Warm upplease review your LS

workbook and notebook for a quiz.

advertising group-work

Mr. Johnson will split the class into groups to answer questions that deal with advertising.

Advertising questions• 1. What is advertising?• 2. How do people advertise?• 3. Why do people advertise?• 4. Who advertises?• 5. Are the advertisers always honest?• 6. What is a target group?

Group reading• Please turn to pages 47-49 in your LS

workbook. Take turns reading the pages together as a group. • Review the information when

finished. • Vocabulary Terms – Target Group,

Stated Message, Implied Message

homework•Please complete the

analyzing ads homework assignment. •Due •24 points

Homework Example

• Find 6 advertisements and fill in the information as demonstrated below.

#1ADVERTISEMENT- GEICO INSURANCEMESSAGE- GEICO INSURANCE IS THE

BEST AND CHEAPEST AROUND

WHERE DID YOU SEE IT?TELEVISION

TARGET GROUP? PEOPLE WHO DRIVE

Advertising Video Clips

• We will now view video clips that deal with advertising techniques.

• http://www.youtube.com/watch?v=GgUE4BeWM-g&feature=related

• https://www.youtube.com/watch?v=nAHVbYsFwP4