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Proudly present
The story of a company sleeping..
The (long and) Dark Night!
&
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The Thorn in Warners eyes!
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Why (not) so serious?
Disney was a favorite with kids, but what
when they grew up? Therefore, Disney
Acquired Marvel.
Disneys has a cultural difference with Marvel.
Warner didnt have the issue. Both had a dark
and gutsy image.
Marvel made a JOKER out of Warner, where
DC played the second fiddle.
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Freeze! (Thats good only in the movies!)
Warner bros. copied Disney but was unable to replicatethe
success, because:
They thoughtMajboori necessitates change. Disneyhad a culture of
continual change, not necessity.
Organizations preach change, mean cost reduction.
(BadKitty!)
Remember, you cant save your way to success.
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How did they do that?
Phase 1 Discovery(Not the channel you fool!) (TSI)
ODS was done for identifying the DOCs so that the assisting
LPs can be identified.
Benchmarking and Gap Analysis
Job analysis and redesign.
Phase 2 Leadership signs on (HRI) The CEOs are the CEOs.
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Phase 3 - The change strategy(SCI)
Alignment of Vision, mission and goals.
Organizational Performance Scorecard and Strategy Map
designed.
Phase 4 Alignment
One-on-one coaching of top three levels ofmanagement.
Executives debriefed entire organization
Summary of Strategic Plan distributed to 5,000employees.
Built dozens of new communication channels
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Phase 5 Implement, coordinate,Integrate.(HRI)
Initiate Upward Evaluation process for supervisors/managers
Deliver Customer Service Training to entire company
Refine compensation system
Phase 6 Sigh of relief?(More H
RI)
Consolidation, Evaluation, and Refinement
Maintain high-level of feedback: 360, upward Evaluations
customer data,repeat employee survey, etc.
Monitor OrganizationalPerformance Scorecardprogress
C
onti
nuallyim
prove:C
am
e on-li
ne duri
ng second year -m
entori
ngprogram, day-care center, company store, enhanced
recruiting/selectionprotocols, etc.
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The end result The knight came out of the bat cave!
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The most interesting part comes here. Warner
was changed by a lady Diane Nelson, who
made provisions for forming DCE and its
greater autonomy.
The twist is that Diane came from none other
than theWalt Disney company where she
worked as the Head of national promotions.
