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WALCWALC Candace Buggs, Samantha Merritt, Candace Buggs, Samantha Merritt,
Anthony Nguyen, Eugene SiewAnthony Nguyen, Eugene Siew
WALCWALCWWalking alking AAround Your round Your LLocal ocal CCommunityommunity
Walk - There’s always Walk - There’s always something for yousomething for you
when you explore your when you explore your community.community.
THE CHALLENGETHE CHALLENGE
THE WALKERSTHE WALKERS
TimeTime
(Image: Fast Company)
CommunityCommunity
IncentivesIncentives
BehaviorBehavior
(Image: Amanda Russell @ Flickr)
FrugalityFrugality
(Image: southcountry.org)
InterviewsInterviews
Foot TrafficFoot Traffic(Image: dwr.com)
Pedometers are Pedometers are notnot Very fashionableVery fashionable
(Image: germes-online.com)
GuidelinesGuidelines•SystemSystem
•Utilize positive incentivesUtilize positive incentives
•Address user time constraintsAddress user time constraints
•Promote small business foot trafficPromote small business foot traffic
•AccessoryAccessory
•Fashionable, trendyFashionable, trendy
•CheapCheap
KEY FOBKEY FOB
WALLET CARDWALLET CARD
iPHONE iPHONE APPAPP
BILLBOARDBILLBOARD
KIOSKKIOSK
STORE WINDOW STORE WINDOW ARTART
INTERACTIVE INTERACTIVE CHECKOUTCHECKOUT
WALC WALC SystemSystem
Wearable DeviceWearable Device
Interactive displayInteractive display
Online InterfaceOnline Interface
Point of SalePoint of Sale
JohnJohn
BLOOMINGTON, INBLOOMINGTON, IN
A CAUSEA CAUSE
(Image: mcnutt.wordpress.com)
LOCAL LOCAL GOVERNMENTGOVERNMENT
(Image: wikimedia.org)
LOCAL LOCAL BUSINESSBUSINESS
(Image: glensbarbershop.com)
TECHNOLOGYTECHNOLOGY(Image: taiyo-yuden.com)
ThanksThanksTEAM GOOMBATEAM GOOMBA
KATIE O’DONNELLKATIE O’DONNELLDAN RICHERTDAN RICHERT
LYNN DOMBROWSKILYNN DOMBROWSKISHAOWEN BARDZELLSHAOWEN BARDZELL
ANKIT KHAREANKIT KHARECHAD CAMARACHAD CAMARA
Q & AQ & A
Wearable DeviceWearable Device
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