ANKITA NIMAWATAYUSHREE KAUSHIKCHINMAY PANCHOLIGEETA BISHTKOMAL CHAUHANMANISH PURIRADHIKA CHITAHSURBHI KHANDELWAL

A Walt Disney

A presentation based on…

Submitted by…..

A WALT DISNEY COMPANY PROMOTION PICTURE

The First Disney Theme Park Was Disney Land Which Took 5 Years To Develop

Disney Land Officially Opened On July 14,1995

Disney Media Partners

Information About The Walt Disney

Founder Walt Disney and Roy Disney Chairman John E.Pepper,Jr. CEO Robert A.Lger Revenue $40,893 millions Profit $4,807.0 million Asset $72,124.0 million Employees 156,000 (2011)

Walt Disney Profit Graph

Periods 1. 2007Periods 2. 2008Periods 3. 2009Periods 4. 2010Periods 5. 2011

TOP 2 COMPETITORSTIME WARNERS :-Time Warner, Inc is Disney’s chief competitor . This company not only challenges Disney’s television interests, but also looks to be competitor in merchandising. The Warner brother will be the brand name in this merchandising effort. The merger put the final nail in the coffin of the Go Network and has had a significant effect upon Disney internet interests.”

The Fox Entertainment:-THE FOX ENTERTAINMENT group is a serious competitor to the strength of Disney’s television networks. Popular fox shows , such as Alley McBeal and sporting interests, such as the broadcasting rights to the National Football league have challenged Disney’s challenging domains.”

WALT DISNEY’S MISSION STATEMENT

According to the Disney’s corporate websites, the mission of the Walt Disney company is to be one of the world’s best leading best producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Walt and Roy believed that he has to stay one step ahead of the competition in order to be the most innovative and creative animation company of all times.

It is without undeniable dispute that the “The Walt Disney Corporation” has created an empire that is unmatchable. They strived for excellence and are continually changing . They have surrounded themselves with the best artists, the most innovative creators and the newest technology to compliment it all. Above all, the consumers are the driving force behind the genius enterprise, and the two brothers never lost sight of that goal.

Walt Disney the 2nd biggest entertainment company of the world

Most Profitable Industry Ranking:16World Ranking(2011) 66World Ranking(2009) 69Entertainment industry 02Biggest companies(by employees) 40

Ranking of Walt Disney Company Based on The CNN Money

 - Business, financial and personal finance news

CriticismPromotes A vision Of Women:HelplessSubmissive VictimsCruelAutonomyRacismNo Black Characters In Disney Till 1990Savage,savage,kill the savage-songOffensive Lyrics Of “Arabian Night”Arab Princess Jasmine, and American AccentDisney Princess Brands Only

Disney PhilosophyDreamer-All Things Are Possible

Realist-Let’s Get This Sorted Critics-This Don’t All Fit Together

MARKETING STRATEGY OF WALT DISNEY

The biggest blockbuster movie in the history of Walt Disney

The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company. The Company operates in five segments:1. Media Networks2. Parks and Resorts3. Studio Entertainment4. Consumer Products 5. Interactive Media. The Company has a 51% effective ownership interest in Disneyland Paris, The Company manages 40% equity interest in Euro Disney S.C.A. The Company holds an 15% equity interest in The Active Network,

DIVERSIFICATION

PRODUCT DIFFERENTIATION:

WALT DISNEY has additional brands such as ESPN (one of the biggest sport channel in the world) Miramax ,Touchstone and Pixar .

Disney stores are located in malls and super centers . Particularly in urban locations in order for them to be visible and accessible by the public.

Walt Disney Studios produces films through imprints Walt Disney pictures , Disney Animations, and Pixar , and its Marvel Entertainment is a top comic book publisher and Film producer.

Walt Disney parks and resorts operates the company’s popular theme parks including Walt Disney World and Disneyland.

The Multi plane allowed the animator to reuse the same background, foreground, or any elements not in motion, saving hours of labor.

This Graph Shows the Profit of Walt Disney Reaches New High

WALT DISNEY’S SWOT ANALYSIS

STRENGTHS:

•It is among the popular brand names in the world.•It has well established divisions Walt Disney Studio.•Increasing trends in overall revenues and profits.•Disney holds us $62.497 billion of assets.•Popular characters.•High brand awareness among people.•The Walt Disney logo is famous.•WALT DISNEY was ranked 8th in the top 100 global brands.

WEAKNESSES:

•High operating cost.•Frequent change in top mgmt.•Poor working conditions in factories that produce their merchandise.•Large investments with high risk involved.•Limited range of target audience mainly children’s and mothers.

The Walt Disney Company’s Advantage and Disadvantage

OPPORTUNITIES:

•Move into different segments.•Proper inventory mgmt.•Reduction in operating costs.•Disney music channel.•Benchmarking to improve mgmt practices.•Disney school of mgmt and training.•Online websites.

THREATS:

•Security threats due to terrorism.•Employee retention.•High competition in media industry.•Facing fierce competition from Paramount Parks and Universal Studios.•Government policies.•High demanding market in terms of innovation.•Increasing salaries and labor cost.

DISNEY IS JOINING THE CRUISE MARKET (2011 AND 2012)

Expansion takes many forms at Disney parks and Resorts , as Disney Cruise Line prepares to launch two new ships- THE DISNEY DREAMS & THE DISNEY FANTASY.

The Dream’s single biggest innovation is AQUADUCK, a new “water coaster” thrill ride that combines all the twists and turns of a roller coaster with the splashing and swift rapids of a water slide. Interior cabins of a Dream will sport amazing “virtual portholes” that allow voyagers to see the action outside the ship, as well as a few beloved Disney characters floating by the window. And the ship will feature restaurants never before seen on a Disney ship, a high-tech teen lounge and state-of-the-art children’s activities facilities.

After analyzing the data our predictions is thatThe Walt Disney company is headed for exponential profits .Pixar which was earlier the Arch-Rival of Walt Disney (Now a Disney sub sidiary,disney bought Pixar in 2006 ) will help Disney in achieving greater highest in the animation industry.

Its profit estimation is not very high due to the current investment (bank borrowings due to Pixar merger)Profits will go on increase but will take time

To success mainly depends on the movies Disney present plants include opening more amusements parks Expending its franchise