WALKING THE TALK: EMPLOYEE WELLBEING JOURNEY AT BUPA Workplace Health Promotion Network meeting Diana Black, Wellness Development Consultant, Bupa February 2015

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Agenda

Global - About Bupa and employee wellbeing

Local – Employee Wellbeing Program:

• Overview

• Challenges and opportunities

• Our focus for 2015

Questions

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Bupa

Globally, Bupa has over 22 million customers in 190 countries and employs more than 75,000 people.

Bupa’s purpose is to help people live longer, healthier, happier lives

In Australia and New Zealand, Bupa is a leading provider of health and care services:

• Health insurance

• Aged care services

• Complementary healthcare services - Bupa Health Dialog, Bupa Wellness, Bupa Optical and Dental Corporation

Bupa also funds health research through the Bupa Foundation.

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Bupa - global employee health and wellbeing focus

Objective - people are healthier because they work at Bupa

• Global activity supporting this focus includes:

◦Shared employee health and wellbeing strategy

◦ Employee Health and Wellbeing Committee, e.g. Mental wellbeing strategy

◦ Alignment, e.g. International Mental Heath day

◦ Sharing, e.g. What works, research

Bucks Consultants research insights

Buck Consultants, Working Well, Global Wellness Report, A Global Survey of Health Promotion, Workplace Wellness, and Productivity Strategies, USA, July 2014.

Bupa

Local – Employee Wellbeing Program

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Overview - Bupa Employee Wellbeing Program

• In its sixth year, available to 2400 employees at 120 locations

• Uses employee health data to guide program delivery

• Connects employees with Bupa’s expertise - “walking the talk”

• Sustainable – innovate and pilots for Bupa Wellness products and services

• Supporting workplace research, e.g. Baker IDI healthy workplace study

• Recognised:

◦ Employee Wellbeing Program, Finalist, AHRI awards 2014

◦ Bupa group global award “People Love Working Here” 2014

◦ Bupa, Best Health and Wellbeing Strategy, National HR Awards 2013

2015 Employee Wellbeing Program

• Activity subsidy

• Flu vaccination

• Heart health check

• Dietitian coaching

• Smoking cessation program

• Bupa sponsorship events

• Gym discounts

• Bupa Life Skills

• Mental wellbeing month

• Meditation

• Ocsober

• Wellbeing diagnostic tool

• EAP

• Wellness discounts

• Health information campaigns

• CSR events

• Leadership

• Policy

• Bupa Breaks

• Desk assessments

• Ergonomic tools & sedentary awareness campaign

• Healthier vending machines

• Healthier eating resources

• Self-pay massage pilot

Healthier cultures

Healthier bodies

Healthier places

Healthier minds

Bupa

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Metrics

0%

10%

20%

30%

40%

50%

60%

70%

0-2 RISK FACTORS 3-4 RISK FACTORS 5+ RISK FACTORS

2009 2010 2011 2013 2014

Ability to report health trends in the employee group over 5 years:

•Positive overall reduction of high-risk profile group - from 51% to 14%

•Positive overall increase of low-risk profile group - from 31% to 62%

Positive engagement metrics

•Participation increasing year-on-year

•In 2014, NPS +74

Note: Annual online health assessment data, de-identified Bupa Australia health insurance employee population data from 2009 to 2014 (no data collected in 2012)

Challenges and opportunities

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Employee Wellbeing Program challenges

•Engagement:

◦Employees busy with work

◦Reaching the high risk/ low motivation employees - “hard to reach”

◦Leader support

◦Rapidly changing business

•Geographic constraints to service delivery – 120 locations

•Resistance to change in some areas, e.g. Healthy catering

•Resources

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Opportunities – Aligning wellness program with the business

•Talking the same language to leaders and the business, e.g. Wellness program objectives aligned to business strategy, using NPS as a measure

“88% of participants rate the Employee Wellbeing Program as excellent in contributing to ‘people are healthier working at Bupa”

“We’re also thrilled you really value the service we provide, with the Employee Wellbeing Program receiving a Net Promoter Score of +74 across the year.

What a great NPS score to end a winning year!”

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•Harnessing the power of cross-functional team working e.g. Sponsorship activities and Mental Wellbeing month

Opportunities - Alignment with other teams

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Opportunities - Research

Personal Program, 2012 study, Baker IDI and Monash University:

•Absenteeism decreased by 36%, or 1.5 days per annum for participants

•Health improvements and outstanding participant feedback.

Healthier Workplace Study, Baker IDI and University of Queensland:

•Measuring impact of workplace interventions

•Research due mid 2015

Online and print: Articles on upcoming initiatives, health

information and employee case studies and experiences are shared

via both electronic and print. Include Bupa World distributed

globally, and My News, the intranet content distributed to employees

electronically twice weekly.

Intranet & Intranet features: Bupa’s intranet forms the central

hub for health and wellbeing services and information.

Intranet feature/advertisements on the intranet home page are

regularly utilised to promote health and wellbeing initiatives.

Videos and Online Modules: Examples include resilience modules and the ergonomic workstation set-up videos.

Leader Check Up’s:

Selectively utilised for key health and wellness

initiatives.

Publications: Innovative publications include the Take Away Healthier Food Guide

identifying the healthiest lunch options to buy.

Posters: Displayed seasonally in all state offices, retail centres and

Bupa Optical stores, publicising various initiatives.

Flyers: Distributed to employees via desk drops. Used sparingly due

to environmental impact.

Wellness Champions Network

40 wellness champions advocate health and wellbeing activities with their peers and

provide program feedback.

Executive Leadership Team Advocacy : Bupa’s leadership team share information, get

involved and encourage engagement and participation

Electronic and Print Communication

Business team newsletters: Getting health and wellbeing content into

different team newsletters.

Face to Face Communication

Employee Wellbeing Program mailbox and surveys: Enabling

employees to ask questions and provide essential feedback.

Leadership engagement:

Meeting with business unit leaders and teams to help enable local support and

engagement in health and wellness and program

initiatives.

Services and participation:

On-site services are offered at all Bupa sites.

Information stands are run at state offices to support

specific program initiatives, e.g. participation

opportunities in Bupa sponsored events

TV messaging: Displaying key health and wellness messages; this was

successfully piloted in the Melbourne office and will be

extended to other sites

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Opportunities - Engagement and channels

Loo posters: Displaying key health and wellness messages

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Opportunities - Engagement

• Nurture the wellness champions network as it provides local advocacy and peer-to-peer engagement opportunities

“Being a wellness champion has made me be more aware of the example I’m setting for my team and my peers. The champions group itself is filled with the most amazing, passionate and determined individuals that genuinely want us to be leading healthier lives and being a part of that is incredible. I’m constantly engaged in what I’m sharing with my team and peers and I really believe in making a difference.” Rebekkah Dimase, Melbourne Contact Centre wellness champion February 2015

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• Encourage team participation, involve leaders and share stories

Opportunities - Communications

Focus areas for 2015 and employee feedback

“I think it's great, but not everyone is inspired to get involved/take advantage of what's on offer. Perhaps that could be explored”

• Engaging “hard to reach” employees using Human Centred Design tools

• Support mental wellbeing

“Has given me some new skills to use towards my work/life balance and managing stress levels”

• Engaging more people managers

“My manager recommended the skin check to all of us in the team”

Bupa

Thank you. Questions welcome!