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Our service provides you with a 60ltr or 120ltrleak proof lidded container, free of charge, andclearly marked ‘NOT FOR HUMANCONSUMPTION’ as well as arranging forcollection at the earliest opportunity andreplacing the container with an empty one -using our dedicated Waste Oil CollectionVehicles.After every collection we will provide youwith a legally required ‘ControlledWaste Transfer Note’. This paperworkmust then be retained by you for‘2 years’.Additionally, we will pay forthe volume of WasteOil/Fat that we collectfrom you bycrediting youraccount.
Issue No. 100 July/August 2013
Waste Edible Oil & FatCollection Service
VA Whitley nowoperates a fullyregistered WasteEdible Oil & FatCollection Service…and what’smore, the oil thatwe collect fromyou can earn youcredits for yourVA Whitleyaccount.
It is now moreimportant thanever that youdispose of yourWaste Edible Oil orFat legally andresponsibly.
Illegally disposingof Waste Edible Oilcould now result ina fine of up to£5,000 OR up to6 monthsimprisonment!!
The credits will be set against the cost of yourfuture purchases of goods from V A Whitley!(The value of the collected material may vary uponmarket value).
For more information please call01253 884568 or 07436 092345
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:21 Page 1
for the Ultimate ResultsDry and white chips whatever the Season
Formulated to work even on ‘increasedsugar’ potatoes
Supresses the formulation of Acrylamideon chips
Tehnically superior for a superior frier
50gm Sample Packs Available - Try it TODAY and see for yourself!
Code Ref:CM86
Have you
tried?
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:21 Page 2
Tony’s TALKA Personal Opinionfrom Tony RogersChairman VAW
The good ship‘BIG BOY’sails onwards!!...
Feedback from those customers who haveembarked on this voyage of explorationand who have purchased a Big Boy PressureCooker is proving most illuminating!
Neil Humphreys of Chorlton says his Cooker is“absolutely wonderful”, producing perfect Mushy Peasconsistently with all nutrients, natural colour and fibreinfused into the peas rather than escaping in the steamfrom an open pan. Any deviation, Neil says, is down tohis own errors (too much or too little water or beingleft steaming too long etc.)
Matt Cole in Romiley has discovered that his Big Boyalso steams his steak puddings perfectly in half of thetime normally taken - thus saving 50% in energy costs!We are looking to obtain internal racks or separatorsthat will double the number of puddings that can besteamed at any one time. Matt too is also producingperfect Mushy Peas - every time!!
Another tip from Nigel Hodgson, who has writtena ‘Big Boy Training Sheet’, for the KFE Frying School, isto immerse the sealed Cooker in your potato barrelwhen cooking is completed to cool, and then transferthe peas to you bain marie straight away as there is stillretained heat in the Cooker walls. This also saves onwater costs for those shops on meters.
Ian Weaver of Raffles in Blackpool says that after amonth of using a ‘Big Boy’ he is still ‘dumbfounded’!He says that he has never come across anything thatoffers so many benefits to his operation, and thatanyone not using a ‘Big Boy’ must be mental!
We have had to replace a Pressure Valve (located in thelid under the handle) after a Cooker was left on full heatafter completing the cooking process and it continuedto build up pressure. The valve performed its safetyfunction and blew out thus preventing a potentialexplosion. Replacement requires 2 thin 11/16thspanners and is easily achieved. We now carry spareSafety Valves in stock (CI26 - £2.99 + VAT).
I am still nonplussed as to why pressure cookers havecompletely passed me by all these years! The manybenefits for our trade in using one are becoming evermore apparent. Great care is essential in keeping theCooker clean, the vent unblocked and the pressurevalve clear. Heat sources and cooking times will varysomewhat, but once tailored to your individual practiceand situation the ‘Big Boy’ will save you money, timeand mess - and produce a perfect product...consistently.
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 3
Having seen theadvantages of PressureCooking, we are pleased tobring you the Hawkins BigBoy range, now availableat VA Whitley.
The Big Boy range has been speciallydesigned to cook large quantities of
food quickly and economically. It hasproved extremely useful within ourindustry. The savings in fuel alone willpay for the Big Boy Pressure Cooker inno time.
The 18 and 22 litre Big Boy PressureCookers have a pair of sturdy liftinghandles attached to the sides of thepressure cooker for convenience in
handling the heavy weight carried bysuch pressure cookers. The plastichandles of all Big Boy Pressure Cookersare made from reinforced fibreglass forextra strength. Similarly, all othercomponents of Big Boy PressureCookers are made for heavy duty. Achain is attached to the vent weight toprevent loss in busy kitchens.
Big Boy Pressure Cooker
The Benefits of Hawkins Pressure Cooking • Hawkins Pressure Cooking can reduce normal cooking times by over half.• Economical foods such as dried peas and tough cuts of meat can be cooked to perfection in a fractionof the normal time.
• Because food cooks faster in a pressure cooker, you save fuel, and therefore money.• Scientific literature indicates that certain nutritive elements such as proteins and vitamins are betterretained by pressure cooking.
• Steaming is ideal for low-calorie, low-fat cooking.• The higher temperature while pressure cooking gives more hygienic food.• Closed cooking in super-heated steam may better evoke the natural flavours of the food - producingdelicious results.
• A wide range of foods, whether parts of recipes or entire meals, can be cooked in your Hawkins.
Code Ref: CI23 Hawkins Big Boy 22ltr Pressure Cooker £140.00 Ex VAT
Code Ref: CI22 Hawkins Big Boy 18ltr Pressure Cooker £110.70 Ex VAT
Code Ref: CI21 Hawkins Big Boy 14ltr Pressure Cooker £60.00 Ex VAT
Code Ref: CI24 Hawkins Classic 10ltr Pressure Cooker £46.50 Ex VAT
Big Boy 22ltr Big Boy 18ltr Big Boy 14ltr Classic 10ltr
Introducing the
To see how your businesscould benefit from adding aHawkins Big Boy to yourkitchen ask your VA WhitleySales Rep for a demonstration,enquire to see which modelwould best suit your needs orif you are already convincedto place your order today.
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 4
Look great whilst doing your bit for CharityVA Whitley have a selection of popular pique polo shirts available in Dark Navy or Bottle Green for you to buy.Made from 65% polyester/35% cotton, the shirts would look great as part of your uniform or inyour preparation room. With a plain front, a taped neck and reinforced shoulders the shirtsare ideal for being printed on. At the time of printing we have the quantities below.
The shirts are £8.00 each, with all money raised being givento our chosen charities -The Fisherman’s Mission and The Welsh Air Ambulance.
Bottle Green Polo Shirt qty
Small 48cm width, 70cm length 6Medium 52cm width, 72cm length 8XLarge 60cm width, 76cm length 5XXLarge 64cm width, 78cm length 10
Deep Navy Polo Shirt qty
Small 48cm width, 70cm length 6Medium 52cm width, 72cm length 12XLarge 60cm width, 76cm length 8XXLarge 64cm width, 78cm length 11
Call VA Whitley orderline on (01706) 364211 for details.
Mark Kosanovic, owner of three shops in the Halifax area, hasa number of passions in his life. The first, of course, is hislove for Fish & Chips, and coming a close second is Boxing!Bringing the two together was never going to be an easy taskuntil Mark hit upon the idea of using his contacts in the worldof boxing to promote his business. At the same time, Markdecided to start serving his quality Fish & Chips in corrugatedboxes.On using Corrugated Boxes, Mark said “… they present theproduct brilliantly and help to control the portion size which isall important”. During the last couple of years Mark has had a whole host ofboxing’s big hitters visit the shops and they have all helped topromote the businesses and sell his excellent Fish & Chips.
Frank Bruno (left), former British Number One and HeavyWeight Champion and winner of the WBC heavyweightchampionship in 1995. Mark, pictured with ‘Iron’ Mike Tyson (centre), formerundisputed Heavyweight Champion of the World, outside oneof his shops.Sugar Ray Leonard (right), 6 Time World Champion &Olympic Gold Medalist, pictured here with Mark and a portionof his finest, served in a corrugated box!Mark has really enjoyed having these great boxing legends inhis shops and in his next big bout of promotional activity he islining up Evander Holyfield, who we are sure will pack a punchwith the customers.
BOXING CLEVER
Measure across garment 1cm down from armholes and from the highest point of shoulder to bottom edge of garment
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 5
Double A Yeeros TasteA traditional Lamb doner with the famous Double A Spicesand a hint of garlic with added fresh green chillies.FT101 15lb £20.99 *3 S&SFT102 20lb £27.99 *3 S&SFT105 30lb £41.99 *3 S&SFT106 40lb £55.99 *6 S&SFT103 60lb £83.99 *6 S&S
Double A BlueA Lamb and Beef mix version of the Yeeros. Double ASpices and a hint of garlic.FT94 10lb £12.49 *3 S&SFT95 15lb £18.75 *3 S&SFT97 20lb £24.99 *3 S&SFT98 30lb £37.49 *3 S&SFT981 40lb £49.99 *6 S&S
Double A MaxA doner for the ‘Price Sensitive’ market, Max is a mix ofBeef and a special blend of Chicken breast and thigh. Maxuses the same spices and fresh green chillies as the ‘top ofthe range’ Yeeros Taste (No MRM or Chicken Skins).FT985 15lb £16.49 *3 S&SFT986 20lb £21.99 *3 S&SFT 987 30lb £32.99 *3 S&S*Points shown are the number of points gained during the promotion
The Double ADifferenceBest quality meatsThe finest spicesThat’s the DNA of Double A
Sample TrialAvailable
Speak to your SalesRepresentative
TRIPLE
POSAvailable
Triple Save&SelectPoints Promotion
throughoutJuly/August
TRIPLE pointsNewsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 6
PF22 Mozzarella / Analogue (70/30) 6 x 2kg £35.99PI334 Mozzarella / Cheddar (70/30) 6 x 2kg £44.99PI93 Pure Mozzarella 6 x 2kg £44.99
TG62 42nd Street Pizza Sauce 6 x 2.95kg £18.49DP01 Super Tops Chilli Beef Chunks 1kg £5.99DP03 Super Tops Pork Shoulder 1kg £5.19DP04 Super Tops Pepperoni Sliced 1kg £6.99DP05 Super Tops Salami Sliced 1kg £5.49PI59 Super Tops Spicy Chicken 1kg £7.99PI43 Tuna Chunks in Brine 6 x 1,880g £49.99TG14 Pineapple Pieces 6 x 3kg £17.49TG17 Sweetcorn Kernals 24 x 326g £14.99PI49 Garlic Mix with Parsley 5 litres £11.99
PF10 7” Traditional Crusts 48 £11.99PF02 9” Traditional Crusts 48 £13.49PF03 12” Traditional Crusts 20 £10.89PF11 14” Traditional Crusts 20 £16.99PF14 9” Deep Crusts 28 £12.99PF15 12” Deep Crusts 10 £8.99
BB19 7” Full Colour Pizza Boxes 100 £8.99BB20 9” Full Colour Pizza Boxes 100 £12.99BB22 10” Full Colour Pizza Boxes 100 £12.99BB27 12” Full Colour Pizza Boxes 100 £15.09BB30 14” Full Colour Pizza Boxes 50 £14.99
Cheese
Toppings
Bases
Boxes
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 7
Code Ref. TR683
£51.49per 100 boxes
3 POINTS
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 8
With an estimated 250,000 people diagnosed with CoeliacDisease within the UK and as many as 500,000 undiagnosed it’sno wonder why more and more outlets are looking to companieslike Glu-2-Go to provide Gluten and Wheat Free alternatives suchas batter, curry sauce, vinegar and breadcrumb coating - placingFish & Chips firmly on the menu, for everyone!
Once diagnosed people with the disease can live a normal life byavoiding gluten in their diet. This can mean they have to avoid manyfoods we take for granted such as cakes, biscuits, pasta, noodles,confectionary, beer and of course Fish & Chips.
By holding a Glu-2-Go frying session, Fish & Chip Shops areproviding a real service to these customers who in the past have notbeen able to enjoy the great taste of Fish & Chips.
If you are interested in offering the Glu-2-Go option it is importantthat you have a good understanding of Coeliac disease and the issuessurrounding cross-contamination from non gluten-free products.
Glu-2-Go has produced a “GoodPractice Guide” to assist youin safely preparinggluten and wheatfree Fish & Chips,and many morefavourites.
All Glu-2-Goproducts carry thecross grain symbol forquality assurance. Atlast you have theopportunity to ensureall Chip Shop favourites,such as BatteredHaddock, Cod, Chicken,Onion Rings and manymore, are on your menuand available to Coeliacs.
Fish&Chipson themenuFor Everyone!!
Available now at VAWhitley…FL28 Glu-2-Go Gluten & Wheat Free Batter 500g £2.89
FL29 Glu-2-Go Gluten & Wheat Free Batter 10Kg £26.99
CS06 Glu-2-Go 7-1 Essence 5 Litre £9.30
CS25 Glu-2-Go Chippy Non Brewed Condiment 12 £10.25
GC23 Glu-2-Go Curry Sauce Mix 500g £3.49
1 POINT
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 9
Crispy ChickenBREADINGThis lightly season breading wasintroduced as an alternative toSouthern fried chicken breading andproduced in the Southern FriedChicken family.This 12.5kg bag of lightly seasonedbreading will coat up to 750 piecesof Chicken.Cooking Instructions …Gently coat your Chicken with CrispyBreading, then place on the wires in apreparation pan for 20 minutes rest beforefrying. Recommended frying temperature is300 - 325°FCode Ref: SFC03 12.5kg bag
SpecialOfferPrice: £20.49
Ben Shaws Dandelion & Burdock 500mlCode Ref: MW110
Ben Shaws American Cream Soda 500mlCode Ref: MW112
Ben Shaws Lemonade 500mlCode Ref: MW99
Ben Shaws Shandy 500mlCode Ref: MW109
YORKSHIRE TEAONE CUP
A proper brew. Pure and simple.To give our blend its refreshingflavour, strength and colour we usetop quality Assam and African teas. Inthe tea trade we’re renowned forpaying more to get the pick of thecrop. Our experts travel the world tofind the people who grow the best teas,which we then blend together using oursecret recipe to create a traditional,satisfying brew.
Quantity: 600
£10.99 per pack
Code Ref:SF28
12 x 500ml
£3.99per case
NewProd
ucts
Samples Available - Ask your Sales Rep for more details
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 10
Succulent pieces of chicken, coated in breadcrumbsand shaped like Dinosaurs. Ideal for an addition toyour children’s menu.Cooking Instructions:To Deep Fry - Pre-heat the oil to 180°C,fully immerse the Dinos into the oil and fryfor 3-4 minutes. Drain and serve.Fry the Dinos in a pan with good heated oil.From frozen cook for 12 minutes on eachside. From thawed cook for 6 minutes oneach side.In the oven at 180 °C from frozen for 12minutes and from thawed for 8 minutes.
Quantity: 1kg Approx. 42 Dinos per bag
Larry’s Cheese, Onionand Potato PattiesCooking Instructions:Deep Fry for 4 - 4 ½ minutes fromfrozen at 180°CQuantity:
36 x 85g
Dino Nuggets
Code Ref: FT67
£4.99PER BAG
1 POINT
Larry’s Fishcakes have a proud tradition as the oldestindependent fishcake manufacturer in the UK, withtheir traditional Northumbrian fishcakes having anexcellent reputation with fish & chip shop caterers.This is now continued with theirsavoury range and the Cheese,Onion and Potato Patties. £12.99BigCheeseCo.CheeseSlices
Code Ref: FR83
Code Ref: FT47
A welcome addition to anyone’s burger amongst many otheruses, The Big Cheese Co. bring you‘American Style’ Cheese Slices.Quantity: 88 Slices per pack £5.99 per pack
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 11
Prices are valid until 31 July 2013
Spec ial offers
BOLD R1
Stainless Steel ChipperProduct Reference: CH161
Special Offer Price £1,599BOLD B28
Stainless SteelPotato PeelerProduct Reference: CH164
Special Offer Price
£1,699
BOLD B56
Stainless SteelPotato PeelerProduct Reference: CH16
Special Offer Price
£2,099
BOLD MX1
Stainless SteelBatter MixerProduct Reference: EQ27
Special Offer Price
£499BOLD
Stainless Steel Potato TankProduct Reference: CH168
Special Offer Price £699
BOLD S1
Stainless Steel ChipperProduct Reference: CH177
Special Offer Price £1,299Stainless Steel Chipper StandProduct Reference: CH178
Special Offer Price £50
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 12
Calling out to those passionateabout good quality fried food.FriWite® is the oil many fish friershave been waiting for!
To celebrate the launch of the brand new website,
there are some exclusive FriWite® giveaways!
Head to www.friwite.comfor more information!
Using only the finest and specifically sourced raw materials, FriWite®
is an innovative 100% vegetable oil made from carefully selected
ingredients to enhance its quality and purity.
Contact us to place your order today!
Follow @FriWiteon Twitter
Search FriWiteon Facebook
SHOP TO LETFirs Lane ChippySituated on a busy main road in Leigh
Rent is £70.00 per weekExempt from Business RatesTakings are between £1,600 - £2,000 per weekOnly open:Monday - Saturday 11.15 am - 13.15 pm,Monday - Thursday 16.15 pm - 18.15 pm andFriday 16.15 pm - 19.15 pm
All equipment is well maintainedThis traditional English Chippy has tonnes of potential.For more details please contact Wes on
07851 794621
CUSTOMERS’ CORNER
• ALL NEW COMPOSITE TUB - 153mm diameter x 160mm height –paper board can with Sealed-Safe® closure and plastic overcap
• NO CHANGE TO PRICING• STRONGER UPSCALE IMAGE - improving customer appeal• PACK SIZE REMAINS AS 1.8KG TUBS - no change to servings per tub• FOIL SEALED LID - improving tamper evidence and freshness• STRIKING NEW DESIGN - increasing consumer awareness • SMALLER FOOTPRINT -
taking up less counter space
• MIXING INSTRUCTIONS -printed on the label for addedconvenience
• NEW SERVING OPTION -frappe style by blending withmilk & ice cubes
ALL NEW PACKAGINGAs from 1st July 2013, Shmoo Milkshakeswill be available in more environmentally
friendly composite tubs
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 13
Serve Grill ‘n’ Go Piri-Piri Marinades as a light,“healthier” option to new and existing customers today!
Code Ref: GC80 Code Ref: GC81 Code Ref: GC82 Code Ref: GC83
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 14
Welcome to the World ofHot ‘n’ Kickin’ Chicken...Add a touch of spice for the summerwith Plus Foods new winning rangeof Hot ‘N’ Kickin’ Chicken.
Using their signature crispy coatingwith a hot chilli kick as well asbeing free from artificial colours,flavours and preservatives,we bring you...
Hot‘N’Kickin’Chicken FilletsThe ultimate fiery burger made from chickenbreast fillet that you’ll never forget...It’s HOT, HOT, HOT!!Deep fry or oven bake from frozen in minutesCode Ref FR92
Price £13.99 per bagQuantity: 30 x 90g per bag
Hot‘N’Kickin’Chicken WingsThe original and not to bemissed. There’s a reasonthey’re a top seller.Deep fry or oven bake fromfrozen in minutes.Code Ref FT21
Price£10.99 per bagQuantity: 2.27 kg per bagApprox. 45 to 50 per bag
New!New!
TONGUE-TINGLINGLYTASTY CHICKEN
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 15
twitter@VAWhitley1899
VA Whitley & Co. Ltd.Heywood DepotTelephone: 01706 364211Fax: 01706 366828Email: [email protected]
VA Whitley & Co. Ltd.Blackpool DepotTelephone: 01253 894437Fax: 01253 894857Email: [email protected]
VA Whitley & Co. Ltd.Colwyn Bay DepotTelephone: 01492 540404Fax: 01492 546629Email: [email protected]
For further details on any of the offers in this newsletter please contact your local depot:
Website: www.vawhitley.co.uk
2 POINTS
100 x 26ml
New!
Tomato Ketchup 2.15 litreCode Ref: CT38 £8.29
Tartare Sauce 2.15 litreCode Ref: CT45 £4.99
CT26 Tomato KetchupCT28 Tartare SauceCT29 MayonnaiseCT30 BarbecueCT31 Amoy Sweet
Chilli Sauce
CT35 HP SauceCT36 Garlic Mayonnaise
Special Offer Price
£10.99 percase
Tomato Ketchup 342g Squeezy BottleCode Ref: CT39
10 x 342g £13.29HP Brown Sauce 255g Glass BottleCode Ref: CT41
12 x 255g £15.69...and not forgetting...
Special
OfferPriceSpecial
OfferPrice
Newsletter 100_Newsletter 58 Qk5 04/07/2013 09:22 Page 16