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Introduction
We are one and only manufacturer of multi-staged Refrigerator,
Freezer,Air Conditioner, Television and Motorcycle technology and
is treated as
one of the sophisticated manufacturing plant in Bangladesh and
SouthAsia. R.B. Group (Parent Company) is one of the top business
groups in thecountry operating with a great reputation since 1977.
Our company,Walton has become a sensation all over Bangladesh and
in the world ofelectronics, electrical and automobile
industries.
We are providing customers the latest technology based
products,innovative design, and excellent quality with different
models & capacities.Our main products are; (1) Motorcycle (2)
Refrigerator & Freezer (3) AirConditioner (4) Mobile Phone (5)
Television (3D LED, LED, LCD, CRT) (6)DVD Player (7) Microwave Oven
& Steam Oven, (8) Washing Machine (9)Iron (10), Domestic and
Industrial Generator etc.
Objectives
We want to export our Walton motorcycles to countries like:
Mayanmar Nepal
Pakistan Maldives
We have ou r bikes tested by the BRTA for its fitness &
mileage. We are workingon its mileage, trying to increase its
performance.
We are providing special loyalty cards with the new bikes to the
customers sothat they can get free service all across the
country.
We will give sales incentives to the retailers and gift hampers
for the customersto increase sales.
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We will sponsor events like concerts, or endorse talk shows for
more brandawareness and reputation.
We will conduct surveys between current users & other bike
users to show thatour product is reliable & efficient in
performance.
Methodology
Primary research:
Newspaper MagazineWebsiteBooks etc.
Secondary research:
InterviewExisting consumer survey
Scope/ Limitation
We could not conduct the survey in countries like Mayanmar,
Nepal etc. So weconducted the survey domestically.We could not get
enough relevant information about countries like Mayanmar,
Nepal from the primary sources we checked.
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Letter of Transmittal
June 27, 2012
To
Syed Kamrul Islam
Faculty Member
North South University
Subject: Letter of transmittal
Dear Sir,
Enclosed is the proposal that you assigned us to do for our MKT
382 course. The company on which we
did our project paper is Walton, and the submission deadline is
on June 27, 2012.
We based our project on the company visit, interviews with some
executives of Walton, group
discussions and research from the Internet.
The proposal has been a learning opportunity for us and we got
to see the applications of various issues
taught in class. We therefore thank you for assigning us this
project and look forward to do more such
projects in the future.
Thank you.
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Name : Sangeet Khisa
ID# 1010 782 030
