WALK MS: 2014 SPONSORSHIP PROPOSAL

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WALK MS: 2014 SPONSORSHIP PROPOSAL

WALK MS: 2014

VISION STATEMENT

Walk MS is the rallying point of the MS Movement, a community coming together to raise funds and celebrate hope for

the future.

GOALS

Through national efforts and our 50-state network of chapters, Walk MS provides an opportunity to connect people living

with MS and those that care about them. This community event raises critical funds to support life-changing programs

and cutting-edge research. Nearly 340,000 people come together nationwide to show the power of our connections.

WHAT THAT MEANS

n When you participate in Walk MS, you give hope to the 2.1 million people living with MS worldwide.

n The dollars raised fuel critical MS research to stop the disease, restore function that has been lost and end

MS forever.

n Fundraising dollars also support programs and services to help people affected by MS address the challenges and

move their lives forward.

1 | Walk MS: 2014 Sponsorship Proposal

WALK MS: THE FACTS

n Walk MS raised nearly $50 Million in 2013 to support MS and more than $820 Million has been

raised since its inception in 1989.

n There are nearly 550 walks across the country each year.

n Approximately 340,000 people participate in Walk MS events each year.

OUR EVENTWalk MS will take place across nine communities in Oregon and SW Washington between April 19 - May 3, 2014. Our goals

are higher in 2014, and we seek to increase participation to 5,500 walkers and to raise $640,000.

Benefits for all levels of sponsorship are far reaching and include brand exposure, media exposure, name recognition,

onsite event benefits and employee engagement opportunities.

We will tailor a proposal to best fit your company’s objectives and needs as they relate to your employees and the

community that will increase visibility, enhance customer loyalty, market to a target audience, showcase good corporate

citizenship, and provide opportunities to engage employees in team-building activities.

COLLATERAL DEADLINES

n January 10, 2014 for posters/brochures/postcardsn February 7, 2014 for t-shirts n March 7, 2014 for onsite signage

RECENT WALK MS CORPORATE SPONSORS


Acorda Pharmaceuticals

Bayer

Bend Broadband

Bend Neurological

Biogen Idec

Darigold

Dave’s Killer Bread

EMD Serono

KVAL

NW Natural Gas

Neurology of Bend

Novartis

Odwalla

Pear Bureau

Providence Brain & Spine Institute

Questcor

Special Occasions

Starbucks

TEVA Neuroscience

United Salad

Veggie Grill

The opportunity to highlight the involvement of your company and strong alignment of cause marketing will be

significant. Join us!


WALK MS: THE FACTS

n 75% female

n 48% college graduates or higher

n 65% have a household income of over $50,000

SPONSORSHIP LEVELS Presenter $15,000

Leader $10,000

Advocate $5,000

Supporter $2,500

Partner* $1,000

Display** $500

In-Kind

ADVERSTING + MARKETING + PRRadio, TV, Print as determined √ logo

2014 Summer MS Connection newsletter

√ logo √ logo √ logo √ name √ name √ name √ name

Pre- & post-event postcards, email

√ logo

Walk MS webpage with link √ logo √ logo √ logo √ logo √ name √ name √ name

Walk MS press releases √ name

Web page link in participant e-blast campaign

√

COLLATERAL

15,000 brochures √ logo √ logo √ logo √ logo √ name √ name √ name

1,000 posters √ logo √ logo √ logo √ logo √ name √ name √ name

1,200 Walker and Top Fundraiser T-Shirts

√ logo √ logo √ logo √ logo √ name √ name √ name

ON-SITE EVENT EXPOSUREDisplay/promo booth at event All sites 6 sites 4 sites 2 sites 1 site 1 site Varies

Recognition from stage √ name √ name √ name

Company banner at event (if present on site with a display/promo booth)

√ √ √ √ √ √ √

Walk MS sponsor signage √ logo √ logo √ logo √ logo √ name √ name √ name

VOLUNTEER ENGAGEMENT OPPORTUNITIESRest stop support √ √ √ √ √ √ √

Corporate Team √ √ √ √ √ √ √

Brown Bag Talk at your company √ √ √ √ √ √ √

Event: set up/tear down, registration, housing, etc.

√ √ √ √ √ √ √

WALK MS 2014 SPONSORSHIP OPPORTUNITIES

* Partner Sponsorship available ONLY in Bend, Corvallis, Eugene, Portland, Salem and Vancouver, WA

** Display Sponsorship available ONLY in Central Point, Heppner and Merrill.

ABOUT MS

Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of infor-

mation within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness

and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but ad-

vances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed be-

tween the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease.

MS affects more than 2.1 million people worldwide.

ABOUT THE NATIONAL MS SOCIETY

The National MS Society addresses the challenges of each person affected by MS. To fulfill this mission, the Society

funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS

organizations around the world, and provides programs and services designed to help people with MS and their families

move forward with their lives. In 2012 alone, the Society invested $43 million to support 350 research projects around

the world while providing programs and services that assisted more than one million people. The Society is dedicated

to achieving a world free of MS. Join the movement at nationalMSsociety.org.


WE ARE PEOPLE WHO WANT TO DO SOMETHING ABOUT MS NOW.

WALK MS: THE FACTS

n 84% of all participants are on Friends and Family or Corporate Teams.

n There are more than 680 Corporate Teams across the country.

n 92% walk because of a connection to MS.

SOCIETY CORPORATE SPONSORS

AS A SUPPORTER OF THE NATIONAL MS SOCIETY, YOU ARE IN GOOD COMPANY. SOCIETY CORPORATE SPONSORS INCLUDE:


CONTACT:Dana Voelker, Director of DevelopmentNational MS Society, Oregon [email protected]

THE MILLENNIUM POLL CORPORATE RESPONSIBILITY Conducted by environics international ltd.

PEOPLE AROUND THE WORLD WANT COMPANIES TO GO BEYOND MAKING A PROFIT, PAYING TAXES, EMPLOYING PEOPLE AND OBEYING ALL LAWS; THEY WANT COMPANIES TO CONTRIBUTE TO BROADER SOCIETAL GOALS...

Sponsorship Levels

_____ Presenter ($15,000) _____ Leader ($10,000) _____ Advocate ($5,000)

_____ Supporter ($2,500) _____ Partner* ($1,000) _____ Table** ($500)

_____ In-Kind Support _____ Signature Sponsorship

Opportunities ($1,000-$5,000)

____________________________________________________________________________________________________

COMPANY ____________________________________________________________________________________________________

Contact Name

____________________________________________________________________________________________________

Address

____________________________________________________________________________________________________

City, State Zip

____________________________________________________________________________________________________

Phone Fax

____________________________________________________________________________________________________

Email Website

____________________________________________________________________________________________________

Company Representative NMSS Representative

____________________________________________________________________________________________________

Signature Signature

____________________________________________________________________________________________________

Company Representative (print name and title) National MS Society Representative (print name and title)

WALK MS 2014 SPONSORSHIP COMMITMENT FORM

Dana Voelker, Director of Development

National MS Society, Oregon Chapter

5331 Macadam Ave., Ste. 290, Portland, OR 97239

[email protected]

Ph: 503-445-8358 • Fax: 503-223-2912

walkMSoregon.com • Tax ID: 93-0551147

If logo inclusion is part of your sponsor package, please send to Dana Voelker in preferred format. Preferred format is

a vector file (.eps, .ai). Please supply the following versions: 1. Color 2. Grayscale 3. One-color: black 4.One-color: white

PLEASE EMAIL, MAIL OR FAX THIS FORM TO:

SPONSOR LOGO GUIDELINES

*In-Kind Product Donation of _____________________ with a value of $ _____________________

*In-Kind Service Donation of _____________________ with a value of $ _____________________

Documents

WALK MS: 2014 SPONSORSHIP PROPOSAL