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WATCH INDIE MUSIC VIDEOS & DISCOVER NEW ARTISTS
SEENSTER is a music video streaming platform, and social media network just like MTV used to
when it began back in 1981.
GLOBAL SUBSCRIPTION MUSIC SERVICES
68 MILLION USERS
GLOBAL AD BASED MUSIC SERVICES
900 MILLION USERS
E*Source IFPI Global Music Report 2016
DIGITAL REVENUESStreaming is now mainstream and is the
leading source of revenue for the Global recording music industry.
In total digital accounts for $6.7 billion (USD) driven from the 45.2% surge in streaming
revenues in 2015.IFPI Music Report
http://www.ifpi.org/downloads/GMR2016.pdf
SMARTPHONES ARE USED EVERYWHERE AND DEMAND IS GROWING FAST!
Demand is set to grow 5X in North America by 2021.
BUSINESS MODEL
SUBSCRIPTION
A paid subscription service is offered that will cost $7.99 a month per user but a free tier is open as an option but users will be forced to see ads.
MARKET GOAL
3 Million users in the first year in the US and UK only with 10-20% projected to sign up for the subscription service. Total approx $3 Million.
ARTISTS / BANDS
Artist / Band profiles where they can talk directly to fans,
sell merchandise, concert tickets and send
exclusively invites to shows.
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ANALYTICSSite traffic, engagement rates will be measured through click-throughs, push notifications and site visits.
Artist and bands can see detailed data analytics of their profile views by fans, video streams, post views, sales , brand value and trends.
COMPETITION
SEGMENT
Indie, Alternative, British Rock, Metal rule Spotify but the genres are mostly ignored by VEVO. SEENSTER will give what the people want.
TARGET
Young adults 18 - 35 from the United States and United Kingdom who use social media and love to watch music videos.
S T
APOLITICAL SOCIAL MEDIA
PLATFORM
Concentrate on streaming music videos not on the political affiliation of the
user of the site.
POSITION
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SCREENSHOT
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78Management &
Content Creation
CDN Network & Cloud Data
Storage
CDN Network & Cloud Data
Storage
End Users
World Wide Web
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CORE STRUCTURE
KEVIN RAMON JOHNSONGLOBAL EXECUTIVE MBADigital Media Technologies (IoT, Big Data & Analytics)Wharton, Johns Hopkins, Yonsei, Geneva, California
PARALEGAL STUDIESMusic Business and Intellectual Property LawBerklee, Pennsylvania, Harvard and Canadian Business School
KAJE’S EXPERTISE IS IN MUSIC, MEDIA & MOVIES A self regulating individual who desires to be a lifelong learner who seeks to raise the standard at every given opportunity.
All copyrighted material and images used in this report are for educational purposes only and its use is protected under
17 U.S. Code § 107 - Limitations on exclusive rights: Fair use
