Watch and Clock Market in Japan

7/28/2019 Watch and Clock Market in Japan

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Yano Research Institute November 11, 2010

RESEARCH SUMMARY

2-46-2 Honcho, Nakano-ku,Tokyo 164-8620, Japan

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Key Findings

♦ The watch and clock market in Japan has declined for three consecutive years since FY 07. Themarket size for FY 09 largely shrank by 30.9% year-on-year to JPY 440.5 billion.

The fiscal 2009 watch market was 386.1 billion yen, down 32.3 percent, while the fiscal 2009 clock market was 544.4 billion yen, down 19.2 percent, on retail value basis. Both watch and clock declined

largely. This was especially due to the large slump of the watch market, which representsapproximately 88 percent of the total market based on retail value.

♦ The import watch market was sluggish, which accounts for approximately 70% of the totalmarket. The speed of market contraction was accelerated with a large declination of market sizeof the watch market in 2008 for the first time in the past 8 years.

The fiscal 2009 import watch market recorded a large shrink by 36.4 percent year-on-year with themarket size of 283.5 billion yen on retail value basis. The market contraction was accelerated by thesharp decline of Swiss mechanical watch and Western import watch brands, which account for approximately 85 percent of the total import watch market. In 2009 all the demands from “wealthy

group in Japan,” “strongly brand oriented middle class group” and “wealthy visitors from overseas”largely decreased.

In 2008 the domestic watch brand market did very well, while in 2009 it recorded a large declinationof market size to 102.6 billion yen, down 17.6 percent from the previous year.

Report format:Published report: “Watch and Clock Industry 2010” Issued in: October 29, 2010Language: Japanese Format: 476 pages in A4 formatPrice: 120,000 yen (6,000 yen of consumption tax will be additionally charged for sales in Japan.)

Yano Research Institute has conducted a study on the watch and clock market in Japan withfollowing conditions.1. Research period: August to October 20102. Research targets: Manufacturers, wholesalers, overseas companies in Japan, importers and retailers

in the watch and clock industry3. Research methodologies: Face-to-face interviews, post mail surveys

DEFINITION of Watch and Clock Market in JapanThe watch and clock market in this study mainly consists of two sectors of “watch (wrist watch)” and

“clock (mantelpiece clock, wall clock, alarm clock).” “Import watch” refers to overseas brand watch,while “domestic watch” includes the ones made in Japan by Japanese manufacturers and the ones madein overseas by Japanese manufacturers and imported to sell in Japan.

Contacts: Public Relations Yano Research Institute Ltd.URL: http://www.yanoresearch.com Phone: +81-3-5371-6912 E-mail: [email protected]



[Watch Market Size]

6,376

3,7453,861

6,2595,8865,452 5,700

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2004 2005 2006 2007 2008 2009 2014

(JPY 100 million)

Note:• Based on retail sales value.• The figures of 2004 to 2009 are from Japan Clock & Watch Association. The figure of 2014 is

forecast by Yano Research Institute Ltd.

[Clock Market Size]

739

520544

734729

751

673

0

100

200

300

400

500

600

700

800

2004 2005 2006 2007 2008 2009 2014

(JPY 100 million)





[Total Market Size of Watch and Clock]

2008 20092014 (fcst.)

6,373

4,4054,265

5,700

3,861

3,745

673 544520

0

1000

2000

3000

4000

5000

6000

7000

8000

(JPY 100 million)

Watch Retail Market

Clock Retail Market

Total of Watch and Clock Retail Market



Documents

Watch and Clock Market in Japan