Warm Up – Writer’s NotebookRespond: “i-Phone 6” – The new i-Phone just hit the market. Apple is giving away 10,000 of these to middle and high school students with free service for 2 years. Students must submit a letter explaining why they should be chosen. You must convince Apple to give you one. You know that your parents will not buy it for you and you don’t have the money. So write a letter to Apple outlining all of your reasons why they should agree.

Warm Up – Writer’s Notebook“Puppy Adoption”

• Respond – Both of these puppies were left on your doorstep. Your family takes them in while they are deciding what to do with them. You want to keep them, but you’re not sure if your parents will agree. So, you decide to write them a letter to convince them to let them stay.

• Fill a page!

WHAT IS RHETORIC?

• Rhetoric is the art of speaking, writing, and communicating in order to persuade effectively.

WHAT IS A RHETORICAL TECHNIQUE OR APPEAL AND HOW IS IT USED TO SELL A

PRODUCT OR IDEA?

• A rhetorical technique is a strategy that appeals to an audience’s emotions, ethics, and/or logic.

RHETORICAL STRATEGIES ARE APPEALS USED TO CONVINCE OR PERSUADE.

WHAT THE THE THREE RHETORICAL APPEALS?

• ETHOS – ETHICAL APPEAL

• LOGOS – LOGICAL APPEAL

• PATHOS – EMOTIONAL APPEAL

AN EMOTIONAL APPEAL IS…

• Emotional appeals target a person’s feelings or emotions – love, hate, fear, excitement, affection, pain, etc…

A LOGICAL APPEAL IS…

• LOGICAL APPEALS ARE BASED ON FACTS, STATISTICS, PERSONAL ANECDOTES (A SHORT PERSONAL EXPERIENCE USED TO MAKE A POINT).

• THEY APPEAL TO LOGIC AND REASON.

• PERSUASIVE WRITINGMUST HAVE THIS APPEALTO BE EFFECTIVE.

What is an ANECDOTE?

It is a short PERSONAL experience used to make a point and lend credibility to an argument!

AN ETHICAL APPEAL IS…

• ETHICAL APPEALS ARE BASED ON A PERSON’S SENSE OF RIGHT AND WRONG.

• They appeal to a person’s morals and values.• Include character traits such as honesty,

integrity, trust, etc…

WHAT IS A “CALL TO ACTION”?

• A message that attempts to persuade a person to perform a desired action or to do something.

• Examples: “Act Now”“please consider supporting…”“Just do it!”

Read.Write.Think.

http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html

PERSUASIVE TECHNIQUES

“The Art of Rhetoric”

LET’S ANALYZE

• THINK/PAIR/SHARE

• YOU WILL ANALYZE AN ADVERTISEMENT AND WRITE YOUR ANALYSIS ON YOUR GRAPHIC ORGANIZER, TWO-COLUMN NOTES.

• YOU WILL SHARE YOUR FINDINGS WITH YOUR GROUP/PARTNER

• Then, WE WILL DISCUSS FINDINGS AS A WHOLE GROUP.

Analyze this advertisement. Look for persuasive appeals. IDENTIFY all of the appeals you find and EXPLAIN how each appeal is embedded in this advertisement (evidence). Record your findings on your graphic organizer notes.

WEDNESDAY, 11/9/11

1. CLEAR YOUR DESK2. PUT YOUR WHITEBOARD, WRITER’S

NOTEBOOK AND A PIECE OF NOTEBOOK PAPER ON TOP OF YOUR DESK AND YOUR TWO-COLUMN NOTES.

3. FILL OUT YOUR AGENDA AND LEAVE IT OPEN FOR SIGNATURE.

4. DO YOU REMEMBER YOUR Dangerous Game group????

Warm Up – Writer’s Notebook“Puppy Adoption”

• Respond – Both of these puppies were left on your doorstep. Your family takes them in while they are deciding what to do with them. You want to keep them, but you’re not sure if your parents will agree. So, you decide to write them a letter to convince them to let them stay.

• Fill a page!

WHAT APPEALS – EMOTIONAL, LOGICAL, AND ETHICAL – DID YOU USE TO PERSUADE THEM TO KEEP

THOSE PUPPLIES?RECORD YOUR ANSWER IN YOUR

JOURNAL.

GROUP TASK –

• CREATE A POSTER THAT ANALYZES TWO ADVERTISEMENTS.

YOU MUST – 1. IDENTIFY THE APPEALS AND FULLY EXPLAIN HOW

THEY ARE USED.2. IDENTIFY THE PRIMARY & SECONDARY APPEAL AND

EXPLAIN HOW THE AD EMPHASIZES THESE APPEALS.

• VIEW THE EXAMPLE ON THE BULLETIN BOARD.3. Get into your DANGEROUS GAME groups.

GROUP JOBS:All students are responsible for working together as a team and

analyzing the advertisements for embedded appeals.

1. PROJECT MANAGER – LEADS DISCUSSION ON OVERALL PROJECT IN GROUP

2. SUPPLY DIRECTOR – A. COLLECTS SUPPLIES NEEDED FOR PROJECT

A. POSTER PAPERB. MARKER BOX, RULER (IF NEEDED), GLUE, ETC...

B. RETURNS SUPPLIES AT THE END OF CLASS3. ART DIRECTOR – COORDINATES THE LAYOUT AND DESIGN

OF THE POSTER WITH GROUP MEMBERS. HELPS CHOOSE THE POSTER WRITER(S).

4. EDITOR – USING THE RUBRIC, MAKES SURE THAT ALL CONTENT REQUIRED ITEMS ARE ON THE POSTER. CHECKS FOR THE FUNDAMENTAL FIVE – CAPTILIZATION, END PUNCTUATION, SENTENCES, AND SPELLING

EXIT TICKET

On your own notebook paper, write a short paragraph that summarizes what you have learned about persuasive appeals.

Drop it off on the table next to the door. Remember to return your Writer’s Notebook to the crate.

GROUP TASK

• PRESENT YOUR ADVERTISEMENT ANALYSIS TO THE CLASS.

• PERFORMANCE TASK – CREATE AN ADVERTISEMENT TO SELL YOUR FAVORITE BOOK. BE CREATIVE AND USE AT LEAST TWO PERSUASIVE APPEALS. USE “CALL TO ACTION”.– Homework – complete the “Planning Your

Advertisement” sheet– Advertisement due: ________________________

HOW CAN I RECOGNIZE PERSUASIVE APPEALS IN WRITING?

• In your Writer’s Notebook, go back and re-read your “Doggie Dilemma” entry. Analyze your writing for specific appeals. What is your primary (main) appeal? Why did you use it? Record your thoughts just under this entry. Call it: “Doggie Dilemma Appeals”

• Share

Good PERSUASIVE writing will:

• Gain attention (Hook)• Focus attention on a specific topic• Stress benefits • Prove its case with logical appeals as the primary

appeal• Establish credibility with evidence and author’s

voice • Close with a “call to action,” which invites the

reader to agree, support, or act in some way.

HOW CAN I RECOGNIZE PERSUASIVE APPEALS IN WRITING?

Think/Pair/Share With a partner/small group - Analyze the

paragraph in your CLASS SET folder for persuasive appeals.

EXIT TICKET - Individually, write a paragraph that explains the appeals that you have identified. You may cite the text. Remember to use quotation marks for direct quotes from the paragraph

Join a Winning Team

Sports tone up students’ bodies and also their minds. To start with, sports are a fun way to stay healthy and physically fit. Growing kids need physical activity to build strong bones and improve hand-eye coordination. Sports also improve muscle strength, flexibility, and the cardiovascular system. In addition, sports teach students to work well with others and have a good attitude. The challenge of the game helps players learn to keep going and never give up. Because they learn determination, students who play sports often do better in school. Playing sports is a good for the body and mind, so no matter who scores the most points, everybody wins!

WARM-UP – Writer’s Notebook“Fact or Opinion”

Respond:WHAT IS THE DIFFERENCE BETWEEN A FACT AND AN OPINION? Provide examples of each.

FACT OR OPINION ACTIVITY

TASK:

Your group will analyze a series of statements and categorize them according to whether they are a FACT or OPINION.

Task: Create a t-chart that records your findings.http://www.quia.com/jq/24723.html