WAP conferenceWAP conference

Stuart Newstead

Head of Commercial Development, Data Services

BT Cellnet

02 Nov 1999, London

Mobile - the big picture tomorrow

Internet enabled

Seven times faster

More mobiles than PCs on Web

Mobile Commerce a reality by 2001

Helsinki already at 110%

15m mobile phones

Mobile InternetMobile Internet

Bring mobile comms to the Internet– GPRS

Bring the Internet to mobile comms– mobile portal

Bringing Internet content to the device– WAP, ...

GPRS - General Packet Radio System

Cct Switched

Cct Switchedwith Spoofing

Packet switched (GPRS)

GPRS only uses network resource when data is being sent or received

A better mobile information experienceA better mobile information experience

More suited to Internet and Intranet worlds

Faster

More reliable

You don’t pay for silence

Mobile portal and ISP - www.genie.co.ukMobile portal and ISP - www.genie.co.uk

Who’ll use WAP services?Who’ll use WAP services?

Cross-industry (‘horizontal’)– ‘vitals’ when out of the office

Industry-specific (‘vertical’)– headline information specific to particular tasks

Consumer– headline information of immediate relevance

WAP without GPRSWAP without GPRS

Available now (almost)

Content well presented

Connect and reconnect

Long call setup

Slow speed (or hog lots of channels)

‘Follow-on’ clicks become expensive

WAP with GPRSWAP with GPRS

Available soon

Content well presented

Always connected

Fast setup

Faster speed

‘Follow-on clicks’ central to the appeal

A new industry is being createdA new industry is being created

Mobile

internet

fixed

data

brand

GPRS - when it’s comingGPRS - when it’s coming

Feb 99 - announce Motorola/Cisco

summer 99 - lab trials

now - network trials

early 2000 - beta trials

<1/2 2000 - commercial launch