Project Topic

Warid Telecom

Group MembersASJAD BASHIR FA10-MBA-071FAHAD KHALAIL FA10-MBA-078ANSAR MANZOOR FA10-MBA-072NABEEL GHAFOOR FA10-MBA-095MUHAMMAD JAWAD FA10-MBA-076MUHAMMAD SAFDAR FA10-MBA-069

Outline IntroductionHistory of TelecommunicationReforms and their effects on mobile industryMajor cellular companies in PakistanWarid telecommunicationMission StatementVision StatementCorporate ValuesMessage from chair manWarid Telecom TeamNetwork informationProducts and ServicesSwot analysis

HISTORY OF TELECOMMUNICATION IN PAKISTAN

British Post, Telegraph & Telephone:Splitting of PTT Department: Introduction of PTC’s Act 1991:Reforms through Pakistan Telecommunication Ordinance,

1994

Impact of Reforms on mobile phone industry in Pakistan:

Impact on Insta Phone CompanyImpact on PaktelImpact on MobilinkImpact on WaridImpact on Telenor

Major Cellular Companies in Pakistan

MobilinkWarid TelenorZongUfoneInsta phone

Warid Telecommunication

History of Warid:- WARID Pakistan launched its services

in May 2005. Within 80 days of launch of WARID Pakistan claim to have attracted more than 1 million users.

Mission Statement

“We will continue to challenge ourselves and set new performance standards by investing in the future of our people and seeking knowledge and innovation in order to exceed customer expectations and serve our community”

Vision of warid

“To be leading national communication provider with a strong international presence.”

Corporate valuesHonesty   : Communicating

TruthfullyIntegrity : Our PrideCompassion : We Listen, We Care,

We FeelFairness : Our Pledge to

PracticePromise Keeping : We Promise…We

DeliverRespect for Others: Respect – what we owe,

care – what we give

Message from Chair Man

“We are confident that like Abu Dhabi group’s hallmark in banking industry of Pakistan, WARID & WATEEN will not reach out to every corner of the country but will also set new trends and standard of providing the latest technology, unparalleled quality service and customer care in the Telecommunication industry in Pakistan”.

WARID Telecom Team

Vice chair man: Mr. Bashir Ahmed Tahir.Board of director: Mr. Pervaiz A. ShahidBoard Director / CEO: Mr. Marwan ZawaydehChief Executive: Mr. Hamid Farooq

Network Information

Operator Name: WARID Telecom (PVT) Ltd.

Network Name: WARID Telecom (PVT) Ltd.

Technology: GSM 900/1800.

Network Status: Live May 2005.

Web Site: www.waridtel.com.

Products of waridWarid Zem:-

Warid Zahi:-

ServicesWARID SMS Email Surf @ Twilight Comedy CornerBill payment and Top Up via ATMIM over SMSCaller tunesInternational Top upIslamic ServiceDua Service

Cont’dMissed call alertsUpload Photos @ Face bookLove MeterWarid Fun StoreZem Gup LagaoBalance SharePocket PCOW zoneWarid Sports StationFriend FinderPlace FinderRecharge meMobile Games

Swot AnalysisStrength:- Excellent quality serviceGood networkingMore consumer oriented marketing due to ALFALAH Bank It brings new trends in mobile technologyWorldwide roamingChoice is high and cheaper rates Very easy to use Proper connectivity Defensive strategy Online billing systemHigh franchises

WeaknessNo attractive advertisement on media. Very tough competition with other mobile

companies like, MOBILINK, U-FONE, TELENOR and ZONG

Need to expand network coverage in all over Pakistan.

Need to improve market positionPrograms to address inactive subscriberLow promotional packages activities

OpportunityGrowing industryMore use due to increase of business in PakistanQuality awareness in peopleLatest technologyInternationally accepted networkMore motivational opportunities to employeesMore reliable network They have more positive investment opportunitiesOver 60 percent population in rural areas still underserved

pent up demand by aggressive network expansion.Multiple SIM WARID being used as secondary connection

opportunity to stimulate the growth by improving network coverage

ThreatsExisting competitors like MOBILINK and U-

FONEUnstable political system in countryLow package rate of competitors More experienced staff in other mobile

companiesNetwork coverage is low which need to

expand Powerful media coverage of existing

companiesEntrance of New Competitor Like ZONG