermore, the need for watch companies to

develop their own movements has become essential, as it may

well prove the only alternative to short supplies of movements

on the market. Those who build a better movement, build a

better watch. Space age materials such as silicium (silicon)

and ceramic ball bearings bring with them benefi ts such as

strength, less friction, the elimination of lubrication, longer lead

times between servicing of watches, and similar features that

could revolutionize the watch industry.

“ OUR CUSTOMERS EMBRACE

HIGH TECHNOLOGY IN THE MOVEMENTS ”

Savvy brands pioneering in this realm include Ulysse Nardin, a

decade-long practitioner and pioneer, Patek Philippe, equally

as long a researcher and developer herein, and Breguet — all

of whom utilize silicium and other cutting-edge materials in

their calibers. “ It wasn’t always easy. In the beginning, there

were many hurdles to get over, ” says Patrick Hoffman, Presi-

dent of Ulysse Nardin, which works with silicon, man-made

diamonds, and a host of other materials. “ But our customers

were receptive from the start and embrace high technology in

the movements. They are excited about the new Caliber 118,

which will serve as a foundation for building other complica-

tions as we move forward. ”

The Caliber 118, Hoffman refers to was just unveiled to the

world a couple of months ago, exactly 10 years after the

release of its fi rst watch with silicon escapement (the Freak).

It is a caliber developed in-house incorporating a silicon hair-

spring, balance, diamond-coated and poly-crystalline diamond

parts, and the brand’s patented Diamonsil escapement. The

movement was years in the making and was produced in part-

nership with Sigatec SA and Diamaze Microtechnology SA. · ⁄·

VACHERON CONSTANTIN QUAI

DE L’ ÎLE DATE-DAY AND POWER

RESERVE . LAUNCHED IN 2008,

THE DISTINCTLY CONTEMPORARY

QUAI DE L’ÎLE COLLECTION

IS JOINED BY A DATE-DAY

AND POWER RESERVE

MODEL WHOSE CALIBER

2475 SC/1, DEVELOPED AND

MANUFACTURED BY VACHERON

CONSTANTIN, IS HALLMARKED

WITH THE POINÇON DE GENÈVE.

IT INDICATES HOURS, MINUTES,

AND CENTER SECONDS. DAY,

DATE AND POWER-RESERVE ARE

SHOWN ON LASER-ENGRAVED

SUBDIALS.

Aficionados of international luxury brands are

well-acquainted with the history of the Italian

label Gucci, which is celebrating its 90th anni-

versary this year. Guccio Gucci opened a small

store selling leathergoods in his home town of

Florence in 1921. As a former employee of

the Savoy Hotel in London, the tastes

of the English aristocracy inspired

his first cre-

ations, which

he entrusted

to the tal-

ented hands

of Tusc an

craftsmen.

The brand quickly rose to promi-

nence and won the favors of an inter-

national clientele. Gucci has, over the

decades, left its hallmark on the history

of fashion.

Gucci made its fi rst incursion into timekeeping

in the 1970s, becoming the fi rst fashion house

to seize on the evident similarities between the

two worlds. Celebrations of close to a century

in business, spotlighted in an exhibition at the

Gucci Museum in Florence last September, had

to include timepieces. Enter the

new 1921 range, which features

four watches for women and two

for men, designed by Creative

Director Frida Giannini. Says the

brand : “ The Gucci 1921 collec-

tion boasts a design that fuses

classic and contemporary : the

sophisticated square shape of

the timepiece references the aes-

thetics of the 1920s, all the while

creating a modern style . Each

watch is distinguished by a unique

leather-clad case, in a choice of

black, dark brown, camel, or white

calfskin.”

The men’s models, which are driven by a

Dubois-Dépraz automatic movement, also train

the spotlight on classic forms, with a square case

fi nished with rounded corners. The sleek dial dis-

plays hours and minutes with small seconds at

9 o’clock and a circular date at 3 o’clock. Gucci,

una storia di sempre !

C.R.

GUCCI

CELEBRATES

90 YEARS

SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH .

THE SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH IS

A HOTBED OF TECHNOLOGY. THE REDESIGNED 8R MOVEMENT

INCORPORATES AN ESCAPE WHEEL IN SEIKO’S PROPRIETARY SPRON

610 ALLOY. THE DIAL IS HAND-LACQUERED USING TRADITIONAL

TECHNIQUES FOR OPTIMAL VISIBILITY. LIMITED EDITION OF 700.

BVLGARI GÉRALD GENTA COLLECTION

OCTO QUADRI-RETRO CHRONOGRAPH.

STRIKINGLY STYLISH, THE OCTO

QUADRI-RETRO CHRONOGRAPH IS

POWERED BY THE SOPHISTICATED

CALIBER GG7800 AND PROVIDES FOUR

RETROGRADE FUNCTIONS — MINUTES,

DATE, CHRONOGRAPH HOUR AND

MINUTE COUNTERS — PLUS JUMPING

HOURS IN AN APERTURE AT 12 O’CLOCK.

RICHARD MILLE RM 033. ONE OF THE HALL-

MARKS OF THE EXTRA-THIN RM 033 BY RICHARD

MILLE IS THE OFF-CENTRED MICRO-ROTOR IN THE

SELF-WINDING CALIBRE RMXP1. THIS CONSTRUC-

TION SHAVES PRECIOUS MILLIMETRES OFF THE

MOVEMENT WHICH HAS A DIAMETER OF 33MM

FOR A MERE 2.60MM HIGH.

GUCCI 1921. IN CELEBRATION

OF ITS 90TH ANNIVERSARY, THE

GUCCI 1921 COLLECTION BOASTS A

DESIGN THAT FUSES CLASSIC AND

CONTEMPORARY : THE SOPHISTICATED

SQUARE SHAPE OF THE TIMEPIECE

REFERENCES THE AESTHETICS

OF THE 1920s ALL THE WHILE

CREATING A MODERN STYLE.

are

y of the Italian

its 90th anni-

pened a small

ome town of

loyee of

astes

red

e-

h

d

-

s

n

mi-

inter-

ver the

he history

G i d it fi t i i i t ti k i

to

ne

fo

f

D

b

t

c

s

th

the

cre

wa

lea

blac

calfs

TTThhhhhT e men’s

DDubboooiss--D-D-D-Dépraz a

ththththeee spspootttotlilililigght on c

fifi fifi ninnn shshshshheeedede with roun

l h d

CCI 1921. IN CELEBRATION

S 90TH ANNIVERSARY THE

OVER FORTY YEARS’ EXPERIENCE

IN WATCHMAKING

Aficionados of international luxu

well-acquainted with the history

label Gucci, which i

ury brands are

of t

RADO R5.XXL CHRONOGRAPH . THE RADO R5.5 IS A

RESULT OF SHARED VISION AS RADO PARTNERED

WITH LIKE-MINDED BRITISH INDUSTRIAL

DESIGNER, JASPER MORRISON, TO PRODUCE IT.

THIS FRUITFUL PARTNERSHIP CONTINUED WITH

THE DEVELOPMENT OF THE R5.5 XXL. WITHOUT

COMPROMISING ON THE CORE STYLE VALUES OF

THE R5.5, THIS XXL COLLECTION HAS AN EXTRA

SIZE QUARTZ CHRONOGRAPH MOVEMENT. MADE

ENTIRELY FROM HIGH-TECH CERAMICS, CASE AND

BRACELET SEAMLESSLY JOIN TOGETHER.

PIAGET POLO FORTYFIVE

CHRONOGRAPH. PROPOSED WITH

AN OPENWORK DIAL SHOWING THE

SELF-WINDING PIAGET MECHANICAL

MOVEMENT WITH FLYBACK CHRONOGRAPH

FUNCTION. 24-HOUR SECOND TIME ZONE AT

9 O’CLOCK. SMALL SECONDS AT 6 O’CLOCK,

DATE AT 12 O’CLOCK. DOUBLE BARREL FOR A

50-HOUR POWER RESERVE. TITANIUM CASE AND

BEZEL. SAPPHIRE CRYSTAL BACK. RUBBER

STRAP WITH STEEL INSERTS. WATER-

RESISTANT TO 100 METRES.



New this year, too, certain brands such as Corum, Ulysse

Nardin, and a few others have developed an infusion pro-

cess to create rubber-infused cases for an ultra-smooth and

durable appeal. Then there are the brands that have started

using actual alternative industry elements in their watches.

Armin Strom, for instance, sponsors Formula 1 racing and

now takes parts from the used racing engines, cleans them,

melts them down, and has the aluminum alloy liquid poured

into blocks. CNC machines then cut the blocks into bridges

for movement parts — thereby bringing the car to the wrist.

This concept, however, crosses the realm from high-tech case

materials into movements.

· · · · · · · · · · · · · · · · · · WATCHMAKE

HIGH-MECH MOVEMENTS

In the past decade, the fi nest watch brands also have rec-

ognized a need to investigate new materials for movement

parts, and have been experimenting to bring their collections

to new heights. Furthermore, the need for watch companies to

develop their own movements has become essential, as it may

well prove the only alternative to short supplies of movements

on the market. Those who build a better movement, build a

better watch. Space age materials such as silicium (silicon)

and ceramic ball bearings bring with them benefi ts such as

strength, less friction, the elimination of lubrication, longer lead

times between servicing of watches, and similar features that

could revolutionize the watch industry.

“ OUR CUSTOMERS EMBRACE

HIGH TECHNOLOGY IN THE MOVEMENTS ”

Savvy brands pioneering in this realm include Ulysse Nardin, a

decade-long practitioner and pioneer, Patek Philippe, equally

as long a researcher and developer herein, and Breguet — all

of whom utilize silicium and other cutting-edge materials in

their calibers. “ It wasn’t always easy. In the beginning, there

were many hurdles to get over, ” says Patrick Hoffman, Presi-

dent of Ulysse Nardin, which works with silicon, man-made

diamonds, and a host of other materials. “ But our customers

were receptive from the start and embrace high technology in

the movements. They are excited about the new Caliber 118,

which will serve as a foundation for building other complica-

tions as we move forward. ”

The Caliber 118, Hoffman refers to was just unveiled to the

world a couple of months ago, exactly 10 years after the

release of its fi rst watch with silicon escapement (the Freak).

It is a caliber developed in-house incorporating a silicon hair-

spring, balance, diamond-coated and poly-crystalline diamond

parts, and the brand’s patented Diamonsil escapement. The

movement was years in the making and was produced in part-

nership with Sigatec SA and Diamaze Microtechnology SA. · ⁄·

VACHERON CONSTANTIN QUAI

DE L’ ÎLE DATE-DAY AND POWER

RESERVE . LAUNCHED IN 2008,

THE DISTINCTLY CONTEMPORARY

QUAI DE L’ÎLE COLLECTION

IS JOINED BY A DATE-DAY

AND POWER RESERVE

MODEL WHOSE CALIBER

2475 SC/1, DEVELOPED AND

MANUFACTURED BY VACHERON

CONSTANTIN, IS HALLMARKED

WITH THE POINÇON DE GENÈVE.

IT INDICATES HOURS, MINUTES,

AND CENTER SECONDS. DAY,

DATE AND POWER-RESERVE ARE

SHOWN ON LASER-ENGRAVED

SUBDIALS.

Aficionados of international luxury brands are

well-acquainted with the history of the Italian

label Gucci, which is celebrating its 90th anni-

versary this year. Guccio Gucci opened a small

store selling leathergoods in his home town of

Florence in 1921. As a former employee of

the Savoy Hotel in London, the tastes

of the English aristocracy inspired

his first cre-

ations, which

he entrusted

to the tal-

ented hands

of Tusc an

craftsmen.

The brand quickly rose to promi-

nence and won the favors of an inter-

national clientele. Gucci has, over the

decades, left its hallmark on the history

of fashion.

Gucci made its fi rst incursion into timekeeping

in the 1970s, becoming the fi rst fashion house

to seize on the evident similarities between the

two worlds. Celebrations of close to a century

in business, spotlighted in an exhibition at the

Gucci Museum in Florence last September, had

to include timepieces. Enter the

new 1921 range, which features

four watches for women and two

for men, designed by Creative

Director Frida Giannini. Says the

brand : “ The Gucci 1921 collec-

tion boasts a design that fuses

classic and contemporary : the

sophisticated square shape of

the timepiece references the aes-

thetics of the 1920s, all the while

creating a modern style . Each

watch is distinguished by a unique

leather-clad case, in a choice of

black, dark brown, camel, or white

calfskin.”

The men’s models, which are driven by a

Dubois-Dépraz automatic movement, also train

the spotlight on classic forms, with a square case

fi nished with rounded corners. The sleek dial dis-

plays hours and minutes with small seconds at

9 o’clock and a circular date at 3 o’clock. Gucci,

una storia di sempre !

C.R.

GUCCI

CELEBRATES

90 YEARS

SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH .

THE SEIKO ANANTA DIVERS MECHANICAL CHRONOGRAPH IS

A HOTBED OF TECHNOLOGY. THE REDESIGNED 8R MOVEMENT

INCORPORATES AN ESCAPE WHEEL IN SEIKO’S PROPRIETARY SPRON

610 ALLOY. THE DIAL IS HAND-LACQUERED USING TRADITIONAL

TECHNIQUES FOR OPTIMAL VISIBILITY. LIMITED EDITION OF 700.

BVLGARI GÉRALD GENTA COLLECTION

OCTO QUADRI-RETRO CHRONOGRAPH.

STRIKINGLY STYLISH, THE OCTO

QUADRI-RETRO CHRONOGRAPH IS

POWERED BY THE SOPHISTICATED

CALIBER GG7800 AND PROVIDES FOUR

RETROGRADE FUNCTIONS — MINUTES,

DATE, CHRONOGRAPH HOUR AND

MINUTE COUNTERS — PLUS JUMPING

HOURS IN AN APERTURE AT 12 O’CLOCK.

RICHARD MILLE RM 033. ONE OF THE HALL-

MARKS OF THE EXTRA-THIN RM 033 BY RICHARD

MILLE IS THE OFF-CENTRED MICRO-ROTOR IN THE

SELF-WINDING CALIBRE RMXP1. THIS CONSTRUC-

TION SHAVES PRECIOUS MILLIMETRES OFF THE

MOVEMENT WHICH HAS A DIAMETER OF 33MM

FOR A MERE 2.60MM HIGH.

GUCCI 1921. IN CELEBRATION

OF ITS 90TH ANNIVERSARY, THE

GUCCI 1921 COLLECTION BOASTS A

DESIGN THAT FUSES CLASSIC AND

CONTEMPORARY : THE SOPHISTICATED

SQUARE SHAPE OF THE TIMEPIECE

REFERENCES THE AESTHETICS

OF THE 1920s ALL THE WHILE

CREATING A MODERN STYLE.

are

y of the Italian

its 90th anni-

pened a small

ome town of

loyee of

astes

red

e-

h

d

-

s

n

mi-

inter-

ver the

he history

G i d it fi t i i i t ti k i

to

ne

fo

f

D

b

t

c

s

th

the

cre

wa

lea

blac

calfs

TTThhhhhT e men’s

DDubboooiss--D-D-D-Dépraz a

ththththeee spspootttotlilililigght on c

fifi fifi ninnn shshshshheeedede with roun

l h d

CCI 1921. IN CELEBRATION

S 90TH ANNIVERSARY THE

OVER FORTY YEARS’ EXPERIENCE

IN WATCHMAKING

Aficionados of international luxu

well-acquainted with the history

label Gucci, which i

ury brands are

of t

RADO R5.XXL CHRONOGRAPH . THE RADO R5.5 IS A

RESULT OF SHARED VISION AS RADO PARTNERED

WITH LIKE-MINDED BRITISH INDUSTRIAL

DESIGNER, JASPER MORRISON, TO PRODUCE IT.

THIS FRUITFUL PARTNERSHIP CONTINUED WITH

THE DEVELOPMENT OF THE R5.5 XXL. WITHOUT

COMPROMISING ON THE CORE STYLE VALUES OF

THE R5.5, THIS XXL COLLECTION HAS AN EXTRA

SIZE QUARTZ CHRONOGRAPH MOVEMENT. MADE

ENTIRELY FROM HIGH-TECH CERAMICS, CASE AND

BRACELET SEAMLESSLY JOIN TOGETHER.

PIAGET POLO FORTYFIVE

CHRONOGRAPH. PROPOSED WITH

AN OPENWORK DIAL SHOWING THE

SELF-WINDING PIAGET MECHANICAL

MOVEMENT WITH FLYBACK CHRONOGRAPH

FUNCTION. 24-HOUR SECOND TIME ZONE AT

9 O’CLOCK. SMALL SECONDS AT 6 O’CLOCK,

DATE AT 12 O’CLOCK. DOUBLE BARREL FOR A

50-HOUR POWER RESERVE. TITANIUM CASE AND

BEZEL. SAPPHIRE CRYSTAL BACK. RUBBER

STRAP WITH STEEL INSERTS. WATER-

RESISTANT TO 100 METRES.


64 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

Few, if any, prestige brands

are as discreet as Seiko. The

august fi rm takes pride in its

130 years of uninterrrupted

activity, yet some intensely Japa-

nese quality prevents it from fl aunt-

ing its expertise lest

it ruffle the feathers

of anyone who may be

less than familiar with the

quality of its products. And

quality they are, as this

year’s collection shows. The Grand Seiko

Replica 1960 line will seduce admirers of

understated classics with calibers that will assure

them of the fi nest pedigree. They are developed

and assembled by master watchmakers who are

also the stewards of tradition. These prestigious

models in steel (1,300), gold, and platinum (130

each) are driven by a new-generation, hand-wound

movement that guarantees a three-day power

reserve and isochronism beyond

the requirements of Switzer-

land’s COSC.

Seiko is still in the hands of

the founding family. This

year in particular sports

fans may want to cast

a collector’s eye over

the Ananta dive watch

being released as a limited

edition of 700 to celebrate

the firm’s anniversary. Or they

might look at the new Sportura

Alarm Chronograph and Kinetc

Diver’s, a perfect illustration of

Seiko’s experience in sport timing

since almost fi ve decades.

Still, the one that has every chance

of winning afi cionados’ hearts is the

fascinating Credor Spring Drive Minute

Repeater. All too often overlooked by western

collectors, the Japanese fi rm demonstrates its

talent by incorporating Spring Drive technology

— the mechanical tri-synchro movement that is

as accurate as quartz — into a minute repeater. In

that sense, the Premier Collection 2011 perfectly

illustrates Seiko’s ability to speak both a classic

and modern languages in a definitively skillful

interpretation of time-keeping “Made in Japan”.

C.R.

TALENT

SHOW

SEIKO GRAND SEIKO. SEIKO INTRODUCE THREE

LIMITED EDITION GRAND SEIKO TIMEPIECES

AS A PART OF ITS 130TH ANNIVERSARY

COMMEMORATIVE COLLECTION. THEY ALL

HOUSE A NEWLY DEVELOPED MECHANICAL

HAND-WINDING MOVEMENT WITH 3-DAY

POWER RESERVE.

SEIKO PREMIER COMMEMORATIVE EDITION. PREMIER IS SEIKO’S

LEADING DRESS WATCH COLLECTION. ITS APPEAL LIES IN THE

SYNTHESIS OF MODERN AND CLASSIC. THE PREMIER RANGE INCLUDES

BOTH TRADITIONAL MECHANICAL CALIBERS AND ALSO THE VERY

LATEST KINETIC MOVEMENTS.

“ AN IRREVERSIBLE TREND ”

Similarly, Patek Philippe just released its new Ref. 5235 watch

— the fi rst regulator dialed watch from the brand built with an

entire high-mech caliber. It houses oscillator components in

Silinvar®, a material derived from silicon. It includes a Spiromax®

balance spring, a Pulsomax® escapement with Silinvar® lever

and escape wheel, and Spiromax® hairspring — all of which

are totally antimagnetic, shock-resistant, and non corroding.

There are even some relative newcomers to the world of

silicium, such as Frederique Constant, which began working

with silicium a couple of years ago and has now released a

tourbillon with silicium escapement and silicium anchor.

“ We are not using silicium just to use the material, ” says Peter

Stas, CEO of Frederique Constant. “ We are using it because

of the power and energy brings to the watch. It has such great

advantages, so we use it selfi shly. It is much easier to make a

great tourbillon with silicon than with traditional materials, and

this is on top of the fact that you don’t have to oil it or service

it as often. There is no reason not to use such great materials.

You can still offer a classical look, but a better product. This

is an irreversible trend. ”

ˇ

T TO THE NEW YORK TIMES


Similarly, Patek Philippe ju

— the fi rst regul

entire h

IWC DA VINCI CHRONOGRAPH CERAMIC .

IWC SCHAFFHAUSEN IS TREATING ITS CHRONOGRAPH

MOVEMENT TO A CERAMIC CASE MADE OF ZIRCONIUM

OXIDE. ENTIRELY IN THE SPIRIT OF ITS NAMESAKE

LEONARDO DA VINCI , THE DA VINCI CHRONOGRAPH

CERAMIC EMBODIES INNOVATION AND FIRST-CLASS

ENGINEERING IN PERFECTED FORM.


64 WATCH YOUR TIME USA WATCHMAKERS · · · · · · · · · · · · · · · · · ·

Few, if any, prestige brands

are as discreet as Seiko. The

august fi rm takes pride in its

130 years of uninterrrupted

activity, yet some intensely Japa-

nese quality prevents it from fl aunt-

ing its expertise lest

it ruffle the feathers

of anyone who may be

less than familiar with the

quality of its products. And

quality they are, as this

year’s collection shows. The Grand Seiko

Replica 1960 line will seduce admirers of

understated classics with calibers that will assure

them of the fi nest pedigree. They are developed

and assembled by master watchmakers who are

also the stewards of tradition. These prestigious

models in steel (1,300), gold, and platinum (130

each) are driven by a new-generation, hand-wound

movement that guarantees a three-day power

reserve and isochronism beyond

the requirements of Switzer-

land’s COSC.

Seiko is still in the hands of

the founding family. This

year in particular sports

fans may want to cast

a collector’s eye over

the Ananta dive watch

being released as a limited

edition of 700 to celebrate

the firm’s anniversary. Or they

might look at the new Sportura

Alarm Chronograph and Kinetc

Diver’s, a perfect illustration of

Seiko’s experience in sport timing

since almost fi ve decades.

Still, the one that has every chance

of winning afi cionados’ hearts is the

fascinating Credor Spring Drive Minute

Repeater. All too often overlooked by western

collectors, the Japanese fi rm demonstrates its

talent by incorporating Spring Drive technology

— the mechanical tri-synchro movement that is

as accurate as quartz — into a minute repeater. In

that sense, the Premier Collection 2011 perfectly

illustrates Seiko’s ability to speak both a classic

and modern languages in a definitively skillful

interpretation of time-keeping “Made in Japan”.

C.R.

TALENT

SHOW

SEIKO GRAND SEIKO. SEIKO INTRODUCE THREE

LIMITED EDITION GRAND SEIKO TIMEPIECES

AS A PART OF ITS 130TH ANNIVERSARY

COMMEMORATIVE COLLECTION. THEY ALL

HOUSE A NEWLY DEVELOPED MECHANICAL

HAND-WINDING MOVEMENT WITH 3-DAY

POWER RESERVE.

SEIKO PREMIER COMMEMORATIVE EDITION. PREMIER IS SEIKO’S

LEADING DRESS WATCH COLLECTION. ITS APPEAL LIES IN THE

SYNTHESIS OF MODERN AND CLASSIC. THE PREMIER RANGE INCLUDES

BOTH TRADITIONAL MECHANICAL CALIBERS AND ALSO THE VERY

LATEST KINETIC MOVEMENTS.


Similarly, Patek Philippe just released its new Ref. 5235 watch

— the fi rst regulator dialed watch from the brand built with an

entire high-mech caliber. It houses oscillator components in

Silinvar®, a material derived from silicon. It includes a Spiromax®

balance spring, a Pulsomax® escapement with Silinvar® lever

and escape wheel, and Spiromax® hairspring — all of which

are totally antimagnetic, shock-resistant, and non corroding.

There are even some relative newcomers to the world of

silicium, such as Frederique Constant, which began working

with silicium a couple of years ago and has now released a

tourbillon with silicium escapement and silicium anchor.

“ We are not using silicium just to use the material, ” says Peter

Stas, CEO of Frederique Constant. “ We are using it because

of the power and energy brings to the watch. It has such great

advantages, so we use it selfi shly. It is much easier to make a

great tourbillon with silicon than with traditional materials, and

this is on top of the fact that you don’t have to oil it or service

it as often. There is no reason not to use such great materials.

You can still offer a classical look, but a better product. This

is an irreversible trend. ”

ˇ

T TO THE NEW YORK TIMES


Similarly, Patek Philippe ju

— the fi rst regul

entire h

IWC DA VINCI CHRONOGRAPH CERAMIC .

IWC SCHAFFHAUSEN IS TREATING ITS CHRONOGRAPH

MOVEMENT TO A CERAMIC CASE MADE OF ZIRCONIUM

OXIDE. ENTIRELY IN THE SPIRIT OF ITS NAMESAKE

LEONARDO DA VINCI , THE DA VINCI CHRONOGRAPH

CERAMIC EMBODIES INNOVATION AND FIRST-CLASS

ENGINEERING IN PERFECTED FORM.



BACK TO THE ROOTS

ZENITH EL PRIMERO CHRONOMASTER OPEN POWER

RESERVE . AN OPENING REVEALS THE HEART OF

THE EL PRIMERO 4021P CALIBRE. SELF-WINDING

COLUMN-WHEEL CHRONOGRAPH BEATING AT

36,000 VPH. 50-HOUR POWER RESERVE INDICA-

TOR. CENTRAL HOURS AND MINUTES, SMALL

SECONDS AT 9 O’CLOCK, CHRONOGRAPH

COUNTER IN THE CENTRE, 30-MINUTE

COUNTER AT 3 O’CLOCK.

Jean-Frédéric Dufour, CEO of Zenith, is

a man with a mission : to reposition the

brand around the values that have forged

its reputation. Throughout its 146-year his-

tory, Zenith has taken a technical as well

as classic view of time measurement, pro-

ducing two legendary calibers, El Primero

and Elite. As a man who likes to keep his

ear to the ground, on taking over the reins

in June 2009, Dufour met with retailers to

fi nd out what their needs were and takes

the brand back to its core values. The mes-

sage from the market was clear : Zenith

was too many things to too many people.

The brand lacked coherency both in its

image and products. The time had

come for drastic action. The num-

ber of stocking units was slashed

from 800 to 150 best-sellers,

incorporated into the Acad-

emy, El Primero and Elite

collections in a pyramid

that matches the different

market segments.

EL PRIMERO

HEADS INTO SPACE

Unveiled last year, the El Primero

Striking 10th Chronograph is a perfect

illustration of the work accomplished to

date. The chronograph hand sweeps the

dial in 10 seconds to make each tenth of

a second perfectly legible. It has all the

classic attributes that have made Zenith’s

fi nest hours, though not without the con-

temporary touch that defi nes a classy, and

typically Zenith, watch.

This was also the message Jean-Frédéric

Dufour brought back from his second fi eld

trip, this time to analyze , with retailers,

reactions to the launch of the new-look

collections. With double-digit growth for

sales in 2010 spread across the brand’s 16

subsidiaries, with China performing excep-

tionally well, Zenith had clearly hit the right

note. Feedback from the markets also set

the ball rolling for the year’s collections,

which confi rm the brand’s new position-

ing. Three new models join the Captain

range, namely a power reserve, a dual time

zone, and moon phases with large date, all

on an Elite base. The El Primero calibre

equips the new Chronomaster Open Power

Reserve, a resolutely technical watch that

fi ts the brand down to the ground.

OPEN-HEART SURGERY

In this new timepiece, the regulating

organ of the El Primero, beating at 36,000

vibrations/hour, has been moved to the

edge of the movement, at the 10 o’clock

position, where it can be admired through

the open dial. A century and a half of

uncompromising horological expertise

converges in this highly contemporary

watch. Created in 1969, the El Primero

is indeed a legend among calibers, being

the fi rst self-winding integrated chrono-

graph movement to measure tenths of a

second. This heritage is now beautifully

served by the Chronomaster Open Power

Reserve.

In a similar vein, Zenith has scheduled two

major events for this year. The fi rst is a

complete renovation of the Manufacture’s

buildings in the same industrial spirit as

when the fi rst stone was laid, 146 years

ago. The second will involve more travel-

ling, after last year’s halt at the symbolic

location of Greenwich for the launch of the

Zenith Christophe Colomb. The next stop

will be somewhere in Switzerland, with no

doubt more surprises in store.

C.R.

THE ZENITH MANUFACTURING PLANT

IN LE LOCLE, SWITZERLAND

EXPLODED VIEW OF

THE EL PRIMERO

TOURBILLON

ZENITH CAPTAIN POWER

RESERVE . THE POWER

RESERVE APPEARED EARLY

ON AT ZENITH, WHICH FILED

ITS FIRST PATENT IN 1910.

THE CAPTAIN POWER RESERVE

IS DRIVEN BY AN ULTRA-THIN

MOVEMENT (4.675MM). POWER-

RESERVE INDICATOR AT 2 O’CLOCK,

DATE AT 6 O’CLOCK. PROPOSED AS

THREE VERSIONS WITH A SILVER OR

BLACK CLOU DE PARIS GUILLOCHÉ

DIAL AND STEEL CASE, OR A SILVER

DIAL AND 18K ROSE GOLD CASE.



BACK TO THE ROOTS

ZENITH EL PRIMERO CHRONOMASTER OPEN POWER

RESERVE . AN OPENING REVEALS THE HEART OF

THE EL PRIMERO 4021P CALIBRE. SELF-WINDING

COLUMN-WHEEL CHRONOGRAPH BEATING AT

36,000 VPH. 50-HOUR POWER RESERVE INDICA-

TOR. CENTRAL HOURS AND MINUTES, SMALL

SECONDS AT 9 O’CLOCK, CHRONOGRAPH

COUNTER IN THE CENTRE, 30-MINUTE

COUNTER AT 3 O’CLOCK.

Jean-Frédéric Dufour, CEO of Zenith, is

a man with a mission : to reposition the

brand around the values that have forged

its reputation. Throughout its 146-year his-

tory, Zenith has taken a technical as well

as classic view of time measurement, pro-

ducing two legendary calibers, El Primero

and Elite. As a man who likes to keep his

ear to the ground, on taking over the reins

in June 2009, Dufour met with retailers to

fi nd out what their needs were and takes

the brand back to its core values. The mes-

sage from the market was clear : Zenith

was too many things to too many people.

The brand lacked coherency both in its

image and products. The time had

come for drastic action. The num-

ber of stocking units was slashed

from 800 to 150 best-sellers,

incorporated into the Acad-

emy, El Primero and Elite

collections in a pyramid

that matches the different

market segments.

EL PRIMERO

HEADS INTO SPACE

Unveiled last year, the El Primero

Striking 10th Chronograph is a perfect

illustration of the work accomplished to

date. The chronograph hand sweeps the

dial in 10 seconds to make each tenth of

a second perfectly legible. It has all the

classic attributes that have made Zenith’s

fi nest hours, though not without the con-

temporary touch that defi nes a classy, and

typically Zenith, watch.

This was also the message Jean-Frédéric

Dufour brought back from his second fi eld

trip, this time to analyze , with retailers,

reactions to the launch of the new-look

collections. With double-digit growth for

sales in 2010 spread across the brand’s 16

subsidiaries, with China performing excep-

tionally well, Zenith had clearly hit the right

note. Feedback from the markets also set

the ball rolling for the year’s collections,

which confi rm the brand’s new position-

ing. Three new models join the Captain

range, namely a power reserve, a dual time

zone, and moon phases with large date, all

on an Elite base. The El Primero calibre

equips the new Chronomaster Open Power

Reserve, a resolutely technical watch that

fi ts the brand down to the ground.

OPEN-HEART SURGERY

In this new timepiece, the regulating

organ of the El Primero, beating at 36,000

vibrations/hour, has been moved to the

edge of the movement, at the 10 o’clock

position, where it can be admired through

the open dial. A century and a half of

uncompromising horological expertise

converges in this highly contemporary

watch. Created in 1969, the El Primero

is indeed a legend among calibers, being

the fi rst self-winding integrated chrono-

graph movement to measure tenths of a

second. This heritage is now beautifully

served by the Chronomaster Open Power

Reserve.

In a similar vein, Zenith has scheduled two

major events for this year. The fi rst is a

complete renovation of the Manufacture’s

buildings in the same industrial spirit as

when the fi rst stone was laid, 146 years

ago. The second will involve more travel-

ling, after last year’s halt at the symbolic

location of Greenwich for the launch of the

Zenith Christophe Colomb. The next stop

will be somewhere in Switzerland, with no

doubt more surprises in store.

C.R.

THE ZENITH MANUFACTURING PLANT

IN LE LOCLE, SWITZERLAND

EXPLODED VIEW OF

THE EL PRIMERO

TOURBILLON

ZENITH CAPTAIN POWER

RESERVE . THE POWER

RESERVE APPEARED EARLY

ON AT ZENITH, WHICH FILED

ITS FIRST PATENT IN 1910.

THE CAPTAIN POWER RESERVE

IS DRIVEN BY AN ULTRA-THIN

MOVEMENT (4.675MM). POWER-

RESERVE INDICATOR AT 2 O’CLOCK,

DATE AT 6 O’CLOCK. PROPOSED AS

THREE VERSIONS WITH A SILVER OR

BLACK CLOU DE PARIS GUILLOCHÉ

DIAL AND STEEL CASE, OR A SILVER

DIAL AND 18K ROSE GOLD CASE.

Documents

Watch Your Time 2011 USA EDITION